The upcoming industry pow-wow is taking place on September 19-21 and will be one of the biggest gatherings to date, hosting more than 10,000 delegates and hundreds of companies from the sector.

7777 Gaming Brings Its Latest Releases and Concepts to Barcelona

7777 gaming will take this opportunity to introduce five of its titles, including its fresh jackpot concept and more. Among the new titles that will be presented at the event are such options as Book of Thracians, Barbarian, Cash 20, Lucky Clover, Club Mr. Luck 50, Club Mr Luck 10, and Juicy Cash Jackpot, adding to the company’s portfolio of more than 120 distinct games and opportunities.

7777 gaming CCO Elena Shaterova has welcomed the opportunity and said that the entire company was very excited about the upcoming SBC Summit Barcelona event.

“This is a great opportunity for us to present our team’s design work and show off the results of their efforts,” Shaterova said, adding that the company had the great opportunity to meet market demand and “fill a void in content” in the industry.

Presently, 7777 already features more than 50 licensed games by the Malta Gaming Authority, all of which introduce players to interesting concepts and themes, all in a bid to make the experience more satisfying for players across the board.

7777 gaming has been pushing out at a rapid pace, hoping to secure further expansion in key European markets. The company launched in Romania with Betano and NetBet, and Montenegro, establishing its Eastern European pivot, but the supplier has also been targeting markets and jurisdictions well beyond that.

For example, 7777 gaming is also launching in markets across Latin America, with the supplier recently teaming up with leading gaming brands in Chile, Brazil, Mexico, and Ecuador, among others.

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At the start of August, 18 months after its collapse, the Crystal Cruises line was brought back to life with the much-anticipated debut of its first pair of renovated ships. 

Parent company A&K Travel Group, which acquired Crystal Serenity and Crystal Symphony along with a few assets in 2022, also spoke about their plans to build four additional cruise ships. Two of the ships would be designed for expedition purposes while the other two would be used for ocean exploration.

Now, the line that is mostly popular in the US for the time being, has also expressed its plans to restore the two casinos that were an integral part of two of the largest cruise ships belonging to operator Crystal Cruises by Q3 2024.

Active Talks with a Concessionaire 

A Crystal spokeswoman clarified that the management of the line was currently involved in conversations with a concessionaire regarding the way they could bring back the two casinos that were removed from the two ships during refurbishment.

A&K Travel Group’s chief executive officer, Cristina Levis, spoke about the space occupied by the casinos which was, in their opinion, “too big”. Using a survey of the original line’s past guests, Crystal’s new management tried to establish the best course of action for the massive space left vacant by the removal of the casinos from the two cruise liners that were auctioned off on June 7, 2022. 

According to the results of the survey, only 5% of them would refuse to sail on a cruise ship that does not have a functioning casino. The findings were presented to travel advisors during Serenity’s inaugural sail that took place on July 31 from Marseille for a Mediterranean cruise.

In response, travel advisors spoke about the importance of a casino on board for many of their guests, thus convincing CEO Levis to rethink the new line’s strategy and start looking for solutions.

Symphony’s shakedown cruise that sailed on September 1 from Athens via the Mediterranean, Northern Europe, Canada, New England, Alaska, the Caribbean, the Middle East, Asia, Australia, and New Zealand. 

Levis took the opportunity to express her new plans to address the issue of the missing casinos on the two ships while also mentioning the existence of a potential location for the two gambling spaces. The new location would not take up as much space as the previous casinos. 

The Casinos, Currently Replaced with Lounges

At the moment, the original casino spaces on the ships were replaced with lounge spaces, with further management plans of turning them into show kitchens where cooking demonstrations would take place. 

Previously owned by Genting Hong Kong, Crystal Cruises escaped bankruptcy and liquidation last year. Its comeback in 2023 under the new ownership of Heritage Group via A&K Travel Group Ltd. and the management of VShips Leisure is expected to usher in a new era of “Exceptional Suites, Exceptional Service, Exceptional Dining, and Exceptional Experiences.”

In March, Crystal and Signature Travel Network inked an agreement that would turn the latter into the cruise line’s pioneer strategic sales and marketing supplier.

