A new long-term partnership has been established between Light & Wonder and B2B supplier Jelly Entertainment, focusing on the distribution of a variety of slot games via L&W platforms.

This collaboration is poised to enhance Jelly’s brand recognition and broaden its customer base by distributing popular slot titles such as Elixir of Wealth, Muertos Fortune, and Wicked Riches of Oz into significant regulated markets.

Jelly’s iGaming products will now be accessible through Light & Wonder’s distribution platforms across the UK, Spain, and Italy. Additionally, Jelly is targeting growth in the Latin American markets, specifically Colombia and Peru, as part of this strategic deal.

In November, Jelly achieved regulatory approvals from both The Gambling Commission and the Malta Gaming Authority. Reflecting on the new partnership, CEO David Newstead remarked: “We have challenged ourselves to grow the Jelly brand and reach more players than ever this year and our new deal with Light & Wonder will certainly help us achieve that.”

Light & Wonder anticipates that this collaboration will further enrich its offerings to customers, complementing its already positive performance reported in the first quarter of 2024.

Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, expressed: “We are delighted to be working with Jelly Entertainment and are looking forward to offering their high-quality content across our network. Elevating emerging and upcoming game developers is a top priority for us and we are particularly excited to showcase Jelly and their great gaming experiences now available on the Light & Wonder platform.”

Source: “Light & Wonder enters into partnership with Jelly Entertainment”. Gambling Insider. May 22, 2024.

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PXD Slots, a licensed Remote Gaming Server platform that helps suppliers launch their products onto the regulated iGaming market in North America, has signed a new distribution partnership with TinyRex Games, an up-and-coming supplier with an equally ambitious game plan for the region.

Gearing Up for Further Expansion in Real Money Gambling

PDX Slots is banking on its original strategy which is dubbed “quality of quantity” by its chief executive officer. TinyRex CEO and co-founder Kenny Huang has welcomed the opportunity to team up with PDX Slots and become a part of the company’s distribution model.

So far as the real money sector goes, Huang noted, PDX Slots was a company that was determined to prioritize hard-hitting titles that stand out by virtue of their overall quality, and which are bound to appeal to players this way. TinyRex is bringing titles such as 21 Cats, The Wizard of Oz: idle Merge, Plinko, Catsino Solitaire, and Dice Drop among others.

PDX Slots CEO Christopher Housel was similarly happy to welcome this fresh opportunity between the two companies. According to Housel, the two companies coming together was an “alignment of vision and strategy.”

TinyRex’s expertise in delivering top-tier gaming experiences complements our approach perfectly, ensuring our games not only resonate with players, but also drive sustained engagement and revenue growth.

PDX Slots CEO Christopher Housel

TinyRex Games Happy to Align Ethos and Vision with PDX Slots

Both companies stand to benefit. On the one hand, TinyRex is looking to secure an entry into the real money casino landscape, as it pushes into new markets. PDX Slots is similarly keen to help with distribution deals for various operators and become a major player in this particular sector.

TinyRex Games co-founder and tech director Ernest Chan added that PDX will significantly allow his company to expand and innovative, bringing cutting-edge experiences and products to players. PXD Slots is currently only licensed in Michigan by the Michigan Gaming Control Board.

Homegrown slot developers in the United States and Canada have been looking to make sure that their products are visible to local audiences. One particularly successful company has been White Hat Studios which has been able to steal the thunder from international rivals and establish its slot games as Slot of the Month in Eilers & Krejick’s monthly rank list covering the North American iGaming market.

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Sports Information Services (SIS), a leading supplier of nonstop live betting services, has negotiated a “landmark distribution deal” with sports tech specialist Genius Sports. As a part of the tie-up, the latter company will distribute SIS’s Competitive Gaming product.

Under the deal, Genius Sports will leverage its extensive sportsbook network to help SIS expand its global reach. This footprint expansion aligns with SIS’ philosophy of building mutually beneficial partnerships with leading gaming and betting platforms.

Competitive Gaming is a comprehensive library of sporting content, encompassing 150,000 live events a year. As agreed, SIS will make the entire Competitive Gaming portfolio available through Genius Sports.

