Brazil’s proposed ban on sports betting advertising doesn’t sit well with professional soccer clubs. Teams expressed their opposition to the measure by sending a letter to the Senate, hoping to convince it not to include the ban in the final version of Brazil’s sports betting bill.

Under the ban, which is envisioned as a part of Brazil’s sports wagering legislation, operators will be unable to advertise across stadiums or sign sponsorship deals with teams. However, clubs argue that the ban would deprive them of a major revenue stream and may have an overall negative impact on the sector.

The soccer clubs’ letter was sent on November 10 and signed by a total of 33 teams. The letter outlines the organizations’ concerns about the measure. The signatories include many big local clubs.

Gambling sponsorships provide major sporting organizations with important funding that helps them maintain and expand their operations.

Brazil Sports Betting Continues to Get Delayed

Brazil’s proposed ban is a part of the country’s sports betting bill. The ban was added as a proposed amendment and has been actively promoted by Senator Eduardo Girão who argues that advertising exposes people to harm. Other proponents of the ban also say that the measure will help Brazil tackle problem gambling and mitigate gambling-related crime.

The Senate is now responsible for deciding whether the ban proposal should be sent to the Chamber of Deputies. The discussions may very well lead to further delays to Brazil’s already long overdue sports betting legislation.

While the country is already on the path to legalizing wagering on sports, regulatory matters continue to stall the launch of a regulated market. While there were hints that progress is being made, the latest developments imply that it would be at least a few more months before Brazilians can wager legally.

Speaking of advertisements, in late October, Brazil published a comprehensive set of requirements for operators, which include the regulation of advertising near schools and universities. Operators are also prohibited from implying that gambling can lead to personal success or improved financial conditions. In addition, companies must promote responsible play.

In the meantime, gambling taxes remain another contentious subject. Earlier this year, the IBJR spoke out against the latest sports betting tax proposals.

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This collaboration marks a significant milestone for both companies, combining Kambi Group’s expertise in providing cutting-edge sports betting solutions with Eyas Gaming’s vision for a dynamic and immersive wagering experience. The move significantly strengthens Kambi’s position in the Latin American market, aiding the company’s ambitious expansion strategy.

The New Sportsbook Unites Industry Leaders

Powering ‘Lance! Betting’ will see Kambi join some of Brazil’s leading sports companies. ‘Lance!’ is the country’s premier football media outlet, sporting over 15 million active monthly users. These impressive viewership numbers should give the company’s sportsbook project a significant head start, capitalizing on existing users willing to immerse themselves in their favorite sport.

Industry conglomerate Gauselmann Group also joined the project, leveraging its decades of experience in the entertainment industry to ensure the new sportsbook has a successful and memorable launch. Eyas Gaming CEO Adam Joseph noted that Kambi’s inclusion would help Lance! Betting realizes its full potential and secures a leading position in the competitive Brazilian sportsbook market.

Kambi’s track record in Latin America and proven suite of high-performance technology made partnering with them a natural choice.

Adam Joseph, Eyas Gaming CEO

The launch of the ‘Lance! Betting’ sportsbook represents a commitment to driving innovation and enhancing the user experience in the sports betting realm. Kambi Group’s advanced technology, extensive industry knowledge, and Eyas Gaming’s passion for creating an immersive platform will contribute to an innovative and customer-focused betting environment. 

Kambi Remains Ahead of the Competition

Collaborating with Eyas Gaming demonstrates Kambi’s commitment to expanding its market presence and working with innovative partners to deliver top-notch betting solutions. The developer’s growth-oriented strategy contributed to impressive Q1 2023 results, as new partnerships positioned it for sustained momentum. Kambi’s commitment to innovation, quality, and delivering an exceptional betting product proved paramount for remaining ahead of the competition.

While Kambi maintains its focus on the Latin American market, as demonstrated by its recent collaboration with Colombian operator Corredor Empresarial, the developer maintains a worldwide presence. Its state-of-the-art sports betting technology has proven its merits across diverse jurisdictions, setting the stage for sustained growth.

This agreement further bolsters Kambi’s impressive range of partners throughout Brazil and Latin America.

