BGaming keeps expanding across the European continent and conquering key markets in the region. The company joined forces with the industry giant Betsson to expand across several new European markets.

Fantastic offering for Betsson’s customers

One of the biggest operators in the industry, Bettson, will now be able to offer a range of BGaming unique slots to its customers.

The games included in the offering have certifications of the Malta Gaming Authority (MGA) and Hellenic Gaming Commission, and under these certifications, they will be provided to Betsson. Among the titles included in the offering will be casual games such as Minesweeper XY and Rocket Dice XY as well.

BGaming’s releases became popular among players for its advanced features, as well as for innovative graphics generated through AI, which took its games to the next level.

On top of that, the two companies decided to take their relationship to the next level by creating a new branded game, Betsson Plinko. The game was created by BGaming and represents a symbol of this aspiring collaboration.

Industry giants to strengthen their positions in the global market

Betsson is one of the biggest operators in the European market, but the company’s games are extremely popular in Latin America as well.

On the other hand, BGaming saw rapid growth across key markets all over the globe in the last 18 months. This partnership is the most recent among a series of successful integrations that helped the slot developer expand across the world.

Olga Levshina, a CCO at BGaming, commented on the recently established deal: “We are delighted to launch with Betsson, a market-leading tier 1 brand in Europe. Our dynamic growth and support from world-leader businesses, such as Betsson, confirm we are regarded as a trustworthy provider of high-quality content.”

BGaming was founded in 2018, and since then the supplier has been dedicated to creating unique games that keep the players on the edge of their seats during the whole gameplay. Its portfolio currently consists of more than 150 thrilling releases, including popular video slots, video poker (https://www.casinonewsdaily.com/games/video-poker/), and lottery games. There is also a range of card, scratch, crash, and casual games, which makes BGaming’s content stand out in the market. Its vast network of partners includes big industry names such as BetFury, RollBit, Stake.com (https://www.casinonewsdaily.com/blog/2021/06/14/aspire-global-to-help-stake-com-launch-new-uk-site/), Pin-Up, and many more.

On the other hand, Betsson AB has been present in the global iGaming market since 1963, which makes it one of the companies with the longest presence in the industry. Currently, the company features more than 20 brands, including Betsson, Betsafe (https://www.casinonewsdaily.com/mobile-casino-apps/betsafe-casino-app/), and NordicBet, and it is present in Europe, North America, South America, and Central Asia.

Source: “Bgaming Goes Live With Betsson As Part Of Sustained European Expansion”. bgaming.com. March 13. 2024.

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In an audacious stride towards global dominance, Betsson Group blazes a trail into the dynamic Italian market with the grand unveiling of its flagship brand, Betsson. This strategic leap embodies Betsson’s relentless pursuit of creation and its uncompromising passion to redefine the gaming terrain. As the gates swing wide open to Italian players, a realm of boundless excitement and unparalleled thrills awaits, promising an immersive gaming odyssey like never before!

A Symphony of Offerings

Prepare to embark on a journey of discovery as Betsson.it unveils a treasure trove of gaming delights. From the heart-pounding adrenaline rush of sports betting, spanning an array of electrifying sporting events, to the mesmerizing allure of immersive slots and captivating table games, every moment promises a compelling escapade. Dive into the exciting action of live casino experiences, where the thrill of the moment comes alive with every spin and every deal, delivering a unique fusion of entertainment and excitement.

With its recent ventures into Latin America, Betsson has carved a path of success, leaving an indelible mark as the main sponsor of esteemed football clubs like Boca Juniors, Racing Club, and Atlético Nacional. Now, as the brand sets its sights on the Italian horizon, its devotion to excellence shines brighter than ever. This launch not only symbolizes its passion to reach new heights but also confirms its promise to deliver amazing gaming experiences that transcend borders and captivate players worldwide.

Charting New Territories

The debut in Italy marks a very influential moment in Betsson’s expansion journey, propelling it into uncharted territories and setting the stage for unprecedented growth and success. As it continues to push the limits of innovation and raise industry standards, Italian players can look forward to a gaming experience that exceeds the ordinary and ushers in a new era of excitement and possibility.

