In an audacious stride towards global dominance, Betsson Group blazes a trail into the dynamic Italian market with the grand unveiling of its flagship brand, Betsson. This strategic leap embodies Betsson’s relentless pursuit of creation and its uncompromising passion to redefine the gaming terrain. As the gates swing wide open to Italian players, a realm of boundless excitement and unparalleled thrills awaits, promising an immersive gaming odyssey like never before!

A Symphony of Offerings

Prepare to embark on a journey of discovery as Betsson.it unveils a treasure trove of gaming delights. From the heart-pounding adrenaline rush of sports betting, spanning an array of electrifying sporting events, to the mesmerizing allure of immersive slots and captivating table games, every moment promises a compelling escapade. Dive into the exciting action of live casino experiences, where the thrill of the moment comes alive with every spin and every deal, delivering a unique fusion of entertainment and excitement.

With its recent ventures into Latin America, Betsson has carved a path of success, leaving an indelible mark as the main sponsor of esteemed football clubs like Boca Juniors, Racing Club, and Atlético Nacional. Now, as the brand sets its sights on the Italian horizon, its devotion to excellence shines brighter than ever. This launch not only symbolizes its passion to reach new heights but also confirms its promise to deliver amazing gaming experiences that transcend borders and captivate players worldwide.

Charting New Territories

The debut in Italy marks a very influential moment in Betsson’s expansion journey, propelling it into uncharted territories and setting the stage for unprecedented growth and success. As it continues to push the limits of innovation and raise industry standards, Italian players can look forward to a gaming experience that exceeds the ordinary and ushers in a new era of excitement and possibility.

Ronni Hartvig, Chief Commercial Officer of Betsson Group, commented: “Italy has grown significantly in importance for Betsson, and we believe this is an opportune moment to introduce our flagship brand, Betsson, to the market. By consolidating our operations under the unified Betsson brand, we aim to harness the power of scalability. And together with our extensive experience in the region, we aim to position the brand as a leading sports betting operator in the market.“

Source:

”BETSSON GROUP LAUNCHES FLAGSHIP BRAND IN ITALY”, europeangaming.eu, March 7, 2024.

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Premium sportsbook brand and online casino, Rabona, has announced the appointment of former boxing champion Mike Tyson as its new brand ambassador. 

Through this newly signed partnership with the boxer who reigned as the undisputed world heavyweight champion from 1987 to 1990, players will be offered exclusive Tyson-branded bonuses and livestreams that will successfully blend the boxing legend with casino gaming thrills. 

“Iron Mike” to Join Rabona’s Monthly Twitch and Kick Livestreams

The former pro boxer who competed between 1985 and 2005 will introduce his unparalleled passion and charisma to the online casino’s players, engaging them via livestreams on Rabona’s official Twitch and Kick channels every month. 

These streams will display Tyson playing the casino’s industry-leading games while recounting exclusive takes from his impressive boxing career and sharing his expertise on gambling. 

As explained by Rabona’s public relations director, Mike Varius, the casino is fully focused on offering “legendary experiences,” calling Tyson the best person to represent them in his quality of a living legend. 

Varius also spoke about the former boxer’s “dynamic presence and genuine love for gaming,” both of which deeply resonate with the casino’s brand ethos. 

Users can expect to experiment with “championship-level engagement” that will be fueled by Tyson’s unparalleled energy.  

Players Can Expect Bonus Plays, Giveaways, and More

Besides the excitement of having one of the greatest heavyweight boxers of all time join them, the collaboration will also attract a series of exciting perks for registered players at Rabona. 

The list includes access to exclusive bonus plays including the Iron Bonus, which is a risk-free bonus of up to €100 dedicated to both new and existing users, giveaways, and additional surprises that have not been revealed so far.

Tyson took the news to his Instagram account on February 5, praising Rabona’s ability to stand out “with its commitment to offering an adrenaline-packed gaming journey.” Tyson compared this commitment to his determination to give his all in the ring, expressing excitement to carry the same level of “intensity and spirit” to the online gaming world next to the casino. 

Rabona’s innovative approach in terms of sportsbook and online casino gameplay is based on state-of-the-art gamification features, eye-catching aesthetics, and an excellent user-friendly interface that enables easy browsing. 