The Competitive Gaming content covers both of SIS’ sports simulation products, esoccer and ebasketball, allowing sportsbooks to keep fans engaged throughout the off-season. These proprietary products adhere to the highest integrity standards and allow fans to enjoy a bet any time of the day.

SIS Competitive Gaming is a product with an impressive track record in driving superior margins to operators. As a result, it is sure to provide a significant boost to Genius Sports’ offering. The addition will further cement the provider’s reputation as an essential partner to leading sports betting companies.

Genius Sports is considered a global leader in sports data and technology. A few weeks ago, the company unveiled a new automated pricing solution that provided it with an additional edge over its competitors.

SIS Is Looking Forward to Mutual Success

Genius Sports’ global partnership director, Matt Stephenson, commented on the deal. According to him, the addition of SIS’ Competitive Gaming content to his company’s offering will affirm the provider’s commitment to supplying its clients with the “widest range of content and the best opportunity to add value and grow revenues.”

Genius customers expect market-leading solutions, and in SIS’ Competitive Gaming they will have a product that stands out from the competition in terms of quality and integrity.

Matt Stephenson, global partnerships director, Genius Sports

SIS’ head of commercial partnerships, Andy Kelly, also shared his thoughts on the matter, saying that Genius Sports is a world-leading provider for a reason. Because of that, the current deal is very important to SIS, which seeks additional expansion across regulated markets.

This is an agreement that is perfectly aligned with our respective established relationships, and we look forward to mutual success moving forward.

Andy Kelly, head of commercial partnerships, SIS

In other news, SIS recently grew its own offering with racing content from Korea.

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Australia braces as the Melbourne Cup looms. The four-day Race that Stops a Nation is set to kick off on November 7, bringing tons of excitement to fans of racing and bettors alike. The $8.4 million feature race is set to take place at Flemington Racecourse and will be presented by 25 broadcasters in 209+ countries and territories.

The Victoria Racing Club (VRC) is set to produce a bespoke world feed for expectant audiences. This year’s broadcast will have the international racing community in mind, helping the club popularize the event among the global community.

 In the meantime, HBA Media, VRC’s dedicated global distribution agency, has improved distribution with eight major networks showcasing all the action.

FOX Sports will headline VRC’s international programs in the USA, allowing Americans to follow the exciting action. TransVision Indonesia, Premier Sports and FanCode will meanwhile air the Melbourne Cup in Indonesia, South East Asia and India, respectively.

In addition, Sky Sports Racing, ESPN, SportsMax and SuperSport will provide coverage to audiences in the UK & Ireland, South & Central America, the Caribbean and Africa, respectively. Meanwhile, DMI will continue to showcase the cases in the Middle East.

Full coverage details and the full list of broadcasters are available on HBA Media’s official website.

Executives Are Excited for the Event

David Campbell, VRC’s executive general manager of VRC Media, shared his thoughts, saying that the Group 1 Lexus Melbourne Cup will be the highlight of the carnival. He added that the partnership with HBA Media will allow his team to connect with the international racing audience.

This year we celebrate 30 years since Vintage Crop became the first internationally trained horse to win the Lexus Melbourne Cup and since that historic moment the VRC has been able to build our global footprint and ensure that the Melbourne Cup Carnival has a strong presence on the world stage.

David Campbell, executive general manager of VRC Media, VRC

HBA Media’s chief executive officer, Henry Birtles, also commented on the matter, expressing his team’s delight to guarantee the event a global footprint

The VRC’s continued investment in live and on-demand international content is an invaluable asset, and we are delighted that a global audience will be able to experience the full Carnival in all its splendor.

Henry Birtles, CEO, HBA Media

Birtles added that this year’s event marks a decade of partnership between HBA and the VRC and thanked the club for its continued support.

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The leading provider of socially-charged unique online casino experiences, Livespins, announced a new partnership with the award-winning B2B multi-product provider that caters to the betting and gaming sector, Relax Gaming. Under the terms of the new partnership, lauded as a landmark distribution deal, Livespins will further expand the reach of its socially-charged online casino experiences that combine streaming and betting action.

Thanks to the collaboration, Livespins will be available for Relax Gaming’s partner operators. Per the new distribution deal, operators that are powered by Relax Gaming’s P2P aggregation platform can now benefit from the revolutionary experiences Livespins brings.