Ronni Hartvig, Chief Commercial Officer of Betsson Group, commented: “Italy has grown significantly in importance for Betsson, and we believe this is an opportune moment to introduce our flagship brand, Betsson, to the market. By consolidating our operations under the unified Betsson brand, we aim to harness the power of scalability. And together with our extensive experience in the region, we aim to position the brand as a leading sports betting operator in the market.“

Source:

”BETSSON GROUP LAUNCHES FLAGSHIP BRAND IN ITALY”, europeangaming.eu, March 7, 2024.

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In a landmark ruling by the Swedish Patent and Market Court of Appeal, Betsson, a prominent betting company, has been mandated to refund all losses the plaintiff, a man suffering from a gambling disorder. This development has significant long-term consequences and follows similar cases in other European jurisdictions.

Betsson May Face Other Such Lawsuits

According to the court’s decision, Betsson must repay all of the plaintiff’s historical spending and additional compensation for mental distress. According to the individual, Betsson engaged in extensive and aggressive marketing tactics like frequent bonuses despite being aware of his status as a problem gambler. Since this happened before the company received its Swedish license, he had little legal recourse.

Magnus Rydeving, an expert providing legal guidance to individuals affected by addiction, noted that the court’s decision, ordering Betsson to reimburse the individual, potentially sets a precedent for similar cases from other victims. In an interview for Swedish media outlet Dagens industri, he noted that the sum for this individual trial may be just the tip of the iceberg.

“It’s hundreds of millions of krona, and that’s solely what I know about. Then, of course, there’s much more out there.”

Magnus Rydeving

Betsson might face the prospect of repaying hundreds of millions of krona to affected individuals, who can use this recent ruling to improve their chances of court victory. An influx of lawsuits could significantly hinder the company, costing it valuable resources and time. Betsson can still appeal to the Swedish Supreme Court, but the company has yet to disclose its intentions.

This Development Follows Broader Industry Trends

The silver lining for Betsson is that the case specifically targets the period spanning 2014 to 2019, preceding the regulation of the Swedish gambling market. Betsson was a grey market operator in Sweden before the industry underwent formal regulation in 2019. Any customers seeking legal action against the company after 2019 will likely face a significantly more difficult court battle.

This ruling aligns with similar legal precedents established in countries like Germany, Austria, and the Netherlands, where tens of millions of euros have already been recovered from gambling companies in almost 7,000 cases, with the argument being that companies acting against the law were not entitled to profits from such activities.

Sweden’s decision underscores the increasing legal scrutiny faced by gambling companies operating in unregulated markets, setting a precedent for accountability within the industry. However, it contributes to ongoing tensions between operators and EU regulators as some jurisdictions may become unsustainable for licensed stakeholders.

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As a result, the supplier’s host of innovative and out-of-the-box games will be featured with Betsson Spain. Both companies are determined to expand their market reach and continue to navigate the lucrative opportunity that regulated online gambling brings to businesses in the country.

Betsson and Hacksaw Gaming Double Down on Ongoing Alliance with Spain Launch

Furthermore, Betsson Group is hoping to get a serious content injection boost that will consolidate its status as a leading company in the country associated with some of the best gaming options, leading to the customary increase in player engagement and retention.

Betsson Group and Hacksaw Gaming are both determined to continue securing forward positions in what is a promising if challenging market. The two companies are also working together in other markets as well.

Hacksaw has been helping Betsson consolidate its positions in places such as Croatia and Lithuania in Europe over the past several months, and the two partners are determined to maintain healthy collaboration in other markets as well.

Betsson Spain Casino Manager Laura Sanchez was excited about the opportunity to see this trusted partner join the operator’s ranks of suppliers.  

“Exciting news – we’re now live with the awesome games from Hacksaw Gaming. Our goal is simple: give our loyal customers a bunch of new and cool games, and this partnership is making it happen,” Sanchez said. The content deal is also signed on the occasion of Betsson’s 60^th anniversary.

Hacksaw Gaming CEO Marcus Cordes was similarly pleased with the opportunity to collaborate with Betsson and establish the company locally as one of the go-to suppliers that operators can continually turn to.

Hacksaw Gaming has been expanding to the West as well, with the supplier securing a partnership with Betplay in Colombia in October, and deploying its award-winning and player-favorite games in the face of Wanted Dead or a Wild, Chaos Crew, or Stack’em.

The supplier has also gained a solid foothold in the United States through its license in New Jersey obtained in November. Earlier this month, Hacksaw Gaming also announced that it’s delivering on this license through a content partnership with DraftKings in the Garden State. The launch is going to happen by the end of the quarter, the company recently shared.