Besides the impressive pre-match and live betting markets in its innovative online sportsbook, with excellent odds on a range of sports, Rabona players can also enjoy the freshest releases from industry-leading providers.

In November 2022, Tyson became BRBET’s brand ambassador for Brazil.

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Allwyn UK, the successor of Camelot as The National Lottery operator, announced a major new appointment. According to the announcement, Steve Parkinson, a former Bauer Media leader, will join the Allwyn team as its new brand and marketing director.

In this new position, Parkinson will leverage his expertise to grow The National Lottery and help it generate more funds for good causes. In this position, Parkinson will replace Ivor Burns who is set to step down from his position after 14 years with The National Lottery.

Allwyn pointed out that Parkinson is a former Bauer Media employee who held several senior marketing and business leadership positions. He oversaw the growth and brand development of Kiss, Magic, Absolute Radio, Jazz FM, Planet Rock and more. Parkinson also boasts experience in leading post-acquisition integrations, Allwyn added.

Before joining the UK’s most influential media brand network, Allwyn’s new hire served as EMAP’s marketing and brand director. In this position, he managed a portfolio of consumer brands across multiple channels, as well as a roster of creative and media agencies. His track record also includes a decade at Chrysalis where he held a number of senior roles.

The appointee will bring a wealth of experience in transforming brands to Allwyn UK’s team, as well as extensive knowledge of media partnerships and creative production. His appointment comes ahead of Allwyn’s takeover of The National Lottery and in the wake of Mark Hughes’ appointment as chief security officer.

Parkinson Is Excited to Join Allwyn in Such an Important Time

Parkinson expressed his excitement about the opportunity to join Allwyn at such a pivotal time for the company. He said that he is excited to work with Allwyn on raising money for good causes.

The National Lottery is a huge part of UK life and contributes so much to society through Good Causes funding – so to come on board at the very beginning of a new era, with a new operator, is incredibly exciting.

Steve Parkinson, brand and marketing director, Allwyn

Allwyn’s chief commercial officer, Lucy Buckley, welcomed Parkinson to the Allwyn family, lauding him as a “proven marketing leader.”

We’re excited about what he can bring to Allwyn and The National Lottery, with his wealth of experience in senior marketing roles.

Lucy Buckley, CCO, Allwyn

Buckley also used the opportunity to thank Burns for his enormous contribution to The National Lottery which left The National Lottery’s brands “in great shape.”

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Prime Gaming, the company that owns and operates several successful international online casino brands, has decided to change its brand to Kinetic Digital after 20 years on the iGaming market.

The rebranding process gave the company a brand new logo along with a total design overhaul of the website. The new logo and name better reflect the company’s values and the journey that it has made since first starting out back in 2003.

The new name was chosen starting with “Kinetic”, which originates from the Greek word “kineticos”, which signifies motion. The new company name suggests a continuous struggle to progress and improve, while being a dynamic presence on the online casino market.

The company has extensive experience in the online gaming business after having been on the market for 20 years. Prime Gaming first started out with the Prime Casino brand, then added Prime ScratchCards and Prime Slots to its portfolio, before further expanding with brands such as Mega Casino, Simba Games, LuckyMe Slots, Ice 36, Slingo, Spin Genie and Genting Casino.

The casinos operated by Kinetic Digital are powered by SkillOnNet, a top provider of white label and full turnkey casino software solutions, and they hold licenses in various key markets such as the United Kingdom, Spain, Ontario (Canada), Denmark and Sweden.

The company also has one of the most appreciated affiliate platforms in the iGaming industry, Prime Partners. Despite the brand revamp, the affiliate program will keep its original name and continue to market and sell brands such as Genting Casino, Slingo, SpinGenie, MegaCasino and LordPing.

All About Movement

Speaking about the company’s new brand, Rachel Regev, Marketing and Operations Vice-President at Prime Gaming, said that “Kinetic is about movement and the new energy that creates.”

The company executive added that the team that works for Kinetic Digital is eager to “constantly challenge itself” while taking on “daring endeavors”. The business is also constantly looking for new partnerships and new ways to “foster a collaborative environment.”

“We emphasize growth, progression and working together, celebrating the journey as much as the milestones,” Rachel Regev added. The Prime Gaming executive also underlined the fact that the online gaming industry has changed drastically since the company launched in 2003 and that is one of the reasons behind the decision to switch brands at this point.

