The content collaboration with betPARX will allow the operator to significantly strengthen its iGaming portfolio, bringing fresh products from EveryMatrix’s library and injecting them into its own casino platform for players to enjoy.

betPARX to Leverage EveryMatrix Content

EveryMatrix will now deploy games from its in-house studios, including Armadillo Studios and Spearhead Studios through its CasinoEngine solution, an iGaming integration platform, that will give betPARX players access to a number of new titles.

Among those are options such as Armadillo Goes West, Mythological Mayhem Supreme Streaks, and Fortune Dragon Queen Exotic Wilds. A new title is coming on March 28, to wit Hot Hot Honey, which will also be added to the overall library.

The partnership will also extend to branded products such as John Daly Spin It and Win It, The Lioness, and more. EveryMatrix president of Americas, Erik Nyman, hailed this opportunity and said that the company was very happy to collaborate with betPARX in the United States. He noted:

They are one of the largest mobile casino operators in the northeast and have established a strong online presence over the years.

EveryMatrix president of Americas, Erik Nyman

Nyman remains confident that EveryMatrix’s content portfolio will have a positive impact on betPARX’s player engagement and retention. betPARX senior director of interactive marketing Gil Bushkin was similarly excited about the collaboration between the two companies and what it meant.

It was a clear sign that betPARX is fully committed to providing consumers with the best possible iGaming experience and products. “We are thrilled to work with such a reputable and innovative provider, and we look forward to offering their exciting games to our growing audience,” Bushkin noted.

The post EveryMatrix Signs Content Aggregation Partnership with betPARX appeared first on Keno Wizard.

Online betting and gaming brand betPARX announced its partnership with the Memorial Tournament presented by Workday and The PGA TOUR has launched mobile sports betting in Ohio.

‘Fast, Easy and Fun Experience’

The launch of betPARX in Ohio brings the betPARX’s mobile betting experience to the passionate sports fans in the state and marked the latest entry into the state that officially launched its market on January 1, 2023.

Thrilled to announce the mobile sports betting debut of the brand he works for, Matthew Cullen, senior vice president of Sports at betPARX, hailed the brand as “one of the leaders in mobile betting and iGaming in North America” and its “superb technology, products and best … marketing promotions.”

“We are excited to partner with the PGA TOUR and the Memorial Tournament to offer a fast, easy and fun experience for sports fans,” Cullen added.

betPARX partnered with The PGA TOUR last spring after legislators in the Buckeye State had passed the bill to legalize sports betting. Following the agreement, betPARX became an official betting partner of the professional golf series.

“We are thrilled to align with betPARX and to provide sports fans throughout the State of Ohio the opportunity to download the betPARX app and start placing bets on all sports,” said Dan Sullivan, executive director of the Memorial Tournament presented by Workday, adamant that the betPARX app will bring an extra impetus to Memorial fans and patrons during the week of May 29.

Branded Fan Experiences

Hosted annually at Muirfield Village Golf Club in Dublin, Ohio, the Memorial Tournament this May will have betPARX as its exclusive mobile sports betting sponsor for the second year in a row, and the operator is planning to offer branded fan experiences throughout the week of one of the leading tournaments on The PGA TOUR since its inception back in 1976.

The launch in Ohio will enable sports fans in the state to place wagers on golf, professional and college football, basketball, baseball, hockey, MMA, tennis, and soccer in a safe and secure betting environment and with a variety of betting and payment options.

To celebrate its entry into the state, betPARX is offering a special promotion for new bettors who place a minimum of $10 sports bet – if the bet wins, betPARX will give them $125 in sports bonuses. For all new users, there will also be an automatic entry into a drawing where one user every week will be awarded a $25 sports bonus.

The post betPARX Went Live with Mobile Sports Betting in Ohio appeared first on Keno Wizard.