A recent study has challenged the long-held belief that online gaming poses a threat to brick-and-mortar casinos. Commissioned by the iDevelopment and Economic Association (iDEA Growth) and conducted by Eilers & Krejcik Gaming (EKG), the study suggests that far from cannibalizing traditional casino revenue, online gaming might actually be enhancing it.

Online Gaming Boosts Brick-and-Mortar Casino Revenue by 2.44%

The study, titled “Comparing Online and Land-based Casino Gaming,” presents compelling evidence indicating that the introduction of online gaming has a positive impact on the performance of brick-and-mortar establishments. 

Jeff Ifrah, founder and general counsel of iDEA Growth, emphasized the significance of these findings, stating that online gambling serves as a catalyst for growth rather than a competitor to land-based casinos.

According to the report, states that have embraced online gaming have experienced notable increases in quarterly revenue. The study suggests that the implementation of iGaming in the six US states where it is regulated results in an average quarterly revenue increase of 2.44%. 

EKG’s team of economists and industry experts analyzed data from those six US states, comparing their growth rates with those of states exclusively reliant on land-based casinos. Surprisingly, five out of the six states with legal online gaming surpassed their land-based counterparts in revenue growth.

Online Gaming Rescues Declining Casino Markets, Study Reveals

Matt Kaufman, Managing Director of EKG, emphasized the substantial benefits observed in casino markets that have integrated online gaming. He pointed out that while many states with traditional casino markets have seen declines in recent years, those that have introduced online gaming have witnessed a flattening or even a return to growth in revenue.

The study’s methodology involved a thorough examination of data spanning 16 years, providing a comprehensive understanding of the relationship between online and land-based gaming. It dispels concerns that online gaming would divert patrons from physical casinos, suggesting instead that it attracts a different demographic of players, thus broadening the customer base.

Furthermore, the report highlights the distinct characteristics of online and land-based casino patrons. While online gaming tends to appeal to a slightly younger demographic, with shorter average visit durations, traditional casinos attract a broader age range and offer a more immersive, longer-lasting experience.

As legislative bodies across various states, including Alabama, Indiana and Wyoming, deliberate on the legalization and regulation of online gaming, these findings offer valuable insights. They challenge the conventional wisdom surrounding the relationship between online and traditional gaming establishments, paving the way for a more nuanced understanding of their coexistence and mutual benefit.

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The renowned provider of content for the online gambling industry, Booming Games, continues its expansion in Europe after signing a new deal with Holland Casino Online, a leading operator in the Netherlands. The company confirmed Tuesday that it agreed to supply a wide range of diverse games, powering the operator’s offering.

The latest collaboration expands Booming Games’ presence in the Dutch market and marks an important milestone in its expansion across the Old Continent. Thanks to the new partnership, Holland Casino’s Dutch customers will be able to experience thrilling titles from the leading iGaming content supplier.

In addition to propelling the reach of Booming Games, the latest collaboration provides a vital boost for the leading online gambling operator. Moreover, the deal between the duo seeks to propel their expansion not only in the Netherlands but in other regulated gambling markets, bringing mutual success.

The expansion in the Netherlands comes after back in August, Booming Games was cleared for launch in Denmark, another important regulated market in Europe. The aforementioned clearance enabled the iGaming content provider to supply its games to licensed Danish operators, boosting further its European presence.

The Deal Represents a Milestone Achievement for Booming Games

Nicolas Fleiderman, Holland Casino’s manager, was delighted to see the company forge this new partnership with Booming Games. He spoke about the quality of the iGaming provider’s offering, saying that it will exceed the expectations of the Dutch players. Finally, Fleiderman predicted that the collaboration would bring success to the duo.

“We would like to warmly welcome Booming Games. Given Booming Games’ reputation, we believe Booming Games’ offering can exceed our players’ expectations.“

Nicolas Fleiderman, manager at Holland Casino Online

Frederik Niehusen, Booming Games’ chief commercial officer, was similarly delighted regarding the new deal with Holland Casino. He acknowledged that the partnership represents a milestone achievement for the company. “Holland Casino Online distinguishes itself by offering the utmost safety, fairness, and trust in the online betting realm for Dutch players,” added Niehusen. Last but not least, he said that this deal will propel the presence of Booming Games in the Dutch market and strengthen its position within the growing gambling sector.

