Gaming Innovation Group, a company offering cloud-based product and platform services and performance marketing to clients within the iGaming industry, has announced the completion of its latest bond issue.

According to the company’s official announcement, it has successfully completed the issuance of 3-year EUR 75 million ($81 million) equivalent senior secured bonds. The bonds are split in a EUR 45 million ($48.5 million) and a SEK 350 million ($33.5 million) tranche and have a combined borrowing limit of EUR 100 million equivalent.

As noted by the company, the proceeds of this issuance will be used to call the company’s outstanding SEK 550 million bond in full. In addition, the money will help GiG fund its acquisition of KaFe Rocks. The money will also contribute to the company’s general corporate purposes.

GiG added that a call notice for the existing SEK 550 million bond will be sent shortly. In the meantime, GiG will apply for its new bond to appear on the Nasdaq Stockholm and Frankfurt Stock Exchange Market.

GiG also pointed out that its new bond has been well received among its investors in multiple regions, including the Nordics, Continental Europe and the United States. The company mentioned that both existing and new investors participated in the placement of the transaction.

Finally, GiG mentioned that ABG Sundal Collier and Pareto Securities acted as joint managers and bookrunners for the placement of the new bond issue.

Other GiG Developments

A month ago, GiG set out to acquire KaFe Rocks in a new EUR 35 million (approximately $37.4 million) acquisition deal. The deal is in line with the former party’s goal to become a leading generator in the iGaming market and expand its presence across the NA region.

Around the same time, GiG also published its Q3 results, reporting impressive momentum and growth across multiple metrics. The company’s quarterly revenue reached an all-time high of €31.8 million ($33.92 million), reflecting an impressive 39% year-on-year growth.

In early November, GiG also agreed to integrate the leading Jackpot Management System provided by Jooba Tech into its platform, allowing it to better serve its global network of iGaming operators.

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Bond investors from Asia and beyond are taking the risk and doubling down on investments in Macau casino debt. This move carries certain uncertainties but has the potential to be more lucrative than investments in corporate debt. At the moment, investing in Macau casino debt might be less risky than investing in shares too.

The debt issued by Macau’s gambling and entertainment companies is now even more tempting to investors amid the recovering gross gaming revenue. The special administrative region had struggled with the pandemic and China’s Zero-COVID policy for a while but is finally showing signs of recovery.

The rebounding gross gaming revenues have attracted the attention of a number of investors and consultancies who believe that the region’s future is bright.

Bonds May Be Securer Than Shares

In addition, the share prices of Macau’s six concessionaires are yet to rebound to pre-pandemic levels. In fact, most companies’ stock continues to fluctuate or even decline. While some experts believe that the Macau stocks deserve better, considering their strong recovery, investing in shares at the moment seems risky. Amid the stock-related uncertainties, investing in bonds seems to be somewhat safer for investors.

Furthermore, the trust in Macau casino bonds has led to Sands China’s bonds getting lifted to investment grade by S&P. Melco, on the other hand, just had its credit rating upgraded to stable, further confirming that investing in bonds might be the way to go.

Many investors may also be interested in a number of other boons provided by the Macau casino operator bond, including Asia’s low default rates and the departure of many Chinese firms from the bond market, which has decreased the overall supply.

In other news, five concessionaires that previously sought compensation from Suncity Group and Alvin Chau have now dropped their claims. This decision followed Chau’s imprisonment in October when the Court of Second Instance in Macau handed the junket mogul an 18-year sentence.

For reference, Chau and his junket were involved in a number of illicit activities, including fraud, criminal association, money laundering and illegal gaming.

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A day after launching in Serbia, Betsson unveiled its plans for further expansion through acquisitions. As announced, the gambling group has completed a EUR 75 million (around $80.4 million) bond issue to fuel its M&A ambitions.

The company explained that the issue is under a framework of up to EUR 250 million ($267 million) and has a tenor of three years. The bond issue also has a floating interest rate of EURIBOR three months plus 460 bps. Finally, Betsson said that the bond issue is set to mature in September 2026.

The group noted that Nordea has acted as the global coordinator of the move. At the same time, Nordea and Swedbank jointly acted as bookrunners for the issue. In the meantime, Gernandt & Danielsson served as the legal counsel of the bond issue.

The Funds Will Be Used for Acquisitions and Other Purposes

Bettson confirmed that it plans to use the funds from the issue of the bonds for various company purposes, which may include acquisitions.

The company’s chief financial officer, Martin Öhman, released a statement on the matter, pointing out that the new bond is in line with Betsson’s strategy and will provide his team with new opportunities.

The new bond provides us with additional financial flexibility and supports Betsson’s long-term strategy, which means continued investments to drive profitable growth.

Martin Öhman, CFO, Betsson

Betsson Is Cultivating a Brand Identity

In other news, Betsson recently strengthened its esports betting offering thanks to a new partnership arrangement with BETER. Facilitated by BETBAZAR, the deal saw BETER provide Betsson with esports odds feeds and ESportsBattle tournaments for Dota 2 and CS:GO.

Earlier in August, Betsson rebranded its Denmark-facing subsidiary. Previously Casino.dk, the site will now go under Betsson’s name, allowing the company to popularize its brand. The move, the operator confirmed at the time, aligns with its strategy to cultivate a global brand identity.

Speaking of the promotion of Betsson’s products, the company recently unveiled a new global marketing concept. Under the slogan “A bet makes the difference,” Betsson seeks to promote the excitement sports betting can bring and the ways in which wagering can enhance the overall experience.

The company’s global brand director, Kay Höök, said in a statement that Betsson cannot control the outcome of a game but can make sure that its players feel engaged each time they place a bet.

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