Sports streaming service DAZN is seeking ways to raise fresh funding, reports say. According to Bloomberg, the sports streaming giant wants to raise as much as $1 billion through various initiatives.

The reports claim that DAZN Bet has been discussing the matter with potential advisers and eyeing a range of capital-raising strategies. Bloomberg also implied that DAZN might come up with a definitive plan within a few months.

This news comes a few months after DAZN put its initial public offering plans on hold amid devastating losses and because of heavy market headwinds. The company reported a loss of £2.3 billion in 2021, causing it to rethink its strategy and postpone its IPO ambitions.

While an IPO is not yet out of the question, DAZN seems to be exploring alternative ways to generate funding. However, the company has yet to confirm whether this report is correct.

DAZN Wants to Be Self-Sufficient

DAZN’s goal is to become an independent streaming company that doesn’t have to rely on its sports betting business to be sustainable. According to Shay Segev, DAZN’s chief executive officer, DAZN should remain independent of its betting arm, leaving betting as an additional revenue stream.

In earlier interviews, Segev said that he isn’t necessarily hellbent on making DAZN go public but believes that the move would “make sense” as he hopes to follow the success stories of Amazon and Netflix.

DAZN has already secured sports media rights for a number of influential sports leagues, cementing itself as the biggest sports broadcaster in Europe.

Speaking of DAZN Bet, the company’s betting division secured access to the German market a few months ago, solidifying its European reach.

In November, DAZN Bet also formed a partnership with Pragmatic Play, which powered the operator’s business in Spain.

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As a result, moving forward, DAZN Bet will provide players in Spain with a number of games by MGA Games, a respected and proven developer of innovative content. To get players started, DAZN Bet already offers 10 of MGA Games’ titles, but a full portfolio launch should be realized in the coming weeks.

DAZN Bet Hails MGA Games’ Vast Portfolio

Among the titles available with the first wave of content are such hand-picked options as Mario Vaquerizo, La Mina de Oro Plus, Chiquito and Chiquito 2 Condemor al Rescate, Poli Diaz Boxing Champions Megaways and Nacho Vidal Megaways, Gnomos Mix, Santa Fe Mix, RF Neopolis, and El Cartel Plus.

All of these games are exceptional choices that will appeal to local gaming crowds in the country and provide players with exciting and rewarding gameplay across the board. Commenting on this partnership MGA Games sales director Javier Lanfranchi said:

This new association demonstrates that the online sector continues to grow in our country. We are extremely pleased that DAZN Bet has chosen to work with us to help them stand out in Spain.

MGA Games sales director Javier Lanfranchi

Lanfranchi also hailed the company’s future potential, arguing that DAZN Bet is set to become one of the most prominent operators in the Spanish iGaming sector and bring around meaningful change as well as compete with other established operators.

The addition of MGA Games is only going to help DAZN Bet achieve this lofty goal. DAZN Bet Spain managing director Elicia Martínez was similarly pleased with the development. Martínez hailed the achievement and said that DAZN Bet is very happy to be entering the sports and gaming market in Spain.

Chance to Establish DAZN Bet as Leading Spanish Operator

She further explained that the content boost that MGA Games now offered the brand would serve to strengthen the operator’s performance and provide players with even more worthwhile games in the long term. Player-favorite titles are already being added to the DAZN Bet’s library of titles, Martínez assured.

Previously, the company negotiated a similar deal with DAZN Bet for the markets in the United Kingdom and Spain. Content has been a priority for the company which is expanding rapidly in new markets and verticals as it goes along.

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Blueprint Gaming, a leading British gaming studio, has agreed to supply DAZN’s gambling division, DAZN Bet, with content. The new partnership will see the latter company onboard some of Blueprint Gaming’s best slot games.

The content will enhance DAZN Bet’s offering in the UK and Spain. The provider’s titles are already live with DAZN Bet in Britain, allowing customers to enjoy some best-in-class titles. The operator will promptly include the games into its Spanish offering as well and, as agreed with Blueprint Gaming, more market launches will follow in the following months.

The games that will make it to DAZN Bet’s platform include proprietary titles such as Eye of Horus, Fishin’ Frenzy and Genie Jackpots. In addition, Blueprint Gaming will power the operator with a comprehensive collection of hit licensed titles, including The Goonies and ted.

The agreement with the UK-based supplier will provide DAZN Bet with a further boost, helping the casino brand expand its global presence. DAZN Bet has cemented its place as a fast-growing iGaming brand and is bullish on further growing its presence. At the same time, the new deal will allow Blueprint Gaming to reach new markets, further consolidating its European footprint.

Blueprint Gaming Praised DAZN Bet’s Growth

The partnership was welcomed by executives from the two companies. DAZN Bet’s chief executive officer, Mark Kemp, shared his thoughts on the new agreement. He praised Blueprint as a studio whose name has become synonymous with online slots entertainment. According to the CEO, adding Blueprint’s content to the DAZN Bet library is an important step for his company.

Kemp added that DAZN Bet is keen on growing beyond the United Kingdom and Spain and will be happy to do so alongside Blueprint Gaming.

