Enteractive, which specifically targets dormant customer accounts of partner brands, leveraging a personal and tailored approach in each instance, has teamed up with PlayStar, an online casino that is rapidly expanding in the United States.

PlayStar Turns to Dormant Customer Base

As PlayStar has been growing its local footprint in the United States, the company has become equally motivated to ensure that it gets the best bang for its buck, turning to Enteractive for this reason.

Lapsed players will now be approached by Enteractive which leverages a specific and personalized approach which uses a technology known as (Re)Activation Cloud and uses player databases to look for opportunities to reactivate accounts.

To this end, the company uses native speakers who contact a target player in their own language and come up with a personalized campaign to galvanize the player into returning to a casino platform or business, or in this case – on PlayStar.

Enteractive uses a fairly traditional approach, ensuring that human operators do the outreach, backed by vast troves of data and an action plan. The company has more than 15 years of experience and it has been responsible for reactivating 8.1 million lapsed players in 2023 alone, making it one of the most successful and impressive companies in the vertical.

PlayStar CMO Jon Bowden welcomed the opportunity to see the company work with Enteractive in a bid to drive stronger results for the company.

The team’s expertise in both conversion and  reactivation campaigns will help us maximize our NGR and enhance the player experience for audiences.

PlayStar CMO Jon Bowden

Building the Type of Partnerships That Matter

Enteractive CBO Andrew Foster was similarly pleased with the opportunity to establish another important partnership with an entity from the iGaming sector, which his company has been focusing on developing.

“With the aid of our highly skilled team of local US call agents, we are certain that PlayStar can increase their results in player conversions and reactivations,” Foster explained, confident that this partnership will benefit both companies.

Previously, Enteractive entered a similar partnership with global gaming and sports betting brand Stake.com, embarking on the same journey to reactive players and bolster results for the operator.

The post Enteractive to Help PlayStar Bolster Player Base through Reactivations appeared first on Keno Wizard.

Commenting on his LinkedIn page, Cory Brown, manager of problem gambling services at Ohio Casino Control Commission, has confirmed that the regulator is stepping up in providing local players with further safeguards.

Ohio Unflattering in its Commitment to Tackling Problem Gambling

One of the most challenging issues in terms of recovery from gambling addiction is the financial ramifications of reckless spending. This significant weight has been ignored by most healthcare providers worldwide, but Ohio intends to stay at the cutting edge of problem gambling help by addressing the taxing issue headlong.

Following the introduction of Time Out Ohio with the help of Gamban, a software dedicated to excluding players and preventing them from gambling, Ohio has now teamed up with GamFin, a company that specifically focuses on bringing together various professionals who can help better understand how gambling harm works and the financial implications of addiction, along with tested methodology that helps victims and vulnerable consumers recover and maintain their recovery.

People who get help in Ohio because of their gambling addiction will now also have access to financial counselors who can help them tackle this matter by looking into the unique financial circumstances of each problem gambler and charting a way forward. As Brown puts it, “GamFin can help you carry the load.”

Taking on the Most Challenging Aspects of Addiction

GamFin’s staff are trained financial counselors who can act as personal finance subject-matter experts, Brown shared, optimistically adding:

GamFin’s counselors are available both to individual clients and to treatment providers, helping you tackle financial questions and develop solutions to get back on track.

Cory Brown

Ohio is showing a very high commitment to tackling responsible gambling at a time when some jurisdictions, including Washington D.C. are actually cutting the budget allocated to problem gamblers.

In the meantime, Ohio is also trying to minimize harm in other ways, one of which is by restricting the number of advertisements and the connection between promotional offers and non-gambling transactions. This has been criticized by local operators. In truth, the move is unorthodox and Ohio is showing a much greater-than-average involvement in the fate of problem gamblers in the United States, a country which is right now going through a growth spurt

The post Ohio Seeks to Bolster Problem Gambling with Financial Advisors appeared first on Keno Wizard.

WarHorse Gaming, a division of the Winnebago Tribe’s economic development arm, Ho-Chunk, Inc., is developing two brick-and-mortar casino resorts in the state- WarHorse Casino Lincoln at the Lincoln Race Course and WarHorse Casino Omaha at Horsemen’s Park. These developments will be a game-changer for local economies, and they come at a time when sports betting has also taken root in the state.

High-Profile Venues Will Redefine Nebraska’s Hospitality Sector

The WarHorse Casino projects in Lincoln and Omaha signify a vital step forward for Nebraska’s economy. The state’s decision to allow Las Vegas-style casinos to operate at licensed horse racetracks can allow such venues to become catalysts for economic growth in their respective regions. WarHorse’s two projects aim to open next year, redefining Nebraska’s hospitality industry.

