Entering its third decade of operation, Microgaming, a pioneering platform software provider, announces a complete visual rebrand for its corporate websites. The move is expected to redefine the company’s identity and strengthen its transformative journey.

Comprehensive Website Update

The comprehensive update of the corporate online presentation, including the subsidized PlayItForward websites, represents a milestone in the 30-year company’s history. Microgaming is entering a new era of its operations and the transformation is designed to provide an effective marketing tool to ensure an appealing yet seamless transition.

Name and Logo Remains the Same

For such purpose, the visual language of the brand will continue to communicate with customers and partners in the same manner as before. The Microgaming name and logo will remain unchanged as the company sets out for a transformative journey to get back to the position of a leading platform software provider superiorly held in 1994.

Focus on People

Therefore the upgrade of the corporate web pages will provide the brand with a contemporary look and sophisticated design to communicate the company’s focus on its people. The visual transformation is a part of the new corporate strategy designed to refresh the brand and open a brand new chapter of its operations.

Addition of Game Aggregation Business

Microgaming will add weight to its operations by adding its new content aggregation business to the established corporate platform software and technology provisions. The addition is a result of the Games Global’s acquisition of Micogaming’s online gaming and content distribution operations in 2022.

Bridge Over Still Waters

As a pioneering platform and technology software provider, Microgaming has powered leading online gaming brands and currently distributes over 210 million bets on a daily basis. The latest overhaul is set to represent a bridge across still waters between the past and future pioneer’s accomplishments. It’s no wonder that such a transition has been facilitated by the board and the employees alike as the company has earned over 20 industry awards for the application of diversity and inclusion standards in the workplace.

Alex Wilson, Head of Marketing at Microgaming, commented:  “We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breathe fresh visual life into our brand, but also redefine who we are as a business’’.

Wilson added: “Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who’ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can’t wait to share it with our iGaming peers.”

Source: “Microgaming Unveils New Corporate and PlayItForward Websites’’. Microgaming. February 5, 2024.

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Several days ago, live casino specialist OnAir Entertainment was accused of corporate espionage. The company is now seeking to combat these allegations and prove them wrong.

For reference, the allegations stem from Ivans Ivanovs, the company’s former senior product owner. Ivanovs accused OnAir’s game portfolio lead, Igors Veliks, of maintaining user access to Playtech’s internal systems for a whopping two years.

Veliks was a former Playtech Euro Live Technologies employee who failed to relinquish access to the company’s internal systems following his exit.

In his post, Ivanovs accused the company of a severe lack of professionalism, saying that unethical practices are commonplace. According to him, the OnAir leadership was fully aware of what was happening but did nothing to stop it.

However, OnAir Entertainment is bullish on tackling these allegations head-on and clearing its name. In a statement initially provided to NEXT.io, the company pledged to investigate the claims and do something.

The OnAir Entertainment Group is committed to maintaining the highest standards of integrity and professionalism.

OnAir Entertainment statement

OnAir Hired an Independent Investigator

The company explained that it has hired the services of an independent investigator who will conduct a comprehensive investigation of the company’s business and see if the allegations are correct.

OnAir Entertainment promised its clients and stakeholders that it is taking this matter very seriously, which is why “immediate and decisive action” will be taken. The live casino specialist also promised to provide regular updates on the findings as the investigation progresses.

As the investigation progresses, we will provide updates as appropriate, while respecting the confidentiality and privacy of all parties involved.

OnAir Entertainment statement

NEXT.io also spoke on the matter with Playtech. OnAir’s competitors told the news outlet that it would also conduct its own investigation to see if it can identify any potential instances of IP infringement.

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A heated debate unfolded in front of the Pennsylvania Senate Community, Economic, and Recreational Development Committee last week as lawmakers, casino industry representatives, and skill game advocates clashed over the potential regulation of so-called “skill games.” The controversial terminals, resembling slot machines but requiring player skill, have flooded bars, clubs, gas stations, and convenience stores across the state.