Our international market growth ambitions beyond the UK and Spain are high and Blueprint is a high-quality and much-respected gaming content partner to support DAZN Bet’s international growth.

Mark Kemp, CEO, DAZN Bet

Meanwhile, Ryan Collinge, a director at Blueprint Gaming, praised DAZN Bet for having grown so much in such a short time, noting that its brand is now well-known among punters and sports aficionados.

We expect this reputation to grow as DAZN Bet moves confidently into iGaming and sports betting. As such we’re delighted to partner with such a strong international brand. It’s the perfect platform for our content.

Ryan Collinge, director, Blueprint Gaming

In other news, Blueprint Gaming recently inked a side bets licensing deal with Galaxy Gaming.

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The leading gambling technology company, Playtech, announced a new collaboration with DAZN Bet, an innovative sports betting business that launched its services last year. Thanks to the deal, announced Tuesday, DAZN Bet will benefit from content provided by Playtech.

Such content will include table games, live casino games, as well as casino RNG games. Lauded as an exclusive multi-year deal, the collaboration is expected to help DAZN Bet by delivering new experiences for its customers.

The duo confirmed that the deal is already live for customers in the UK, however, expansion to additional markets is also possible. In fact, DAZN Bet and Playtech hinted plans for expansion of the strategic partnership to other leading European markets such as Germany, Italy and Spain, among other global jurisdictions. The plans for further expansion come as no surprise, considering that Playtech’s content is well-known for its quality, attention to detail and innovation.

At the same time, featuring Playtech content is expected to help DAZN Bet continue to grow further its global footprint. Ultimately, the innovative sports betting business seeks to deliver unique and fun gambling experiences for sports fans and bettors alike in collaboration with DAZN, the global media and daily sports platform.

The Deal Is Expected to Benefit the Duo

Mark Kemp, DAZN Bet’s CEO, explained that the company is excited to team up with Playtech. He outlined that the new deal will help the company deliver new and engaging experiences by bringing innovative content from Playtech. Finally, Kemp said that the collaboration complements the DAZN Bet’s growth plan.

“I am delighted to partner with the team at Playtech, adding additional new industry leading products to the brand and supporting our mission to create a new fun DAZN Bet sports betting experience.“

Mark Kemp, CEO of DAZN Bet

Shimon Akad, Playtech’s COO, added that the company is delighted to ink this multi-year deal with DAZN Bet. He explained that Playtech focuses on maintaining existing partnerships but is always happy to establish new collaborations with innovative and exciting brands. Finally, Akad said: “We look forward to building on this momentum and finding new ways to work together as part of this exciting deal.”

Recently, the global sports entertainment company, DAZN Group, improved accessibility via the launch of DAZN 1 HD for the UK and Ireland. According to the company, the new programming, which is expected to deliver exciting sports content, will be available via Sky’s channel 429.

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DAZN Group, a global sports entertainment company, unveiled the launch of DAZN 1 HD in the United Kingdom and Ireland. The programming will be available on channel 429 on Sky, DAZN announced. The launch comes just in time for the highly-anticipated return of Anthony Joshua.

Prior to the legend’s return, DAZN 1 HD will shower fans with exciting content, allowing them to catch up with the latest developments in UK boxing. The channel’s 24/7 schedule includes many fan-favorite matches and will engage fans with some of the best moments in boxing. UK fans will also get to enjoy content from a rich variety of MMA and other combat sports leagues.

The programming will also include DAZN’s “trailblazing tie-up” with KSI’s Misfits Boxing – the X Series. The boxing crossover features some of the most influential names in entertainment, sport and lifestyle headlining major fight nights.

In addition to combat sports, DAZN 1 HD will provide customers with broadcasts from women’s soccer leagues. Furthermore, DAZN’s audience will be able to enjoy many emerging sports, including Streetleague Skateboarding, esports and extreme sports.

Meanwhile, the DAZN app will continue to provide fans with on-demand content and exclusive DAZN Bet offers.

DAZN Wants to Make Sports Accessible and Engaging

Shay Segev, DAZN Group’s chief executive officer, commented on the launch of DAZN 1 HD. He said that distributing DAZN is very important to his team, which is committed to delivering content to more and more fans.

We have ambitious, long-term and strategic plans for the UK market. The more people get to know Dazn and what we offer, not just in terms of rights but the full range of digital, interactive and sports entertainment we are developing, the better.

Shay Segev, CEO, DAZN Group

Segev added that the launch will optimize the company’s exposure before Joshua’s return and will make the upcoming bout as accessible as possible.

Joshua, who is a shareholder, special advisor and brand ambassador for DAZN, also commented on the agreement. He praised DAZN for its hard work to usher in a new age of sports broadcasting. He noted that the launch of DAZN 1 HD will make it easier for fans to see his new match.

It’s a huge element of why I wanted to commit my long-term future to the platform. The launch of DAZN 1 HD on channel 429 will make it even easier for fans to access my return to the ring on Saturday 1 April against Jermaine Franklin. Make sure you tune in for a spectacular night of boxing.

Anthony Joshua, professional boxer and ambassador for DAZN

Sports fans can now sign up and subscribe to DAZN HD 1. The programming begins on March 23, allowing fans to warm up before Joshua’s game.

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