In August, Booming Games announced another Dutch-facing deal by teaming up with Bingoal. At the time, the iGaming content provider agreed to provide player-favorite games for customers of the popular iGaming brand, strengthening its offering for Dutch players.

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The leading online gambling operator, Videoslots, announced a new content partnership with RAW iGaming, the award-winning provider of games for the iGaming vertical. Announced Thursday, the new deal will see the operator introduce popular games from RAW iGaming, powering its operations in Ontario, Canada. Per the latest deal, Videoslots will bolster its offering, delivering thrilling experiences for customers in the province.

Currently, Videoslots already has a strong presence across Europe. Earlier this year, in June, the operator entered the gambling market in Ontario. More recently, Videoslots has gone live with its first TV campaign for the region, seeking to propel its presence.

Customers in Ontario are already familiar with some of the most successful games from RAW iGaming. Such include Rise of Shinobi, Ave Caesar DynamicWays and Big Money Bass, among others that are already popular among online players.

As a leading global iGaming operator, Videoslots constantly grows its offering. This summer, the company announced that its platform offers 10,000 titles, after launching RAW iGaming’s Raging Super2Ways. That achievement undoubtedly had a positive impact and helped pave the way toward the latest announcement.

The Partnership Brings Excitement to the Duo

Tom Wood, RAW iGaming’s CEO, praised the strong presence Videoslots has within the global gambling sector. He explained that it is incredibly important for the company to join forces with such an award-winning and trusted operator. Finally, Wood said: “Our portfolio continues to expand across Ontario and the launch with Videoslots will undoubtedly boost the outreach of our titles.”

“Videoslots are an award-winning operator and who better to partner with than the biggest operator globally.“

Tom Wood, CEO at RAW iGaming

Ulle Skottling, Videoslots’ deputy CEO, shared the excitement of RAW iGaming’s boss. He explained that it is thrilling to join forces with an award-winning iGaming provider for the market in Ontario. Moreover, Skottling said that Videoslots anticipates further growth and expansion to a leadership position in the region. “RAW iGaming launched our 10,000th title and we are delighted that our relationship with them will continue to grow within Canada,” he explained in conclusion.

“To partner with one of Ontario’s leading iGaming providers is fantastic for Videoslots as we look to become market leaders in terms of our choice of games.“

Ulle Skottling, deputy CEO at Videoslots

Last month, Videoslots announced a landmark partnership by teaming up with Delasport, a leading iGaming supplier. That collaboration saw the leading operator strengthen its offering with the integration of API for different sports.

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Gaming Realms is an established and trusted supplier of innovative titles and is known specifically for its Slingo out-of-the-box game library. Popular games that will now be available with Lottomart include Slingo Piggy Bank and Slingo Money Train, as well as Slingo Da Vinci Diamonds and Slingo Lucky Larry’s Lobstermania.

Gaming Realms Boosts Lottomart’s Portfolio

Many of the games are the in-house development of Gaming Realms, but some are a collaboration between the company and established franchises, such as Relax Gaming’s Money Train, which transforms the experience and allows players to experience popular games in new and entertaining ways.

Gaming Realms has been providing content to the UK market for several years now after it launched in 2018 with the permission of the country’s Gambling Commission. Meanwhile, Lottomart is keen to continue expanding its game variety, with the operator presently bringing live games, slots, progressive games, instants, lottery betting, and scratchcards.

Gaming Realms Director of Partnerships Mouhcine Jalili was pleased with the opportunity to see his company continue to grow its local presence in one of its core markets, and further strengthen its presence there while helping Lottomart also engage with its own audiences.

“Our existing portfolio of games, as well as our upcoming roadmap, is sure to delight Lottomart’s players, offering unique and thrilling experiences that cater to a wide range of preferences,” Jalili added.

Gaming Realms has also been building its portfolio by adding new titles, but also focusing on new groundbreaking features that can further consolidate the company’s status as a leading provider of solutions for the iGaming sector.

Slingo Is Popular with Brands All Across Europe

In July, the company introduced its Saucy Slingo game which features free rounds mechanic. The product was launched with MrQ, a casino. Gaming Realms has also been well-established in other jurisdictions in Europe besides the United Kingdom.