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Los Angeles Rams and football fans alike are in for a treat this season, thanks to the launch of a new predictor game that features plenty of prizes. The new game, which enables players to forecast games to win different prizes, is powered by Tally Technology Group and presented by Pechanga Resort Casino, the leading entertainment and gaming destination.

The new Rams Pick ‘Em contest, marks the fifth such activation for the famous football team. The free-to-play mobile-web predictions game challenges Rams and football fans to predict correctly the outcome of upcoming games of the team.

Testing their knowledge and ability, the game allows players to submit predictions five days before a game. The predictions for the game remain open and can be subject to change before kickoff. Similar to other predictor games, the Rams Pick’Em contest will feature weekly and season-long leaderboards, allowing sports fans to collect points.

Within the weekly leaderboard, players that rank between 1st and 10th place will secure prizes that can be gift cards to RamsFanShop.com, autographed memorabilia and merchandise, as well as Rams tickets and others. On the other hand, the season-long winners will have a chance to win unique prizes such as a 2024 Rams suite experience, 2024 season tickets or all-inclusive club seats for one of the team’s future preseason games. Additionally, sports fans that participate in the game and submit a pick will automatically enter a drawing that would award two tickets for the NFL Championship game this year.

Another Successful Collaboration between Tally and the Rams

Brad Vettese, Tally’s CEO, explained that the company was delighted to once again join forces with the Rams for this new activation. He highlighted that Tally helped deliver the first Rams Pick’em game, the first Rams $1 million Perfect Pick grand prize, along with other thrilling activations. “It is a great partnership, and one that we value immensely,” said Vettese in conclusion.

“We hear from our guests all the time that they love the Rams Pick ‘Em game.“

Bill Anderson, CMO, Pechanga Resort Casino

Bill Anderson, Pechanga Resort Casino’s CMO, explained that the guests of the venue confirmed that they like the Rams’ predictor game. He pointed out that the game delivers engaging experiences for fans of the team and the sport throughout the season. At the same time, Anderson reminded that the game grants a chance for prizes and said that the resort is delighted to participate in this exciting activation for the football vertical.

“Working with Pechanga and Tally helps us bring an interactive experience to Rams fandom.“

Marissa Daly, VP and general manager of Rams Studios at the Los Angeles Rams

Marissa Daly, the Rams’ VP and general manager of Rams Studios, added that the fresh collaboration helps deliver thrilling interactive experiences for the Rams’ growing fan base. Finally, she explained that the predictor game will help the team engage with existing and new football fans.

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The latest data by the New Jersey Division of Gaming Enforcement has shown that the casino properties in Atlantic City managed to bring as much as $211.6 million from in-person gambling last month.

In-Person Gambling Continues Annual Recovery

The results were up 15% on 2022’s results, but they still trailed behind pre-pandemic levels. Retail betting results are not the only strong performers, with horse tracks, sports betting, and online gambling partners all performing strongly in the month, producing a total yield of $436.8 million, or up 14.5% year-over-year.

However, casino executives are not as optimistic about the results. At a time when smoking is a hot-button topic in Atlantic City, many executives have argued that the results as provided by the regulator are not actually reflective of the industry’s health. Casinos also partner with a lot of interactive third parties that are entitled to much of the revenue.

In fact, some 70% of the revenue is shared with such third parties, including tech providers, sportsbooks, online gaming brands and more. While January has still posted another improvement in the results, the month is usually the weakest in terms of revenue for the retail sector. In-person gambling though is the core of casino operations and the best gauge for how healthy the sector is, insiders insist.

Looking at this same metric, Borgata managed to bring in $58.3 million from in-person gamblers, beating the YOY results by 20.6%. Then, there was Hard Rock which brought in $35.9 million, up 3.4%. Most of the other properties also posted a strong increase in their overall results. Ocean Casino Resort won $30.5 million which was a 26.4% increase for the property.

