ESA Gaming, a leading iGaming provider and aggregator based in Malta, signed a content distribution agreement with Microgame, an Italian online gambling company serving more than 55 Italian operators, to extend its presence in Italia. The agreement includes the official integration of ESA Gaming’s EasySwipe portfolio on the Microgame platform.

Expansion of presence

With this partnership, ESA hopes to further extend its presence in Italy and introduce its latest content to a brand-new audience. As for the EasySwipe portfolio, it is a collection of fast-loading and non-traditional casino games created to blend seamlessly with online gaming sites and sportsbooks. Examples of EasySwipe titles that will be hosted on the Microgame platform are: FruitStaxx and Goal Mine and newly-released Dragon Mine and Pirate Mine.

Furthermore, the games have shown their capacity to strengthen cross-selling and improve player commitment, offering operators a one-of-a-kind product offering.

Commenting on the partnership, Maria Luisa Malfasi, Head of Business Development for ESA Gaming, commented: “We have been dedicated to making our mark in the Italian market and this collaboration with Microgame will reinforce our position as a premium supplier of exceptional content to local operators. The demand for our games in Italy is evident and integrating the unique EasySwipe collection with Microgame will only help us to strengthen our presence together.”

Cementing presence

On the other hand, Microgame will enjoy the popularity that comes with combining its portfolio with top content created by ESA Gaming that is fully customized and tailored to meet its needs and expectations, which means that in the future we can expect the company to further cement its presence throughout Italy and expand its portfolio. It will also improve player commitment by adding new, unseen content to its portfolio.

Also commenting on the partnership, Roberto Russo, BU Director of Online Products for Microgame, said: “Exciting times lie ahead as we introduce ESA Gaming’s fresh and engaging titles to our platform. We are committed to delivering exceptional gaming experiences and driving success for all our partners so we are thrilled to grant access to a brand-new library of entertainment and solidify our position as a leading player in Italy’s online casino scene.”

About

Headquartered in Malta, ESA Gaming is a leading iGaming provider and aggregator and it was founded in 2009 by a team of iGaming veterans. The company’s focus is on developing its content aggregator and poker network using cutting-edge technology. However, in recent years it started to shift its focus on mobile slots and its development.

With more than 20 years of experience, Microgame is a flagship gaming service provider in Italy, providing a comprehensive and flexible online casino and wagering platform which powers many of the country’s top online casino brands, as mentioned above.

Source: “ESA Gaming Takes Content Live in Italy with Microgame”, European Gaming. September 13, 3023.

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The new game, Roulette VIP, is built to introduce players to even more accessible, fun, and rewarding gameplay, courtesy of ESA Gaming’s sprawling portfolio of optimized and lightning-fast games.

ESA Gaming Brings in Better Roulette

Based on European Roulette, and featuring a single zero, the game comes with an intuitive user interface, designed to help players onboard quickly and enjoy the experience from start to finish. The game also has a high betting limit, and the mobile experience – for which it is built – goes smoothly.

As a single-zero roulette, Roulette VIP comes with a 97.30% RTP, and a maximum payout set at 35x. The game’s low house edge allows players to play and experiment with different strategies and be sure that their experience will be uninterrupted because of the underpinning technology that is built for resilience.

The mobile-first design means that players can take the game with them on the go and play wherever they like as they see fit. This latest addition also expands on the company’s portfolio of sprawling gaming titles, including Blackjack VIP, Baccarat, and Blackjack.

ESA Gaming Head of Marketing Thomas Smallwood has welcomed the opportunity to work on this new game and deliver it to the company’s audiences. Smallwood said that his company’s mission was to deliver exceptional content with unwavering determination.

“This VIP version of Roulette bridges the gap between cross-selling mobile games and high-performing mainstream casino games,” Smallwood added. He added that players are in for a treat and some of the best roulette experiences brought by any supplier.

Providing Partners with Ultralight Games

Apart from creating content, ESA Gaming has also been busy spreading the word and ensuring that its titles are reachable to partner third parties and their player bases. ESA Gaming recently teamed up with Kiron Interactive to do just that.

Octavian Lab, another company, also sought out ESA Gaming’s products as a part of a recent deal which further consolidated the supplier’s reputation as one of the go-to options for excellent innovative and light content. With games such as Goal Mine World, Pirate Mine, Fruit Bloxx, and many others, ESA Gaming is providing its partners with an outstanding variety across the board.

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The supplier of innovative and lightweight games, and the EasySwipe original series, has teamed up with Octavian Lab, a platform provider, to significantly boost its presence in the market.

