The fast-growing sports gaming and sports media company, Betr, announced ambitious plans for the year ahead. Today, the company confirmed it anticipates expanding across the United States after securing several sports betting market access agreements.

Betr’s beta product, referred to by the company’s co-founder Joey Levy as V0, is currently live in Ohio, Massachusetts and Virginia. However, the leading betting company said that it plans to roll out V1 of its Sportsbook product in several states ahead of the start of the 2024 NFL season.

The ambitious plans for expansion in the sports betting sector across the US include launches in Pennsylvania, Kentucky and Colorado, three states where the company secured market access for its sportsbook. Additionally, in Pennsylvania, Betr secured iGaming market access, paving the way for its first launch within the online casino sector.

In a statement, Betr confirmed it joined forces with Cordish Gaming Group, securing market access to the iGaming vertical in the state. Still, it’s important to note that prior to launching Betr Casino in Pennsylvania, the company needs to secure approval from the state’s gambling regulator.

On the other hand, Betr’s online sports betting market access to Kentucky was facilitated via a deal with the Eastern Band of Cherokee Indians. Previously, the Eastern Band of Cherokee Indians acquired a stake in Betr which has increased.

Finally, teaming up with Boulter Developments granted Betr access to the online sports betting market in Colorado. Similar to the previous market access agreement, this one is also subject to approval from the gambling regulator, the Colorado Division of Gaming.

An Exciting Year Ahead for the Company

Joey Levy, Betr’s CEO and founder, revealed that there are exciting times ahead for the company considering the upcoming launch of its V1 Sportsbook and Betr Casino, planned for this year. He also spoke about Betr Picks, the company’s leading real money fantasy sports product.

“We are thrilled to announce our new market access partnerships for Sportsbook and the introduction of Betr Casino in 2024 ahead of our V1 Sportsbook launch.“

Joey Levy, founder and CEO of Betr

Ahead of the 2023 NFL season, Betr rolled out Betr Picks which is now live in more than 20 different states. “Through the success of Betr Picks, we have validated that our playbook of simpler and more intuitive user experiences built for casual fans on the product front, and original short form video built for the next generation of sports fans on social media on the distribution front, are winning strategies for rapidly and efficiently scaling a new real money gaming business in the US,” explained Levy.

He outlined that the company anticipates replicating the success of Betr Picks for its Betr Casino and Betr Sportsbook throughout 2024 and beyond. Finally, Levy said Betr expects to have a solid foundation for four separate business units, including Betr Sportsbook, Betr Casino, Betr Fantasy and Betr Media by the end of the year.

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A lucrative promotion offered by the leading online bookmaker, Betr, may result in the largest payout for a single sports event in the history of Australian wagering. Nearly one year ago, the bookmaker released a special 100-1 odds promotion with a wager cap of AU$10 ($6,50) for a handful of sports competitions. Considering the odds, thousands of punters immediately engaged in the promotion, placing different wagers for the World Cup, the Melbourne Cup, as well as the NBA, NRL and the AFL.

But while some have already cashed out their winnings, others preferred to keep their wagers, in particular, the ones placed for the upcoming NRL Grand Final scheduled to take place over the weekend.

With 100-1 odds, if the favorites for the NRL Grand Final, the Penrith Panthers, win the upcoming game, approximately 40,000 punters are expected to receive just above AU$1,000 ($650), a report released by the Australian Financial Review suggests. The approximate total makes a staggering AU$40 million ($26 million), representing the largest payout for a single sports event in the history of wagering in the country.

Panthers’ Win Would Benefit the Bookmaker

Undoubtedly, handing out tens of millions of dollars is the biggest fear for any bookmaker. However, this was not the case for Matt Tripp, the famous entrepreneur behind Betr. After he was interviewed by the publication recently, he explained that he has mixed feelings regarding the outcome of the upcoming NRL Grand Final. Tripp said that people who consider the outcome of the Panthers clinching the win as a surprise for Betr help spread the word about the bookmaker.

