Enteractive, which specifically targets dormant customer accounts of partner brands, leveraging a personal and tailored approach in each instance, has teamed up with PlayStar, an online casino that is rapidly expanding in the United States.

PlayStar Turns to Dormant Customer Base

As PlayStar has been growing its local footprint in the United States, the company has become equally motivated to ensure that it gets the best bang for its buck, turning to Enteractive for this reason.

Lapsed players will now be approached by Enteractive which leverages a specific and personalized approach which uses a technology known as (Re)Activation Cloud and uses player databases to look for opportunities to reactivate accounts.

To this end, the company uses native speakers who contact a target player in their own language and come up with a personalized campaign to galvanize the player into returning to a casino platform or business, or in this case – on PlayStar.

Enteractive uses a fairly traditional approach, ensuring that human operators do the outreach, backed by vast troves of data and an action plan. The company has more than 15 years of experience and it has been responsible for reactivating 8.1 million lapsed players in 2023 alone, making it one of the most successful and impressive companies in the vertical.

PlayStar CMO Jon Bowden welcomed the opportunity to see the company work with Enteractive in a bid to drive stronger results for the company.

The team’s expertise in both conversion and  reactivation campaigns will help us maximize our NGR and enhance the player experience for audiences.

PlayStar CMO Jon Bowden

Building the Type of Partnerships That Matter

Enteractive CBO Andrew Foster was similarly pleased with the opportunity to establish another important partnership with an entity from the iGaming sector, which his company has been focusing on developing.

“With the aid of our highly skilled team of local US call agents, we are certain that PlayStar can increase their results in player conversions and reactivations,” Foster explained, confident that this partnership will benefit both companies.

Previously, Enteractive entered a similar partnership with global gaming and sports betting brand Stake.com, embarking on the same journey to reactive players and bolster results for the operator.

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One of the industry leaders in the field of player conversion and reactivation services, Enteractive, joined forces with Spinwise, the renowned global operator which owns many popular brands. The main goal of this mutually beneficial partnership is to ease the process of reactivation of those players whose accounts have expired.

CEO of Spinwise, Peter Kovisars, said: “At Spinwise, we take fun seriously, so Enteractive is the perfect partner for reaching players who need a more personalized approach to renew their entertainment with our brands. In order to maximize potential LPV across all our player segments, Enteractive will target those audience segments which we’ve seen will respond better to more direct and personal engagement.”

Andrew Foster, Chief Business Officer at Enteractive, added: “We’re excited to be working with Spinwise as their iGaming brands are quickly making inroads in a number of global markets. They see the untapped potential of the lapsed player accounts, and Enteractive has the right mix of technology and reactivation agents to make a considerable difference in active player revenues.”

A Strategic Partnership

Spinwise’s collaboration with Enteractive began last year when the partnership with Winnerz ended after the kickoff. The company decided to take Enteractive into consideration because of the company’s advanced reactivation services that can be of great help when it comes to optimizing revenue generation after they realized that their player base is pretty messy.

Enteractive seems like a good choice since the company has more than 12 years of experience in the field of player reactivation and retention. The company is globally recognized as the leader when it comes to revenue generators in the iGaming industry.

Smart integrations

Spinwise launched a successful campaign for Winnerz last year, and after the launch, the company incorporated reactivation services into its new brands, Wisho and Trickz. It greatly helped in increasing player retention and loyalty to the next level, with huge help from famous Enteractive’s proprietary technology platform (Re)Activation Cloud.

This new partnership allowed Spinwise to rapidly and smoothly integrate its databases of players, along with native-speaking sales agents for each specific regulated market that was able to talk to players. The one-to-one phone outreach was a great strategy to increase the amount of sales and the company’s popularity in the markets where it is present.

As it is proven, the CRM customized to each market and player, along with great tools that help in reactivating the players, followed by various responsible gaming tools and approaches, is the best strategy to expand and increase the popularity – so it’s not surprising that these two companies decided to do this together.

Source: Miller, George. “Enteractive agrees CRM deal with Spinwise”, EuropeanGaming, September 5, 2023.

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The partnership in question has to do with Spinwise, an established operator that runs numerous brands across various jurisdictions. Moving forward, Enteractive will assist Spinwise and help the operator to reactivate and better engage with players and dormant accounts.

Helping Gambling Operators Leverage Their Knowledge

The goal is to boost the player bases for the operator and its brands by tapping into its existing user base. Spinwise.com CEO Peter Kovisars has welcomed the opportunity to team up with Enteractive and seek to reengage players, bringing plenty of worthwhile opportunities for the brand, and players as well.

Kovisars explained that the company and its brand needed a more personalized approach to renew entertainment and maximize performance. “Enteractive will target those audience segments which we’ve seen will respond better to more direct and personal engagement,” the executive explained.

Enteractive chief business officer Andrew Foster was similarly pleased with the development and he said that his company had experience in working with international customer bases, driving success and results for its partner operators. Foster added:

They see the untapped potential of the lapsed player accounts, and Enteractive has the right mix of technology and reactivation agents to make a considerable difference in active player revenues.

Although a fairly new company in this particular sphere, Enteractive has been in the spotlight over the past months, as the company has been able to deliver the desired results industry-wide and for a number of brands. Enteractive’s first forays into reactivation and engagement were with Winnerz, an iGaming brand, with the campaign driving significant results for all parties involved.

Enteractive Brings Decade-Long Reactivation Experience to Gambling

Enteractive has been reactivating and working on retaining player bases for the past 12 years, and it has duly carried over its decade-long expertise into the online gaming sector which has been paying off dividends to various brands. With Spinwise.com the latest to undertake a similar journey, both the company and Enteractive are confident in the long-term success of the partnership.

Previously, Enteractive has teamed up with Coolbet, another prominent and respected brand, to help it grow its footprint in Latin America and drive better engagement and retention with its local audiences in the region.

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