Source: “Prime Gaming Rebrands as Kinetic Digital to Create New Energy“. European Gaming. November 28, 2023.

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MiFinity, one of the world’s most prominent providers of digital payment solutions, has announced that its customers will enjoy an even better experience after the company launched its brand-new website.

The new version of the MiFinity was designed, according to the statement released by the company, “to provide an exceptional user experience and transparent information” regarding the provider’s services.

The revised website must reflect the principles that guide MiFinity’s activity: customer-centricity, innovation, and fast transactions for customers in various industries such as iGaming, travel, eCommerce, and Forex. In 2022, the company celebrated its 500th merchant integration, underlining the company’s great success on the iGaming market all around the world.

The new website was first introduced at SiGMA, one of the biggest events in the iGaming industry. Paul Kavanagh, the Chief Executive Officer of MiFinity declared himself “thrilled” to be able to present the company’s new website and added that it mirrors the company’s growth and innovation over the past few years.

“As with everything else we do, the new website is exceptionally user-friendly so visitors can explore our different payment services and access information that helps them get the most from our solutions,” Paul Kavanagh added. “At MiFinity, we believe in putting our customers and partners first, and this website is a testament to that commitment.”

Contemporary and Intuitive Design

The design of the new website is contemporary and intuitive, allowing users to enjoy a seamless browsing experience. Both customers and industry partners can surely find what they are looking for while browsing the new website, a platform that is filled with appealing content that showcases the company’s portfolio of payment services for online casinos and not only.

The navigation functions have also been optimized to provide easier access to detailed information regarding the various payment solutions provided by MiFinity for several industries and needs.

Moreover, the new website gives visitors the opportunity to sign up for a MiFinity eWallet directly and quickly. eVouchers are also available to buy from various reseller sites which can be accessed with just a few clicks.

MiFinity also has a mobile application available, and the new website will soon receive local variants in 20 different languages to serve the company’s customers from all over the world. Currently, the eWallet is available in 225 countries and territories, with support for 75 local payment options. Moreover, customers can perform their transactions in 17 different currencies.

Source: “MiFinity Unveils Its Next-Gen Website, Enhancing The User Experience Again“. European Gaming. November 17, 2023.

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Bragg Gaming Group announced an extension of its PAM (player account management) provision agreement with Entain. Under the extended deal, the former company will continue to supply the latter party’s Dutch iGaming brand, BetCity.nl, with its proprietary player account management platform.

The deal has been extended until 2025 and will allow BetCity.nl to continue to use Bragg’s content and product delivery services on an exclusive basis for as long as the PAM agreement lasts. As a result, the provider will roll out its proprietary, exclusive and aggregated casino content on BetCity.nl.

In addition, Bragg will supply a selection of sports betting products to the online operator, helping it further engage Dutch audiences.

That is not all, however, as Bragg Gaming will also integrate content from several new iGaming supplier, providing an extra boost to the Entain-owned brand’s portfolio in the Netherlands.

This announcement comes a few weeks after Bragg Gaming Group also extended its Pennsylvania-facing deal with Internet Vikings.

Bragg Gaming Is Glad to Be a Leading Supplier in the Netherlands

Bragg Gaming Group’s chairman and chief executive officer,  Matevž Mazij, commented on the extended deal with BetCity.nl. He praised the Entain-owned brand’s strong market position, noting that his team’s partnership with the company has been very successful so far.

We are pleased to extend our agreement to supply our PAM, proprietary, third-party exclusive and aggregated content to their players until 2025, during which time we are also prepared to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform.

Matevž Mazij, chair & CEO, Bragg Gaming Group

CEO Mazij concluded that his team is looking forward to “powering the continued success of BetCity.nl.” The executive promised to continue enhancing Bragg’s content and product offering for the Dutch market. He noted that his company is proud to be a leading iGaming supplier in the Netherlands.

Meanwhile, Entain’s recently published Q3 results sparked investor confidence in the company. As a result, US mutual fund company Dodge & Cox has more than doubled its stake in the gaming group. This has cemented the fund’s position as one of Entain’s top shareholders, second only to The Capital Group Companies.

In other news, the company recently reinforced its board by naming the experienced Amanda Brown as a non-executive director.