Instead of worrying about the hefty sum that would be handed out if the team wins, he predicted that this outcome would actually bring benefits to the bookmaker. “If the Panthers win, nothing would make us happier. We would have tens of millions of dollars injected back into the Betr ecosystem for punters for the next six weeks, which is the most exciting time of the year being Spring Carnival,” explained Tripp.

Earlier this year, long ahead of the NRL Grand Final, Betr reportedly offered customers who have placed wagers on the Panthers a refund and to cash out ahead of the competition. While some punters may have accepted that offer, others who kept their wager were notified recently that the processing of payouts may be delayed. Betr revealed that the processing of the wagers may go on for a week, but no later than October 6, 2023.

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Betr, the prominent online sports betting operator that recently launched its real money sportsbook offering in Virginia, announced an important partnership. Betr confirmed Thursday it joined forces with the marketplace technology and media company that caters to the betting sector, WagerWire.

The duo forged a new technology integration and media partnership that is expected to elevate the experiences for sports fans and bettors alike. Thanks to the new collaboration, Betr will benefit from WagerWire’s proprietary tech that delivers options for selling and buying active sports bets.

The innovative functionality is also available for fantasy sports and it will be integrated into Betr’s platform. Once this happens, bettors will be able to trade inside WagerWire and Betr’s mobile applications, delivering elevated thrill and exciting new experiences.

Additionally, the collaboration will help extend the duo’s media divisions. This will complement the exponential growth Betr Media and WagerWire Media Network have seen recently. Overall, Betr’s media division has surpassed 1.3 billion, while WagerWire Media Network surpassed 250 million impressions on social media in the last 10 months.

A true testament to the potential of the media divisions of the two companies is that they were both finalists at the 2023 Hashtag Sports Awards within the Best Sports Betting Content category. Reaffirming the leadership of Betr’s media, the company secured a win from the aforementioned awards. Now, by teaming up, the media divisions of WagerWire and Beter will focus on developing original video series, among other upcoming activations and projects.

The New Deal Brings Excitement to Betr, WagerWire

Joey Levy, Betr’s CEO and founder, revealed that the company is delighted to join forces with WagerWire. He spoke about the perspective that the two companies share, explaining that it represents a unique opportunity to deliver unrivaled experiences for sports fans by leveraging innovative products. “We are looking forward to integrating their technology into our new V1 sportsbook platform being built on top of the recently acquired Chameleon platform, which remains on track to go live next year,” said Levy in conclusion.

“We have great admiration for what Joey Levy, Jake Paul and the entire team at Betr have accomplished as both a gaming operator and media company.“

Zach Doctor, co-founder and CEO of WagerWire

Zach Doctor, WagerWire’s co-founder and CEO, shared Levy’s excitement. He explained that secondary markets have been gaining popularity in trading cards, concert tickets and fashion.

According to Doctor, WagerWire delivers innovative technology that can bring unrivaled experiences for customers. He outlined that wagering on sports should bring the same level of thrill and excitement as sports themselves. Finally, Doctor reiterated that WagerWire is delighted to join forces with Betr and revolutionize the betting vertical.

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Prominent online sports betting operator Betr has officially launched its real-money sportsbook product in Virginia. This expansion marks Betr’s third venture into real money online sports betting, following successful forays into Ohio and Massachusetts. The move hopes to leverage Betr Media’s success, engaging sports fans to drive users to the gambling product.

The Launch Marks 2023’s Third Major Expansion

Following successful rollouts in Ohio and Massachusetts, Betr is expanding its footprint in Virginia, bringing a world-class sports betting experience to the state’s residents. The operator’s app is now available on the iOS and Google Play stores, giving sports fans a novel way to engage with their favorite teams. 

The popularity of Betr’s media offerings should provide a robust foundation for its Virginia debut. According to the company’s previous estimations, 20% of its media audience organically converted to its real-money gambling product, with additional onboarding efforts increasing that number. Betr founder and CEO Joey Levy noted that the launch’s strategic timing would bolster its impact and bring in new users.

We are thrilled to continue expanding our online sports betting business by launching in Virginia just in time for the NFL season.