Harrah notched up another 15.9% gain to $20.1 million. Caesars Entertainment $16.8 million, an increase of 5%. Tropicana then added $16.2 million during the month, or up 11.9%. Even Bally’s, which has been struggling with its interactive division, reported $11.5 million, a robust increase of 31.4% in the month. Resorts and Golden Nugget won $11.1 million and $10.9 million, up 20.1% and 5.6% respectively.

Online Gambling Results Continue to Soar in the United States

Factoring in the online gaming revenue, the results change dramatically, with Borgata grabbing the pole position with a total of $105.9 million, up 14.7% year-over-year.

Next is Resorts Digital, which has won $52.9 million, up 22.5%. Golden Nugget managed to post $51.6 million, or up 10.1%, and Hard Rock won $43.2 million, up 2.2%.

Ocean then added a total of $34.6 million, up 31%. Overall, online properties continued to perform strongly, but once again, third parties are entitled to a fair share of the total or around 70% as previously stated.

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Bally’s Corp. wants to open up online casino gambling in America’s smallest, yet most densely populated state. Officials announced on Wednesday that they intend to seek approval from the Rhode Island government to bring fully licensed and regulated online gambling to the state. Bally’s is headquartered in the state’s capital, Providence.

The proposal was announced Wednesday afternoon at a luncheon held by the Greater Providence Chamber of Commerce. Asking for legislative and executive branch approval during this year’s General Assembly session, the company said it would propose legislation to allow the RI Division of Lotteries to authorize online slot games and table games for players in the state.

Pending all approvals, the company hopes to start offering online gambling in Rhode Island by January 1, 2024.

After commissioning a study on the matter, the company said it believes that broader liberalization of gambling regulation in the state would give its two casinos – Bally’s Tiverton Casino & Hotel and Bally’s Twin River Lincoln Casino Resort a better chance to remain competitive in the long run. The games would be served from one or both locations.

Increased Gambling Revenue for the State

The new metric would also help the company deliver more revenue to state coffers.

“We intend to model this after the legislation used to establish online sports betting in Rhode Island, effectively giving the State complete regulatory control and the ability to ensure the integrity of the program, while maximizing revenue for the State,” said Elizabeth Suever, Vice President of Government Relations for Bally’s Corporation. The state would be paid a percentage of all online gambling revenue generated by the site or sites.

The announcement came as a surprise to many as the company announced about three weeks ago that it would cut 15% of its North American interactive workforce. The announcement came in the form of a letter to Bally workers and a filing with the U.S. Securities and Exchange Commission.

More recently, Bally’s announced that CEO Lee Fenton would step down, and Robeson Reeves, President of Interactive would take his place. Both leaders came onto the company as part of Bally’s friendly acquisition of UK-based Gamesys for $2.7 Billion in 2021. That deal was announced in March and consummated in October 2021.

The company completed several other acquisitions in the meantime and now has 15 land-based casinos throughout the US and was recently given the approval to build the first casino ever in Chicago, IL., America’s third-largest city. Bally’s also holds sports betting licenses in 18 states.

Spectrum Gaming Study

Prior to beginning a discussion in the state to promote its idea of online gambling, Bally’s commissioned industry experts Spectrum Gaming Group to conduct a study of the matter.

Some of Bally’s claims based on that study include the following assertions:

Retail casino gaming would be preserved in the state with few or no players switching completely from land-based gambling to online slots and tables. (Bally’s operates the only two casinos in Rhode Island).

The state could potentially reap $210 million in gambling taxes over the first five years.

Gross gaming revenue is projected to be an estimated $93.3 million in the first year, increasing to an estimated $130.6 million annually in year five.

The proposed legislation would leave the state in control of all responsible gambling protocols, security, system integrity, accounting, and operating procedures. The state would also set conditions and terms for online table gaming and slots.

Players would need to confirm their age and identity to gamble online. Geolocation and other services would be employed to guarantee that a person was physically located within the state’s borders any time they placed a bet.

The physical servers that process and record the wagers would be located within a restricted, secure location on the casinos’ premises.

Source: Bally’s Seeks to Expand Gaming in RI — Wants Approval for Online Casino Gaming, GoLocalProv.com, February 15, 2023

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