Livespins enables users to watch live action with superstar streamers that place wagers on some of the most popular online slots. In addition to watching, users can also engage in betting behind the action. The unique and engaging functionality creates a group bet and shared experiences with each player choosing how much they want to wager and for how many spins.

Undoubtedly, Livespins offers groundbreaking online gaming entertainment, considering that it secured the EGR B2B Awards’ Innovation in Slot Provision award from this year’s event. The thrilling experiences the company offers take the iGaming industry by storm, delivering an entirely new way for players to experience online gambling.

Earlier this month, Livespins signed an important deal with Gamingtec, the renowned provider of turnkey solutions that powers the growing iGaming vertical. Under the terms of that deal, Gamingtec’s partners gained access to the thrilling streaming experiences from Livespins.

The Deal Represents a Landmark Achievement for Livespins

Shelley Hannah, Relax Gaming’s CPO, spoke about the recent deal, explaining that it enhanced the company’s offering. Moreover, she revealed that Relax Gaming is thrilled to deliver a new form of entertainment to its partners and their players thanks to Livespins. “We’ve recognized significant growth in appetite for players to engage with streaming content in recent months and this agreement allows us to continue providing the latest and greatest online casino games, products and experiences via a single platform and integration,” explained Hannah in conclusion.

“Partnering with Livespins has bolstered our offering and we’re excited to bring this new stream of entertainment to our operators and players.“

Shelley Hannah, CPO at Relax Gaming

Michael Pedersen, Livespins’ chief commercial officer (CCO), acknowledged the strong position Relax Gaming holds within the gambling sector. He outlined that the company is one of the biggest providers of content for the industry and praised the distribution deal as one of the most important ones for Livespins.

Pedersen noted that the new partnership with Relax Gaming significantly propels Livespins’ reach. Finally, he spoke about the growing demand for streaming content and predicted that the partnership would bring Livespins’ thrilling content to new players across the globe.

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Casimba Gaming will now be able to offer acclaimed titles by Swintt, such as Electric Elements and Aloha Spirit XtraLock, to its network of growing operators. The partnership will cover worldwide markets in which both entities have been authorized to operate.

Swintt Gets a Distribution Boost from Casimba Gaming  

Swintt is providing its full suite of slots to Casimba Gaming, giving the platform’s partners the opportunity to pick from both SwinttGames and SwinttPremium portfolios that deliver some outstanding experiences designed to appeal to player bases and elevate the experience for everyone involved.

Players will have access to Seven Books Unlimited, Cleopatra Pearls, and many other titles that are truly worthwhile additions to any casino’s library.

Swintt head of business development Lars Kollind welcomed the chance to work with Casimba Gaming to strengthen the latter’s product lineup and further add to the variety that the platform’s clients have access to. Kollind added:

By teaming up with a company that’s not only active in many markets but also has a firm focus on the UK, the Nordics and Canada, we can potentially position Swintt games in front of a number of new global audiences going forward and we’re sure players are going to love seeing what we have to offer.

Swintt head of business development Lars Kollind

Kollind was joined by the director of B2B at Casimba Gaming, Lavina Karlsson, who was similarly excited about the partnership. She hailed her company’s success in forging this new alliance and said that despite its young age, Casimba Gaming has already been leaving its mark on the industry.

She welcomed the opportunity to feature SwinttGames and Premium releases as part of the Casimba Gaming portfolio, courtesy of the esteemed supplier. Swintt has been looking to rapidly scale its presence in global markets as well.

The company recently signed a partnership with ZEAL Network in Germany, agreeing to deliver the supplier’s games with the company’s network and significantly strengthen the available offer locally, offering German players access to esteemed titles across the board.

Swintt similarly worked on expanding its reach through a deal with NetBet, an established operator with global reach, and a strong presence in Europe.

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Bragg Gaming Group, a leading player in the iGaming sector, has recently inked a significant global distribution deal with 888 Holdings, a renowned betting and gaming company boasting ownership of esteemed brands like William Hill, 888, Mr Green, and SI Sportsbook.

