The leading online casino, PlayOJO, announced the launch of a new exclusive Live Roulette table show live on TV in the UK. PlayOJO revealed that its live casino show debuted on Channel 5 earlier this month, delivering viewers a unique chance to participate in live-action via its Live Roulette table. Winners participating in the new live casino show will be able to see their names on TV, reveals the leading online casino.

The show is hosted by famous TV personalities, including David Butler, the famous TV presenter for Paris St Germain FC, as well as the star of the West End musical Bat out of Hell, Kellie Gnauk. The new thrilling live casino show is aired every night between 1 AM and 3 AM, PlayOJO reveals.

To introduce the new live-stream casino show, the company collaborated with All Response Media, the famous London-based media agency. Additionally, Channel 5 teamed up with FruitSalad, the famous French TV production company, to help deliver the new show. Judging by PlayOJO, the live roulette table for the new show is delivered by Pragmatic Live.

The Show Complements the Brand’s Growth

Andrew Steddy, PlayOJO’s head of global product marketing, revealed that one of the prime objectives for the company this year is to grow within the online gambling sector by becoming the go-to provider for clients looking for live casino experiences. He added that based on initial indications, its casino games and live show are well-received by a wide range of players. Finally, Steddy explained: “It’s another great project from the PlayOJO team, and I’d like to thank FruitSalad and Pragmatic Play for creating the show and the Live game, and All Response Media and Channel 5 for their work putting the opportunity and deal together.”

“A core objective this year was to raise the profile of Live Gameshow and Casino games on PlayOJO and be first choice for players looking for an online live casino experience.“

Andrew Steddy, head of global product marketing at PlayOJO

The launch of the new live casino TV show comes on the heels of a new marketing campaign launched by PlayOJO for the market in the UK. Back in July, the company rolled out its new marketing campaign via TV and online called “It’s Alive!” A new TV spot released by PlayOJO as a part of the campaign seeks to raise awareness of its live casino and gameshow products offered.

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Global technology and software company delivering leading numbers and virtual sports games Kiron Interactive announced the launch of a new product that will help it expand its presence in Africa. On Wednesday, the company confirmed that it launched a product called UK Numbers, which was specifically designed for different African markets.

UK Numbers is a lotto draw TV channel, that delivers exciting and engaging experiences for customers across the continent. Described by Kiron Interactive as a “world-class, fixed odds, lotto draw channel,” the new product is expected to fuel its growth in the African region. It delivers a mix of two formats, providing live entertainment for a wide range of customers.

The new UK Numbers product caters to the growing popularity of games with small-stake and high turnover. Such content proved to be popular not only in Africa but in other markets around the globe, which is one of the reasons why Kiron Interactive decided to introduce this product.

At the same time, the company acknowledged that it will leverage its strong position within the market in Africa and use the format to boost its operations. Besides helping the company grow, UK Numbers is expected to deliver engaging experiences for the players, align with their expectations and fit their requirements.

Expansion of Numbers Products Continues

Steven Spartinos, Kiron Interactive’s co-CEO, explained that the new product in Africa will cater to the lottery fans in the country. He explained that the new product grants an opportunity for significant payouts with minimal wagers.

“With the 49’s draw taking place twice daily and the introduction of the brand new 39’s product occurring every three minutes, players now have an even wider range of options and greater chances of success across various market demographics,” added Spartinos. Finally, he spoke about the popularity of 24/7 numbers products in other markets and predicted that this product will further build on the success seen before.

“The launch of our new channel brings exciting news for lottery enthusiasts in Africa.“

Steven Spartinos, co-CEO at Kiron Interactive

According to Kiron, the new 49’s live draw will have two broadcasts per day. A team of experienced and loved presenters will be in charge of the drawing. The launch isn’t a huge surprise, considering the popularity of 49’s presents around the globe in the last few decades. The games, as noted by Kiron, offer customers a chance for significant payouts with a small stake by picking the correct balls from the 49-ball format.

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