The dazzling lights, the electrifying atmosphere, and the clinking of chips – brick-and-mortar casinos hold a special allure for gamblers. But in the digital age, this allure is challenged by the convenience and anonymity of online casinos. Sure, the glitz and glamour of a real casino may be impressive, immersive, and even iconic, but the reality is that digital destinations offer benefits that physical casinos cannot match, forcing traditional establishments to innovate in order to survive. Let’s examine the challenges land-based casinos face and the ingenious ways they adapt to stay relevant.

Papers Please!

Most gamblers agree that Know Your Customer (KYC) regulations are necessary for safe, regulated gambling. However, many find providing identification and financial information to a physical casino intrusive. While KYC regulations are also standard in online casinos, they’re generally perceived as less stringent and, therefore, less of a deterrent for gamblers who value privacy. Moreover, some no KYC casinos do exist, catering to those seeking true anonymity.

For land-based casinos, striking a balance between KYC regulations and privacy is challenging, but some are exploring innovative solutions. Many casinos now use self-service kiosks for registration and ID verification. Data minimization policies are also becoming the norm in physical casinos, ensuring only essential customer information is collected. While offering complete anonymity is difficult in regulated casinos, these innovations seek to provide a sense of privacy for gamblers uncomfortable with KYC procedures.

Convenience is King

Gone are the days of dressing up, traveling long distances, and navigating crowded floors just for the chance to play. Online platforms offer the ability to play from anywhere, anytime. This ease of access is advantageous, especially for those with busy schedules or limited mobility. Furthermore, deposits and withdrawals are often faster and easier online, eliminating waiting in line at a cashier’s cage. With online platforms, the entire gambling experience, from logging in to cashing out, is streamlined for maximum comfort and efficiency.

Recognizing this need for convenience, land-based casinos are upping their game. Many land-based casinos now integrate mobile apps to eliminate waiting lines for shows and restaurants. Similarly, particularly progressive casinos are exploring cashless gaming options; players can deposit, wager, and redeem funds without needing chips using mobile wallets. These innovations streamline the experience and cater to a tech-savvy generation of gamblers accustomed to immediate gratification.

Flash vs Flair

Online casinos boast an endless selection of games, far exceeding what a physical space can accommodate. Additionally, online platforms leverage promotions more aggressively than land-based casinos, offering welcome packages, free spins, cashback offers, and loyalty programs to draw in players. This incredible variety is particularly appealing for players seeking a novel gambling experience.

While online platforms rely on flashy deals and bonuses, land-based casinos counter by offering loyal members exclusive luxury experiences, like access to VIP lounges, invites to high-roller tournaments, and complimentary travel and accommodation packages. Flashy online promotions might grab attention, but physical locations offer experiences impossible to replicate online. Also, physical casinos still provide a staggering number of options. Some casinos host immersive virtual reality experiences. Others offer exclusive slot/table games that are unavailable online. Land-based casinos also ingeniously maximize variety without sacrificing space using modular tables that can convert between games based on player demand.

Live Chat vs Live Cheers

While online gambling offers undeniable advantages, a traditional casino’s social atmosphere remains irreplaceable. The camaraderie of sharing a table with fellow players, the excitement of a big win erupting across the room, and the thrill of the physical environment with all its sights and sounds are aspects that online platforms cannot replicate. To mixed success, real money online casinos are exploring ways to simulate this social experience. Features like live chat, interactive games, and social leaderboards can help bridge the gap and foster a sense of connection among players. However, these online interactions lack the spontaneity and authenticity of real-life interactions. This is the traditional casino’s ace in the hole – a unique advantage that online platforms can only hope to mimic but never truly replace.

That irreplaceable social aspect guarantees that the brick-and-mortar casino will never die. Therefore, the future of casino gambling lies in the co-existence of land-based and online options, embracing the advantages of each and catering to the evolving needs of modern gamblers. If traditional casinos can leverage technology to offer a more seamless experience while emphasizing the unique aspects that online platforms cannot replicate, they will continue to thrive.

The Next Evolution

Land-based casinos aren’t going anywhere. However, the rise of online gambling has undeniably destabilized the industry. While traditional casinos have adapted exceptionally well, technology’s relentless march forward necessitates further action. Governments and regulators should consider legal changes to ensure land-based casinos remain competitive in an increasingly digital world. As seen in the United Kingdom, implementing liberalizing measures for gambling venues. Proactive measures can help level the playing field and ensure a bright future for traditional casinos.

