Kambi Group has unveiled a multi-channel sportsbook partnership with Bingoal, a Belgian online and retail gambling and betting operator. Under the deal, Bingoal will leverage Kambi’s market-leading Complete sportsbook across its retail and online business in Belgium and the Netherlands.

The deal will see Bingoal replace its current sportsbook provider with Kambi’s best-in-class sports betting technology and services. According to the announcement, the supplier’s Complete sportsbook will be integrated with Bingoal’s proprietary player account management system.

As mentioned, the Complete sportsbook will empower Bingoal’s online and offline business in Belgium and the Netherlands. As a result, Kambi’s unparalleled sportsbook will go live across 350 betting shops across Belgium.

In addition to its cutting-edge sportsbook, Kambi also offers a variety of innovative products and solutions, including its popular Bet Builder tool.

According to the official announcement, Bingoal, a company with over three decades of experience in the betting and gaming industry, selected Kambi as its new sportsbook provider because of its impressive track record with existing partners. For reference, Kambi already supplies such solutions to partners across Europe, including in Belgium and the Netherlands.

Bingoal’s new Kambi-powered sportsbook is expected to launch in Q2 2024.

The Deal Will Reinforce Both Parties’ Businesses

Bingoal’s chief executive officer, Joeri Impens, commented on the matter, expressing his excitement about the new partnership with Kambi. He said that his team cannot wait to integrate the company’s best-in-class sportsbook into its operations and fulfill its goals in the region where it operates.

Kambi’s sportsbook is known for its high level of performance and innovation, and we believe that the addition of its award-winning technology and services will be crucial as we look to fulfill our sportsbook ambitions in both Belgium and the Netherlands.

Joeri Impens, CEO, Bingoal

Kristian Nylén, Kambi’s co-founder and chief executive officer, said that he is delighted to announce this partnership with Bingoal, which he lauded as an “established European operator with a strong brand and a legacy of industry success that spans more than three decades.”

This partnership further establishes Kambi as the sportsbook provider of choice in regulated European markets, and we look forward to supporting Bingoal by driving its online and retail success to new heights.

Kristian Nylén, co-founder & CEO, Kambi Group

In other news, Kambi just proceeded with a $3 million share buyback program set to run until May. The share reacquisition will be conducted over several transactions on the Nasdaq First North Growth Market in Stockholm.

The post Bingoal to Launch a Kambi-Powered Sportsbook in 2024 appeared first on Keno Wizard.

Bingoal, a brand with a strong local presence and appeal to Dutch players, will deliver games by Booming Games, and strengthen its library of games in the country. Booming Games has a ton of excellent spot-on games for the operator’s players.

Booming Games Offering a Content Boost to Bingoal

Among the games that are now going to be featured by Bingoal are such top-of-the-range choices by Booming as King Cobra, TNT Bonanza, Treasure Vault, Legendary Diamonds, Mighty Gorilla, Cash Pig, Go Bananza, and so many others.

Booming Games prides itself on providing uniquely-themed games that focus on market innovation and gamification. The titles are developed with a big emphasis on gamification and strengthening the rapport between the developer its partner operators, and their players.

Booming Games CCO Frederik Niehusen said that the company was very happy to have partnered with Bingoal. He argued that the operator had significant experience in both the offline and online landscapes and that the partnership with Booming will elevate the brand’s stature in the Netherlands and beyond.

Bingoal casino product manager Dany Salmon was similarly pleased with the opportunity and argued that Booming provides a range of highly-entertaining games that are going to strike home with the casino’s own players, adding:

We are excited to announce that these entertaining games will now be available in our casino lobby, and we are truly pleased to have established this partnership.

Bingoal casino product manager Dany Salmon

Navigating the Lucrative and Demanding Market in the Netherlands

Bingoal has been committed to strengthening its presence in the Netherlands despite some regulatory headwinds the brand has faced of late. The company was fined €400,000 ($430,000) by the Dutch Gaming Authority over the purported advertisement of games of chance to young people.

In the meantime, Bingoal has been strengthening its casino content offering by featuring games by some of the industry’s top suppliers. Among those is Playson which signed a deal with the brand to provide it with its own games.

The post Booming Games Grows Presence in the Netherlands with Bingoal appeared first on Keno Wizard.

The gaming regulator in the Netherlands, the Kansspelautoriteit (KSA), slapped Bingoal with a €400,000 ($428,000) fine for targeting young adults with advertising messages.

Targeting Young Adults

The hefty financial sanction dished out to Bingoal is the fifth slapped by the KSA on gambling operators under the same investigation for violations of the regulations prohibiting games of chance advertising to be aimed at young people.

The KSA investigation concluded that Bingoal breached the underlying regulations of the Betting and Gaming Act, namely Article 2, Paragraph 4, preamble and (a) of the Decree on Recruitment, Advertising and Addiction Prevention of Games of Chance by sending advertising messages to users aged between 18 and 24 between October 12, 2021, and March 15, 2022.

Young adults (18-24) are considered a vulnerable group due to the extreme susceptibility of the human brain at this age to develop a gambling addiction and to protect them from these risks the law prohibits operators from targeting that age group with direct advertising messages.

The Legal Certainty Principle

In its defense, Bingoal did not deny sending the advertising messages during the aforementioned period, arguing that the messages were not specifically aimed at young adults but were rather general advertising messages directed at players, claiming that just because these messages happened to reach young adults does not constitute a violation of the Article 2, Paragraph 4, (a) of the advertising and addiction prevention decree.

Bingoal focused on the part of the legal standard containing the words “aiming at,” arguing that there are several ways of interpreting this one of which is that it pertains to the content of the advertisement and not to its scope, and is therefore putting the standard in conflict with the legal certainty (lex certa) principle.

Bingoal concluded that its advertisements were not targeted at young adults and that it has not violated Article 4a, Paragraph 2 of the Betting and Gaming Act and Article 2, Paragraph 4, preamble and (a) of the advertising and addiction prevention decree.

Operator’s Second Transgression

The financial sanction imposed on Bingoal is the second for the gambling operator since the start of 2022, following the €350,000 ($375,000) it received from the Dutch gaming regulator in February when the KSA found the operator in breach of the regulation related to the national gambling self-exclusion register, Cruks.

Another recently punished operator by the Dutch gambling regulator was Merkur Casino Almere which was fined €45,000 last month for multiple occasions of letting a Cruks-registered customer enter the casino premises and gamble.

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