MGM Resorts International, the global entertainment and gaming company, confirmed a groundbreaking deal by teaming up with the LSE-listed technology provider for the global gambling industry, Playtech. Announced today, the new activation sees the two leading companies team up to deliver engaging and unique live casino content to online gambling operators across the globe.

The new strategic agreement will deliver live casino content streamed directly from two of MGM Resorts’ iconic properties on the Las Vegas Strip. The content will be branded with “MGM Live” and will feature live casino games streamed from Bellagio Resort & Casino and MGM Grand.

The unique and engaging content will be available for operators in markets outside of the United States. Thanks to the landmark partnership, customers on the other side of the globe will be able to experience the thrill and excitement of the atmosphere of Las Vegas, the gambling capital of the world.

The games that will be streamed include baccarat, as well as single and double-zero roulette. The unique content undoubtedly will help iGaming operators across the globe deliver unrivaled entertainment to their customers.

The Two Companies Are Dedicated to Delivering Unrivaled Experiences

Mor Weizer, Playtech’s CEO, revealed that the company is delighted to join forces with MGM Resorts for this important agreement. “This alliance combines the strength of MGM Resorts’ global prestige with Playtech’s extensive international market knowledge and innovative games,” he revealed.

Weizer added that it will be exciting for Playtech to play an important role in delivering unique live casino content to customers in regulated gambling markets across the globe. He said that MGM Resorts and Playtech share a vision for delivering exceptional experiences and safe gambling entertainment.

“The launch of this new and exciting live casino offering, in partnership with Playtech and directly from Bellagio and MGM Grand in Las Vegas, furthers our strategic vision to be the world’s premier gaming entertainment company.“

Bill Hornbuckle, CEO and president of MGM Resorts

Bill Hornbuckle, MGM’s CEO and president, spoke about the importance of the new agreement with Playtech. He acknowledged that the deal would bring exciting content directly from MGM Grand and Bellagio in Las Vegas.

Hornbuckle said that this agreement complements MGM’s plans to become a premier entertainment and gaming operator on a global scale. “This collaboration amplifies our commitment to providing unparalleled experiences and expands our global reach to our customers,” he added.

Finally, Hornbuckle said the company expects the streamed content to deliver unrivaled experiences within the gambling sector.

In addition to baccarat and roulette, the two companies hinted at the possibility of expanding further their collaboration in the near future. This would likely include the addition of other popular games such as trivia shows, TV game shows and other branded content.

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Altenar, a top-tier provider of sportsbook and iGaming software, has something exciting to share with its fans! And after a series of successes that the company has guaranteed since the beginning of the year, this iGaming giant has joined forces with Optimove, a leading CRM marketing platform.

Thanks to this alliance, Altenar will introduce personalized product recommendations through Opti-X widgets, setting a new standard in player engagement.

Elevating Digital Experiences

This promising collaboration, according to the source, aims to enhance players’ digital journeys by empowering Altenar’s operator partners with Optimove’s AI-driven recommendation engine, Opti-X. This innovative solution enables operators to boost customer retention and engagement by delivering tailored content based on individual preferences and behavior patterns.

Opti-X, part of Optimove’s Digital Experience Platform (DXP), leverages advanced algorithms to provide personalized recommendations across various digital channels, catering to both known and anonymous visitors. By integrating Opti-X widgets, Altenar’s operators can create dynamic and engaging content that enhances the overall player experience, whether on desktop or mobile platforms.

This strategic partnership not only strengthens Altenar’s global presence but also revolutionizes the sportsbetting stage, offering a cutting-edge solution that drives customer satisfaction and loyalty. With Optimove’s Opti-X, Altenar delivers unparalleled value to sports betting operators worldwide, ensuring they stay ahead in an ever-evolving market.

Award-Winning Sportsbook Solution

Altenar’s reputation as a provider of comprehensive and fully managed sportsbook solutions continues to grow, particularly in the vibrant Latin American market. Its award-winning platform prioritizes stability, security, and flexibility, guaranteeing an exceptional sports betting experience for players and operators alike.

Altenar’s partnership with Optimove marks a significant milestone in the iGaming industry, bringing innovation, personalized experiences, and long-term success for sports betting operators globally.

