Play’n GO, the world’s leading casino entertainment provider, has announced the release of its 2023 Sustainability Report. This inaugural report outlines the company’s Sustainability Strategy, progress, and Environmental, Social, and Governance (ESG) commitments and goals for the year.

Building a Sustainable Industry and Planet

The report details Play’n GO’s efforts over recent months and years to contribute to a more sustainable industry and planet. Key areas covered include Responsible Gambling, Climate Commitments, and Inclusion and Diversity. The company has also embraced a pioneering Digital First culture, giving its employees the freedom to choose where and how they work.

Vanessa Arenram, Director of CSR at Play’n GO, expressed her excitement about the release: “Play’n GO has long made its commitment to sustainability and ESG very clear, and the release of our first-ever Sustainability Report is evidence of those words being put into action. We’re thrilled to finally share this report today, and it serves as a celebration of the dedication and progress made by our global team. From our commitment to player safety and collaborating with regulators to influence the development of sustainable regulation, to our Climate Pledge and how we are investing in our people and partnerships, we mean it when we say that the only viable future is a sustainable one. While much of the Report has already been actioned, we still have work to do, and this Report holds us to account as we continue leading the industry to a sustainable future of iGaming.”

Key Initiatives and Achievements

Responsible Gambling: Play’n GO’s groundbreaking Bonus Buy study is a highlight, showcasing the company’s dedication to player safety and responsible gaming practices. Collaborations with regulators have been pivotal in influencing the development of sustainable regulations.

Climate Commitments: The report outlines the company’s Climate Pledge, focusing on reducing its carbon footprint and implementing environmentally friendly practices across its operations.

Inclusion and Diversity: Play’n GO emphasizes its commitment to fostering an inclusive and diverse workplace. The company’s Digital First culture supports this by providing employees with the flexibility to work in ways that best suit their needs.

The Sustainability Report also underscores the importance of regulatory clarity and the need for self-regulatory bodies designated by the Ministry of Electronics and Information Technology (MeitY). This framework can incorporate lessons from existing IT rules to create a comprehensive regulatory environment for online games.

Future Goals and Continuous Improvement

While the report highlights significant progress, Play’n GO acknowledges that there is still work to be done. The company is committed to continuous improvement and innovation, ensuring that its strategies evolve to meet emerging challenges and opportunities in the industry.

Source: “Play’n GO Announces Release of Company Sustainability Report”, Play’n GO, May 28, 2024.

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The Coalition’s member lineup consisted of Bally’s, BetMGM, DraftKings, Entain, FanDuel, and MGM Resorts International, which are now joined by the latest trio as well. The organization came together in September 2022, introducing 12 responsible gaming principles, which members accept to follow.

3 New Members in the Coalition

Fanatics, Hard Rock Digital, and PointsBet all talked about the importance of responsible gambling for the respective companies, and how joining the Responsible Gambling Coalition bolsters their commitment to the cause. The Coalition also received an RGCheck accreditation from the Ontario-based Responsible Gambling Council (RGC) – an established non-profit, dedicated to problem gambling.

Anthony D’Angelo the senior manager of responsible gaming for Fanatics Betting & Gaming, expressed how proud Fanatics was to be entering the ranks of the Coalition.

We are committed to the 12 responsible gaming principles and providing our fans tools and resources to enjoy our products.

Anthony D’Angelo, senior manager of responsible gaming, Fanatics Betting & Gaming

Danny Crook, senior vice president of operations at Hard Rock Digital, and Rachel Kasper, senior vice president of legal and compliance at PointsBet US, echoed the same sentiment in the PR release. All three companies showed their commitment to promoting and implementing safer gambling principles as members of the Responsible Gambling Coalition.

The Continued Sustainability Trend

The 12 principles the Coalition defined serve as a rulebook for what companies strive to achieve. All members are committed to the need for a unified, nationwide responsible gaming toll-free helpline, for example, and the group is partnering with the National Council on Problem Gambling (NCPG) by serving as donors and advisory board members.

PointsBet USA and PointsBet Canada recently won RGC accreditation, so this is a natural continuation of the commitments the operator is making to responsible gambling internationally. RG Check is largely seen as an international benchmark for good responsible gambling practices, and many companies aspire to pass this accreditation program.

Fanatics is also stepping up its game in improving sustainability and following good gaming practices this year. The latest partnership with the Coalition is also a continued trend for the company, as Fanatics inked a deal with IBIA – the International Betting Integrity Association – towards the end of January. IBIA is also highly regarded in the global regulated betting industry.

In other good initiatives, Hard Rock International and WWF renewed their collaboration last week. It’s called Earth Hour. Hard Rock properties “went dark” on March 25 for an hour, bringing back to life Hard Rock’s “Save the Planet” motto. The aim is to raise awareness about climate change, and this particular motto is one of Hard Rock’s four founding mottos.

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