Continuing to deepen its international footprint, BGaming, a creative provider of Provably Fair online casino games once again inks a significant business partnership. This time, the forward-thinking team ties knots with Salsa Technology to showcase its premium quality products to players from the iGaming market of Latin America.

Setting its sights on this burgeoning market in 2023, BGaming has so far announced multiple agreements with brands that operate locally. Thanks to these deals, LatAm players can access its attractive portfolio of feature-filled slots, sophisticated roulette and table games, casual games, crash games, and many other adventures.

On top of that, during 2023, BGaming attended a large number of major iGaming conferences in this region, such as GAT Expo, SAGSE LATAM, SiGMA Americas & Brazilian iGaming Summit, and Gambling Brazil.

Unstoppable International Growth

As agreed between the two parties, BGaming will integrate its selection of top-performing games into the Salsa Technology platform. Compatible with the main models of regulatory requirements, the platform includes a bonus system, a variety of payment options, tools for responsible gambling, and much more.

Commenting on the agreement, Eliane Nunes, Head of Marketing & Sales at Salsa Technology

“We look forward to providing BGaming’s hugely unique and engaging games to our customers as part of a fruitful partnership. BGaming’s presence is growing exponentially in the region and it is therefore essential for us to add some of their most popular games to our ever-changing offering.”

Salsa Technology is a supplier with a firm presence in the LatAm market, most notably in Brazil. Its highly experienced teams operate in Uruguay, Peru, Mexico, Portugal, Spain, and Malta, providing support in English, Spanish, and Portuguese.

Its rapidly growing network of partners includes numerous big names such as Wazdan, Booming Games, Yggdrasil, Amusnet Interactive, VIVO Gaming, Spinomenal, Spearhead Studio, and many more.

A Series of High-Profile Strategic Collaborations

One of the first strategic partnerships that aimed to deepen BGaming’s footprint in Latin America was inked with Dotworkers, getting the chance to exhibit its innovative features, engaging mathematics, and visually superb characters.

A month before that, the provider teamed up with online casino operator Betmexico, which brought players from Mexico the opportunity to check out the finest slot adventures such as Fruit Million, and Wild Cash, alongside other genres from the supplier’s catalog.

September 2023 brought another important cooperation, this time with Betara, a popular Peruvian casino and sportsbook operator. Through this partnership, the studio integrated its collection of over 100 games, including in-demand mechanics and AI-generated feature.

The beginning of the current year was marked with another amazing success, in the form of strategic collaboration with casino software supplier The Factory Gaming. Hosting a massive assortment of more than 3,000 games, this white-label provider is aligned with more than 50 leading content developers.

About a month ago, BGaming announced a deal with Blokotech, aiming to strengthen its presence in Chile and Argentina. Established in 2022 by a team of iGaming veterans, Blokotech quickly positioned itself as an attractive business associate. Its gigantic portfolio of 4,000+ games was reinforced with the addition of BGaming’s works of art such as Capymania, Merge Up, Wild Tiger, and many more.

Source: “BGaming Agrees LatAm Content Deal with Salsa Technology”, bgaming.com, April 2, 2024.

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One of the leading iGaming developers from Bulgaria, EGT Digital, continues its European expansion. As its products are available in many key markets across the continent, it’s Spain’s turn to welcome a set of brand-new games.

Newly established partnership

EGT Digital joined forces with one of the most popular operators in Spain, Codere, to present its thrilling content to Spanish players. Among the titles included in the offering will be hit releases such as Bell Link and Clover Chance. All games are available on Codere’s website.

Sarit Adania, a Head of Casino Product at Codere, commented on the recently established partnership: “EGT Digital’s games and jackpots are an excellent addition to our range of casino proposals and the evaluation given by our customers speaks for itself: they are becoming more and more popular on our website. Very soon we will be able to further diversify our portfolio with more of their titles.”

Tsvetomira Drumeva, Head of Sales at EGT, added: “We are very glad that our content made its Spanish debut on the site of one of the largest local operators. Thus, our slots will be able to demonstrate their great potential to a wide gaming audience, and their good performance will pave the way for the other key players in the country.”

Successful company

EGT Digital is a subsidiary of Euro Games Technology. Its main mission is to create unforgettable products and technologies that will ensure its fans can have a smooth and secure gaming experience.

Apart from carefully crafted products, the company focuses on promoting responsible gaming practices and making sure its content always aligns with the community standards in the field.