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Mohegan Gaming is strengthening its payment capacity with PayNearMe which has now partnered up with the company’s online gaming arm, Mohegan Digital, to offer better iGaming payment solutions for the company’s operations in Pennsylvania. This partnership comes a week after Mohegan Digital introduced its online casino in the market, featuring 500 games, among which are jackpots, slots, and live dealer tables.

Mohegan Gaming Bolsters Payment Capabilities

Mohegan Digital is going to benefit from PayNearMe’s MoneyLine solution which will enable Mohegan Digital and the operator’s customers to use a variety of payment options for deposits and withdrawals, including Guaranteed ACH, Cash at Retail, PayPal and Venmo, among some of the most trusted payment options.

Mohegan Digital president Rich Roberts has welcomed this opportunity to see his company gear up for expanding in the Keystone State by teaming up with one of the most prominent payment providers that will facilitate the experience for consumers in the market, making it easy for them to deposit and cash out instantly.

“PayNearMe’s MoneyLine platform allows us to stay competitive while saving our product team the significant time and cost that would have been required to integrate multiple payment types and channels,” Roberts said, speaking of the partnership.

Mohegan Digital will similarly also gain important insight into its payment systems thanks to PayNearMe, which will feature an insights dashboard that will help with analyzing customer behavior, but also improve player protection and enhance the company’s fraud and risk prevention safeguards.

Building a More Robust Offer for the Casino and

As to PayNearMe, the company’s VP and general manager of iGaming and sports betting Leighton Webb has welcomed the opportunity to work with Mohegan Digital and enhance the operator’s offering in the highly-competitive Pennsylvanian iGaming market.

“Our commitment is to help operators get to market quickly with the payment types and optimization tools they need to deliver a great player experience. We look forward to supporting Mohegan Digital’s growth as they expand their online gaming presence,” Webb said.

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2024 edition of the Casino Operations Summit kicks off in Amsterdam on April 23 to run through April 25. One of the most prestigious gaming events gathering together European multi-channel casino operators will once again feature industry-leading sponsors and stakeholders. Once again, this year’s edition of the Summit will feature its platinum sponsors EGT and EGT Digital, industry-leading gaming technology and content providers.

Main Topics

The Summit, exclusively open to land-based and online multi-channel casino operators and sponsors, focuses on a variety of themes pending to the industry, with Volatility, Think Different in Technology, and Land-Based Casinos and Sustainability/ESG emphasized as the main topics of the conference. Held under the slogan ‘’Think Different,’’ the Summit expects to facilitate the exchange of information and opinions of around 300 attendees for the mutual benefit.

Event Schedule

The flagship event includes the Gaming in Holland mini-conference exclusively tailored for Dutch casino operators and scheduled for the first day of the Summit. However, all the attendees of the 2024 Casino Operations Summit will also have a chance to check out the latest developments coming from the EGT and its vertical EGT Digital, platinum sponsors of the event.

Platinum Sponsors EGT and EGT Digital

The visitors will therefore be able to view and try out some thrilling products, like the four new-released jackpot products. The exciting line-up starts with the 4-level Bell Link Boost and the Asian-themed Sheng Sheng Bu Xi, to continue with the player-favorite Bell Link and take the game at another level with the Gods & Kings Link jackpot experience.

Latest Multi-Game Developments

Further, the platinum sponsors will present some superior multi-game developments, such as the popular titles Gold General, Blue General and Winner Selection. On top of that, the latest Supreme Selection multi-game series will offer an exclusive insight into the first installment, the Supreme Green Selection release. In fact, EGT and EGT Digital will offer a total of 50 engaging titles for the visitors to personally sense the level of excitement radiating from each game of the impressive package.

Customized Products

The Summit held in the vibrant city of Amsterdam also represents an opportunity for the Dutch operators to review some EGT’s solutions customized for the Dutch market. One of these is the cutting-edge Phoenix AWP cabinet, powered by Exciter platform and featuring 27-inch monitors and state-of-the-art keyboard with video and electro-mechanical options. The solution includes the multi-game Bonus Prize Collection AWP, specially designed for the Dutch players, and much more.

