Leading UK bookmaker Coral has unveiled its new brand campaign, “We’re Here For It,” featuring a series of TV ads focusing on horse racing and gaming. This campaign, the first by Wonderhood Studios since they became Coral’s lead creative agency, unites various types of racing, sports, and gaming fans through their shared passion.

The inaugural TV ad, “We’re Here For It – Racing Fan Derby,” is a 30-second spot filmed at Newbury racecourse. The promotional video showcases a unique race where jockeys include various horse racing enthusiasts, including dapper gentlemen, glamorous ladies, a stag do, and even a senior citizen, all set on victory.

The second ad is set in a Chinese takeaway, portraying a gamer playing on his phone with friends while enjoying Coral’s free-to-play games. It introduces the company’s in-play proposition, Rewards Grabber, and its industry-first product, Coral Coins. The ads will feature on TV, video-on-demand, and radio, with additional promotional efforts during the Cheltenham Festival.

During the festival, Coral will also have a branded takeover of Cheltenham Spa station, bolstering other marketing efforts like out-of-home advertising, print materials, and broadcast sponsorships with Racing TV and Sky Sports Racing. Jeremy Hemmings, interim chief marketing officer at Entain, Coral’s parent company, lauded the brand’s heritage and committed to upholding its customer-focused values.

Our new campaign platform is in recognition of this strong customer relationship and serves as a reiteration of our rock-solid market position.

Jeremy Hemmings, Entertain interim chief marketing officer

Coral has substantial experience with attention-grabbing campaigns. 2022’s Cheltenham Festival promotions saw the company pioneer using 3D technology in a horseracing display at the Piccadilly Circus. The eye-catching 783.5m² (0.19 acres) screen gave horse racing never before seen hype and attention, setting the stage for Coral’s future campaigns.

Coral Remains a Staunch Supporter of UK Horse Racing

High-profile marketing efforts have paid off for Coral, cementing its position as one of the UK’s leading operators. Coral Racing Club, the operator’s free-to-join racecourse ownership club for horse racing enthusiasts, recently announced that it had surpassed 50,000 in just three months after its creation. This achievement highlights Coral’s impressive insight into customer preferences.

2024’s campaign aims to showcase a richer, more entertaining personality for Coral, establishing its distinctive market position. Creative director at Wonderhood Studios, Guy Hobbs, noted that the ads aimed to celebrate the UK’s real racing and gaming lovers, regardless of their betting preferences. He hoped the videos would resonate with bettors and bolster Coral’s public-facing image.

We’re super excited to be delivering this fresh brand platform to inject some energy into an iconic British brand.

Guy Hobbs, Wonderhood Studios creative director

The team behind the visionary ads has worked for other leading brands like Aviva, Boots, BT, Google, and Subaru, demonstrating impressive passion, creativity, and ambition. This campaign is another tribute to UK horse racing, encouraging fans to engage with the sport during the Cheltenham Festival celebrations however they see fit. 

The post Coral Launches Milestone Promotional Campaign Ahead of Cheltenham Festival appeared first on Keno Wizard.

As the Cheltenham Festival approaches, bet365, a leading casino and betting operator, confirmed that it will once again offer Non-Runner No Bet (NRNB) markets for this year’s edition of the event.

NRNB is a simple concept whereby punters’ bets are voided if the horse they wagered on does not show up for any reason. This provides fans with an extra sense of security, allowing them to wager with confidence and get their money back if their selection doesn’t run in a race.

The company confirmed that its NRNB offer extends to the five Championship races at the Cheltenham Festival. This notably includes the Champion Hurdle, Champion Chase, Ryanair Chase, Stayers’ Hurdle and the Cheltenham Gold Cup.

The Cheltenham Festival is set to begin on March 12 and run through March 15, providing tons of excitement to fans of horse racing and bettors alike.

Who Experts Will Bet on?