Joey Levy, Betr founder, and CEO

According to Levy, the Virginia launch would be the last debut of the company’s V0 product as Betr’s V1 Sportsbook nears completion. He was optimistic regarding the state’s potential market, highlighting its active fan base across collegiate and professional sports. Although Virginia marks Betr’s last planned expansion in 2023, the operator is preparing to take the following year by storm with its new and improved product.

The Company Maintains Its Focus on Innovation

Betr currently operates its OSB product V0, which will continue to serve Ohio, Massachusetts, and Virginia. This beta version of the sportsbook gives users a taste of what Betr can offer while allowing the company to gather valuable insights and feedback from its user base in available jurisdictions.

Looking ahead to 2024, Betr has ambitious plans for its V1 OSB product. This upgraded offering will deliver a fully-featured sportsbook with extensive betting options and sports coverage. Betr’s commitment to innovation and customer satisfaction remains at the forefront of its mission as it prepares to launch V1 in the first half of 2024.

A robust product roadmap and a user-centric approach perfectly position Betr to thrive in the dynamic and competitive world of online sports betting. The company’s successful Series A2 funding provided it with the necessary capital to compete with industry heavyweights, and its newest expansion means the future looks bright for Betr and its customers in Virginia and beyond.

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Sports betting and media startup Betr has successfully raised $35 million in Series A2 funding, valuing the company at $300 million. 

The latest funding will support Betr’s two primary goals. First, the company plans to further develop Betr Media, leveraging its success in engaging sports fans to drive users to the gambling product. Over 20% of Betr Media’s estimated audience in Ohio has converted to real money customers for Betr Gaming. 

Additionally, Betr intends to enhance its sportsbook offerings by adding more traditional wagers, such as pre-game moneyline bets and same-game parlays. The company wants to provide a comprehensive betting experience to keep users on its platform for all their betting needs.

Betr’s online sports betting product is already operational in Ohio and Massachusetts, with plans to launch in Virginia soon. The company also has market access in Indiana and intends to expand to other states in the near future.

Betr’s media division, Betr Media, has positioned itself as the “fastest growing sports media brand in the United States.” With a focus on original and short-form content, Betr aims to engage the next generation of sports bettors. The company has gained significant traction, accumulating 1.3 billion social media impressions in its first 10 months of operation.

To bolster its online sports betting product, Betr recently acquired the Chameleon platform from FansUnite, enabling the launch of Version 1 of its complete sportsbook capabilities. The platform will also support the introduction of two additional real-money gaming verticals in the coming months.

Betr Implements Unique Strategy to Capture Market Share in Real Money Gaming

Joey Levy, founder and CEO of Betr, commented on the funding round: “I am thrilled to announce our Series A2 round of financing, which we opportunistically raised after successfully laying the foundations for Betr Gaming and Betr Media. Our ability to rapidly scale Betr Media’s audience, and then convert this audience to Betr Gaming at low-to-no-CAC, will enable us to have the best unit economics in the regulated real money gaming industry, positioning Betr to create more value than incumbent operators over time.”

Funding round co-leader Roger Ehrenberg from IA Sports Ventures and Eberg Capital stated that Betr was poised to alter the dynamics of the OSB landscape by giving prominence to entertainment through compelling content, an enhanced user experience, and deeper engagement in both major and alternative sports. 

Betr’s strategy of using a media division to attract customers to its gambling platform is not unique, as other companies like Barstool Sports and DraftKings have adopted similar approaches. However, Betr believes it can offer a superior content experience, coupled with an expanding product lineup and a focus on user experience, to succeed in the competitive industry.

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The parent behind the gambling startup focused on microbetting, Betr, announced today an exclusive partnership with sports and social media personalities, Haley and Hanna Cavinder, known as The Cavinder Twins.

Attract Emerging Talent

The agreement announced by Betr Holdings, Inc. makes the popular twin sisters equity partners, content creators and creative directors for Betr and brings their popular podcast, Twin Talk, exclusively to Betr Media.

