MGM Resorts International, the famous international gambling and entertainment conglomerate, has announced it hired Chris Rock, the major Hollywood movie star, to help the company’s effort of launching its BetMGM brand in the United Kingdom.

Chris Rock will act as a brand ambassador for BetMGM and he will feature in various marketing campaigns designed to promote the brand in the United Kingdom market.

The first marketing campaign has already kicked off, featuring Chris Rock revealing to the public details about the various special offers prepared by the online casino for its new customers in the country.

The offers include bonuses and price boosts, along with exclusive content that is available only at BetMGM. The company has also presented a responsible gambling advert designed specifically for the UK market.

Sam Behar, the Director of BetMGM UK declared himself “incredibly excited” to launch the brand in the United Kingdom. About the campaign, the Director explained that it “leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market.”

The BetMGM UK Director added that Chris Rock is an “A-list ambassador” for the brand, and hiring such a big star demonstrates the company’s “commitment” to one of the largest regulated gambling markets in the world.

Expansion Without Entain

BetMGM is a joint-venture between MGM and Entain, another major international sports betting and online casino operator. However, for the UK launch of BetMGM the brand worked with LeoVegas instead of Entain. LeoVegas was acquired by MGM Resorts in 2022 for 604 million dollars and it provided the technology and the platform for BetMGM’s UK launch.

As a result, BetMGM UK will compete directly with brands such as Ladbrokes, Gala and Coral, which are all owned and operated by Entain. Gustaf Hagman, the Chief Executive Officer of LeoVegas, declared that his company was ready to help BetMGM become a success in the United Kingdom.

At the same time, BetMGM also announced a partnership with Kindbridge, a mental health provider that will help the company design support programmes for those who choose to self-exclude from gambling on the operator’s platforms.

Adam Greenblatt, the Chief Executive Officer of BetMGM, underlined the importance of this partnership and declared that his company was “eager to champion the growth and expansion of connecting problem gamblers with the crucial services they need.”

Source: “BetMGM signs Hollywood star Chris Rock to support UK launch“. iGaming Business. September 25, 2023.

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Last month, David Hughes, a man who many described as an elderly bearded man, won a ladies’ poker event in Florida. The international poker community was unamused with Hughes’ actions, even if the local rules technically allow men to enter women-only events.

As a result, Bill Perkins, a major high-stakes poker player and businessman, hosted a new event where absolutely no men were allowed. He powered the prize pool with a $50,000 prize pool overlay and hosted the event in Texas where he could prohibit men from entering.

The $50,000 Overlay ladies’ tournament was hosted in collaboration with the Lodge Poker Club in Round Rock. It was a $500 buy-in event that welcomed women from all over the US. In the end, there were a whopping total of 326 registrants, whose buy-ins bolstered the prize pool to $196,702.

Raising the stakes, Perkins added that the tournament victor could also get a $25,000 sponsorship deal to represent his book, Die With Zero.

The entire event was a part of the Lodge Poker Championship series.

Read Was the Undisputed Winner

After intense hours of play, five players found themselves at the final table. The last play was broadcast on The Lodge’s official YouTube, allowing fans to watch the action as it unfolded. To spice things up, the stream featured live commentary from the knowledgeable Jamie Kerstetter and Ruth Hall.

In the end Chris Read, a prominent women’s poker activist, managed to emerge victorious. During the final hand, Read flopped a ten-high straight against Krisha Augerot and her pocket kings. Read ended up winning by a landslide and took $28,466 home after defeating all of her opponents. Augerot finished second, winning a prize of $27,641, followed by Brittney Cammack with $20,942.

Read later shared her impressions about the event on Twitter:

Yesterday was a pretty amazing day. Thank you to everyone who helped put this together and gave support to all of the ladies.

Chris Read

She also shared footage from the tournament across her social media, highlighting her excitement. It is worth noting that the $28,466 she took home is the biggest prize in her poker career. In total, she has won over $300,000 from playing professionally.

Read is the live reporter for the Women’s Poker Association and representative for the states of Louisiana and Mississippi. In addition, Read is the founder of Poker Queens, a Facebook community dedicated to female poker players.

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