Global sports betting and gaming group built on proprietary technology, Entain, has announced the exciting launch of a brand new live gameshow with support from the leading platform, content, and services provider in the online gambling industry, Playtech.

The Chase, which is the name of the new game, follows the proven model carried by the iconic ITV gameshow that constantly gathers a daily UK viewership of roughly four million. 

Described as “a quiz with a difference,” the TV gameshow reunites four contestants who need to “pit their wits against the Chaser, a ruthless quiz genius” determined to prevent them from winning the cash prize.

The Game Is Hosted by Playtech’s Live Studio in Riga 

Entain’s new release, which seems to be the first of its kind, is hosted by Playtech from its nonstop live studio in Riga, Latvia. 

Originally, the new live gameshow went live for Entain’s customers based in the UK, then reached the regulated markets in Canada (Ontario), Brazil, and Belgium.

Italian and South African players can expect to get official access to the game that is exclusive to Entain’s brands sometime in the near future. 

The Chase displays a plinko board and counts two separate bonus features aimed at keeping players well engaged until the “Final Chase” is initiated.

Player Spending Went up 56% in the First Month

Just one month after its release, the game’s performance peaked, reaching a whopping 56% increase in terms of player spending. 

According to Entain, which was listed as the top employers in the UK by LinkedIn in May, the figure led to triple the revenue of previous premium launches with the same type of plinko mechanics.

The excellent figures have strengthened the operator’s belief that the game will successfully set a new standard in the industry.

As explained by the company’s global head of live and table games, Graciella Anthony, their data is already proving The Chase has been “a hit” with their worldwide customers. 

Anthony added they expect the game to maintain its keep “impressive growth trajectory” and keep standing out in the “growing live gameshow genre.”

Similarly, ITV Studios Global Partnerships’ senior vice-president, Steve Watling, called it one of their “most anticipated game releases in 2024” while emphasizing the joint work of the three parties across several months. 

Finally, Kevin Kilminster, who is Playtech’s chief product innovation officer, called the project “a testament” to their powerful partnership with Entain. 

Last month, Playtech and MGM Resorts announced they would stream live casino content straight from two of MGM’s Las Vegas-based casinos.

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The famous American cruise line owned by Carnival Corporation, Princess Cruises, announced that it is preparing to launch its largest-ever casino at Sun Princess, its newest and most magnificent cruise ship ever. The company revealed Tuesday that its new cruise ship is expected to set sail next year in February. Currently, Sun Princess is under construction at the Fincantieri shipyard in Italy. Aboard the ship will be Princess Cruises’ new casino, offering high 10′ ceilings and a wide range of live table games and slot machines.

The casino will take approximately 9,000 square feet, making it 50% larger than Princess Cruises’ casinos at its Royal Class ships. Moreover, the Princess Casino will feature 30% more machines as well, promising to deliver exceptional experiences for people on vacation who want to participate in gambling activities.

The new casino will be located on Sun Princess’ eight deck, positioned next to the ship’s bustling Piazza. Promising world-class gaming comfort and entertainment, the casino offers some gaming slots that are “infused into the Piazza,” granting guests an easy way to engage in casino gambling.

Overall, the Princess Casino onboard Sun Princess is expected to offer 227 of the most popular video poker and slot games. Further gaming amenities are going to include 13 live tables, as well as a designated “Buffalo Zone,” offering exceptional hits from Aristocrat, the leading provider of casino games. Guests onboard Sun Princess can expect new linked blackjack and poker table progressives that will have mouth-watering top prizes.

For high-rollers, the casino will offer a high-limit slot area along with high-end seating. According to Princess Cruises, its guests can expect new “gaming experiences and celebrations through an interactive audio-visual experience throughout the casino.”

The Luxurious Cruise Ship Promises to Offer Supreme Holiday Experiences

Overall, Sun Princess will offer accommodation for 4,300 guests. Besides the casino, the cruise ship will offer other exciting entertainment and fine dining options. The luxurious ship will have the most balconies and sun decks out of any Princess Cruises ship so far, offering guests exceptional views of the crystal-clear waters of the Caribbean and Mediterranean.

“Casino lovers, high rollers or simply those wanting to try a hand during their vacation will be stunned by the new Princess Casino onboard Sun Princess.“

John Padgett, president of Princess Cruises

John Padgett, Princess Cruises’ president, spoke about the unique experiences Princess Casino will offer not only for high rollers but also for guests who want to try their luck. He said that the company is delighted to deliver new casino experiences for its guests. Finally, Padgett spoke about the exciting entertainment and world-class options that are going to be available at Princess Cruises’ newest cruise ship.

