Last month, the 2018-launched innovative sportsbook supplier that offers state-of-the-art solutions, BETBY, reiterated its plans to expand globally via a newly opened office in Barcelona. 

Now, we learn that BETBY has celebrated its fifth anniversary “by giving back” to its staff members as well as the wider community-based in Riga, Latvia, where the operator is known for having a strong presence. 

“Fitting Way” to Mark the Big Event

According to the company’s chief executive officer, Leonid Pertsovskiy, BETBY has found a “fitting way to mark this occasion” by further advancing its corporate social responsibility with the help of a charity fundraiser directed toward Common Ground. 

Common Ground is a community center in the Latvian capital city that was created a few months ago, in April, with help from Riga’s City Council. Its main goal is to serve as an assistance center for Ukrainian refugees, alongside Russian and Belorussian opposition members, in need of relocating solutions because of the ongoing war.

At the end of May 2023, BETBY announced its plans to launch a fresh Corporate Social Responsibility Project aimed at improving its sustainability ethos, with the Common Ground community center at the core of its plans. 

Pertsovskiy also took the opportunity to express the company’s pride for being able to put people first while emphasizing the importance of having a “talented and dedicated staff” by its side that has helped the business go “from strength to strength” and reach its currently advantageous, high-ranking position. 

Online Talks, Charity Auction, and Trophy for Staff Members 

The sportsbook supplier also organized a charity auction for members of the organization, with prizes ranging from a speedboat trip with chief commercial officer Chris Nikolopoulos as well as a wine-tasting experience with chief operating officer Eva Berkova.

BETBY also celebrated its five-year anniversary by organizing a number of online meetings and talks with staff representatives and executive team members. The list of speakers also included CEO Pertsovskiy, who answered a series of questions regarding the future direction of the company.

Staff members who have been in the company throughout the entire five-year journey were rewarded with a trophy as a means of thanking them for their support and services as well as to reinforce BETBY’s goal of always putting people first.

In August, NuxGame and BETBY announced an important partnership that would allow the former to offer the sportsbook supplier’s leading proprietary sportsbook solutions to its customers.  

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Britain’s Betting and Gaming Council (BGC) announced that charities will be the biggest winners at the Britannia Stakes race at Royal Ascot. According to the council, its members will donate all profits from tomorrow’s race to a selection of notable charity organizations.

In celebration of the King’s coronation, the biggest bookmakers in the UK will donate their proceeds to organizations such as SportAid, the Holocaust Educational Trust, Cystic Fibrosis Trust, SAS Regimental Association (SASRA), Ascot Racecourse Supports and Together for Looked After Children.

Many major operators, including Flutter, bet365, Entain, 888 William Hill, Kindred, Betway, Rank Group, Virgin Bet, LivescoreBet, Tote, Fitzdares and Bet with Ascot have committed to the initiative. Under the terms, companies will hand over profits from win and each-way bets, after levy and duties are deducted.

In the unlikely case operators fail to make a profit on the race, they agreed to collectively donate $318,000 (converted to USD) to the aforementioned charities.

The Charities Praised the Initiative

BGC’s chief executive officer, Michael Dugher, commented on the initiative, praising Royal Ascot as one of the best horseracing events in Britain. He said that he is delighted that BGC’s largest members will honor the King’s Coronation by donating their profits to “outstanding charities.”

It is also a fitting tribute to the Late Queen Elizabeth II, whose passion for horse racing was known throughout the world, having bred so many successful horses and clocking up 1,800 winners in her time.

Michael Dugher, CEO, BGC

Ascot Racecourse’s CEO, Alastair Warwick, praised the bookmakers for the initiative, saying that it has been extremely well received since its first iteration in 2020.

Representatives of the recipient charities also commented on the matter, lauding the BGC members for their commitment to helping those in need. Their full statements can be read on the BGC’s official website.

British Betting Continues to Flourish

This is not the first time operators have agreed to donate their proceeds from the annual race to charity either. Last year, BGC members raised a staggering $1.5 million for good causes. The current event will mark the fourth time BGC members will share their profits with charities. The BGC, which was founded in 2019, has so far donated over $7 million to a variety of good causes.

Britain’s betting industry is flourishing, contributing millions in tax to the Treasury each year. The country’s retail shops support 42,000 jobs on the British high streets, while the overall regulated gambling industry supports 110,000 jobs.

British gambling and sports betting donate $5.35 billion in taxes and contribute $9 billion to the economy each year. These figures come from an average of 22.5 million monthly bettors.

In other news, the BGC recently agreed to work with social media platforms to make gaming safer.

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Over 40 British MPs from both sides of the House have demonstrated their support for the Betting and Gaming Council’s Charity Bet Campaign. To that end, they visited local betting shops to place a BGC Charity Bet on the Grand National race.

The BGC said that parliamentary participants include Levelling Up Minister Dehenna Davison MP, Shadow DCMS Minister Alex Davies-Jones MP, Minister for Enterprise Kevin Hollinrake, COP26 President Alok Sharma MP, Shadow Defence Secretary John Healey, former Labour Cabinet Minister John Spellar, former DCMS Minister Caroline Dinenage MP and Shadow Apprenticeships Minister Toby Perkins, among others.