Recently, the company struck a partnership to boost the content library of SkillOnNet brands in Spain. The company’s signature feature has been gaining so much momentum that Entain receive the rights to develop its own unique title in the Slingo genre.

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As a result, Hub88 will have access to a number of outstanding games that are designed to significantly strengthen its ability to deploy prime experiences for its partner operators.

Hub88 Gains Access to more Games with 1×2 Network

The games provided to Hub88 feature titles from established suppliers and studios, such as Iron Dog Studio, AD Lunam, 1x2gaming, and Prospect Gaming, all proprietary suppliers in the 1×2 Network.

Apart from these, there is also the aggregated content from other hand-picked suppliers that are also considered among the best in the industry. This means that Hub88’s partner operators will gain access to games such as Maverick, Megaways Jack, Rainin’ Money, and The Prospector Wild Series, among countless others.

Hub88 head Ollie Castleman has welcomed this opportunity and said that 1×2 Network was a supplier with an outstanding collection of opportunities to offer to partners. Castleman added:

We are extremely pleased with our commercial partnerships to date this year and collaborating with 1X2 Network is another feather in the cap as we push forward with our growth trajectory.

Hub88 head Ollie Castleman

Meanwhile, 1×2 Network commercial director Chris Loftus argued that the company was determined to ensure that it continues to increase its global footprint and reach. One way to do this is through partnerships with established platform providers such as Hub88.

Presently, 1×2 Network has more than 120 studios and delivers them to partner operators all over the world. Hub88 offers an agile integration platform solution that leverages a single API to help build up online gaming operations.

Hub88 Makes It Easier for Partners to Thrive

Hub88 makes it easier to track performance and KPIs in real time and offers its solutions for partners on the go through an iOS and Android mobile app. Hub88 has been actively growing the number of content that it provides.

Recently, the company teamed up with SlotMarix and formed a new alliance together to help Hub88 clients gain access to the outstanding collection of titles featured in the aggregator. Other similar partnerships have been negotiated with the likes of Platipus and Lady Luck Games, among some of the prominent suppliers that have gone over single integrations rather than as part of bigger aggregators.

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The award-winning gaming and sports betting technology provider, Digitain, unveiled details regarding a new partnership, allowing it to expand its iGaming payment gateway called Paydrom. Details regarding the new collaboration emerged on Monday and see Paydrom benefit from Bitcashier’s leading cryptocurrency payment options.

Thanks to the new collaboration, the company’s technology will supercharge Digitain’s iGaming payment gateway, further strengthening its presence within the online gambling vertical. Currently, Paydrom offers more than 400 different options for payment and operates within 30 different countries.

The innovative payment solution powers the operations of more than 50 companies, delivering efficiencies related to payments. The unique and innovative payment solution delivers a centralized payment management system that benefits firms operating within different verticals.

The New Deal Is Expected to Bring Benefits to the Duo

Giles Whitby-Smith, Bitcashier’s CEO and co-founder, explained that the latest collaboration is a testament to the popularity of cryptocurrency as a payment method. He pointed out that an increasing demand for such payments is seen not only for the online gambling industry but for other businesses too.

Whitby-Smith spoke about Digitain, acknowledging that the company is focused on delivering best-in-class solutions to companies operating within different sectors. He acknowledged that Digitain is an unquestionable leader within the technology, development and digital gaming verticals. Finally, Whitby-Smith predicted that the new collaboration will bring benefits for the two companies.

“This partnership recognizes the growing importance of cryptocurrency as a form of payment across multiple industries not just iGaming.“

Giles Whitby-Smith, CEO and co-founder of Bitcashier

Arin Andriazian, Paydrom’s chief of product, was similarly excited about the new deal with Bitcashier. He spoke about Bitcashier’s CEO and dedicated team of experts that helped deliver “exceptional digital payments experience, software, and support services.”

Additionally, Andriazian outlined that offering seamless, safe and convenient payment solutions is crucial for any online gambling operator. “They can be viewed as a huge influencer in the product proposition to acquire and retain players to an operator’s gaming brand,” he said. Finally, Andriazian predicted that thanks to the partnership with Bitcashier, Digitain will be able to deliver the best digital payment options to its growing list of partners.