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Betsson Group has published its interim report for the period between July and September, highlighting new record numbers. The company’s metrics increased across the board as it channeled more active customers toward its products.

As reported, Betsson’s group revenue for the period was EUR 237.6 million ($251 million), representing an increase of 19% and an organic increase of 39%. Casino revenue in particular increased by 27%, while sportsbook revenue increased by only 2. The sportsbook margin, meanwhile, was 7.3%.

The company’s EBITDA for the period sat at EUR 68.9 million ($72.8 million), which translates to an increase of 42%. EBITDA margin was 29%. EBIT, on the other hand, was EUR 56 million ($59 million), representing a year-on-year increase of 46%. The EBIT margin was 23.6%.

Betsson Group also reported a net income of EUR 46.2 million ($48.8 million), corresponding to EUR 0.35 ($0.37) per share. Operating cash flow for the period, meanwhile, was EUR 44.9 million ($47.44 million).

The company’s net debt at the end of Q3 was EUR -65.5 million ($69.2 million).

Last but not least, the company reported a 17% increase in the number of active customers to 1,237,238.

Lindwall Summarized Betsson’s Q3 Achievements

Pontus Lindwall, Betsson’s president and chief executive officer, commented on the results, highlighting the high customer activity, strong financial development and investments in product and new markets.

Linwall praised the increased metrics, noting that the Q3 revenue and EBIT are the highest Betsson has ever recorded. He noted that the figures include the acquisition of betFIRST.

Lindwall added that the Nordics was the only major region that failed to reflect Betsson’s high growth. In the meantime, the company continued to expand its presence, acquiring betFIRST in Belgium, launching in Serbia and obtaining a sports betting license in France.

The executive highlighted the importance of B2B to his company’s growth strategy and said that his team will continue to strengthen the B2B offering. He noted that in September Betsson supplied Bethard with its sportsbook solution.

Q3 was also an important period for the company as it saw it launch its first-ever global advertising campaign.

The theme “A bet makes the difference” focuses on the excitement and entertainment that comes from placing a bet, on sports or casino, rather than the chances of winning. The campaign is part of the marketing strategy to establish Betsson as the Group’s global main brand, aiming to achieve economies of scale and competitive advantages for the business in the long run.

Pontus Lindwall, president & CEO, Betsson Group

Lindwall concluded that he is very optimistic about the rest of 2024. He hinted at possible future investments, saying that Betsson’s geographical diversification, solid balance sheet and strong cash flows provide favorable conditions for growing the company.

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The leading online gaming company that has more than 20 brands that offer betting and iGaming across Europe, Betsson Group, announced a new groundbreaking partnership. The company revealed Thursday that it signed a new collaboration with the professional basketball club, AEK BC. Under the terms of the recent deal, Betsson was designated as the naming sponsor of the team, a move that will see its name change to AEK BETSSON BC.

This is not the first collaboration between the duo. Over the last two years, the leading gaming group served as a grand sponsor of AEK BC. Now, the fresh new deal further builds upon the success of the initial collaboration that was described by Betsson as a “historic partnership upgrade.”

Confirmation about the latest collaboration emerged Thursday at a special event at The Mall Athens. The thrilling event kicked off with a video that praised the success of the collaboration between AEK BC and Betsson. One of the highlights of the video included a donation of €100,000 ($105,200) to the victims of the devastating earthquake in Turkey. This donation reaffirms the duo’s shared commitment to supporting different organizations and good causes.

At the event, the new logo of AEK BETSSON BC was released. Not unexpectedly, the logo incorporates Betsson’s logo as well, highlighting the importance of this new collaboration.

Elsewhere, back in September, Betsson confirmed it secured a French license. At the time, the company revealed that it plans to expand its sports betting services to the European country, delivering unrivaled and thrilling experiences for bettors and sports fans alike.

The Collaboration Brings Excitement to Betsson

Ronni Hartvig, Betsson Group’s chief commercial officer, spoke about the company’s ongoing commitment to delivering unique experiences. “From the time we entered the Greek market, this commitment towards excellence has also been introduced into the events and sporting initiatives that we support, whereby we add excitement and value, enriching the fan experience,” he added. Finally, Hartvig said that Betsson is looking forward to the mutual success the new partnership will bring.

