Betfred, the renowned UK-based bookmaker, has extended its partnership with The Jockey Club, further solidifying its support for The Derby Festival, set at Epsom Downs. The renewed collaboration secures Betfred’s involvement with The Jockey Club until at least 2026 and should be welcome news for fans of the sport.

The Two Parties Strengthen Their Collaboration

Betfred and the Jockey Club, the UK’s largest commercial horse racing organization owning 15 of the country’s famous racecourses, first announced their collaboration in April 2023. The deal saw the leading independent bookmaker in the UK become the new sponsor of The Oaks and The Derby at Epsom Downs, setting the stage for future collaboration.

According to the newest sponsorship deal, starting in 2024, the iconic two-day flat race will officially be known as The Betfred Derby Festival as the operator strengthens its commitment to one of the most prestigious events in the racing calendar. Fred Done, Betfred Group chairman, emphasized the company’s eagerness to elevate the festival’s prominence.

We are delighted to further develop our support of the Betfred Derby Festival and… keep the fixture at the forefront of world racing.

Fred Done, Betfred Group Chairman

The partnership extension secures Betfred’s involvement with The Jockey Club until at least 2026. In addition to the naming rights for the festival, Betfred’s agreement includes bolstering their support for the event by backing an extra race on each day of the Festival. This augmentation brings the total sponsored races across the two days to six, enhancing the racing experience for participants and spectators.

Horseracing Remains at the Core of Betfred’s Business

Betfred, founded in Salford in 1967 by Fred Done, has grown into the largest independent bookmaker in the UK with 1,400 high street shops. Beyond its significant presence in the UK, the company operates globally, expanding into South Africa and the USA. The operator’s willingness to expand into new verticals has also bolstered its considerable momentum.

This newest collaboration extension follows Betfred’s sponsorship involvement in major racing events, including The Oaks and The Derby at Epsom, demonstrating its continuous commitment to supporting British horseracing. Amy Starkey, managing director at Jockey Club Racecourses, also hailed the extended partnership as a significant development, expressing enthusiasm for the future collaboration.

Our relationship with Betfred spans many years and many major races, and we are delighted to be strengthening our partnership at Epsom Downs.

Amy Starkey, Jockey Club Racecourses managing director

The extension of the partnership between Betfred and The Jockey Club underscores a shared dedication to enhancing the quality and prestige of The Derby Festival, promising an exciting future for racing enthusiasts worldwide. It also further bolsters the operator’s leading position in this vertical, serving as an exciting start to 2024.

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With his extensive background and proven track record in the gaming and technology sectors, Doroteia can lead Playbook Engineering into a new era of innovation and growth. His passion for improvement and focus on proactive action aligns perfectly with Playbook Engineering’s vision and will be instrumental in its ambition to remain a global iGaming leader.

20 Years in the Industry Gave Doroteia Unparalleled Insight

Doroteia seemingly possesses all the necessary qualities to head a prominent global betting platform provider like Playbook Engineering. With a background in law and over two decades of relative industry experience, the new CEO seems like the perfect fit. His substantial knowledge will be instrumental in realizing his vision of the company’s future, ensuring its products remain at the cutting edge.

Before joining Playbook Engineering, Doroteia worked primarily in the iGaming, lottery, and sports betting industry, excelling at leadership positions in many high-profile companies. His career in the sector kicked off in May 2000 as he became executive director at Sport Lisboa e Benfica, heading the club’s gambling area.

The new CEO’s successes quickly propelled him to new and exciting positions like co-managing director of gambling-focused holding Nacionalconsult and COO of the Global Lottery Corporation, a leading supplier of proprietary gaming solutions. In January 2020, Doroteia landed his first CEO position as head of the B2C iGaming company Betomall, propelling his career to new heights.

Playbook Engineering Seems in Capable Hands

Doroteia’s prior leadership experience should translate very well to his current position. His time as CEO & Co-Founder of iGaming freelance and consulting company Lottus360 bolstered his already impressive industry knowledge, helping him remain in touch with the most pressing needs of operators. This familiarity with current technical and financial challenges will be invaluable in guiding Playbook Engineering’s strategy.

I’m delighted to… impart my knowledge across the company to ensure our product drives change in the industry.

Ivo Doroteia, Playbook Engineering CEO

The new CEO has displayed an active management style, preferring to stay at the front lines and lead by example. March saw Doroteia attend Gaming Insights Brazil, discussing the industry’s most pressing challenges. He was confident that Playbook Engineering possessed the best platform for regulated markets, promising to popularize the company’s offerings and usher innovation.

Doroteia’s appointment marks an exciting new chapter for Playbook Engineering. The new CEO is well-equipped to drive the company’s growth, foster innovation, and strengthen its focus on quality, reliability, and innovation. With his strategic vision and the collective expertise of the Playbook Engineering team, the provider is poised to achieve new milestones and exceed the expectations of its clients and partners.

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