Both developments will feature ongoing expansions, eventually including on-site hotels with approximately 200 guestrooms, further enhancing their appeal as entertainment destinations. The operator’s safe gambling efforts have been instrumental in maintaining a safe and secure environment, bolstering customer confidence, and fostering an enduring reputation for quality and social responsibility.

WarHorse Casino Omaha opened a temporary gaming space in September 2022, featuring over 400 slot machines and pari-mutuel simulcast wagering. This gaming venue, set up within the infield at Horsemen’s Park, marked the beginning of the operator’s operations in Omaha. Subsequently, WarHorse Gaming applied to expand its offering by introducing sports betting at this location.

WarHorse Will Also Capitalize on the Launch of Sports Betting

The recent approval by the Nebraska Racing and Gaming Commission allowed WarHorse to offer sports wagering at select venues after 1 November. The company has partnered with Kambi for its sports betting operations, leveraging the supplier’s substantial experience in the tribal gaming industry. This collaboration reflects the WarHorse’s commitment to providing patrons with a high-quality sports wagering experience.

The launch of sports betting in Omaha holds particular significance as it coincides with the height of the football season. The NFL and the NCAA traditionally dwarf all other sports during this period, and sports fans will finally have the chance to support their favorite teams. Legalizing sports betting should also eliminate the need for cross-state trips to Iowa, bolstering the local economy.

WarHorse Casino has expertly timed its entry into Nebraska to capitalize on its expanded gaming options. The recent regulatory developments and high-profile launches should stimulate local economies, provide a source of entertainment, and enhance the state’s gaming landscape. WarHorse Gaming’s commitment to delivering a superior gaming and sports betting experience aims to transform Nebraska’s gaming industry and aid sustained growth.

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This comes at a time when the company is embarking on a series of localized expansions in specific markets as it wants to fortify its presence in what it sees as important geolocations and achieve a better presence in those jurisdictions.

IGT Commits to Further Growth in Panama and LatAm

Apart from focusing on the market in Panama, IGT will similarly seek to explore new growth opportunities in Latin America in general. Commenting on this fresh milestone, IGT of SVP Sales Canada, Central and South America, David Flinn, said:

In creating a formal IGT presence in Panama, we’re positioned to grow our footprint in the region and enable our customers to reap the many benefits of IGT’s vast games and solutions portfolio.

IGT’s David Flinn

Flinn spoke of the regional significance of the move as well, highlighting the new technological solutions that local partners would be able to benefit from, including the cloud-based Floor Manager system that is developed by IGT with the determination to bring better efficiencies to casino floors and allow partner businesses to respond to player needs as well as their content preferences.

The launch of a local entity does not happen in a vacuum either, as the company has already laid out a roadmap as to what new strategic steps it would take to expand in the country as well. There are many games that will be forthcoming, IGT assures, including Egyptian Link and Prosperity Link, as well as the company’s PeakDual27 and PeakSlant49 cabinets, which will effectively allow the games to be deployed on the market.

Deploying Powerful and Tailored Solutions Locally

IGT is also planning for the deployment of the USwitch Black Edition game pack through its PeakSlant32 cabinet, offering local gamers and businesses some of the truly best solutions that the company has developed over the past years. IGT’s senior director of strategic accounts for the Latin American region, Jessica Luna, was similarly pleased with the opportunities provided by the new expansion.

Luna confirmed that the company is looking to secure new partnership opportunities in Panama and is working to create a roadmap that will allow the company’s diverse portfolio of high-performing solutions that will be further tailored to meet specific regional and player needs. All in all, IGT is poised to benefit from rapid growth in the Latin American region with Panama proving a truly important stepping-stone to that end.

The post IGT Reveals New Local Entity to Bolster Footprint in Panama appeared first on Keno Wizard.

Lottomatica’s results largely mirror the broader trend in the Italian gambling industry, which has seen significant growth in recent years. Rising revenues across the board should fuel the company’s ambitions after it went public on the Borsa Milan Exchange, hopefully surpassing its projected targets. Despite the global financial instability, Lottomatica hopes to ride the expected IPO market recovery and generate additional value.

Going Public Did Not Hamper Momentum

The Italian lottery and gaming operator first announced its IPO ambitions in January. The company targeted an April listing, hoping to reduce its debt and generate additional proceeds from its new shares. Despite the ongoing turmoil following the recent string of bank failures, Lottomatica pressed on with its plans and successfully secured its listing.