“We are proud to continue our sponsorship of AEK BC for the third consecutive year and now be an integral part of AEK BETSSON BC’s name.“

Thanos Marinos, managing director of Betsson Greece

Thanos Marinos, the managing director of Betsson Greece, added that the company is excited to continue its collaboration with the famous basketball club. Moreover, he explained that it is thrilling to see Betsson become an important part of the club’s new name.

Marinos praised the company’s efforts and support for different sports initiatives in the country. Finally, he explained that such commitments enable the company to engage with communities and make positive changes, while at the same time, benefitting sports.

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A day after launching in Serbia, Betsson unveiled its plans for further expansion through acquisitions. As announced, the gambling group has completed a EUR 75 million (around $80.4 million) bond issue to fuel its M&A ambitions.

The company explained that the issue is under a framework of up to EUR 250 million ($267 million) and has a tenor of three years. The bond issue also has a floating interest rate of EURIBOR three months plus 460 bps. Finally, Betsson said that the bond issue is set to mature in September 2026.

The group noted that Nordea has acted as the global coordinator of the move. At the same time, Nordea and Swedbank jointly acted as bookrunners for the issue. In the meantime, Gernandt & Danielsson served as the legal counsel of the bond issue.

The Funds Will Be Used for Acquisitions and Other Purposes

Bettson confirmed that it plans to use the funds from the issue of the bonds for various company purposes, which may include acquisitions.

The company’s chief financial officer, Martin Öhman, released a statement on the matter, pointing out that the new bond is in line with Betsson’s strategy and will provide his team with new opportunities.

The new bond provides us with additional financial flexibility and supports Betsson’s long-term strategy, which means continued investments to drive profitable growth.

Martin Öhman, CFO, Betsson

Betsson Is Cultivating a Brand Identity

In other news, Betsson recently strengthened its esports betting offering thanks to a new partnership arrangement with BETER. Facilitated by BETBAZAR, the deal saw BETER provide Betsson with esports odds feeds and ESportsBattle tournaments for Dota 2 and CS:GO.

Earlier in August, Betsson rebranded its Denmark-facing subsidiary. Previously Casino.dk, the site will now go under Betsson’s name, allowing the company to popularize its brand. The move, the operator confirmed at the time, aligns with its strategy to cultivate a global brand identity.

Speaking of the promotion of Betsson’s products, the company recently unveiled a new global marketing concept. Under the slogan “A bet makes the difference,” Betsson seeks to promote the excitement sports betting can bring and the ways in which wagering can enhance the overall experience.

The company’s global brand director, Kay Höök, said in a statement that Betsson cannot control the outcome of a game but can make sure that its players feel engaged each time they place a bet.

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The global sports betting and gaming operator, Betsson Group, announced Tuesday that it successfully acquired a license for the regulated gambling market in Serbia. The latest announcement marks a milestone moment for the company as it enables it to grow further on the Old Continent and expand its reach to new audiences. Thanks to the Serbian license, Betsson can now officially launch its online casino games with Rizk, a popular brand for the market in the country. Rizk is a part of Zecure Gaming, a company that Betsson acquired a few years ago, in 2020.

The expansion to Serbia further complements Betsson’s global growth. In fact, it helps expand the company’s presence in the Central and Eastern Europe and Central Asia (CEECA) region. CEECA has been identified for its potential, considering that it contributed 43% of Betsson’s revenue for the second quarter of this year.

Recently, the company strengthened its esports offering via a deal with BETER, the leading content and data provider, powering iGaming, betting and esports operators. The deal, announced late last month, was facilitated via BETBAZAR and saw Betsson improve its esports capabilities.

An Exciting Moment for Rizk

Ronni Hartvig, Betsson’s chief commercial officer, acknowledged that he was delighted to see the performance of Zecure Gaming in the last few years. Finally, he said: “They have revitalized the essence of the Rizk brand, rekindling its inherent fun and excitement, and expertly applied their knowledge to multiple markets. I look forward to seeing what they will manage to achieve in this new market.”