Charlie Williams, Commercial Director at Altenar, said: “This partnership is a game-changer for our operator portfolio. Opti-X’s AI-led content and product recommendations solution will empower operators to serve each player with the right digital recommendations at the right time, enhancing retention and elevating player experience. That is a surefire step toward better player loyalty and trust, enhanced retention, and a better bottom line.”

Dan de Souza, Global Director of Partnerships at Optimove, said: “This announcement marks a significant milestone for Opti-X and its value for iGaming operators. Much like Altenar, we continue to expand in LatAm, so this partnership is a no-brainer. Combining our technology with Altenar’s unparalleled industry expertise enables us to deliver innovative solutions that drive iGaming operators’ business growth. As players’ attention spans continue to shrink, operators must gain the ability to start marketing with the player and provide relevant and personalized recommendations, services, and products to keep them around for longer and coming back for more.”

Source: ”Altenar unveils Optimove partnership to enhance personalised content offering”. EuropeanGaming. March 14, 2024.

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Leading gambling content and services provider Light & Wonder has signed a deal to aggregate content from Crucible Gaming. The latter company is a fast-growing gaming studio that has rolled out a number of very successful titles since its founding.

Under the agreement, five of Crucible Gaming’s best games will go live on Light & Wonder’s aggregation platform. The games are a mix of traditional concepts and innovative features, resulting in familiar, yet exciting experiences.

Crucible Gaming is led by a seasoned team of industry professionals with years of experience in the iGaming and land-based gaming sectors. The success of the studio’s products is further underpinned by its profound understanding of what players want and the close relationships it forms with operators.

For Light & Wonder, this partnership represents an opportunity to expand its content portfolio, while forming an important relationship with a promising studio.

Light & Wonder Is Bullish on Enhancing Its Portfolio

Light & Wonder’s excitement about the deal was reflected in a comment by Steve Mayes, its senior director of digital partnerships. According to Mayes, the deal attests to Light & Wonder’s “relentless pursuit of bringing high-quality and unique experiences to the market.”

Mayes also praised Crucible Gaming for its huge strides in the industry since its founding. The director said that Light & Wonder is excited to further elevate the studio’s content via its global gaming ecosystem.

With titles that have already been received with overwhelming success worldwide, we are delighted to be able to share its vision to our operator network.

Steve Mayes, senior director of digital partnerships, Light & Wonder

Ed Byard, Crucible Gaming’s founder and chief executive officer, also commented on the agreement saying that his team is very excited to team up with Light & Wonder.

We are probably the most experienced newcomers in the industry with a great history of products under our belts and are fully intent on pushing the boundaries of iGaming in the coming years.

Ed Byard, founder & CEO, Crucible Gaming

Byard promised that his team will continue to leverage its cutting-edge ANVIL framework to build more innovative and high-earning products. He also thanked Light & Wonder’s team for their trust in what Crucible Gaming has to offer.

Light & Wonder currently offers a vast library of more than 3,500 games, including both in-house and aggregated content. The company continues to expand its portfolio and recently formed agreements with studios such as RubyPlay and 1X2 Network.

Committed to innovation, Light & Wonder also made a significant investment in the no-code automation platform Flows.

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NASDAQ and ASX-listed Light & Wonder, Inc. has announced an important exclusive aggregation deal with 1X2 Network to help the latter roll its content for the US public. 

According to the terms of the agreement, 1X2 Network’s games will debut for gamers in Michigan. 

The deal also signals an important entry for 1X2 Network into the vibrant market in the US while leveraging Light & Wonder’s premium aggregation platform.

The newly inked agreement is just one of the freshest on a long list of similar studio deals signed by Light & Wonder, further proving the strength of its leading platform and distribution network on the American market where it continues to deliver content that is both dynamic and immersive to the greatest names in the industry.

1X2 Network, Ready for Launch in the US

1X2 Network, which is well-known for its versatile content featuring crash games, slots, instant win games, and virtual sports, is getting ready to launch on the gaming scene in the US in the near future. 

Its content is a result of the hard work of its four internal studios, 1X2gaming, Iron Dog Studio, Prospect Gaming, and Ad Lunam.

The decision to enter the US market will build on a successful European alliance, proving the strength and potential of the collaboration.

1X2 Network’s chief executive officer, Kevin Reid, commented on the content expansion decision, expressing excitement for having Light & Wonder as their exclusive aggregation partner which is expected to help them extend their lucrative ties and leverage their strong platform for wider distribution.

