Genius Sports, a leading sports data and technology provider, has expanded its existing agreement with sports betting giant FanDuel. Under the new arrangement, the former company will supply “America’s #1 sportsbook” with its transformative BetVision streaming solution.

BetVision was introduced earlier this year, revolutionizing NFL betting by combining streaming and betting to create immersive wagering experiences. Under the new deal, FanDuel will add BetVision to its premium NFL offering.

Thanks to the integration, FanDuel will enhance the sports viewing experience for its mobile consumers. The addition of BetVision into FanDuel’s sportsbook will allow fans to watch data-packed NFL games without leaving the app.

At the same time, Genius Sports, which continues to serve as the exclusive distributor of NFL Official League Data, will continue to provide FanDuel with access to NFL’s Next Gen Stats data and the official sports wagering data feed.

Genius Sports and FanDuel plan to integrate BetVision’s other key features in the future, including integrated betting odds, in-game betting alerts, data-driven augmentations and the ability to place bets without exiting the video player.

BetVision was originally launched in September, quickly proving itself as a tool that efficiently increases in-game wagers, customer engagement and retention rates. At the same time, BetVision supplies sportsbook customers with unparalleled customization options.

BetVision Will Improve the Fan Experience

Mike Raffensperger, FanDuel’s chief commercial officer, commented on the expanded agreement, saying that his team is always looking for ways to improve the betting experience for fans. According to Raffensperger, the partnership is in line with that goal:

Partnering with Genius will allow us to pair our industry-leading product with access to BetVision to build a seamless live betting experience for fans.

Mike Raffensperger, CCO, FanDuel

In the meantime, Mark Locke, Genius Sports’ chief executive officer, expressed his excitement about the tie-up with FanDuel. He said that his team is proud to “lead a new era of sports betting experiences” in the NA region.

With heightened demand for greater personalization and interactivity, BetVision revolutionizes the live betting experience for FanDuel’s customers by helping to drive fan engagement and accelerate the growth of in-game betting.

Mark Locke, CEO, Genius Sports

In other news, Genius Sports just published its Q3 results. Confident in its performance, the company raised its FY guidance and now expects revenue of $412.0 million and group adjusted EBITDA of $53.0 million.

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Genius Sports, a leading sports data and technology provider, has unveiled BetVision, a solution that combines streaming and betting to create immersive wagering experiences. According to the company’s announcement, BetVision pairs live streams with integrated bet slips, statistical insights and real-time augmentations within a single interactive player.

BetVision will first hit the market in the United States, allowing local fans to see the National Football League in a new light. A true innovation, BetVision will allow sports punters to place wagers from within the live video player in the sportsbook app, revolutionizing the way players experience wagering.

BetVision users will be able to enjoy low latency live game video streams that are fully equipped with betting odds and betslips. Engagement will be further enhanced by in-game betting alerts and on-screen offers, allowing fans to grab important opportunities while still following the live game.

As a result, BetVision will provide US bettors with unprecedented convenience, allowing them to never skip a beat or miss out on a wagering opportunity.  

BetVision Is Highly Customizable

BetVision currently covers the NFL and is available on mobile and tablet devices. The product boasts live augmentations, including data-driven insights, graphic overlays and visualizations. Customization features allow consumers to create a viewing experience that is tailored to their personal likings.

Genius Sports promised that more features and functionalities will be added as the NFL season progresses.

Caesars Sportsbook and Fanatics Sportsbook will inaugurate the product, showcasing its qualities to the betting community.

Genius Sports Is Certain the New Product Will Change NFL Betting

The product’s arrival was praised by Brent Lawton, the NFL’s vice president of business development and strategic investment. He said that the league is pleased to be Genius’ first BetVision content partner as the provider continues to develop state-of-the-art betting experiences.

BetVision allows us to create a differentiated way for fans to engage with NFL content.

Brent Lawton, VP of business development and strategic investment, NFL

Mark Locke, Genius Sports’ chief executive officer, also expressed his excitement about the launch, promising that BetVision will usher in a “new era of immersive sports experiences.”

The launch brings together our capabilities across data tracking, video streaming, live data and sports wagering to create a game-changing product for sportsbooks. Sports fans and bettors alike increasingly demand personalized interaction, greater customization and deeper insights combined with an ability to strike a bet seamlessly.

Mark Locke, CEO, Genius Sports

Mark Locke concluded that BetVision is the only solution that combines all of the aforementioned features in a single product, providing sportsbooks with a new way to drive engagement.

Earlier this month, Genius Sports teamed up with Snap to release a Verizon-exclusive lens.

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