After expansion to the Italian market that was ensured in January 2024 thanks to the partnership with popular operator Microgame, the company continues to conquer key markets in Europe and rapidly going towards achieving the title of European leader in the field of iGaming.

Now, the company has a vast network of partners, including big industry names such as Evolution, NetEnt, Endorphina, and many more. Its portfolio consists of a range of popular releases, including 20 Leprechaun Hot, Tropical Beauties, Flaming Hot Extreme, and others.

The industry leader in Spain and Latin America

On the other hand, Codere is already widely popular in the Spanish market, but not only in that one – apart from Spain, its operations are running in Italy, as well as in Latin America – Argentina, Mexico, Colombia, Panama, and Uruguay.

The company has been present on the market for more than 40 years. It was founded in 1980 as a slot machine operator in Spain, but since then has grown into an industry giant that features various kinds of products.

Now, Codere offers a range of products, including gaming machines, bingo seats, sports betting terminals, arcades, racetracks, and many more. Its customer base grew to an impressive number of 7,500,000.

Thanks to the recently established partnership with EGT, the company will get a chance to further strengthen its position in the Spanish market and once again prove that it’s a leader in the industry in this European country.

Source:

“EGT Digital’s Slots Made Their Spanish Debut with Codere”, europeangaming.eu, March 6, 2024.

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Leading iGaming tech company Gaming Innovation Group (GiG) has announced the completion of its acquisition of KaFe Rocks, a major online casino affiliate. The announcement was first announced in November and saw the tech giant acquire the affiliate in a EUR 35 million deal.

According to GiG, the new acquisition will position its proprietary media division, GiG Media, as the leading iGaming affiliation brand. The move will also cement GiG’s position in the key North American market, the company added.

As previously announced GiG will pay a total of EUR 35 million (roughly $38.5 million current rates) for the acquisition. This includes an upfront cash payment of EUR 15 million (16.5 million), followed by semi-annual payments totaling EUR 20 million ($22 million). GiG may also issue EUR 2.5 million ($2.75 million) in own shares to the sellers in Q1 2024.

KaFe Rocks’ assets are consolidated as of December 21, 2023.

The Deal Is in Line with the Company’s Overall Strategy

The acquisition of Kafe Rocks follows GiG’s takeover of AskGamblers, previously owned by Catena Media.

The growing affiliate strength of GiG Media positions it to drive KaFe Rocks’ growth, allowing it to expand substantially. GiG also believes that the natural synergies with KaFe Rocks will allow the latter brand to secure revenue of $25 million, as well as an EBITDA margin of over 45%.

The acquisition of KaFe Rocks is also in line with GiG Media’s business diversification efforts. Diversification remains an important strategic goal for the company, which seeks to solidify its business by having a wide customer base, multiple websites and businesses in many key jurisdictions.

Jonas Warner, Gaming Innovation Group’s group chief executive officer, commented on the completed deal, expressing his satisfaction with the new acquisition. He said that the transaction is in line with the company’s goal to maintain its leadership position in the world of casino affiliation and expand GiG’s presence across the lucrative North American market.

The inclusion of KaFe Rocks aligns perfectly with these objectives. We’ve identified a thriving business led by an exceptionally skilled team. We eagerly anticipate integrating KaFe Rocks into the GiG family, unlocking additional business value to benefit our partners and investors.

Jonas Warner, group CEO, GiG

In other news, GiG just completed the issuing of an $81 million senior secured bond issue. Shortly after, the company announced the appointment of Matthew Saxon as its new chief technology officer.

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SoftGamings, a forward-thinking provider of feature-rich Turnkey platforms, White Label platforms, Self-Service solutions, and Bitcoin casino solutions is happy to share another important milestone. Demonstrating a high level of commitment to delivering the highest quality online casino products, the company was crowned with B2B certification for Italy.

With this significant acknowledgment, local operators are given the opportunity to utilize the operator’s cutting-edge platform. Thanks to this, Italian players will be able to explore the most entertaining content delivered by the industry’s most creative suppliers.

Equipped with over 10,000 games from 250+ premium providers, SoftGaming truly deserves to be ranked as a leading brand in the sector. Evolution, Kalamba Games, Yggdrasil, Wazdan, Push Gaming, BGaming, Big Time Gaming, and All41 Studios are just some of the many producers whose games are part of the gigantic portfolio.

Trusted Partners and Exceptional Solutions Provider

As mentioned above, this accreditation gives SoftGamings a chance to offer the entire palette of its products to companies operating in Italy. This includes not only white-label and turnkey solutions, but dynamic self-service and other products and services as well.