Reid explained that while their work will be initiated in The Great Lake State, work was already “well underway in other states.”

Light & Wonder Expects to Repeat Success in Europe

Also commenting on the new exclusive aggregation agreement, Light & Wonder’s digital partnerships director, Steve Mayes, praised 1X2 Network’s long history spanning across two decades “of producing slick, innovative content that is very popular with players.”

Mayes also called it “great” to be able to start introducing 1×2 Network’s games to players in the US who are expected to be “every bit as receptive as players have been in the European markets.”

Light & Wonder focuses on creating content, hardware, and systems that bring together iconic titles across all places and channels while turning games into expansive entertainment and thrilling players with “characters and stories they can’t get enough of.”

In January, the company appointed Michael Marchetti to the board of directors. Last October, ReelPlay and Light & Wonder announced a four-year expansion of their current deal.

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The leading supplier of betting services catering to gambling operators across the globe, Sports Information Services (SIS), announced a new partnership, allowing it to significantly grow its horse racing offering. On Wednesday, the company released details regarding its new deal with Korea Racing Authority, growing its live racing content with the addition of premium horse racing fixtures from Korea.

Per the new agreement, SIS will gain access to more than 200 fixtures annually from Seoul as well as Busan. This will grant access to 1,800 races, significantly expanding the company’s Asian content offering. Thanks to the new collaboration, SIS will not only expand its live racing content but leverage the access to premium horse racing fixtures.

This, in turn, can help create new opportunities for the company with operators across the globe. SIS explained that the new deal with the Korea Racing Authority complements the growth of its offering. Recently, the company completed a similar expansion on an international level, bringing content from South Africa and Australia.

The latest deal comes after another important change was announced by SIS recently. At the end of 2023, the company confirmed it stepped back from its greyhound simulcast operations in the United States.

The Partnership Is Expected to Create New Betting Opportunities

SuHyeong Lee, the Korea Racing Authority’s head of international races and relations, spoke about the strong position SIS holds by offering racing content from across the globe. The head of international races and relations added that the Authority is excited to join forces with the leading supplier of betting services and content. “We firmly believe this will successfully widen the popularity of horse racing from Korea and are sure that our offering will be well received globally,” explained Lee in conclusion.

“SIS is renowned throughout the industry for delivering the best international racing content and we are thrilled to be able to expand the visibility of our racing through this deal.“

SuHyeong Lee, head of international races and relations, at the Korea Racing Authority

Conall McSorley, SIS’ head of international horse racing, EMEA, highlighted the importance of offering quality racing fixtures from Korea. He added that the new deal boosts the company’s offering while at the same time, creating new betting opportunities. Finally, McSorley predicted that the new product would be well received by bettors, as well as operators in different markets.

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Playson, a fast-growing digital entertainment supplier operating in over 20 regulated jurisdictions, has unveiled a major new partnership agreement. As announced, Playson has agreed to supply PokerStars, a major online poker and casino operator, with content.

Under the deal, some of Playson’s biggest hits will be rolled out on the Flutter Entertainment-owned operator’s platform. At first, Playson will power PokerStars with the fan-favorite game Solar King. According to the announcement, additional hits will be launched down the line, including many of Playson’s biggest releases ever.

PokerStars players can expect games such as 3 Pots Riches: Hold and Win, Coin Strike: Hold and Win and Royal Coins 2: Hold and Win. The new games will be added to the global operator’s offerings in the United Kingdom, as well as in markets where it’s licensed by the Malta Gaming Authority.

The deal will likely be expanded to Spain and Ontario in the new feature, Playson’s official announcement added.

Playson Is Glad to Secure a Deal with another Tier-1 Operator

The deal with PokerStars is Playson’s latest tier-one partnership and reflects the latter company’s ambitious plans for 2024. The supplier plans to target expansive growth and will seek to cement its games as a “vital addition” to online casino operators across the world. To that end, it continues to innovate and recently launched the innovative Hold for Spin feature that aims to change how players interact with slots.

The agreement with PokerStars was welcomed by Blanka Homor, Playson’s sales director. She expressed her team’s excitement about the deal and praised PokerStars as a major gambling operator.

We’re delighted to have forged this major deal with PokerStars, an undisputed leader in the global betting and gaming industry.

