Irish gambling operator Paddy Power will be the official sponsor of the upcoming PDC World Darts Championship. The company jokingly promised its customers a room full of “of bleary-eyed revelers, raucous singing and ill-fitting and even more ill-judged attire.”

Describing the sponsorship deal as a “match made in heaven,” Paddy Power expressed its excitement about supporting the darts event. The company noted that the competition will kick off at the legendary Alexandra Palace in London on December 15 and will run through to the final on January 3, 2024.

Paddy Power solemnly invited everyone to the event, reminding fans to secure a Paddy Power World Darts Championship ticket in advance so they can be safe knowing that they’ve secured a place “at the best Dartsmas ever.”

Paddy Power celebrated the occasion with a humorous video featuring a number of world-class darts players, such as Dimitri Van Den Bergh, Gerwyn Price, Michael Smith, Michael Van Gerwen and Peter Wright.

A Match Made In Heaven

Paddy Power’s marketing & brand director, Michelle Spillane, addressed the new deal, saying that her company has “hit the bullseye” with this new deal.

This tournament is the ultimate example of sport colliding with entertainment, a mix we at Paddy Power are naturally drawn towards.

Michelle Spillane, marketing & brand director, Paddy Power

Spillane added that her team is very excited about the partnership with the World Darts Championship at Alexandra Palace and believes that it will be very beneficial to the company.

Matt Porter, the chief executive officer of the PDC, also commented on the agreement, welcoming Paddy Power as the new title sponsor of the upcoming World Darts Championship. He lauded the operator for its unique way of announcing the agreement and praised the operator’s collaboration with major darts players.

The World Darts Championship is the flagship event in our sport, and Paddy Power’s involvement will add extra excitement to an event which is already the highlight of the festive sporting period.

Matt Porter, CEO, PDC

In other news, Paddy Power continues to make headlines thanks to its deals with major companies in the gambling sector. The operator recently signed a milestone deal with Stakelogic, adopting cutting-edge content from the supplier.

Earlier, the operator extended its virtual sports agreement with Inspired Entertainment. As a result, Paddy Power will continue to benefit from the provider’s Virtual Sports solution.

In other news, Paddy Power recently landed itself in hot water because of an alleged marketing violation.

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Online sports betting and gaming operator, Superbet, announced it has been named title sponsor of the 2023 Superbet Poland Darts Masters scheduled to take place next week.

Logo Featuring on Players and On-Stage

The selection of Superbet as title sponsor of the inaugural edition of the Professional Darts Corporation (PDC)’s World Series of Darts will see the operator’s logo displayed on competing players and on-stage during the event taking place on July 7-8 at COS Torwar in Warsaw, Poland.

Commenting on the sponsorship, Superbet Poland’s chief executive officer, Lukasz Seweryniak, was delighted to partner with PDC and support “the first prestigious World Series of Darts event” in Poland.

“We want to support dynamically developing sports disciplines and help them gain fans’ interest and popularity, and darts fits perfectly into our plans,” Seweryniak said, hailing the collaboration as a display of Superbet’s continuous efforts to seek “innovative solutions in both sponsorship and technological endeavors.”

Visitors to the 2023 Superbet Poland Darts Masters will witness an epic battle in which eight of PDC’s star players will take on eight players from Eastern Europe, promising the crowd an exciting experience and fun.

Meet the Players from Both Teams

The team from East Europe will be spearheaded by world number 19, Krzysztof Ratajski, and comprise fellow country and PDC professionals, Krzysztof Kciuk and Radek Szaganski, as well as one qualifier who will be determined on July 1, two from the Czech Republic, Adam Gawlas and Karel Sedlacek, Croatia’s Boris Krcmar, and Hungary’s qualifier Nandor Major.

The eight PDC stars will be led by World Champion, Michael Smith, and last month’s US Darts Masters winner in New York and Dutch legend, Michael van Gerwen, and will also feature former World Champions, Gerwyn Price and Rob Cross, Premier League duo, Dimitri Van den Bergh and Nathan Aspinall, former UK Open champion, Danny Noppert, and world number six, Luke Humphries.

“It gives us great pleasure to welcome Superbet as an official partner of the Poland Darts Masters,” commented PDC’s chief executive officer Matt Porter.

“We’ve received an amazing reaction since announcing that the World Series would visit Warsaw, with tickets selling out in hours and great anticipation for the biggest darts event ever held in Poland,” he added.

Streaming and Broadcast Options

Residents of Poland, the Netherlands and the Nordic & Baltic region will be able to watch the event streamed on Viaplay, while the rest of the world will rely on the broadcast from PDC’s partners, ITV in the UK, DAZN and PDCTV.

The title sponsorship of the event will boost Superbet’s brand awareness in the country the brand operates since 2017, offering online betting, slot games, live casino, virtual games and lottery.

It comes during times when the brand that was once awarded as the “Best Sports Betting Operator in Central & Eastern Europe” is mainly busy with leadership changes, creating a team of talent and industry veterans.

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