Despite a first-day slip in share prices, controlling shareholder Apollo Global Management, an American global private equity firm, was happy with its results, noting that the move would attract new investors and aid future growth. With consistently good financials and strong demand in the Italian gaming market, Lottomatica sets an example for other companies considering a public listing.

Lottomatica Is Poised for Further Growth

Lottomatica’s Q1 results record substantial growth across most metrics. Overall revenue rose 19.4% year-on-year, reaching a record €424.8 million ($461.3 million). Gaming franchise revenue was the most impactful, contributing €188.0 million ($204.2 million). The company’s online segment experienced the most substantial increase, rising by an impressive 39.3% year-on-year for €124.0 million ($134.7 million).

While Lottomatica’s online sports betting vertical contributed the least at €110.0 million ($119.5 million) in revenue, it retained its healthy position, enjoying an 18.1% market share. Despite such impressive performance, rising inflation and interest rates caused expenses to skyrocket, as the operator lost €247.0 million ($268.3 million) for services payments and €38.0 million ($41.3 million) due to depreciation and write-downs of tangible assets.

Additional expenses of €6.9 million ($7.5 million) on other operating costs and €23.8 million ($25.9 million) in income taxes were not enough to offset Lottomatica’s revenue growth, as the company recorded profits of €46.4 million ($50.4 million)- a 33.8% year-on-year increase. Company CEO Gugliemo Angelozzi was content with the results, hoping the company would maintain its momentum for the rest of the year.

I want to express my gratitude to all my colleagues for these extraordinary results achieved thanks to their incredible dedication and commitment. 

Gugliemo Angelozzi, Lottomatica CEO

The success of Lottomatica’s Q1 2023 should bolster the company’s position in the Italian market and position it well to capitalize on future growth opportunities. The operator is doing an admirable job weathering the ongoing worldwide financial instability, consolidating its position in the Italian market, and setting the stage for further growth.

The post Lottomatica’s Impressive Q1 Financials Bolster Its Post-IPO Ambitions appeared first on Keno Wizard.

The Coalition’s member lineup consisted of Bally’s, BetMGM, DraftKings, Entain, FanDuel, and MGM Resorts International, which are now joined by the latest trio as well. The organization came together in September 2022, introducing 12 responsible gaming principles, which members accept to follow.

3 New Members in the Coalition

Fanatics, Hard Rock Digital, and PointsBet all talked about the importance of responsible gambling for the respective companies, and how joining the Responsible Gambling Coalition bolsters their commitment to the cause. The Coalition also received an RGCheck accreditation from the Ontario-based Responsible Gambling Council (RGC) – an established non-profit, dedicated to problem gambling.

Anthony D’Angelo the senior manager of responsible gaming for Fanatics Betting & Gaming, expressed how proud Fanatics was to be entering the ranks of the Coalition.

We are committed to the 12 responsible gaming principles and providing our fans tools and resources to enjoy our products.

Anthony D’Angelo, senior manager of responsible gaming, Fanatics Betting & Gaming

Danny Crook, senior vice president of operations at Hard Rock Digital, and Rachel Kasper, senior vice president of legal and compliance at PointsBet US, echoed the same sentiment in the PR release. All three companies showed their commitment to promoting and implementing safer gambling principles as members of the Responsible Gambling Coalition.

The Continued Sustainability Trend

The 12 principles the Coalition defined serve as a rulebook for what companies strive to achieve. All members are committed to the need for a unified, nationwide responsible gaming toll-free helpline, for example, and the group is partnering with the National Council on Problem Gambling (NCPG) by serving as donors and advisory board members.

PointsBet USA and PointsBet Canada recently won RGC accreditation, so this is a natural continuation of the commitments the operator is making to responsible gambling internationally. RG Check is largely seen as an international benchmark for good responsible gambling practices, and many companies aspire to pass this accreditation program.

Fanatics is also stepping up its game in improving sustainability and following good gaming practices this year. The latest partnership with the Coalition is also a continued trend for the company, as Fanatics inked a deal with IBIA – the International Betting Integrity Association – towards the end of January. IBIA is also highly regarded in the global regulated betting industry.

In other good initiatives, Hard Rock International and WWF renewed their collaboration last week. It’s called Earth Hour. Hard Rock properties “went dark” on March 25 for an hour, bringing back to life Hard Rock’s “Save the Planet” motto. The aim is to raise awareness about climate change, and this particular motto is one of Hard Rock’s four founding mottos.

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