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The fast-growing provider of content for the online gambling industry, ELA Games, signed a new distribution deal, allowing the company to significantly expand the reach of its innovative games. The up-and-coming slot studio revealed on Friday that it joined forces with EveryMatrix, a globally-recognized business-to-business technology provider.

Under the terms of the new collaboration, ELA Games agreed to deliver its games for EveryMatrix’s CasinoEngine aggregation platform. The integration of the company’s quality games into the platform will enable it to grow its global footprint. Per the new collaboration, ELA Games will tap into new audiences, allowing them to experience its engaging features.

As an up-and-coming provider of games for the online gambling industry, the company’s content is recognized for its high quality. ELA Games’ titles fuse high-tech animations with a unique design and engaging features. This helps the company stand out from the competition and deliver thrilling experiences for online players. Now, the new distribution deal with EveryMatrix complements one of the ongoing goals of ELA Games which is to expand further its global footprint and deliver its games to new audiences.

While the partnership will undoubtedly benefit the iGaming developer, it also complements the growth of EveryMatrix. Thanks to the new deal, the leading technology provider grows further its aggregation platform. What’s more, the announcement about the deal with ELA Games comes after only recently, EveryMatrix confirmed that its CasinoEngine platform surpassed €4 billion ($4.34 billion) in monthly turnover and 4 billion monthly casino game rounds this May. This milestone achievement reaffirmed the potential of the company’s platform and its flexibility on a global scale.

The Deal Is Expected to Benefit the Duo

Stian Enger, EveryMatrix’s head of CasinoEngine, explained that the company has an ongoing goal to add content from new gaming studios. He explained that this process coincides with EveryMatrix’s ongoing global expansion. Finally, Enger said: “ELA Games is a great addition, helping us to further expand with high-quality content, developed with a player-centric approach.”

“We are very pleased to be able to partner up with EveryMatrix.“

Daniel Mitton, director of gaming and business development at ELA Games

Daniel Mitton, ELA Games’ director of gaming and business development, was similarly excited about the collaboration with EveryMatrix. He spoke about the quality of the games the company offers. Finally, Mitton predicted that the distribution deal with EveryMatrix will help the company expand its presence in strategic markets around the globe.

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The fast-growing iGaming content provider, Spinomenal, forged a new deal with the leading gambling industry company, Betsson Group. Under the terms of the new collaboration, announced Monday, the gambling company will benefit from Spinomenal’s offering.

Thanks to the new deal, Betsson will tap into the iGaming provider’s leading portfolio of content. This will help the company significantly expand its offering by delivering engaging and thrilling new games from Spinomenal. At the same time, the new deal helps the online gambling industry provider expand the reach of its popular games and engage with new audiences around the world.

The iGaming provider’s star games portfolio stands out with unique and immersive experiences. Moreover, the titles from Spinomenal offer engaging features and quality graphics, that further contribute toward the positive experience of the players. Such games include Book of Demi Gods 2, Queen of Ice, Book of Rebirth and Majestic King, among others.

The Collaboration Brings Excitement to the Two Companies

Sarah Micallef, Betsson Group’s head of gaming operations, explained that Spinomenal’s titles offer unique features that help deliver an engaging and immersive experience. She added that Betsson is delighted to sign this new content deal and add games from the provider. Finally, Micallef noted: “Our unwavering dedication to providing our valued customers with the best gaming experience, motivates us to pursue partnerships such as this one.”

“Spinomenal’s studio excels at producing games that slot players adore and we’re looking forward to welcoming them to our casino offering.“

Sarah Micallef, head of gaming operations at Betsson Group

Details of the new content deal came after Betsson recently signed a partnership with Relax Gaming in Greece. This deal helped strengthen the company’s presence in the country while at the same time expanding the reach of Relax Gaming’s titles to new customers.

Lior Shvartz, Spinomenal’s CEO, was similarly excited about the latest deal. He added that the collaboration with Betsson represents an important moment for Spinomenal. Shvartz spoke about the significant presence that Betsson currently has in different strategic online gambling markets around the world. Finally, he predicted that the integration of the company’s content into Betsson’s platform will deliver engaging and unique titles to its customers.