2024 Casino Operations Summit, sponsored by EGT and EGT Digital, opens its gates today to facilitate valuable connections among industry stakeholders.

Source: “EGT and EGT Digital Will be Platinum Sponsors of Casino Operations Summit for Second Year in a Row’’. European Gaming. April 23, 2024.

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Digital fraud continues to plague the online gambling industry, with a recent report from TransUnion shedding light on the alarming increase in fraudulent activities targeting gambling sites. According to the study, over 10% of online gambling transactions in the United States were suspected to be fraudulent in 2023, marking a significant rise from previous years.

The report highlighted promotion abuse as the most common type of fraud within the gambling sector, indicating a trend where fraudsters exploit promotional offers and bonuses offered by online casinos and sports betting platforms.

Steve Yin, senior vice president and global head of fraud solutions at TransUnion, emphasized the shift in tactics among fraudsters, noting that instead of compromising existing accounts, they are now creating new accounts using synthetic identities. Synthetic identities, often assembled from data obtained through multiple data breaches, have become a lucrative tool for fraudsters, contributing to the surge in fraudulent activities.

The study also underscored the role of data breaches in fueling digital fraud, with the number of data breaches in the US increasing by 157% from 2020 to 2023. This escalation in data breaches has facilitated the creation of fraudulent accounts and synthetic identities, posing a significant threat to the integrity of online transactions.

On a global scale, the retail sector surpassed gaming, including online gambling and poker, in experiencing the highest suspected digital fraud rate in 2023, reaching 8.7%, marking a 21% year-over-year increase. Furthermore, the telecommunications industry witnessed a substantial 111% year-over-year surge in suspected digital fraud rate, rising to 4.5%.

Economic Shifts Alter Gambling Landscape

Furthermore, TransUnion’s research highlighted the impact of economic conditions on gambling behavior. Despite the overall resilience of the US economy, factors such as declining consumer liquidity and low consumer confidence have dampened gambling activity as per another TransUnion report released in January. 

In Q4 2023, decreased consumer liquidity led to a 10% decline in overall betting activity, with millennials being the exception, as 77% reported better-than-planned household finances. TransUnion’s report revealed that betting behavior is closely linked to available cash, with high-value bettors significantly influencing the market. 

While land-based channels saw higher participation rates, online platforms attracted more high-value bettors, particularly those depositing over $500 monthly. Despite a decrease in overall participation, strategies focusing on expanding across channels proved successful. 

TransUnion highlighted that understanding the financial signals distinguishing resilient from distressed players is crucial for operators aiming to attract high-value bettors.

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One of the leading iGaming developers from Bulgaria, EGT Digital, continues its European expansion. As its products are available in many key markets across the continent, it’s Spain’s turn to welcome a set of brand-new games.

Newly established partnership

EGT Digital joined forces with one of the most popular operators in Spain, Codere, to present its thrilling content to Spanish players. Among the titles included in the offering will be hit releases such as Bell Link and Clover Chance. All games are available on Codere’s website.

Sarit Adania, a Head of Casino Product at Codere, commented on the recently established partnership: “EGT Digital’s games and jackpots are an excellent addition to our range of casino proposals and the evaluation given by our customers speaks for itself: they are becoming more and more popular on our website. Very soon we will be able to further diversify our portfolio with more of their titles.”

Tsvetomira Drumeva, Head of Sales at EGT, added: “We are very glad that our content made its Spanish debut on the site of one of the largest local operators. Thus, our slots will be able to demonstrate their great potential to a wide gaming audience, and their good performance will pave the way for the other key players in the country.”

Successful company

EGT Digital is a subsidiary of Euro Games Technology. Its main mission is to create unforgettable products and technologies that will ensure its fans can have a smooth and secure gaming experience.

Apart from carefully crafted products, the company focuses on promoting responsible gaming practices and making sure its content always aligns with the community standards in the field.

After expansion to the Italian market that was ensured in January 2024 thanks to the partnership with popular operator Microgame, the company continues to conquer key markets in Europe and rapidly going towards achieving the title of European leader in the field of iGaming.

