A recent market report by Betsson, in collaboration with GambleID and Sports Handle, has unveiled intriguing insights into US sports betting habits. Released on June 12, the report found that 59% of bettors place daily bets, with 33% betting weekly. The study, which surveyed operators and known sports bettors, showed that the majority of participants are male, primarily aged between 25-34 and 35-44.

Interestingly, 43% of bettors have downloaded more than five betting apps, and only 5% remain loyal to a single product. The most popular betting type is the point spread, favored by 81% of respondents, followed by moneyline bets at 69% and over/under bets at 63%. Proposition bets were chosen by 54%, with recent scrutiny on college prop bets in the US due to calls for a ban in several states.

Betting Preferences and Popular Sports

When it comes to monthly deposits, 37% of participants reported spending less than $100, while 10% spent between $1,000 and $4,999. Only 1% reported spending $10,000 or more. Football emerged as the top sport for betting, with 92% of respondents placing it in their top three, followed by basketball at 66% and golf at 27%.

The least popular sports included esports and boxing, each selected by only 1% of respondents. Most bettors prefer using mobile apps for their bets (52%), with 22% opting for online platforms and a mere 2% using retail sportsbooks. DraftKings leads in app awareness, recognized by 93% of respondents, followed by FanDuel at 92% and Caesars Sportsbook at 89%.

Preferences for Betting Platforms and App Features

DraftKings also topped the list of preferred betting platforms, with FanDuel trailing closely. Bettors desired improved app latency (54%) and personalized bet suggestions (24%). A significant number also rated better integration with social media platforms (19%) as a desirable feature.

The survey revealed that 20%-30% of first-time bettors become repeat customers, with odds, user experience, and promotions being key factors in selecting a betting site. The report highlighted an increased demand for more betting options and better odds, particularly via mobile devices.

Related Findings and Industry Insights

The report noted that the sample size for operators was small, with only seven respondents licensed in states such as Arkansas, Colorado, Maryland, Nevada, and New Jersey. These findings provide valuable insights for the industry, indicating a strong preference for diverse betting options and the importance of user experience in retaining customers.

Source: “Sports Handle report: 59% of sports bettors wager daily, novelty markets enticing new customers”. June 14, 2024.

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Prominent sportsbook and iGaming operator Rivalry Corp unveiled a groundbreaking casino title named ‘Cash & Dash.’ Developed in-house by Rivalry’s games team, this innovative offering aims to transform the online casino experience, catering to the next generation of bettors. This newest release perfectly aligns with the operator’s long-term plans and should bolster its impressive momentum.

Live Service Features Guarantee Enduring Popularity

Cash & Dash is a 3D casino game immersing players in a high-stakes heist scenario. Users assume the role of daring infiltrators navigating a high-security bank while avoiding deadly obstacles. The objective is to steal the treasure and make a successful escape. To add excitement, players place bets at the beginning of each round, with multipliers increasing their winnings as they progress deeper into the building.

One standout feature of Cash & Dash is the incorporation of Rivalry’s original intellectual property (IP) as playable characters. This integration connects the gaming loop with Rivalry’s brand and marketing efforts, creating a cohesive and engaging user experience. Senior Product Manager Andre Nogueira was confident the title would provide a unique experience, capturing younger audiences.

We’ve incorporated mechanics from the games industry to add a layer of entertainment value to the casino experience that resonates with our Millennial and Gen Z audience.

Andre Nogueira, Rivalry Corp Senior Product Manager

Cash & Dash operates as a live-service game, ensuring players enjoy a dynamic gaming experience. Future updates and expansions will introduce additional content and rewards, including new playable characters, custom maps, consumable items, and more. Rivalry also plans to host limited-time events, collaborating with creator partners to boost player engagement and awareness.

The Title Should Further Bolster Rivalry’s Success

Cash & Dash was crafted by Rivalry’s skilled game developers, designers, and motion artists. These experts leveraged their experience working on video games for renowned publishers and studios like Xbox, Nintendo, and Ubisoft, delivering a unique online betting product. Cash & Dash is accessible on desktop and mobile in select regions and will soon expand to Rivalry’s global markets.

This latest release perfectly aligns with Rivalry’s ambition to offer a unique and exclusive betting experience at a time when most sportsbooks look and feel the same. The company’s innovative mindset has resulted in spectacular growth with a 60% year-on-year increase in Q2 revenue. Rivalry Co-Founder and CEO Steven Salz was confident that the operator’s vision would deliver enduring success.

We see a growing opportunity to create betting products that are strikingly fun, interactive, and engaging, and our original games are a big step in that direction.

Steven Salz, Rivalry Co-Founder and CEO

With the launch of ‘Cash & Dash,’ Rivalry Corp demonstrates its dedication to serving the unique preferences of Millennials and Gen Z bettors. This original title elevates the online casino experience and strengthens Rivalry’s brand identity. As the gaming industry continues to evolve, the operator remains well-positioned to capitalize on the next generation of bettors through cutting-edge entertainment.

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Online casino operator RocketPlay has launched a new jackpot feature for sports fans, allowing them to win some exciting prizes. The so-called Sports Jackpots feature provides punters with a chance to win big by betting.

The new mechanic is fairly straightforward – when players wager, they become eligible to win one of three jackpots, depending on the size of their bet. Each sports bet placed by a player contributes to the prize pool across all levels, resulting in potentially huge prizes.

The Sports Jackpots are divided into three categories: Bronze, Silver and Gold. Betting five or more Euros on sports makes players eligible to win the Bronze jackpot. Wagering 30 Euro or more, on the other hand, makes players eligible to win either the Bronze or Silver jackpot. Finally, those who bet more than 50 Euros are eligible to win any of the three jackpots.

Players Automatically Participate by Betting

The best thing about the new feature is that participation is not tied to any additional wagers and requirements. The only thing players need to do to enter the race to one of the jackpots is wager on RocketPlay’s platform. Each bet over 5 Euro will automatically see players enter the jackpot draw.

RocketPlay’s new feature is dynamic and evolves based on the total wagers. The more players participate, the higher their chances of claiming the Gold jackpot.

RocketPlay also confirmed that winners are selected at random, increasing the suspense of participating in the jackpot race.

RocketPlay is a popular online casino operator that seeks to deliver exciting gaming and betting experiences to its customers. What makes its products so attractive are its multiple promotions and engagement features, such as multiplier races and progressive quests.

The iGaming powerhouse boasts favorable ratings on review sites such as AskGamblers. It also has certificates of trust from Casino.guru and Chipy.com.

RocketPlay Signed a Deal with SOFTSWISS

In March, RocketPlay signed a partnership agreement with SOFTSWISS. The latter company leveraged its Jackpot Aggregator to improve the operator’s competitiveness and channel more players toward its platform.

As a Jackpot Aggregator client, RocketPlay secured access to SOFTSWISS’ custom virtual jackpot system that can be easily integrated with any existing project, whether it is a game provider, a game aggregator, or an online casino. The aim of the deal was to help the operator achieve its desired customer retention goals, inspiring brand loyalty among its users.

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