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The fast-growing Asian sports betting operator and powerhouse, Fun88, expanded its roster of brand ambassadors by joining forces with Tony Parker, the famous Hall of Famer and recognizable NBA superstar. The latest partnership, announced Friday, sees the basketball pro become an official brand ambassador for Fun88 in Asia.

Under the terms of the fresh collaboration, Parker will appear in different activations, as well as promotions. Moreover, he plays an important role by enabling Fun88 to connect with more basketball fans across the Asian region, including in markets such as the Philippines, Thailand and China, among other countries.

Parker became the third Hall of Fame brand ambassador for Fun88 after the company clinched similar collaborations with stars such as Steve Nash and the late Kobe Bryant. Undoubtedly, the latest collaboration would help the fast-growing brand engage with more basketball fans across Asia, considering Parker’s strong presence on social media. Currently, the basketball superstar has a staggering 1 million fans on the Chinese platform Weibo, as well as 3 million Facebook followers and 2 million fans on X, the platform formerly known as Twitter.

“I’m thrilled to be following Steve and Kobe’s lead as Fun88’s latest basketball frontman, as we look forward to an exciting renewal of the NBA campaign.“

Tony Parker, brand ambassador for Fun88

Commenting on the topic, Parker said that he is thrilled to join Fun88 as a brand ambassador after the company previously joined forces with Kobe and Steve. “They have built a brand here which directly aligns with my playing values of speed and strength, underpinned by a desire to operate as a team and confound the critics,” he added.

The Betting Brand Is Thrilled to Team Up with the Basketball Star

Fun88’s new brand ambassador said that he is looking forward to delivering unique and engaging insights, as well as premium content for bettors and sports fans across Asian markets. “From China to Thailand, these fans are making it rain! Hopefully, we can find some innovative offers and deeper connections for players to better engage with the sports they love,” explained Parker in conclusion.

“We’re naturally delighted to have secured further net gains for Fun88’s unrivalled ambassadorial roster by signing Tony,“

explained a representative for Fun88

A representative of Fun88 revealed that the company is thrilled to enter into this partnership with the famous NBA star. The representative spoke about Parker’s unquestionable popularity across the globe, predicting that basketball and sports fans are going to like the insights and activations he participates in. Finally, Fun88’s representative predicted that the company will be able to engage with new audiences supported by Parker.

Outside of the basketball vertical, Fun88 has established partnerships with Newcastle United FC, as well as Tottenham Hotspur, two Premier League clubs. The company also has other soccer and cricket-facing deals.

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MGM Resorts International, the famous international gambling and entertainment conglomerate, has announced it hired Chris Rock, the major Hollywood movie star, to help the company’s effort of launching its BetMGM brand in the United Kingdom.

Chris Rock will act as a brand ambassador for BetMGM and he will feature in various marketing campaigns designed to promote the brand in the United Kingdom market.

The first marketing campaign has already kicked off, featuring Chris Rock revealing to the public details about the various special offers prepared by the online casino for its new customers in the country.

The offers include bonuses and price boosts, along with exclusive content that is available only at BetMGM. The company has also presented a responsible gambling advert designed specifically for the UK market.

Sam Behar, the Director of BetMGM UK declared himself “incredibly excited” to launch the brand in the United Kingdom. About the campaign, the Director explained that it “leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market.”

The BetMGM UK Director added that Chris Rock is an “A-list ambassador” for the brand, and hiring such a big star demonstrates the company’s “commitment” to one of the largest regulated gambling markets in the world.

Expansion Without Entain

BetMGM is a joint-venture between MGM and Entain, another major international sports betting and online casino operator. However, for the UK launch of BetMGM the brand worked with LeoVegas instead of Entain. LeoVegas was acquired by MGM Resorts in 2022 for 604 million dollars and it provided the technology and the platform for BetMGM’s UK launch.

As a result, BetMGM UK will compete directly with brands such as Ladbrokes, Gala and Coral, which are all owned and operated by Entain. Gustaf Hagman, the Chief Executive Officer of LeoVegas, declared that his company was ready to help BetMGM become a success in the United Kingdom.

At the same time, BetMGM also announced a partnership with Kindbridge, a mental health provider that will help the company design support programmes for those who choose to self-exclude from gambling on the operator’s platforms.

Adam Greenblatt, the Chief Executive Officer of BetMGM, underlined the importance of this partnership and declared that his company was “eager to champion the growth and expansion of connecting problem gamblers with the crucial services they need.”