Now, the company has a vast network of partners, including big industry names such as Evolution, NetEnt, Endorphina, and many more. Its portfolio consists of a range of popular releases, including 20 Leprechaun Hot, Tropical Beauties, Flaming Hot Extreme, and others.

The industry leader in Spain and Latin America

On the other hand, Codere is already widely popular in the Spanish market, but not only in that one – apart from Spain, its operations are running in Italy, as well as in Latin America – Argentina, Mexico, Colombia, Panama, and Uruguay.

The company has been present on the market for more than 40 years. It was founded in 1980 as a slot machine operator in Spain, but since then has grown into an industry giant that features various kinds of products.

Now, Codere offers a range of products, including gaming machines, bingo seats, sports betting terminals, arcades, racetracks, and many more. Its customer base grew to an impressive number of 7,500,000.

Thanks to the recently established partnership with EGT, the company will get a chance to further strengthen its position in the Spanish market and once again prove that it’s a leader in the industry in this European country.

Source:

“EGT Digital’s Slots Made Their Spanish Debut with Codere”, europeangaming.eu, March 6, 2024.

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The aggregator R Franco Digital, the online gaming arm of Spanish gambling corporation R. Franco Group, has entered a strategic partnership with the fast-growing game development studio CT Interactive. Under the B2B partnership, the aggregator will see the award-winning content of the Bulgarian studio integrated into Franco’s state-of-the-art IRIS turnkey platform for the benefit of both partners to the deal.

The partnership is designed to increase traffic on the aggregator’s platform, as well as to strengthen R Franco Digital’s supplier portfolio. As it currently includes a number of international suppliers, the integration of more than 200 premier titles to be supplied by CT Interactive will add significant weight to the IRIS platform’s offerings.

Increasing Quality of Offerings

The integration of the attractive content will therefore enable R Franco Digital to make a significant contribution to the quality and diversity of its operations. In line with the aggregator’s strategy, the Bulgarian game development studio will use the latest partnership to expand its portfolio of partner operators and aggregators across the world.

Unique Development Approach

CT Interactive is currently present in 19 regulated markets boasting partnerships with around 1,500 worldwide operators. The company also boasts a unique development approach reflected in some player-favorite titles such as The Big Chilli, Big Joker, Hot 7’s X 2, Lucky Clover and Win Storm. The content supply deal will now see these gems rolling out on the cutting-edge IRIS platform.

R Franco Digital’s IRIS platform represents a robust solution providing a seamless game aggregation, as well as reliable payment administration, promotions, and third-party tools. Its comprehensive, adaptable and highly stable structure makes this system a perfect match for various regulated market requirements. Spain and Columbia, the markets of interest of both partners, are included in the strategy.

The International Business Director for R Franco Digital, Javier Sacristan, said:“With our shared vision of delivering high-quality and innovative gaming experiences, CT Interactive is a welcome addition to our IRIS platform. IRIS continues to be a key source of expansion for R Franco Digital and by partnering with leading suppliers such as CT Interactive we can deliver a robust and versatile solution to our customers and continue this trajectory.”

The Chief Executive Officer for CT Interactive, Lachezar Petrov, added:“Through partnering with R Franco Digital, we can bring our multi-award-winning portfolio to even more players than ever before. Its customers can anticipate a wide array of captivating titles that exemplify our commitment to excellence through engaging gaming experiences that have already resonated with players worldwide.”

Source: “R Franco Digital Bolsters IRIS IRIS Platform with CT Interactive Content”. European Gaming. February 26, 2024.

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B2B online casino services provider Evolution has unveiled a new strategic agreement with Caesars Entertainment’s online arm, Caesars Digital. Under the deal, the companies will reinforce and expand their existing partnership in North America.

The former company referred to the deal as a “groundbreaking partnership,” saying that Evolution and Caesars will work together to establish dedicated studios across multiple US states. This would include a studio inside Caesars’ Tropicana Casino in New Jersey, the provider pointed out.

The studio at Caesars’ world-renowned resort will mark Evolution’s third live casino studio in Atlantic City, enhancing the company’s ability to meet the demand of New Jersey’s rapidly growing market.

In addition to the studio arrangement, Evolution and Caesars agreed to collaborate on launching additional branded studio space within Evolution’s existing studios in Michigan and Pennsylvania.

