Betsson Group has rebranded the Casino.dk site in Denmark as it seeks to popularize its brand. The site will now operate under Betsson’s name, allowing the group to expand its global presence. As a result, Betsson will now be able to optimize its resources and consolidate a singular strong brand identity.

With the Nordics being one of Betsson’s core markets, this move represents a significant step toward growing the brand’s international footprint. While the company’s NordicBet subsidiary will continue to operate in Denmark under its usual name, the rebranding of Casino.dk will familiarize Danish players and organizations with Betsson.

Operating as Betsson will provide a variety of advantages to the company, including marketing initiatives and sponsorship deals.

Speaking of marketing initiatives, the company just unveiled a new global marketing concept under the slogan “A Bet Makes the Difference.”

CCO Hartvig: The Rebranding Will Empower the Company

Ronni Hartvig, Betsson’s chief commercial officer, expressed his thoughts on the rebranding. He noted that Denmark is a very important market to his team, which is why Betsson Group is looking to consolidate its operation.

By bringing everything together under the unified Betsson brand, the operator will be able to “harness the power of consistency, scalability and synergy,” Hartvig said. He also said that the move will “empower” the company to optimize its resources, cultivate a brand identity and have a positive impact through marketing initiatives and partnerships.

Betsson Pulled Out from the Netherlands

A month ago, Betsson canceled its license application in the Netherlands, temporarily pulling out from the local market. While the company didn’t divest its Dutch assets, it decided to withdraw its application for the moment and reallocate its resources elsewhere.

The decision, Betsson said at the time, was caused by significant delays in the licensing process and “resource allocation considerations” because of opportunities in other markets. However, the company added that it might reapply for a license in the future.

In other news, Betsson recently secured content from Pragmatic Play for its Betsafe brand. As agreed, the provider rolled out roulette in Spanish language on the operator’s platform, allowing it to engage Spanish-speaking customers with localized live casino content.

The post Betsson’s Casino.dk Adopts the Betsson Brand appeared first on Keno Wizard.

The renowned provider of quality content for the iGaming sector, Pragmatic Play, announced it expanded its collaboration with the globally recognized betting and gaming company, Betsson Group. On Tuesday, the iGaming developer revealed that it agreed to power one of Betsson’s brands, Betsafe, by delivering its Spanish-language Roulette. Taking the roulette live with the brand is expected to complement its growth in Latin America.

It was back in 2006 when Betsafe was first launched. Since then, the brand has been constantly growing, expanding its presence in strategic regions such as the Nordics, as well as Eastern Europe, enjoying strong popularity. Now, supported by Pragmatic Play, Betsafe anticipates entering the growing Latin American market, a jurisdiction renowned for its immense potential.

The latest agreement isn’t the first one between Betsson and Pragmatic Play. In fact, the duo collaborated for a variety of brands in different countries around the globe. While the collaboration will help expand Betsafe’s offering, it also enables Pragmatic Play’s engaging live casino options to reach new audiences in a variety of markets.

Only recently, Pragmatic Play forged a deal with Blazesoft-owned social gambling operator, Fortune Coins Casino. Under that content agreement, the iGaming provider agreed to power the gambling operator with content, delivering a selection of its fan-favorite games.

The Expanded Agreement Brings Excitement to the Duo

Andrea Rossi, Betsson Group’s commercial director of Southern Europe and LatAm, was excited about the extended collaboration with Pragmatic Play. She spoke about the iGaming developer’s live casino that offers customizable branding options and explained that Betsson will be delighted to bring it to Betsafe’s customers. In conclusion, Rossi pointed out: “We’re confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future.”

“A customized brand experience paired with a localized language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players.“

Irina Cornides, chief operating officer at Pragmatic Play

Irina Cornides, Pragmatic Play’s chief operating officer, spoke about the benefits of fusing localized language support with customizable brand experience via the company’s Roulette game. Moreover, she added that Pragmatic Play is delighted to boost Betsafe’s offering, delivering unique experiences for Spanish-speaking customers.

Cornides praised the importance of the Latin American market and said that the company has seen immense growth in the region. Finally, she said that Pragmatic Play is delighted to expand its presence in Latin America by delivering its branded Roulette for Betsafe customers.

The post Pragmatic Play Agrees to Power Betsson’s Betsafe Brand appeared first on Keno Wizard.