Bragg’s Premium Games Now Available on William Hill and 888casino

The latest deal is set to unleash Bragg’s exclusive content across various prominent brands operated by 888 Holdings. Players can expect the launch of Bragg’s top-notch games on the widely recognized William Hill platform in the UK, Mr Green in Italy, Sweden, and Denmark, and 888casino in Italy – a major milestone as it marks the first time 888casino will feature Bragg’s content after successful launches in the UK, Spain, and Ontario throughout the last year.

The strategic partnership is set to revolutionize the distribution of Bragg’s proprietary and exclusive content across multiple regulated markets, providing a diverse array of unique and popular titles from Bragg Studios brands, including fan favorites such as Atomic Slot Lab and Indigo Magic. Furthermore, the deal encompasses offerings from Powered by Bragg partners, promising players an even more dynamic gaming experience.

Bragg has been expanding to new markets in recent months. In May it widened its presence in Spain through a partnership with Gran Madrid|Casino Online. In July, it set foot on the Georgian market with its collaboration with Adjarabet and further expanded in Switzerland by providing its content to the Swiss4win platform.

Bragg Gaming Group’s President Delighted with Major Distribution Deal

Lara Falzon, the president, and chief operating officer at Bragg Gaming Group, expressed her delight about the alliance with 888 Holdings:

“We are thrilled to announce this exciting new distribution deal with 888 Holdings – including for the William Hill and Mr Green brands – given that 888 is one of the most renowned operators in the global gaming industry. Our extensive portfolio of exclusive iGaming titles includes games tailored for a diverse range of tastes, enabling us to provide exceptional entertainment experiences to 888’s vast global player base.”

Falzon emphasized that this partnership would pave the way for Bragg to tap into the UK, Italy, Sweden, and Denmark markets, granting access to Bragg Studios and Powered by Bragg content for the very first time.

Ofir Gal-Mor, group head of content at 888 Holdings, also shared his thoughts on the collaboration. Gal-Mor praised Bragg Gaming’s forward-thinking approach and its reputation for delivering top-tier quality content in the iGaming industry. He expressed enthusiasm about strengthening their partnership, building upon their cooperation since early 2022. Gal-Mor eagerly anticipates integrating Bragg’s diverse content portfolio into their esteemed William Hill and Mr Green brands, further enhancing the gaming experience for their players.

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Bayes Esports, the leading provider of official esports live data and services, has penned a distribution agreement with SB Betting Software, a provider of a cutting-edge betting services platform. As per the deal, the former company will leverage its betting odds marketplace, BODEX, to power SB’s betting software solutions.

The partnership agreement will see SB Betting Software integrate the BODEX odds feed into its betting services platform, enabling current and future sportsbook clients to benefit from the full range of odds offered on BODEX. By combining its best-in-class solutions with the highest quality odds feeds in esports, SB Betting Software hopes to become one of the best betting services platforms on the market.

Bayes Esports’ BODEX is an unprecedented platform that integrates odds from both general and specialized traders. The odds it offers are standardized depending on their data format, market definitions and API. Thanks to this, betting operators can easily and intuitively integrate these odds into their own offerings.

Furthermore, operators can use BODEX’s capabilities to subscribe to very specific odds packages that differentiate between the included sports or games, organizers, tournaments, leagues and markets. Thus, BODEX can save operators a lot of money they would have otherwise paid for multiple integrations while allowing them to offer odds for a plethora of games and events.

SB Betting Software, on the other hand, is a one-stop shop for innovative betting software solutions, including data management, apps and user interfaces. The company has cemented itself as a reliable supplier of sports betting solutions and is working together with a number of operators in Europe and Africa.

The Integration Will Help SB Drive Innovation

Michal Glowacki, SB Betting Softwaere’s chief operation officer, said that his team is looking forward to working with Bayes Esports. He praised the latter company’s expertise and reputation, saying that these qualities make it a perfect partner for his company.

By integrating our software solutions with Bayes Esports’ odds feed, we aim to drive innovation and enhance the overall esports betting experience.

Michal Glowacki, COO, SB Betting Software

Martin Dachselt, Bayes Esports’ chief executive officer and managing director, also commented on the matter, welcoming SB Betting Software to the Bayes family. He praised their solutions that provide gambling companies with an opportunity to “venture further into sports and esports betting.

With us supporting those solutions with our one-of-a-kind odds feed, we can work together to drive innovation in the esports betting industry. From software and interfaces to the highest-quality odds available on the market, the SB Software platform offers sportsbooks everything they need to level up their esports coverage.

