Hard Rock International and Seminole Gaming have bolstered their commitment to combat human trafficking. To that end, the parties introduced new support tools for victims and at-risk individuals. In addition to that, the companies introduced a new youth education program, as well as special employee training. Finally, Hard Rock and Seminole Gaming announced that they will work with new community partners to increase their impact.

The move is in line with Hard Rock and Seminole Gaming’s continued efforts to increase awareness of the risks of human trafficking and prevent it as a whole. These efforts included the training of over 27,000 hotel and casino team members across the companies’ properties, as well as collaborations with community partners and advocacy groups.

The efforts will continue in 2024 as Hard Rock seeks to provide direct support to victims, survivors and at-risk youth.

Jim Allen, the chief executive officer of Seminole Gaming and chair of Hard Rock International, commented on the matter, saying:

We are deeply committed to the work our community partners provide for those at risk, victims and survivors of human trafficking in the United States and around the world, as we work together to combat human trafficking.

Jim Allen, CEO, Seminole Gaming

Hard Rock and Seminole Gaming Are Planning Several Initiatives

In 2024, Hard Rock and Seminole Gaming will continue their efforts in the war on human trafficking, introducing a variety of new programs.

One of these programs is the Twentyfour-Seven QR Code, which provides information and support to those who need it. In addition, the code deters traffickers from targeting individuals on member properties. Hard Rock and Seminole Gaming will become the first hospitality brands to globally implement the Twentyfour-Seven sticker across 44 hotels and casinos across 13 countries.

Hard Rock and Seminole Gaming will also expand their youth education in classrooms across Mexico, teaching students to recognize the red flags and avoid online luring. The content provided to thousands of students across the country has been created in partnership with experts from PACT-, ECPAT-Mexico and EduNetwork Partners.

The Hard Rock Social Identity Quest, on the other hand, has so far been adopted and taught by 60,000 teachers in 45 US states, reaching 1.2 million high schoolers.

In addition, Hard Rock and Seminole Gaming will continue to fund community partners through their Change for Change program, which raises funds to combat human trafficking. Hard Rock property visitors will have the opportunity to donate change to the Hard Rock Heals Foundation where 100% of the funds will benefit PACT and Twentyfour-Seven.

Furthermore, Hard Rock and Seminole Gaming will continue the Youth Employment Program, which seeks to protect young people escape a life of trafficking by helping them forge careers in hospitality. This program also has a number of partners, including Covenant House New York City and FLITE Center.

Finally, Hard Rock and Seminole Gaming will work hard to set a new standard for training in the gaming industry. To that end, the companies will team up with the American Gaming Association’s Anti-Human Trafficking Risk Force. The AGA will provide Hard Rock employees with the training they need to recognize signs that trafficking may occur and step in.

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Rivers Casino Philadelphia, owned and operated by Chicago-based Rush Street Gaming, has a proud tradition of donating $1 million each year to the Penn Treaty Special Services District (SSD), a non-profit organization dedicated to supporting community initiatives in the area. The venue allocates funds from its gaming operations, hoping to help offset gambling’s negative societal impact.

Regular Contributions Have Made a Lasting Impact

The Penn Treaty SSD, established in 2006, is instrumental in empowering local community organizations through grants and sponsorships. The district encompasses several neighborhoods, including Fishtown, Northern Liberties, Olde Richmond, and South Kensington. Donations have proven instrumental in supporting 737 grants to 182 non-profit organizations, creating a lasting positive impact.

Rivers Casino Philadelphia’s most recent $1 million donation marks a cumulative contribution of $11.4 million to the Penn Treaty SSD. This substantial sum has aided many vital community projects, from organizing neighborhood festivals to enhancing parks, playgrounds, and gardens. The funding has also facilitated art, sports, and educational programs, along with infrastructure improvements, improving residents’ quality of life.

This organization has played a crucial role in enhancing the well-being of our neighboring communities, and we’re privileged to support its mission.

Eric Althaus, Rivers Casino general manager

The Penn Treaty SSD is currently accepting grant and sponsorship requests, encouraging local organizations to take advantage of the funding opportunities provided by Rivers Casino Philadelphia. This collaboration between the casino and the non-profit organization is essential for driving community growth, highlighting the venue’s dedication to making a positive societal impact.

The Casino’s Efforts Can Lead to Long-Term Benefits

Rivers Casino Philadelphia’s community-focused mindset also extends to its staff and customers. It is one of the few venues that have completely forbidden smoking on the premises, with many other casinos seeming intent to hold on to the advantage given by a legal loophole. Such efforts have cemented Rivers Casino Philadelphia’s leadership position and are vital for sustained growth.

Investing in local communities can significantly benefit the casino’s bottom line, bolstering player confidence. Rivers Casino Philadelphia remains among the top five gambling venues in the state, enjoying enduring success. Penn Treaty SSD chairman Rick Angeli was grateful for the casino’s steadfast support to communities, noting the extra funding was instrumental in improving local quality of life.

Without Rivers’ annual contribution to the SSD, none of the work we do for our communities would be possible.

Rick Angeli, Penn Treaty SSD chairman

Despite a few minor regulatory breaches, Rivers Casino Philadelphia maintains an impressive track record, helping counteract the potential dangers of gambling harm on vulnerable individuals. As the venue continues its mission to give back, its commitment to the Penn Treaty SSD remains an inspiring example of how the gaming industry can positively impact.

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