Thanks to the license issued by Spelinspektionen, Lady Luck Games will be able to provide its outstanding variety of games to licensed local operators in the country. Sweden has toughened its stance on gambling, making sure that suppliers only work with legitimate brands, and never collaborate with unlicensed third parties that may be targeting Swedish players without a permit.

Lady Luck Games Obtains Coveted Swedish License

Lady Luck Games has hailed this new license as a significant milestone in the company’s history and an opportunity to do what it does best – build excellent games that strike home with players locally as well as in international markets. Mads Jørgensen, the company’s chief executive, has welcomed this renewed chance to bring its innovative content to Sweden:

We are thrilled to receive our Swedish gambling license, enabling us to bring our innovative and immersive casino games to the Swedish market. This license is a testament to our dedication to compliance, responsible gaming, and delivering top-notch entertainment experiences to our valued players.

Mads Jørgensen, the company chief executive

Jørgensen said that the brand was already known for a number of cutting-edge slots, including Treasures of Tizoc, Popeye, Astro Anna, and Spinjoy Megaways, all of which are bound to strike home with Swedish players. The company is of course building a diverse selection of titles designed to anticipate player tastes and preferences.

Meanwhile, company CCO Julian Borg-Barthet said that the studio was fully committed to serving audiences in the market. This allows the company to grow and make its products available to even bigger audiences.

“We are dedicated to continuously enhancing our games and providing innovative experiences that captivate and thrill our players,” Borg-Barthet concluded. Lady Luck Games has been securing a number of licenses of late. The company has obtained the go-ahead from regulators in both the United Kingdom and Malta.

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Swiss online gaming operator, Gamanza Games, announced the launch of the first in-house developed title, Air Racer, exclusively with the company’s online casino operator partners.

Another Milestone for the Business

The launch of the first certified crash game in the regulated Swiss iGaming market offers online players with jackpots.ch, goldengrand.ch, GAMRFIRST.ch, and 7melons.ch an opportunity to taste the thrill and excitement of the exhilarating action of Air Racer.

Commenting on the launch of Air Racer, Gamanza’s chief commercial officer Robert Civill outlined the development as another milestone for the company which became “the first platform to launch an online casino operation under Swiss iGaming regulations.”

Hailing the launch of the “first crash game on the market” as “another feather in the cap,” Civill was delighted to see the game go live with Gamanza’s partner sites, expecting “to see Air Racer maintain strong commercial performance on a long-term basis while the company is planning to “follow up soon with more unique, arcade-style game releases, as well as some classics.”

Offering players thrilling crash mechanics and a range of betting options, including the facility to place up to three bets per game, Air Racer brings a unique and exciting genre to the local iGaming landscape. Equipped with an auto-play mode, the game also allows players to set target multipliers for each bet via its auto cash-out feature.

Setting High Industry Standards

Being the first certified crash game in Switzerland means that Air Racer’s immersive gaming experience will set a high standard for gaming experience and innovation for the games that will follow. For the Gamanza Games, the launch of Air Racer signifies the company’s commitment to catering to the needs of regulated markets by delivering exceptional gaming solutions.

Incorporated in 2019 after an investment from one of the largest leisure and entertainment groups in Switzerland, Stadtcasino Baden AG, Gamanza Group AG paves the way for the first legal online casino, Grand Casino Baden’s online brand, jackpots.ch.

From the moment of its inception until it is fully acquired by its investor in 2021 to become part of the Stadtcasino Baden group, Gamanza signed partnerships with five other land-based casinos in the country.

Combining its know-how in iGaming with its parent’s experience and reputation in brick-and-mortar gaming, Gamanza offers an appealing proposition for land-based casinos seeking to enter the iGaming space, providing support during the licensing process and modern tools for success.

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This will grant 7777 gaming an outstanding reach in the country and also continue to add to the company’s ambition of expanding Eastward.

7777 is a global supplier of advanced content and this is the first time that the company has had the chance to enter the regulated Georgian market, which the developer has hailed as progressive and a significant milestone in its own global journey.

Embarking on a New Journey in Georgia

The company, which provides content to Balkan operators, and has been expanding outside of its stomping ground, has found many similarities between its stomping ground in Bulgaria and Romania on the one side and Georgia on the other.

7777 gaming hopes that it will attract and convert players for partner operators in the new market in Georgia, and also help boost retention rates for partner operators through the deployment of innovative and immersive titles. The supplier has some 100 games to bring to bear, which is an excellent opportunity for the company to present its capabilities to local operators.

Commenting on this opportunity 7777 gaming CCO Elena Shaterova had this to say:

Following our years of experience in the Balkan markets, we have developed a great sense of understanding what the players want and enjoy in an online casino game.

7777 gaming CCO Elena Shaterova

Shaterova was similarly pleased to be entering the Georgian market, which has been long in 7777’s sights. She confirmed that the company would seek to differentiate its offer in the market and ensure that it wins players’ hearts and mind through the deployment of creative, innovative, and worthwhile content.

7777 gaming has been a lot in the news recently. The company launched its content with Bitcasino and Sportsbet, two of the world’s most innovative iGaming and casino brands that have a very strong focus on crypto gaming.

The company also joined 1×2 Network to further expand its reach and ensure that it can introduce its products to a larger audience. The company also doubled down on its reach through a partnership with EveryMatrix, and the company’s CasinoEngine solution.

The company similarly strengthened its executive lineup with the appointment of Mitko Mitev as its new chief executive officer in April.

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