Martin Dachselt, CEO & MD, Bayes Esports

Earlier this year, Bayes Esports agreed to serve as the exclusive match data provider for many tournaments hosted by ESL FACEIT Group.

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Thanks to its tie-up with Pariplay, which is part of NeoGames Group, Galaxsys will have the opportunity to expand the reach of its skill games vertical and team up with new companies. Pariplay provides aggregation solutions that make it easier for suppliers to access new operators, brands, and their audiences. Galaxsys has previously struck similar deals with Markor Technology and Relax Gaming.

Galaxsys Brings Non-Linear and Innovative Content

Galaxsys brings its Fast Games portfolio, which focuses on a brand new type of gaming content that is designed to be quick, dependable, and lead to high levels of engagement between operators and their customers. As a result, the games available to Pariplay’s audiences right now include instant, crash, and mine titles, along with excellent non-traditional slots and Plinko experiences for everyone to try.

Galaxsys SVP of sales and business development Gil Soffer welcomed the opportunity to see his company work with Pariplay and the company’s Pariplay Fusion aggregation platform. Soffer hailed Pariplay as a tier-one operator and a company that has demonstrated its clear commitment to matching suppliers and operators.

Our portfolio comprises over eighteen fast and skill games, several crash games, fast table games, keno, and Asian games, and focuses on innovation and player engagement. We aim to provide thirty new fast games by the end of 2023.

Galaxsys SVP of sales and business development Gil Soffer

Soffer further added that the tie-up with Pariplay will significantly help Galaxsys enhance the player game experience, back-office conversion and retention.

Galaxsys is Happy to Work with Pariplay on Expanding Reach

The two companies’ combined resources would now mean much better results across the board for everyone involved, with Galaxsys aiming to roll out its products with international partners and operators that are part of Pariplay’s sprawling aggregation ecosystem.

Galaxsys head of sales department Teni Grigoryan was similarly pleased with the opportunity. He welcomed the opportunity to be working with Pariplay and said that the company would make it possible for the supplier to integrate its large portfolio of games in a seamless and efficient manner. “We look forward to supporting Pariplay over the months ahead as our products increase,” Grigoryan said.

Pariplay has been making sure to help partners globally. The company recently teamed up with Urgent Games, adding it to the Fusion platform for expanded reach. The company similarly helped with the integration of Wizard Games for the iGaming market in Ontario with Caesars Entertainment.

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Reevo will now have the opportunity to install its original and in-house games with Spinoro’s dedicated Game Hub solution, which has been gaining traction over the past months. Featuring 180 games as of right now, Spinoro’s Game Hub will get a content boost from titles such as Reel Fortune and Diamond Luck.

Reevo and Spinoro Happy to Amplify the Reach of Their Products

Some of Reevo’s latest releases, including Mayan Magic Gold and Treasures God, along with Le Bo$$u: Richesse Royale and Spinnerix & Winnerix: The Magic Potion are all coming to the platform, allowing Reevo to also scale its own content footprint.

The partnership goes both ways, though, as the companies confirmed in the official press release that Spinoro will also have access to Reevo’s powerful aggregation platform, which includes hand-picked games by third-party suppliers, which are then integrated through a single API.

This year has been particularly good for Reevo’s aggregation platform as the company has been rapidly scaling its product reach and offer, adding numerous household supplier names over the past weeks and months, among which are partnerships with Evolution and Booming Games.

Spinoro is also enjoying a strong uptake. The aggregation platform is provided by Anakatech and it’s already making its presence felt in global markets. Both Reevo and Spinoro have ambitious roadmaps for this year that they intend to deliver on.

Commenting on this opportunity Reevo head of sales Petra Maria Poola hailed the chance to see a new prominent brand become the company’s partner once again. Poola appreciated the fact that Reevo will also get a content step-up by leveraging Spinoro to raise awareness for the unique in-house slots.

Spinoro COO Jeff Letlat was similarly happy to be joining Reevo and said that the addition of Reevo games will significantly expand the company’s product offering and improve the interaction between clients and products. “This partnership is a step forward in our mission to provide players with the most engaging and immersive gaming experience possible,” Letlat explained.

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