Bet365 also teased that the Racing Post’s best pundits have already selected their bets. This includes Keith Melrose, Robbie Wilders and Phil Anderson who have already picked out selections for the five races.

Melrose, for example, trusts Burdett Road, Gentleman De Mee, Allaho, Teahupoo and L’Homme Presse to win the Champion Hurdle, Champion Chase, Ryanair Chase, Stayers’ Hurdle and the Cheltenham Gold Cup, respectively.

Anderson, on the other hand, placed his bets on Not So Sleepy, Captain Guinness, Banbridge, Ahoy Senor and Hewick. Finally, Wilders’ tips went to Burdett Road, Gentleman De Mee, Fil Dor, Crambo and Gentlemansgame.

More information about the three experts’ tips is available on bet365’s news section.

Pat Cooney, a spokesperson for the operator, also commented on the upcoming festival, saying that some of the betting favorites include Constitution Hill, El Fabiolo and Galopin Des Champs. However, Cooney mentioned that there is also a lot of interest from people who think “outside the box.”

The spokesperson concluded that this is a part of what makes NRNB so exciting.

It’s always interesting to see where the money is after going NRNB, and this year is no exception!

Pat Cooney, spokesperson, bet365

In other news, bet365 recently posted its FY 2022/23 report, announcing higher revenues but higher losses too.

The post Bet365 Unveils NRNB Deals for Cheltenham Festival appeared first on Keno Wizard.

UK’s fastest-growing sportsbook in 2022 has chosen soccer icon and cult hero Adebayo Akinfenwa to represent it right ahead of the start of the much-anticipated sporting event that will take place between March 14-17, 2023.

Akinfenwa Joins Jockey Legend Scudamore and Golden Boot Winner Sheringham

The betting brand that offers odds for the most beloved sports and greatest sporting events on the planet took the opportunity to announce the exciting partnership with the “biggest-ever ambassador” while presenting its biggest-ever offer for Cheltenham. 

Emphasizing the idea of “the biggest-ever offer” for the upcoming festival, the charismatic player known for his muscular physique can be seen in a brief video on BetUK’s Twitter page encouraging players to download the app to benefit from the current offer: bet £20 ($23,67) and get a £60 ($71) free bet. 

The ex-Wycombe Wanderers striker that was called the strongest player in the world has already initiated its interesting collaboration with BetUK on March 6. 

The player who has joined other iconic brand ambassadors chosen by the operator including champion jockey Peter Scudamore who scooped up eight titles and legendary goal-scorer Teddy Sheringham will be a part of BetUK’s print, radio, social media, and digital ad campaigns promoting the festival.

“Who Doesn’t Love Bayo?”

BetUK’s country manager Matt Bramley has emphasized the amazing popularity that the ex-player nicknamed Bayo continues to enjoy. Bramley further explained that their greatest ever Cheltenham customer offer required their “biggest ever brand ambassador”, which is why they considered Akinfenwa to be the right choice for them. 

The manager also stated that the company was thrilled to welcome Bayo to the team.  As expected by fans, the player used the “size does matter” card with reference to the strapping body that he is best known for when speaking about the new partnership and its dimensions. 

The player who is considered one of the most famous modern English soccer players who never got the chance to play in the Premier League said that he was “massively excited to be teaming up with BetUK” before the head start of the festival. 

“The Beast” called the festival “an epic event” while expressing his certainty that the event will benefit from the “strongest start yet”. 

Sports bettors will get the chance to access the freshest racing tips and offers on BetUK’s official website and social media pages. Special emphasis has also been put on their Scu Selects podcast. 

The latter will present Peter Scudamore’s expertise and tips before the upcoming horse races. 

At the end of January, Bet365 announced the launch of Non-Runner No Bet markets for all Cheltenham Festival races. The live markets will enable bettors to confidently place their wagers on all races part of the event.

The post BetUK Appoints Akinfenwa as Brand Ambassador in Time for Cheltenham Festival appeared first on Keno Wizard.