Commenting on the certification, Artem Ustinov, Head of White Label and Turnkey Solutions at SoftGamings, announced:

“We’re eagerly anticipating fruitful collaborations with Italian B2B companies with new certification for Italy. We strive to provide an iGaming market with exceptional software solutions that will drive the growth of online casino enterprises. Through the new partnerships, we can further enhance our reputation as a trusted and proficient partner within the iGaming industry”.

Worth adding is that in the upcoming period, SoftGamings’ Platform unique API will become available to Italian B2B companies. Packed with premium-quality content, this platform enables seamless integration with the biggest names in the content production sector.

A Year Marked with Multiple Successes

Although there are more than 50 days until 2024 announces its presence, based on the achievements reached so far, it’s more than obvious that 2023 was a year full of success for the company.

The end of April brought certification of compliance with Romanian National Gambling Office (ONJN) standards, allowing SoftGamings to enter one of the most attractive iGaming markets in Eastern Europe.

In July, the provider was granted an E-Class license from the Belgian Gambling Commission. A bit over a month later, the supplier received a certificate from the Hellenic Gaming Commission. On top of that, SoftGamings received the Best Platform of the Year Award at the Eurasia Awards 2023.

Attending Renowned Conferences

In February, the company attended ICE London 2023, a large conference visited by 650 brands from 150 countries. Giving valuable insight into the industry trends and innovations, this exhibition helps companies cement their position in existing and set foot in new markets.

June was marked with the SiGMA Americas conference, held in association with the Brazilian iGaming Summit. This event brought corporations a unique chance to take a closer look at the rapidly expanding market of Latin America. During the same month, the provider attended the 2023 Canadian Gaming Summit, an event described as a premier iGaming conference in Canada.

Other notable exhibitions include SiGMA Asia 2023, iGB Live Amsterdam 2023, Entertainment Arena Expo in Romania, SiGMA Balkans/ CIS, and G2E Las Vegas 2023. From November 13-17, 2023, the company will showcase its cutting-edge solutions on SiGMA Europe, which will take place in Malta.

Source: “SoftGamings’ Platform Earns Italian B2B Certification”, SoftGamings, November 1, 2023.

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Apparat Gaming, the supplier of slot games with a German accent for online casinos, has announced that its content will reach the Spanish market for the first time following a partnership with Paf, the well-known international operator of online casinos and sportsbooks.

The integration of the content supplied by Apparat into the offering of Paf has been facilitated by Pariplay, the supplier and aggregator of content from various developers from all over the world. Its Ignite Platform stands behind the seamless integration of the content from Apparat into the lobby of Paf, a gaming operator that started out all the way back in 1966.

For the initial phase the deal includes just seven games from Apparat that will be included in the offering of Paf online casino in the Spanish market. The list includes titles like 40 Sevens, Total Eclipse, Fruit Storm, The Warlock’s Book, Pharaoh Princess, 7 Supernova Fruits and Jack Potter & The Book of Dynasties. These slot games had to be certified for the Spanish market.

Apparat is recognized in the iGaming world for the quality of its games, all of them developed “with a German accent,” as the company proudly says. The German component means solid engineering, eye candy (or augenweide in German) and, as they say with self-irony, “no sense of humour whatsoever.”

It seems that these ingredients have attracted players in several regulated European markets, starting with the company’s home market of Germany but also Switzerland and the United Kingdom. Now the German developer is expecting to enjoy similar successes in Spain.

Tremendous Opportunities

Speaking about the company’s launch in Spain, Martin Frindt, Chief Product Officer at Apparat Gaming, explained that he believes this market “presents tremendous opportunities” for the developer.

“We could not ask for a better launch partner than Paf,” Martin Frindt added, while also acknowledging the contribution of Pariplay to the successful integration of Apparat Gaming’s content into Paf’s offering.

The Apparat executive declared himself confident that the company’s products will “prove popular” in Spain even though his country was clearly defeated in football events by the Iberian nation in recent years.

Eric Castro, Head of Games Content at Paf, described the games supplied by Apparat Gaming as “distinct and great fun to play” and declared himself “thrilled” to welcome such titles into the online casino’s lobby.

Ashley Bloor, Director of Partnerships at Pariplay, pointed out that the Ignite Platform contributed to the success of this partnership, adding that the aggregator’s services could also “pave the way to new regulated markets and opportunities” for the company’s partners.

Source: “Hola and hallo! Apparat Gaming makes Spain debut with Paf“. European Gaming. October 4, 2023.

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