A few weeks after naming Owen Parry head of customer engagement, ComeOn Group designated Nicholas Jones as its new head of trading. The new appointee is an industry veteran whose experience in trading will be instrumental in scaling ComeOn Group up.

Jones will join the leading iGaming operator, bringing 30 years of trading experience to the team. Prior to his position as ComeOn’s head of trading, Jones served a variety of other operators, including Openbet, GVC/Bwin, Superbet and Stanleybet.

His trading savvy and iGaming industry experience made him a perfect fit for ComeOn Group, which is currently pursuing further growth. In his new role, the appointee will be responsible for defining and implementing the company’s trading and risk strategy for its new proprietary sportsbook platform.

Jones’ help will be very important to the company because of its desire to accelerate the growth of its sports betting business.

Earlier this year, ComeOn Group also added Sherwin Jarvand as its new chief data officer, strengthening its team with another talented employee.

Jones Is the Right Person for the Job

ComeOn Group’s director of sportsbook, Jonathan West, welcomed the new hire to the company, saying that the team is happy to have him on board.

West explained that the operator is increasingly focused on its in-house sportsbook platform, which is why it sought someone who’s experienced in trading. According to the director, Jones was “certainly that person.”

West praised the appointee’s deep understanding of trading and said that he is perfectly suited to define and execute the company’s risk strategy, as well as complement its team across all of its locations.

As we accelerate our investment in our sportsbook strategy and in-house platform we know that with Nick on board we are in safe hands as we unlock the biggest growth opportunity within sportsbook for the years to come for us.

Jonathan West, director of sportsbook ComeOn Group

Last month, ComeOn Group unveiled a new Nordic-theme lounge, expanding its live casino product line. The studio is called Nordic Ruby Lounge and offers a distinct atmosphere that has been designed to appeal to Nordic fans.

In May, the gambling company also extended its content partnership with Pragmatic Play in the Netherlands. Under the deal, the latter company’s Chroma Blackjack solution went live in the country with ComeOn’s comeon.nl brand.

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Owen Parry, who will be stepping into the new position, will transition to this new office to ensure that he works on driving stronger customer engagement across ComeOn’s entire portfolio.

In his role, he will seek to help with building a strong rapport with the target audience and create small decisions and strategies that allow ComeOn to expand. ComeOn is similarly determined to continue promoting from within as the company wants to give existing team members a further field for self-expression and the chance to prove themselves in a more demanding business environment.

Parry will play a crucial role in the company’s further expansion and help deliver a personalized service through the sportsbook. All of this will be done to ensure that players enjoy a safer experience across the board.

Commenting on his appointment, ComeOn Group chief data officer Sherwin Jarvand said that the entire company was very proud to see another trusted company member progress to this new position. Jarvand was recently appointed under the same program.

“Offering a best-in-class player engagement across all our customer’s touch points is always at the front of our minds and with Owen leading this area now, we are in safe hands to take this strategic goal to the next level,” Jarvand explained.

Driving Success Through Customer Engagement and Personalization

ComeOn Group has been amping up its commitment under the People Strategy imitative which has seen a number of established team members progress further the corporate ladder. Among them are Matthew Cawston who became director of marketing and operations and Robert Rothman who recently stepped in as director of performance marketing.

In the meantime, ComeOn Group has been strengthening its local partnerships, including with Pragmatic Play in the Netherlands and by expanding its own operational capacities in the Nordics. The company launched the Nordic Ruby Lounge to bring even more fresh experiences to players.

ComeOn Group is one of the best-established industry players. The company was founded in 2008 and it helps dozens of brands in some of the world’s most competitive markets to deliver an immaculate product to their clients.

ComeOn delivers solutions for the casino and sports betting sectors in equal measure and nurturing internal talent has been a key ingredient for this success.

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ComeOn Group has announced the launch of a brand new live dealer casino suite in Scandinavia under the “brand-within-a-brand” name, Nordic Ruby Lounge. The premier bespoke gaming studio joins the rest of the Ruby Lounge portfolio launched within the brand with Evolution Live Gaming in March 2022.

The live studio offers players in the Nordic region a local touch and native entertainment and will be available across the company’s core markets. One differentiation is the hosting of local games by native live dealers giving the suite a personalized and customized touch.

Bespoke Environment for Nordic Players

Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “We are extremely happy to see Nordic Ruby Lounge take things to the next level with our live casino offer. Our Nordic players can now enjoy a bespoke environment locally tailored around their preferences, with native dealers for that extra cherry on top. It’s been about great teamwork throughout all involved departments, which has landed us in a great quality product with a truly impressive design and functionality. For us, the launch of Nordic Ruby Lounge is a great milestone and with that said we are looking forward to seeing Nordic Ruby Lounge succeed and take things up a notch.”