Source: “BetMGM signs Hollywood star Chris Rock to support UK launch“. iGaming Business. September 25, 2023.

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Sports betting operator Superbet has unveiled the appointment of Nikola Jokić as its first brand ambassador in the Republic of Serbia. The Serbian basketball star, currently playing for the Denver Nuggets, will help the company appeal to fans of professional sports.

Jokić is a skilled NBA player whose Serbian origin makes him perfect to appeal to sports fans in Serbia. His team, the Denver Nuggets, emerged victorious last season, cementing him as an outstanding athlete. His athletic prowess earned him the Most Valuable Player distinction, further highlighting his abilities.

Jokić has formerly played in the Serbian National Basketball Team, including during the 2016 Summer Olympics in Rio de Janeiro. He is a beloved sports personality of many Serbian enthusiasts, making the tie-up with Superbet a major move for the company.

As a brand ambassador in Serbia, Jokić will promote Superbet to Serbian audiences.

Jokić’s Qualities Reflect Superbet’s Values

Jokić commented on his new ambassadorial position, saying that he is happy to join forces with Superbet. He lauded the company for its unique way of connecting with fans across Europe and sharing their passion for sports.

Jokić added that he appreciates Superbet’s commitment to responsible gambling and praised the company’s safer gambling-oriented initiatives. According to the basketball pro, this was one of the things that convinced him to team up with the brand.

Jokić concluded that he is looking forward to working with Superbet and promoting sustainable sports betting. He teased that he cannot wait to work on exclusive activations with the brand and engage fans in Serbia and beyond.

Thanassis Kanouris, Superbet’s country manager for Serbia, also commented on the matter, welcoming Jokić to the Superbet family. According to Kanouris, Jokić is an amazing athlete and a great team player whose qualities perfectly reflect Superbet’s core values.

Kanouris added that Serbia is a very important market to his team, highlighting Superbet’s ambition to make further strides across Europe. The manager said that the partnership with a powerhouse such as Jokić will help Superbet remain ahead of the curve while proving the operator’s passion for sports to the fervent fans.

Last month, Superbet also joined forces with the leading gamification innovator Low6. The two companies joined forces to release a new free-to-play fantasy sports game called Ultimate Squad. Earlier this year, the operator also signed an agreement with Pragmatic Play, securing access to the supplier’s premium live casino content.

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Betsson Group has rebranded the Casino.dk site in Denmark as it seeks to popularize its brand. The site will now operate under Betsson’s name, allowing the group to expand its global presence. As a result, Betsson will now be able to optimize its resources and consolidate a singular strong brand identity.

With the Nordics being one of Betsson’s core markets, this move represents a significant step toward growing the brand’s international footprint. While the company’s NordicBet subsidiary will continue to operate in Denmark under its usual name, the rebranding of Casino.dk will familiarize Danish players and organizations with Betsson.

Operating as Betsson will provide a variety of advantages to the company, including marketing initiatives and sponsorship deals.

Speaking of marketing initiatives, the company just unveiled a new global marketing concept under the slogan “A Bet Makes the Difference.”

CCO Hartvig: The Rebranding Will Empower the Company

Ronni Hartvig, Betsson’s chief commercial officer, expressed his thoughts on the rebranding. He noted that Denmark is a very important market to his team, which is why Betsson Group is looking to consolidate its operation.

By bringing everything together under the unified Betsson brand, the operator will be able to “harness the power of consistency, scalability and synergy,” Hartvig said. He also said that the move will “empower” the company to optimize its resources, cultivate a brand identity and have a positive impact through marketing initiatives and partnerships.

Betsson Pulled Out from the Netherlands

A month ago, Betsson canceled its license application in the Netherlands, temporarily pulling out from the local market. While the company didn’t divest its Dutch assets, it decided to withdraw its application for the moment and reallocate its resources elsewhere.

The decision, Betsson said at the time, was caused by significant delays in the licensing process and “resource allocation considerations” because of opportunities in other markets. However, the company added that it might reapply for a license in the future.

In other news, Betsson recently secured content from Pragmatic Play for its Betsafe brand. As agreed, the provider rolled out roulette in Spanish language on the operator’s platform, allowing it to engage Spanish-speaking customers with localized live casino content.

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