Kristian Nylén, Kambi CEO and co-founder

The upcoming launch of the ‘Lance! Betting’ sportsbook marks another opportunity to showcase Kambi’s industry-leading technology. The deal will bolster the developer’s Brazilian footprint and brand recognition, helping it secure future collaborations. As the partnership unfolds, the industry will closely monitor the impact of the ‘Lance! Betting’ sportsbook and how it elevates the sports betting experience

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The partnership in particular concerns Cassino55, a prominent and established brand in the Brazilian iGaming market, which will further strengthen Lion Gaming’s chances of breaking into the regional market as one of the leading industry technology suppliers.

Lion Gaming Determined to Grow in Brazil and Latin America

Lion Gaming is similarly ambitious about the Latin American region in general and is hoping to strengthen its standing in the burgeoning iGaming landscape as well. Commenting on this new opportunity, Lion Gaming president & CEO Duncan McIntyre said he was thrilled to see this partnership between his company and Cassino55 take place.

He argued that Lion Gaming has a reputation for only teaming up with exceptional brands in the first place, making it a unique company with an established track record. The latest tie-up with Casssino55 is another step in the fast-growing Brazilian iGaming market.

“Together, we are confident in delivering an unparalleled gaming experience to Brazilian players,” said McIntyre. This partnership is important for another reason as well – and specifically, the fact that Cassino55 has a significant stake and laser focus on the Brazilian iGaming market.

Through the alliance, both companies stand to gain as they will be helping each other as they pursue a further status in the competitive market, and doubly competitive vertical. Lion Gaming is also keen to break into sports and esports, and it has made several consecutive deals in those respective segments.

The Brazilian iGaming market has been developing rapidly, with global suppliers converging on the jurisdiction in a bit to significantly increase their presence. Lion Gaming is a provider of a range of industry solutions and powers B2B partners with all the necessary tools they need to succeed in launching products.

Among the supported services and platforms by Lion Gaming are solutions such as casino and sports, crypto and esports betting, technology migration, game suppliers and more.

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Supplier of online casino content Pragmatic Play announced it has signed a new agreement with Win Prêmios to provide content across multiple gaming verticals and elevate its profile in Brazil.

Product Offering Key in Contested Markets

The multi-vertical content package deal with Win Prêmios will see the integration of Pragmatic Play’s Slots, Live Casino and Virtual Sports onto the operator’s platform, significantly boosting its product offering in the Brazilian market.

“Having Pragmatic Play’s range of incredible games at our disposal is hugely important for us to maintain our competitive edge in a keenly contested market,” commented a representative of Win Prêmios, outlining that the content provided by Pragmatic Play will play a crucial role for the operator in retaining its player base, as well as attract new customers.

The content package offered to Win Prêmios will feature recently released slot titles Mammoth Gold Megaways and Wild Wild Bananas, as well as already popular award-winning games such as Sugar Rush and Gates of Olympus, and will be complemented by a collection of Live Casino titles among which staples Sweet Bonanza CandyLand and casino classics like Roulette and Blackjack.

On behalf of Pragmatic Play, the company’s vice president of Latin American Operations, Victor Arias, spoke of the excitement to partner with “another leading brand” like Win Prêmios, hailing Pragmatic Play’s content as the key to the new partnership.

The strength of our multi-vertical offering has been key in almost all of our recent commercial agreements and this one continues that positive trend.

Victor Arias, VP of LATAM operations, Pragmatic Play

Expanding in Brazil and Latin America

The partnership will also see Virtual Sports products such as Force 1 and Horse and Greyhound Racing made available to Win Prêmios sports betting fans, attracting them with detailed 3D renderings of the action from a range of sports paired with a wide variety of betting markets.

The agreement with Win Prêmios will further expand Pragmatic Play’s presence in the Brazilian market, after previous launches with Jacare.bet, BetBastet and Aposta Ganha and affirm Brazil as a key market for the company in Latin America.

In January, Pragmatic Play launched its content with BetBastet, providing the operator with gaming content from its Slot, Virtual Sports and Live Casino game categories. Later in the month, Pragmatic Play teamed with another Brazilian operator, Jakare.bet, to continue its Brazilian push started with the launch with Aposta Ganha in December last year.

Outside of Brazil, Pragmatic Play introduced its content with Peruvian operator Pentagol and boosted its presence in Venezuela with local iGaming operator Liderendeportes.bet to continue to consolidate its presence in Latin American markets.

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