Nordic Ruby Lounge joins the Group’s Ruby Lounge portfolio, which was launched in early 2022. ComeOn and Evolution have enjoyed a successful partnership since 2013 and Ruby Lounge gave ComeOn a great opportunity to make a strong brand identity statement with the bespoke games. Making it wholly Nordic and enhancing the native offering gives it a chance to re-introduce the brand within a brand with the personalized touches it needs to be the top-tier studio in the region.

The dedicated ComeOn team serves up roulette and blackjack from several tables across the Group’s Nordic brands creating a one-of-a-kind live studio product that sets a high standard for competitors to reach for and marks a milestone in ComeOn’s track for growth.

When the broader Ruby Lounge portfolio was launched by the partners across multiple online markets, rather than restricted to the Nordics as today’s debut is, it was comprised of one Roulette table and eight blackjack tables.

The games operated 24/7 from Evolution studios and were served as well by dedicated ComeOn dealers.

Live Suite Appears in Several Nordic Casinos

ComeOn Group’s extensive brand portfolio includes ComeOn, Snabbare, Hajper and Casinostugan and several more, with the Group operating in multiple markets including Sweden and Denmark.

Commenting in March on the initial launch of Ruby Lounge, Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “The Ruby Lounge extends choice and entertainment, offering an exclusive, premium, vibrant and exciting live gaming experience. Once again, Evolution has proved what great partners they are. The Ruby Lounge has such a strong identity yet works with all our brands.”

At that time Erland Hellstrom, Commercial Manager at Evolution, commented: “We have been working closely with ComeOn Group for many years and we’re delighted that their dedicated live casino environment is now live. The end result is magnificent and early statistics suggest that ComeOn Group players absolutely love the whole look and feel of this premium environment with its world-class live casino games.”

Beyond the Nordics, ComeOn added a bespoke Group branded live dealer game studio powered by Stake Logic Live games to its Dutch-facing brand in late 2022.

Source: ComeOn Group launches new bespoke live casino studio under the name Nordic Ruby Lounge, EU Gaming News, June 1, 2023

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ComeOn Group, a leading iGaming operator, has unveiled a new bespoke live casino environment for its Ruby Lounge portfolio. The studio is called Nordic Ruby Lounge and, as the name suggests, offers a distinct Nordic atmosphere.

The new studio will broadcast content to all of ComeOn Group’s core markets, allowing players to get a taste of the Scandinavian feeling that the environment offers. In addition to the distinct vibe, the Nordic Ruby Lounge will offer a high degree of customization and personalization.

The studio will sport native live dealers that will elevate the experience for the end customers. It is a part of ComeOn Group’s Ruby Lounge portfolio, which was launched in early 2022. The Ruby Lounge studios all boast premium quality and a strong brand identity statement. They offer superior and safe casino experiences, allowing players to truly immerse themselves in gaming.

ComeOn Group describes the Ruby Lounge studios as studios leveraging a “brands within brands” approach. They offer live Blackjack and Roulette tables presented by experienced live dealers.

What makes the new Nordic Ruby Lounge so special is the customized and personalized touch ComeOn Group has put into it. The studio seeks to become a trendsetter and help its parent company distinguish itself from its competitors.

ComeOn Group: the Launch Is an Important Milestone

ComeOn Group described the launch of the new lounge as a great milestone in its growth track. The company’s chief product officer, Cristiano Blanco, commented on the launch, saying that his team is very happy to launch the Nordic Ruby Lounge. According to him, the new studio will “take things to the next level.”

Nordic players can now enjoy a bespoke environment locally tailored around their preferences, with native dealers for that extra cherry on top. It’s been about great teamwork throughout all involved departments, which has landed us in a great quality product with a truly impressive design and functionality.

Cristiano Blanco, CPO, ComeOn Group

Blanco concluded that the launch of the new lounge is a “great milestone” for ComeOn Group. The company is looking forward to its success and hopes that it will “take things up a notch.”

The launch of the Nordic Roby Lounge comes a few days after ComeOn Group expanded its Netherlands-oriented partnership with Pragmatic Play. Under the agreement, Pragmatic’s Chroma Blackjack solution went live in the country with ComeOn.nl.

At the beginning of 2022, ComeOn Group expanded its leadership team by promoting Sherwin Jarvand to chief data officer.

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