BetMGM has announced its exclusive partnership with Brian Christopher Slots, who will become the brand’s ambassador. The objective of this cooperation is to increase BetMGM’s online presence through live streams and diverse advertising campaigns, which would utilize Christopher’s wide popularity among gamers.

BetMGM VP Highlights Christopher’s Influence in the Gaming Industry

Oliver Bartlett, vice president of gaming product and content at BetMGM, underlined the great influence Brian Christopher has within the gaming industry. Bartlett further said:

“Brian Christopher Slots’ influence extends far beyond captivating videos. This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”

In his statement regarding this deal, Brian Christopher expressed a strong enthusiasm about partnering with one of the leading brands in real money gaming – BetMGM. He also added: “Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together.”

Brian Christopher Slots has a substantial following, with 8 million monthly unique viewers and 1.8 million subscribers across various social media platforms. His content, including the BCSlots YouTube channel, FlipTheSwitch.com, BCSlots Cruises, and the Rudies Fan Club, has recently achieved a record-breaking 1 billion video views. In recognition of his influence, Christopher was named Streamer of the Year and Slot Collaboration of the Year at the 2023 CasinoBeats Game Developer Awards.

BetMGM and Brian Christopher Set to Offer Live Streams and Exclusive Experiences

To ensure players’ involvement into the gambling process there are going to be several components included into this partnership. For instance, Brian Christopher will organize live streams on his two BCSlots channels on YouTube or on his BCSlots pages on Facebook and Kick where he usually hosts streams frequently. These streams will incorporate his signature style, showcasing BetMGM’s online casino platforms. Additionally, Christopher will interact with players through exclusive experiences such as meet-and-greets, slot tours, and virtual events, providing insights and commentary. 

BetMGM will be featuring Christopher in live online streams across its social media channels as well, highlighting its online casino platforms, as well as in future marketing initiatives.Furthermore, both the BetMGM and Brian Cristopher brands aim to emphasize responsible gaming practices by promoting features that encourage players to set limits and play within a budget, as outlined in the recent announcement.

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As VP of Diversity, Equity, and Inclusion (DEI), Blake will build on his previous successes with the NHL. His employee learning programs helped unify the organization and usher beneficial behavioral changes even among the senior executive team. Blake joins IGT at a pivotal moment for the company as it continues to pursue expansion through high-profile partnerships.

Blake’s Resume Makes Him Perfect for the Position

IGT’s new VP of DEI started his professional journey as a career management consultant for JP Morgan Chase. His ten years with the company were a solid foundation for his future career growth, honing his learning and coaching skills. Blake used the experience to found his own training and coaching company Achieve Peak Performance, providing services across various industries.

Between 2013 and 2019, Blake occupied senior leadership positions across several high-profile organizations, building HR capabilities, ushering organizational transformation, and bolstering cultural strategy development. His most recent job with the NHL was a pivotal step in his career, allowing him to apply all his accumulated knowledge to advise NHL Clubs on recruitment, culture, and diversity-minded growth strategies.

The Developer Continues to Excel across the USA

IGT congratulated Blake on his addition to the management team, lauding his inclusion teaching experience across the entire corporate ladder. The new VP of DEI should substantially bolster the company’s professional development, advancing organizational goals through building consensus and understanding. Adding such a seasoned professional to the management team matches the developer’s commitment to progressiveness.

IGT is committed to… fostering a diverse culture of respect and inclusion. We have no doubt that Brian will continue to build upon (our) solid foundation and achievements…

IGT official statement

Blake joins IGT in a fluid and dynamic period. The company recorded stable 2022 financial results, posting a 3% year-on-year revenue increase to $4.2 billion. The lottery solution supplier generated good cash flow while promoting future growth. IGT’s momentum has remained strong in 2023, thanks to several new milestone agreements.

The company made significant advancements across North America. A deal with BetSkybox allowed IGT to expand its Ohio footprint, distributing its self-servicing kiosks at restaurants and bars across the state to provide them with retail sports betting. The agreement opened the way for future cooperation and additional expansion opportunities.

IGT has continued to seize new growth avenues, distributing its award-winning content with other industry-leading companies like Ruby Seven Studios and BetMGM. As the developer’s influence across the US grows, maintaining internal cohesion and unity becomes even more vital. Onboarding a professional like Blake is a natural progression toward IGT’s ongoing ambitions to preserve its winning streak.

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