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The new partnership features Caesars Sportsbook & Casino, a trusted and regulated local operator that will help Wazdan gain further exposure in the market.

In turn, Caesars will also gain access to more worthwhile titles that are bound to strike home with the operator’s own audiences. Wazdan is making this possible thanks to its Alcohol and Gaming Commission of Ontario (AGCO) license the company was able to secure in May 2022.

Bringing Numerous Engagement Features to Caesars

Caesars is also very happy to see Wazdan’s products brought to its library, as they would allow the operator to quickly expand its reach with local audiences. One of the flagship games to be featured here is 9 Coins, which has been shortlisted in the Best New Game category at the EGR North America Awards 2023.

There will be more titles debuting with Caesars as a result of this important tie-up. Amongst those titles are Power of Gods: Hades, Burning Sun, Sizzling Eggs, Magic Spins, as well as Power of Sun: Svarog, Sizzling Kingdom: Bison, Hot Slot: Magic Bombs, and more. On the whole, Wazdan is bringing its hard-hitting titles to the fore, offering players an outstanding selection of titles to enjoy in real time.

Another added plus here is the fact that Caesars Sportsbook & Casino will similarly have access to Wazdan’s outstanding suite of engagement features, such as the aptly called Player Engagement Suite that brings features such as Hold the Jackpot, Collect to Infinity, Stick to Infinity, and Cash Infinity.

Wazdan Welcomes Strong and Impactful Partnership

Wazdan is very happy to see this partnership come to fruition in the market, as it allows it to quickly and reliably double down on its commercial path in the North American market. Wazdan commercial director Bekki D’Agata was very happy to see the company team up with Caesars.

“We are thrilled to bring our innovative slot offering to the Ontario market as we continue to deliver impressive results for operators worldwide,” D’Agata said. Meanwhile, Caesars Digital SVP of iGaming Matthew Sunderland added that the company was thrilled to introduce fresh content by what is considered one of the most significant suppliers in the industry.

Wazdan is a perfect match that will bring added value to Caesars’ valued customers, Sunderland concluded.

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Famous American hotel and casino company Station Casinos announced the launch of an all-new non-fungible token (NFT) casino loyalty rewards program called STN Charms. Unveiled last week, the innovative loyalty program launched for all of the company’s properties starting on March 31, 2023.

Thanks to the new program, Boarding Pass members will tap into unique NFT loyalty rewards. The program is expected to significantly boost player retention and engagement, delivering new experiences via personalized NFT Charms.

The new charms enable the members to level them up, along with winning. Moreover, an STN Charms website enables players to view their Charms and even buy, sell or browse from a catalog.

Station Casinos revealed that the new STN Charms were developed in collaboration with Mintable Pte, a leading web3 service and technology provider, as well as Intergalactic Agency Inc. While Mintable helped develop the STN Charms website platform that serves as an online marketplace, Intergalactic played a key role in the design of the new Charms.

According to Station Casinos, there are different ways for guests to earn Charms. Besides being separated into categories such as panda, shamrock, horseshoe and others, the Charms have different rarities such as legendary, epic, rare, uncommon and common. Another trait that the Charms have is the luck level, which the company said is “the value associated with the guest’s winnings while the Charm is active on the slot machine.”

The Program Is Expected to Bring Exciting Moments

Pat Gordon, Station Casinos’ director of innovations, explained that the latest addition helps boost the company’s loyalty program by delivering personalized NFTs. At the same time, he outlined that the new NFTs can be stored within a Charm Box and also undergo leveling up. “No additional enrollment is needed as guests can maximize the program by opting into Charms at their first card in,” said Gordon. Finally, he pointed out that guests of Station Casinos can expect multiple free digital good luck NFT Charms.

“We are thrilled to be launching this innovative program to create a more engaging way for our guests to earn unique rewards and customize their play.“

Tom Mikulich, senior vice president of innovation at Station Casinos

Tom Mikulich, Station Casinos’ senior vice president of innovation, was similarly excited about the new announcement explaining that the company is delighted to deliver new and engaging experiences for its guests. In conclusion, Mikulich predicted that the new STN Charms will improve and modernize the company’s loyalty program and bring engaging and rewarding features for Station Casinos’ guests.

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