The partnership reflects Caesars’ ambition to grow its online footprint, as further demonstrated by its recent decision to acquire WynnBET’s iGaming operations in Michigan.

The Deal Made a Lot of Sense

Caesars Digital’s senior vice president and chief iGaming officer, Matthew Sunderland, addressed the tie-up with Evolution, saying that his company wants to elevate live dealer experiences and provide fans with best-in-class products.

Sunderland added that the partnership with Caesars Digital “made a lot of sense” and that he believes the players are going to love what the two companies have in store.

We trust that our players will be excited by these best-in-class live casino experiences and can’t wait to see how our new dedicated live dealer studio spaces come together at Tropicana Atlantic City and in other jurisdictions where iGaming is live.

Matthew Sunderland, SVP & chief iGaming officer, Caesars Digital

Jacob Claesson, Evolution’s chief executive for North America, also shared his thoughts, praising Caesars’ “remarkable and noteworthy” market growth. He pointed out that the decision to launch a third live studio in Atlantic City was a no-brainer.

We’re impressed by Caesars’ dedication and look forward to collaborating with them as they continue to expand their branded studio presence.

Jacob Claesson, CEO NA, Evolution

In addition to the aforementioned terms, the agreement will allow online players on Tropicana Online Casino, Caesars Sportsbook & Casino, and Caesars Palace Online Casino to continue enjoying access to Evolution’s live casino hits and top-performing content from its proprietary studios.

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Everi Digital, the well-known international provider of games for online casinos, has announced that its global footprint has expanded to cover the United Kingdom as well following an agreement with Jumpman Gaming.

Everi Digital is the online gaming arm of Everi Holdings, a powerful provider of content and software both for land-based and online casinos. The company also provides financial technology, player loyalty solutions and bingo platforms.

Jumpman Gaming on the other hand is a company that holds an online casino license granted by the United Kingdom Gambling Commission and provides services and content to various online casinos which operate in this highly competitive market. Among the company’s top customers we can find prominent brands such as Mirror Bingo, Sun Play and Amazon Slots.

The content from Everi Digital will be delivered to the customers of Jumpman Gaming through the Spark Remote Game Server, the proprietary game server of the supplier and will be aggregated through Light & Wonder, the famous international iGaming supplier formerly known as Scientific Games.

Last week Light & Wonder announced that it was ready to extend its existing collaboration with Everi Digital, allowing expansion across new markets in the United Kingdom, Europe and Latin America.

Until now the vast portfolio of casino games offered by Everi Digital was mostly featured in online casinos in North America. The deal with Jumpman Gaming, one of the fastest growing iGaming networks in the United Kingdom, will give the supplier the chance to showcase its products to a new but also vast audience.

A Significant Opportunity

Speaking about the agreement with Jumpman Gaming, Jordan Brent, Vice President of Digital Commercialisation at Everi Holdings, described it as “a significant opportunity” for the supplier to reach new players and markets.

“The ability to offer a diverse set of titles and play mechanics to this experienced group of players within a mature market motivates us to continue to develop great gaming entertainment experiences,” Jordan Brent added.

Kris Kukula, Managing Director of Jumpman Gaming, declared himself “delighted” to be able to bring the “fantastic range of content” supplied by Everi Digital to players in the United Kingdom. “Our aim is to continue providing players with the very best selection of iGaming content in the UK and this is another great milestone on our journey,” the Jumpman Gaming executive added.

Source: “Everi Digital to Provide High-Performing iGaming Content to UK Online Players for First Time via Jumpman Gaming“. Everi. February 6, 2024

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Light & Wonder Incorporated and Everi Digital expand their long-term partnership and take it to the next level through a new deal. The partnership with Everi Digital, Everi Holdings Incorporated’s online gaming business, will allow Light & Wonder to expand across new markets in the UK, Europe, and Latin America.

Global expansion

Light & Wonder’s fans in the UK will be happy to hear that new games from Everi Digital’s impressive portfolio will be available to them through an advanced Light & Wonder online ecosystem.

When it comes to European expansion, the Italian players will get a chance to try some of Everi Digital’s games in the summer of 2024, while other countries will follow the lead and get access by the end of 2024.

Besides the European market, the companies will expand to South America, where the players will be able to enjoy thrilling Everi Digital’s titles from the first quarter of 2024.