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BetGames, an award-winning provider of innovative live dealer betting games, has recently launched the Skyward title to make a debut in the crash game market. Despite the tough competition, BetGames launches the Skyward crash game to announce that it will be looking up where it seems sure to belong, as far as the new market position is concerned.

Crash Game Market Entry

The company’s CEO Andreas Koeberl is pleased with the BetGames latest expansion in the booming sector featured by simple yet engaging game play. He says that the company will work to find the best way to integrate the crash sector into its portfolio. At the same time, BetGames will do its best to make the brand stand out from the crowd.

In this respect, the Skyward crash game has been released to drive new players to the platforms run by the provider’s operator partners. Players familiar with the studio’s premier content are expected to opt for the reputable supplier of the new content as well.

Koeberl says: ‘’That’s amazing for us and that comes naturally for the operators as well as a benefit because they can use the crash game, which is a low-margin game, to upsell to our other BetGames products, which usually comes with a margin of more than double. So it makes a lot of sense for operators as well. This is backed up by the early performance since launch which has been extremely encouraging.’’

Skyward Features

As for the competition in the lucrative crash game market, Koeberl says that the company will try add its stamp to the game developments. According to CEO, Skyward is a typical crash game but some game play features, such as Auto Play and Auto Bet, are likely to make the desired appeal to players.

Also, the fast-paced game includes branded animations, as well as the gameplay-based bonus feature that is currently lacking in the market, according to Koeberl.

The decision to move into the crash game sector has been driven by players. Koeberl says: ’’We see this massive overlap within our player profile with rapid play genres like slots and crash, rather than live casino and that overlaps a lot with the slots category, crash games and instant games. That’s also why we dedicated an entire vertical last year to this topic with a couple of titles out now along with Skyward because players simply demand it.’’

Mission and Vision

The company’s mission, according to CEO, is to gradually align players with the company’s operating goals. ‘’Skyward is just a piece of the puzzle,’’ says Koeberl.

As a proven supplier of choice for top-tier operator partners, BetGames seems aware of the market situation and opts for the booming crash sector to try to benefit from the trend.

The provider expects that the expansion across the crash game market will come naturally. The Skyward crash game marks the studio’s debut in the market, with the move aligned with the corporate vision to be the go-to gateway between sports and gaming.

Source: “How BetGames aims to stand out with the launch of debut Crash game, Skyward”. European Gaming. November 27, 2023.

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Regulated media and sports betting company, Rivalry, confirmed the launch of its casino product in its home market in Ontario, Canada. The company said Wednesday that Casino.exe, its interactive casino platform, will debut in Ontario, featuring a total of 8 casino games.

Rivalry has identified the potential of the iGaming vertical and has been continuously growing this segment of its operations. Last summer, the company announced the launch of Aviator, its first-ever third-party casino game. More recently, Rivalry confirmed the addition of live dealer games and as well as table games. The expansion of casino offerings included games such as Roulette, Blackjack and more.

It didn’t take long for the company to see the benefits of the casino segment. Since the launch of casino games, the company reported that the casino segment was responsible for 15% of its revenue, as well as 30% of its betting handle for the third quarter of 2022. At the same time, Rivalry noted that those results came after “minimal marketing efforts.”

The Company Remains Focused On Growth

Besides the launch of its interactive casino platform, Rivalry confirmed plans for further growth within the market in Ontario. In addition to the platform, the company said that it plans to strengthen its presence and offering by launching a mobile app as well.

“Launching our casino experience with a proven product that we’ve validated in our other markets is an exciting next step as we continue to grow our reach and offering in Ontario.“

Steven Salz, co-founder and CEO of Rivalry

Steven Salz, Rivalry’s co-founder and CEO, explained that launching in Ontario represents another major step for the company that has been continuously growing its presence. According to him, the company’s interactive casino platform delivers engaging, proprietary and interactive experiences for the customers within the market. Salz added that this, in turn, helps Rivalry stand out from the competition in the region.

The co-founder and CEO added that the company focused on prioritizing user experience, design and targeting specific audiences. Finally, Salz said that Rivalry remains committed to driving innovation within the vertical via new customer experiences and supreme entertainment offered through its platform.

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