As reported by the BGC, the MPs wagered £50 to back a participant in one of the most popular steeplechase events in the world. As per the campaign, all the winnings will go toward a charity picked by the bettors.

In the case an MP’s horse doesn’t win, the BGC promised to donate £250 to the charity chosen by the politician, ensuring that the cause will receive funding.

The BGC hosts this charity initiative each year. Last year’s edition, for example, raised around £11,000 ($13,800) for a range of charity organizations.

The Event Will Attract Millions of Bettors

The annual race at Aintree, Liverpool, is the most popular horseracing event in the world. This year’s edition is scheduled for April 15 and will be watched by an estimated 600 million people across 140 countries. The BGC estimates bets from at least 13 million UK adults.

Furthermore, the commission predicts that around $313 million will be staked on the main event. This will translate into $3.7 million in tax revenues and $2.5 million in horse racing levy which will support the sector.

Michael Dugher, the BGC’s chief executive officer, commented on the matter, saying that the highly-anticipated Grand National event will welcome millions of sports fans and bettors. He noted that betting is a huge source of jobs and revenue in the United Kingdom. In addition, Dugher said that betting shops provide a community to countless betting aficionados.

Dugher thanked all the MPs who participated in the charity campaign:

I also want to say a huge thanks to the MPs who have made the time and effort to meet with their local constituents working in high street shops, for backing so many good causes and local charities, and for promoting the Grand National which remains one of Britain’s biggest and best cultural and sporting events seen around the world.

Michael Dugher, CEO, BGC

In other news, the BGC recently said that it may support the proposed RET levy if land-based operators are protected.

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The tournament is slated for Saturday, April 8 and will get underway at 11 am local time in Coco Poker. The event will have a $200 buy-in and a prize pool of guaranteed $10,000. Participants and guests may also expect special bounties, which the tournament organizers confirm.

Poker Can Help the Ukrainian Relief Effort

Registration will begin on April 8 at 9 am in Coco Poker and the event expects a good turn up. Coco Poker is a smoke-free location, which currently hosts 30 tables and is one of South Florida’s best private luxury private salons.

Commenting on this opportunity, Seminole Gaming CEO, chairman of Hard Rock International, and chairman of Hard Rock Digital, Jim Allen, said that the organization was adamant to demonstrate its support for the victims of the war in Ukraine.

Allen said that the tournament would seek to offer help to thousands of people who are fleeing the war, or have been displaced or otherwise denied basic services and goods. Ukrainian children and families have been injured or suffered severely financially, Allen explained. He similarly said that the death toll was even more devastating.

The tournament is just part of the relief efforts that have been going on for a while now, with organizations and representatives of the gambling industry raising considerable funds to assist Ukraine. Meanwhile, in the country itself, President Volodymyr Zelensky issued a new decree with which he stamped out a number of gambling sites, issuing a 50-year ban against at least 120 companies and 280 individuals.

Zelensky alleges that these companies and people have been working to secure the interests of Russia or preyed on the Ukrainian people through the launch of illegitimate gambling products. Interestingly, at least one of the companies that was banned had been known to raise money for Ukraine.

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Americas Cardroom, a US-themed online poker site, will celebrate International Women’s Day with a special charity tournament. As announced by the company, it will donate funds raised during the event to the United Breast Cancer Foundation.

Poker enthusiasts can join Americas Cardroom in celebration of the occasion and compete for a $10K guaranteed prize pool. The tournament has an entry fee of $55, making it accessible for players of all skill levels.

In addition, Americas Cardroom has decided to make the event even more appealing by providing entrants with an additional $55 tourney ticket. Players can use this second ticket to enter any future $55 tournament hosted by the company.

Americas Cardroom added that the prize pool will be paid out to players. The company will, meanwhile, match the total prize pool and will donate it to the United Breast Cancer Foundation.

A Twitch Live Chat Will Boost Engagement

Katie Lindsay and Ebony Kenney, Americas Cardroom team pros, and Nikki Lomo and Caitlin Comesky, prominent poker celebrities, will bolster engagement during the tournament by hosting a live chat on Twitch.

In addition to discussing the ongoing event and the latest developments, the women will also speak about the importance of raising awareness of the dangers of breast cancer and how important is for women to conduct self-exams at home.

Kenney noted that this wouldn’t be the first time the poker company has organized a tournament for Women’s Day. Last year’s event, she said, was a resounding success. Because of that, Kenney is excited to be a part of the celebrations once again. She said that there is nothing that beats playing poker with friends while supporting a good cause.

Playing poker with some badass friends of mine while also supporting a good cause?! Yes, sign me up! I am honored to be a part of the positive and intentional movement happening for women in poker.

Ebony Kenney

Lindsey added that she still fondly remembers the last time Americas Cardroom teamed up with the United Breast Cancer Foundation.

It was so wonderful working with the United Breast Cancer Foundation for our last charity event and I’m super excited to be able to do it again with another great group of women.

Katie Lindsay

Nikki Lomo and Caitlin Comesky also released statements on the upcoming tournament, saying that they feel honored to be part of the initiative and join so many talented and inspiring women.

In February, Americas Cardroom ran two satellite events, providing four full poker vacation packages for a Super High Roller Series in Vietnam this March.

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