Blanka Homor, sales director, Playson

According to Homor, the new deal reinforces Playson’s image as a “truly distinctive, expert creative studio” that produces staple games for the biggest online gaming brands in the online casino sector.

PokerStars, on the other hand, continues to form meaningful partnerships with noteworthy suppliers, such as Playson. Prior to the current arrangement, the operator also teamed up with Play’n GO to launch a Detroit Red Wings-themed game.

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Playtech, the global supplier of technology and gaming content for online casinos, has announced it reached an agreement with Boyd Interactive, one of the top online casino operators in the United States.

The deal will see the online casinos operated by Boyd Interactive under the Stardust brand in the United States feature both slot games and table games provided by Playtech. Live dealer games from the supplier are also included in the agreement.

The content will be rolled out in Pennsylvania and New Jersey, including popular titles such as Age of the Gods, Gold Rush: Cash Collect and Adventures Beyond Wonderland, along with live casino titles such as Adventures Beyond Wonderland, along with different variants of Roulette and Baccarat.

Boyd Interactive appeared on the iGaming scene in 2022, when Boyd Gaming acquired Pala Interactive and all its subsidiaries in a deal worth 170 million dollars. After the acquisition the company was rebranded as Boyd Interactive and shortly after that it launched its Stardust online casinos in the spring of 2023.

In October 2023 Boyd Gaming announced that it had registered healthy online growth as the company’s revenue recorded an increase in the third quarter of the current year.

Expecting Mutual Success

Speaking about the partnership with Boyd Interactive, Marcus Yoder, the Chief Commercial Officer of Playtech USA, declared himself confident that the agreement would bring “mutual success” to the two companies and added that the American company has a “reputation for excellence.”

The Playtech executive added that Boyd Gaming has “expanded its long-standing tradition” on the American gambling market by launching the Stardust online casinos, which aim to deliver “unique entertainment experiences into the online space.”

Jim Ryan, Chief Executive Officer of Boyd Interactive, declared himself “excited” by the addition of games from Playtech into the offerings of Stardust both in Pennsylvania and New Jersey.

Playtech has been gaining more and more ground on the United States market this year. In July the company formally announced its plans to launch a live casino game show broadcast from a dedicated studio in New Jersey, while in November it launched a new live casino studio in Pennsylvania.

Source: “Playtech Partners with Boyd Interactive to Launch Games for Stardust Online Casinos in the United States“. Playtech. December 20, 2023.

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As a result, QTech Games will strengthen the available game library for partner operators by introducing crypto-compatible titles from Onlyplay, which has established a reputation for building robust slot, fast, and crash games, that have been increasingly popular across the entire industry.

Adding Differentiation Through Out-of-the-Box Games

The specific verticals in which Onlyplay has been excelling include slots, instant win games, lotteries, and not least crash games. Among the games players will be able to access through QTech Games are such titles as Hot & Spicy, Lucky Tanks, Limbo Cat, Jack Potter Deluxe, Crystal Cascada, and Fighter, as part of a constantly expanding portfolio.

QTech Games is also happy to see this opportunity realized, as the company wants to consolidate its leadership position as a repository of highly original, thematic, and innovative games, with a strong focus on the Asian iGaming market. Commenting on the latest collaboration, company CCO Daniel Long said that integrating premium content from Onlyplay is best described as a resounding success.

“Together, we will continue to raise the bar and shape a localized experience for global players. We can’t wait to witness how these games perform across a range of untapped markets which, in many cases, represent new territory for Onlyplay,” Long noted.

Onlyplay CEO Christina Muratkina was happy to see this alliance formed between the two companies. She attested to the quality of Onlyplay’s products and how they use an advanced tech stack and compelling visuals to build experiences that are fit for a modern audience.

Mobile friendly and RNG certified the titles provided by Onlyplay are set to take on any market and region and drive engagement and retention for partners. QTech has embarked on similar partnerships over the past months, driving strong differentiation to its portfolio as a result.

QTech Games Continues to Build on Strong Partnerships

Another similar alliance was formed with Galaxsys, a company that equally focuses on creating out-of-the-box experiences that introduce new gameplay mechanics, and notably skill-based gameplay.

QTech has also made sure to work closely with Turbo Games, a company that is known for its flagship CrashX game, and Rocket X. Turbo Games have been building titles specifically cut for innovative and forward-thinking operators, including those that promote and adopt digital payment solutions, such as cryptocurrencies.