Everi Holdings Incorporated became a leader in the industry when it came to providing both land-based and online casinos with fantastic content and advanced products such as financial technology services, player loyalty solutions, and bingo. The company is famous for following the newest trends, including launching fantastic video instant-win style games and perceived skill games that are about to be launched soon.

The partnership between Everi and Light & Wonder was established four years ago, and since then the companies have strengthened their positions in the North American market, offering a range of captivating content to the players in the continent.

Thanks to the success of the previous deals, they decided to expand it further. It means a lot to Light & Wonder since the deal is the latest phase of its long-term iGaming strategy, which includes establishing new partnerships with successful game developers and strengthening its position as one of the leading content providers in the world.

Light & Wonder’s portfolio currently consists of more than 3.500 games developed in-house and obtained from third-party studios. All of them provide a safe and secure gaming experience since they’re enriched with various responsible gaming tools.

Mutually beneficial partnership

Jordan Brent, the Digital Commercialization Vice-President at Everi, said: “This exciting collaboration with Light & Wonder allows Everi Digital to deliver our award-winning engaging gaming entertainment experiences to new players and markets. We are looking forward to providing our innovative content to a new segment of online players, driving the continued growth trajectory of our collective iGaming business.”

Steve Mayes, the Digital Partnerships Senior Director at Light & Wonder added: “Everi Digital’s content has proven hugely popular with players in North America and we look forward to sharing its games across more of our global network. We are always looking to expand the scope of our online content and stepper and skill games on Everi’s product roadmap will help achieve that goal.”

Source: Campbell, Alan, “Light & Wonder Signs Expanded Deal Allowing Everi Digital to Further Global Reach”. European Gaming. 2/6/2023.

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Light & Wonder has unveiled a new partnership with RubyPlay that would provide it with access to the latter company’s content.

As a result of the deal, Light & Wonder will secure a variety of cutting-edge games, such as the Immortal Ways series and its signature Immortal Ways mechanic. For reference, the mechanic gives players 10,000 ways to win and includes two Immortal Arrays across the four middle reels to heighten excitement. Thanks to bonus wheels, players can earn even bigger prizes.

In total, RubyPlay offers more than 100 engaging slots, allowing it to further enhance the strength of Light & Wonder’s aggregation platform. The deal will also benefit RubyPlay by providing its content with an efficient route into new markets.

The deal was welcomed by RubyPlay’s chief product officer, Dr Eyal Loz, who lauded Light & Wonder’s vast presence in North America.

We’re thrilled to be integrating our next-level content onto Light & Wonder’s platform, allowing significantly more players around the world to enjoy our cutting-edge slots.

Dr Eyal Loz, CPO, RubyPlay

Light & Wonder’s senior director of digital partnerships, Steve Mayes, praised RubyPlay’s content and reputation and celebrated the addition of its content to Light & Wonder’s aggregation platform.

Elevating emerging studios is a top priority for us and we are particularly excited to be RubyPlay’s exclusive aggregator in the U.S. where we anticipate a great response to its dynamic content.
Steve Mayes, senior director of digital partnerships, Light & Wonder

Light & Wonder to Offer Everi’s Content in More Markets

In the meantime, Light & Wonder also expanded its long-term deal with Everi Digital, Everi Holdings’ online gaming business. According to the announcement, Light & Wonder will power its clients in the UK and Italy with a range of Everi Digital’s catalog of over 70 games.

This deal will notably mark the foray of Everi’s content into Italy, making Light & Wonder’s partners there the first to offer Everi Digital’s titles.

In addition to that, the expanded agreement will see Light & Wonder roll out Everi Holdings’ games in South America as well.

Everi’s digital commercialization vice president, Jordan Brent, called this an “exciting collaboration,” saying that his team is looking forward to reaching new players through Light & Wonder.

We are looking forward to providing our innovative content to a new segment of online players, driving the continued growth trajectory of our collective iGaming business.

Jordan Brent, digital commercialization VP, Everi Holdings

Light & Wonder’s Mayes also commented on this deal, noting that Everi Digital’s content has already proven hugely popular among North American audiences. Because of that, his team is looking forward to offering them in other markets too.

Mayes concluded: “We are always looking to expand the scope of our online content and stepper and skill games on Everi’s product roadmap will help achieve that goal.”

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