Thrilled to partner with The Cavinder Twins, the founder and chief executive officer of Betr, Joey Levy, outlined the agreement as part of Betr media’s strategy “to become the #1 destination for emerging talent,” hailing the accomplishments of the twin sisters and that they are barely “scratching the surface of their potential.”

“Betr Media’s objective is to attract, enhance, and amplify the next wave of generational content creators, and this partnership is a testament to that approach,” he said, adamant that the company’s “talent flywheel” will continue to get stronger.

Fit for Betr’s Sports Audiences

The partnership will see The Cavinder Twins become foundational on-camera talent by creating female-centric sports content within the company. Haley and Hanna are seen as the perfect conduit between Betr and the bulk of its audience consisting of sports betting fans aged between 21-34 years.

“Betr gives us the ability to accelerate the growth of The Cavinder Twins brand in a focused and truly authentic manner,” commented The Cavinder Twins, outlining their love for sports and competition and their passion to create and bring ideas to life, convinced that with Betr their brand will become much better and bigger.

Under the partnership, The Cavinder Twins will also regularly appear on Betr Media’s franchise BS w/Jake Paul and on other Betr Media content across all platforms to present their experience-based perspectives on sports.

In December 2022, after their successful NCAA Division 1 basketball careers with the University of Miami and Fresno State and their growing popularity in social media, Haley and Hanna founded the Twin Talk podcast on iHeartRadio, and now Twin Talk is joining the likes of 100x Club, Handshake Bets, Betr Combat w/Bo Nickal, Everybody Hates Derek, and BS w/Jake Paul in Betr’s roster of shows and brands.

Jeff Hoffman, agent of The Cavinder Twins and Partner ESM, hailed the partnership, comparing it to “adding jet fuel to an already burning fire,” and adamant that by making the twins equity partners and creating directors, it provides “a vested interest and ability [for the sisters] to do what they do best: continue to define culture and content.”

Since Betr’s inception in 2022, Betr Media has been growing fast by attracting audiences passionate about sports and pop culture, helping Betr reach recently over 900 million impressions and 50 million engagements across social media.

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The Australian sports betting operator betr landed in hot water after two new regulation breaches were identified. Both violations were described as “serious,” meaning that betr’s license might be on the line.

Betr Is in Trouble for Breaching the Code

Despite being a fairly new operator, betr is already under scrutiny for having breached the rules on several occasions. In December, the betting company made headlines for having promoted wagering products to a self-excluded person.

As a result of this regulation breach, the Racing Commission in the Northern Territory slapped betr with a fine of $13,650 (converted to USD). Things have now gotten more serious as the authority found out that the operator had used direct marketing to promote its content in early October.

The Racing Commission noted that just before betr’s official launch, the company had made unsolicited approaches to incentivize people to play with the operator. As reported by the authority, the operator’s relationship managers approached potential customers on the phone, inviting them to bet with betr.

Further Breaches Might Cost Betr Its License

As outlined by the regulator, betr had effectively contacted non-gambling customers, which is strictly prohibited under local regulation. In addition, the operator had sent direct marketing materials to people who had not provided their consent to receive such material.

As a result of the newly-discovered breaches, the Racing Commission fined betr an additional $37,550 for its incompliance, bringing the total fines for the three breaches to over $50,000.

Betr later told the commission that it is keen on following the rules. The operator promised that none of the people who refused further communications have been contacted again. In addition, the company said that its personnel will undergo extra training to prevent similar situations in the future.

Despite that, the Racing Commission remained dismayed that betr was unable to prevent these breaches.

The Commission is therefore very disappointed that, under their leadership, affiliates and employees were permitted to contact any persons in breach of the requirements of the Code.

Racing Commission statement

The regulator imposed the maximum possible fine of 170 for the two new breaches. In addition, the Racing Commission warned betr that if it breaches the regulations again, the authority might be forced to take another disciplinary action. As outlined in the Code, the commission may even suspend betr’s license if it continues to break the rules.

The Racing Commission opted to make its decision public and uploaded it on its site as a warning to all gambling companies in the Northern Territory.

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