The partnership came on the tail of similar arrangements with Vivo Gaming and Ad Lunam, which saw QTech Games consolidate its reputation as the go-to supplier for games in the Asian iGaming market.

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As a result, the supplier’s host of innovative and out-of-the-box games will be featured with Betsson Spain. Both companies are determined to expand their market reach and continue to navigate the lucrative opportunity that regulated online gambling brings to businesses in the country.

Betsson and Hacksaw Gaming Double Down on Ongoing Alliance with Spain Launch

Furthermore, Betsson Group is hoping to get a serious content injection boost that will consolidate its status as a leading company in the country associated with some of the best gaming options, leading to the customary increase in player engagement and retention.

Betsson Group and Hacksaw Gaming are both determined to continue securing forward positions in what is a promising if challenging market. The two companies are also working together in other markets as well.

Hacksaw has been helping Betsson consolidate its positions in places such as Croatia and Lithuania in Europe over the past several months, and the two partners are determined to maintain healthy collaboration in other markets as well.

Betsson Spain Casino Manager Laura Sanchez was excited about the opportunity to see this trusted partner join the operator’s ranks of suppliers.  

“Exciting news – we’re now live with the awesome games from Hacksaw Gaming. Our goal is simple: give our loyal customers a bunch of new and cool games, and this partnership is making it happen,” Sanchez said. The content deal is also signed on the occasion of Betsson’s 60^th anniversary.

Hacksaw Gaming CEO Marcus Cordes was similarly pleased with the opportunity to collaborate with Betsson and establish the company locally as one of the go-to suppliers that operators can continually turn to.

Hacksaw Gaming has been expanding to the West as well, with the supplier securing a partnership with Betplay in Colombia in October, and deploying its award-winning and player-favorite games in the face of Wanted Dead or a Wild, Chaos Crew, or Stack’em.

The supplier has also gained a solid foothold in the United States through its license in New Jersey obtained in November. Earlier this month, Hacksaw Gaming also announced that it’s delivering on this license through a content partnership with DraftKings in the Garden State. The launch is going to happen by the end of the quarter, the company recently shared.

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Digital Gaming Corporation (DGC), a premium provider of iGaming content, has reinforced its existing partnership with Caesars Entertainment’s online casino division, Caesars Digital. Under the expanded agreement, DGC will inject iGaming content into the operator’s Caesars Palace Online Casino brand in Pennsylvania.

The launch comes soon after DGC supplied premium online slots to Caesars Palace Online Casino in Michigan.

Under the Pennsylvania-facing agreement, Caesars Palace Online Casino players in the state will be able to try out some of the supplier’s best games. This includes iconic titles such as Assassin Moon, Blazin Mammoth and Thunderstruck Wild Lighting, among others.

DGC has cemented itself as a “must-have” content provider for American operators thanks to its chart-topping titles. Some of its most popular hits include games like Gold Blitz, Fire and Roses Joker and Squealin’ Riches, among others. All of the provider’s games are tailored to suit the needs of the US players and are designed to exceed gamblers’ expectations.

Pennsylvanian Customers Will Get Access to New Experiences

Neill Whyte, the chief commercial officer of DGC’s B2B iGaming Division, commented on the expanded agreement with Caesars, saying that it builds on the already successful partnership between the two companies.

According to Whyte, the launch in Pennsylvania will provide local players with access to a number of great games, including Gold Blitz and Bison Moon.

Each of our titles has been developed specifically to hit the mark with U.S. players, and this is why they are so sought-after across regulated states and it’s great to see Caesars Digital extending its partnership with us to ensure its players in Pennsylvania can fire up the reels on the most thrilling slots in the market.

Neill Whyte, CCO, DGC

Matthew Sunderland, Caesars Digital’s senior vice president and chief iGaming officer, also commented on the matter. He praised DGC’s content, saying that it has been well-received by Caesars’ players in Michigan. As a result, bringing the supplier’s highly-rated slots to Pennsylvania was a “logical move,” Sunderland said.

Providing the highest level of content to engage players remains a key area of focus for our platforms and DGC is a partner that knows exactly how to provide thrilling player experiences.

Matthew Sunderland, SVP and chief iGaming officer, Caesars Digital

A few days ago, Caesars Digital also signed a content partnership agreement with EveryMatrix.

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