“Serbia is an exciting new market for our brand, Rizk. We’re eager to replicate our successes in other markets as we see tremendous potential and opportunities awaiting us there.“

Andrew Valenzia, commercial director of Zecure Gaming

Andrew Valenzia, the commercial director of Betsson’s subsidiary, Zecure Gaming, shared the excitement of Hartvig. He spoke about the potential of the market in Serbia for the Rizk brand. Moreover, Valenzia said that the company will leverage its extensive experience to help the brand seize new market opportunities and expand. “Our team’s dedication and hard work have been key drivers of our achievements, and we’re prepared to bring the same level of energy to Serbia,” he explained in conclusion.

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As a result, Galaxsys will move forward with its 25 fast and skill games and deploy them across Betsson Group brands, strengthening each operator’s respective offering and adding more value to players and audiences looking for innovation.

Betsson and Galaxsys Launch Stronger Content Library

Both the company’s Fast Games and Skill Games portfolio are already well-established in the industry, allowing Galaxsys to remain flexible and deliver experiences that are tailored to player expectations and needs.

Among the genres of games featured by Galaxsys are such excellent options as mines, crash, plinko, and instant games, with the portfolio growing at a rapid pace. Betsson Group currently features more than 20 brands in its library, which means that Galaxsys’ games will be available at places such as Betsafe, NordicBet, JallaCasino.se, StarCasino, and the eponymous Betsson.

Commenting on this opportunity, Galaxsys SVP of sales and business development Gil Soffer said that this was a very important opportunity for the company, and praised Betsson Group as a pioneer gaming entity that has spurred innovation industry-wide. Soffer added:

We share the same pioneering company spirit as Galaxsys is a major force in the provision of fast and skill games to more discerning digital players.

Galaxsys SVP of sales and business development Gil Soffer

Soffer was joined by Betsson supplier relations manager Laura Peretta who was equally happy with this opportunity and the chance to see the group’s brands secure access to another up-and-coming studio’s portfolio.

“Galaxsys has demonstrated that they are a forward-thinking supplier of games that appeal to a growing cohort of players looking for different and faster gaming experiences,” Peretta added.

Galaxsys Ready to Introduce More and Better Features

She added that Betsson was now looking forward to seeing how players and audiences will receive the games and what whether they would enjoy the new additions.

In the meantime, Galaxsys has been looking to expand its reach in new jurisdictions, with the supplier firmly committed to building upon its offer and ensuring that its products are known to bigger audiences. Galaxsys obtained certification in both Colombia and Greece.

Galaxsys has also been working on making its products more appealing through the introduction of new features, such as Lightning Bonus and Leaderboard, which are designed to significantly boost engagement and retention for players across the board.

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Betsson Group has rebranded the Casino.dk site in Denmark as it seeks to popularize its brand. The site will now operate under Betsson’s name, allowing the group to expand its global presence. As a result, Betsson will now be able to optimize its resources and consolidate a singular strong brand identity.

With the Nordics being one of Betsson’s core markets, this move represents a significant step toward growing the brand’s international footprint. While the company’s NordicBet subsidiary will continue to operate in Denmark under its usual name, the rebranding of Casino.dk will familiarize Danish players and organizations with Betsson.

Operating as Betsson will provide a variety of advantages to the company, including marketing initiatives and sponsorship deals.

Speaking of marketing initiatives, the company just unveiled a new global marketing concept under the slogan “A Bet Makes the Difference.”

CCO Hartvig: The Rebranding Will Empower the Company

Ronni Hartvig, Betsson’s chief commercial officer, expressed his thoughts on the rebranding. He noted that Denmark is a very important market to his team, which is why Betsson Group is looking to consolidate its operation.

By bringing everything together under the unified Betsson brand, the operator will be able to “harness the power of consistency, scalability and synergy,” Hartvig said. He also said that the move will “empower” the company to optimize its resources, cultivate a brand identity and have a positive impact through marketing initiatives and partnerships.

Betsson Pulled Out from the Netherlands

A month ago, Betsson canceled its license application in the Netherlands, temporarily pulling out from the local market. While the company didn’t divest its Dutch assets, it decided to withdraw its application for the moment and reallocate its resources elsewhere.

The decision, Betsson said at the time, was caused by significant delays in the licensing process and “resource allocation considerations” because of opportunities in other markets. However, the company added that it might reapply for a license in the future.

In other news, Betsson recently secured content from Pragmatic Play for its Betsafe brand. As agreed, the provider rolled out roulette in Spanish language on the operator’s platform, allowing it to engage Spanish-speaking customers with localized live casino content.

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