Proposed Bill Sparks Debate Over Pennsylvania Skill Games Regulation

Skill games, often branded as “Pennsylvania Skill,” have become lifelines for small businesses, especially during the pandemic, according to proponents like Pace-O-Matic (POM), the Georgia-based gaming developer behind these terminals. However, the state’s commercial gaming industry claims these unregulated machines are cleverly designed slot machines, bypassing state gaming laws and stealing patrons from casinos.

In May, Senate Bill 706 was introduced, aiming to regulate and tax skill games. The bill, coauthored by a bipartisan group of lawmakers, proposes limiting the number of skill games in businesses and imposing a 16% state tax on their earnings. During the meeting with the Pennsylvania Senate Community, Economic, and Recreational Development Committee casino representatives argued that this bill falls short of protecting consumers and the state’s regulated gambling industry, which contributes significantly to the state’s revenue.

Pennsylvania Skill Games Pit Businesses Against State’s Regulated Casinos

Eric Schippers, Senior Vice President of Penn Entertainment, expressed concerns before the Senate committee, emphasizing that the proliferation of skill games jeopardizes the state’s gaming tax benefits, capital investments, jobs, and economic development. He pointed out that these unregulated games poach players from casinos since they are more accessible and often located closer to home.

Representatives from Parx Casino and Live! Casino echoed these concerns, emphasizing the lack of consumer safeguards in skill gaming machines. Unlike regulated casino slots, these games are not monitored for fair play or mandated to adhere to a minimum payout rate. Skill games also lack stringent age verification measures, raising concerns about underage gambling.

Skill game proponents, represented by Michael Barley, chief public affairs officer for POM, argued for the industry’s monitoring and taxation. Barley suggested that the decline in casino slot play might be attributed to the state’s 2017 legalization of online gambling rather than skill games.

Paul Goldean, CEO of POM, highlighted the significant benefits skill games provide to small businesses and nonprofits. The Senate committee did not reach a decision on SB 706, indicating that further deliberations will be necessary. The future of skill games in Pennsylvania remains uncertain, with ongoing legal battles and legislative debates shaping the landscape of the state’s gambling industry.

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Superbet Group has further strengthened its senior leadership team with the appointment of Jimmy Maymann as deputy chairman of its board of directors.

The new hire is a skilled individual with years of experience in senior and board-level positions. He boasts an impressive track record as an innovator and entrepreneur who specializes in the foundation and development of tech & media, digital service, telecom and NGO companies.

Maymann, Superbet noted, has been instrumental in the creation and expansion of over 10 different companies. The new appointee is also skilled in exits, having previously been involved in the sale of the online video distribution platform Goviral to AOL.

At the moment Maymann is the acting chair of the global content platform UNLive, the flight compensation service AirHelp and TV2 Denmark. He also holds non-executive roles at several companies, including Telia AB, Pitzner Group and The Maternity Foundation.

Maymann Is Looking Forward to Working with Superbet

Maymann commented on his new position, saying that he is excited to join Superbet. He praised the company, noting that it has “tremendous potential in terms of business scalability and expansion into international markets.” The new deputy chair also lauded the framework of trust Superbet Group has built between itself, its customers and stakeholders.

The progressive thinking of the leadership team is a testament to this highly talented and visionary group.

Jimmy Maymann, deputy chair, Superbet Group

Maymann vowed to offer his full expertise and experience to the company board and help Superbet become a global leader in tech and entertainment.

Hans Holger-Albrecht, Superbet’s chairman, welcomed Maymann to the company. He noted that the new hire has an impressive background that makes him a perfect fit for Superbet.

We are confident that Jimmy will have a strong positive impact on the Group’s strategy and business model, while working together to shape an even brighter future for Superbet.

Hans Holger-Albrecht, chair, Superbet Group

Johnny Hartnett, CEO of Superbet Group, also commented on the appointment. He said that the move “reconfirms Superbet’s aspiration” to transform the company into a global industry leader by adding skilled new team members.

Last but not least, Maymann was welcomed by Sacha Dragic, one of the company founders. She said that having Jimmy as deputy chairman of the board shows that Superbet is bullish on continuing its long-term strategy for global expansion.

Maymann’s deputy chair mandate commenced on April 26 and follows the appointment of Hans-Holger Albrecht as board chair.

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