ESA Ready to Pick Up Development Pace in 2023

As a result, operators that use Octavian Lab will access a range of excellent games, including but not limited to Basketball Mine, Baccarat, Fruits Staxx, and Goal Mine. These games are just some of the many excellent options that Octavian Lab operators and their audiences will experience.

To sweeten the deal, ESA Gaming is going to expand its portfolio with additional 12 titles in 2023 and the company will feature both Crash and Mine content. ESA Gaming is determined to continue providing the market with solutions that are built around the idea of creating powerful yet lightweight games.

Those titles are easy to integrate and launch with various operators, offering players quick access to outstanding gaming, and adding a distinct level of gamification to the platform itself. ESA Gaming will be able to deploy its products with newly licensed operators that are part of the Octavian Lab’s network, leading to immediate gains for all parties involved and, ultimately – the players.

ESA Gaming is happy to continue growing its portfolio in local markets and create fresh opportunities in new geographies, following broader moves in Europe and Africa. Commenting on this, ESA Gaming Business Development Manager Maria Luisa Malfasi said:

We have had some fantastic momentum recently and have started the year strongly with a number of partnerships that have seen us cement our presence in key markets around the globe.

ESA Gaming Business Development Manager Maria Luisa Malfasi

Strong Italian Presence for ESA Gaming

ESA Gaming will undoubtedly double down on content production throughout 2023, Malfasi explained, bringing more worthwhile entertainment to players. Octavian Lab CEO Emanuele Nocentelli has similarly welcomed ESA Gaming and hailed the supplier’s “non-traditional and innovative content.”

Nocentelli added that ESA Gaming’s EasySwipe is quickly becoming a player-favorite and one that players are definitely looking forward to play. ESA has been growing its presence in Italy with the company teaming up with BetFlag in April and further building up its local country presence with NetBet.

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ESA Gaming, a leading supplier of online casino gaming content, will be delivering its EasySwipe original portfolio to the prominent operator, helping it benefit from a number of high-ranking and player-favorite titles.

ESA Gaming and NetBet Embark on Multi-Jurisdictional Pivot

The agreement does not focus on the Italian market exclusively, though, as under licenses from Malta and Romania, ESA Gaming and NetBet will be able to take the entire EasySwipe portfolio through other jurisdictions as well. Some of the releases that players will enjoy include Fruitbloxx and Pirate Mine, along with 13 more titles.

ESA Gaming has long touted the advantages of its EasySwipe portfolio, designed to appeal to diverse audiences, but also built in a way that allows companies to integrate the products easily into their portfolios no matter what infrastructure they use.

The supplier has also been heavily focusing on what it describes as a “non-traditional” type of content which is quickly becoming players’ favorite owing to its simplicity and freshness. Italy, Romania and MGA-covered jurisdictions are also just a part of the long list of places where the ESA wants to expand further.

ESA Gaming head of marketing Thomas Smallwood welcomed the opportunity to team up with NetBet and bring its products online with the prominent operator in Italy and beyond. Growth across multiple regulated markets is of particular importance to the company. Smallwood said:

This collaboration is a testament to our commitment to providing innovative non-traditional games to our partners and we are excited about the opportunities it presents for both companies.

ESA Gaming head of marketing Thomas Smallwood

NetBet Group PR manager Claudia Georgevici welcomed the chance to be working with ESA Gaming and bring even more worthwhile titles to the NetBet portfolio. We are delighted to have access to their EasySwipe portfolio, which includes a range of high-quality, mobile-first games that are sure to be a hit with our customers,” Georgevici said.

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The innovative games provider for the iGaming vertical, ESA Gaming, announced the launch of its newest title a part of its EasySwipe portfolio, Baccarat. This is the thirteenth game a part of EasySwipe.

The new game marks the company’s third casino table game, resonating well with Blackjack and European Roulette, which were previously released. Besides the launch of Baccarat, ESA Gaming confirmed that more classic casino table games are due to be released soon.

ESA Gaming’s head of marketing, Thomas Smallwood, acknowledged that the release of Baccarat marks only the first game from the planned rollout in 2023. Moreover, he predicted that the new card game will be well-received by customers online.

“Our 2023 content rollout is well underway with the release of our newest EasySwipe title, Baccarat, a classic casino card game which looks set to be a huge hit.“

Thomas Smallwood, head of marketing at ESA Gaming

At the same time, ESA Gaming’s head of marketing acknowledged that the new game expands further the company’s offering which further boosts fan engagement not only for its partners but customers as well. Finally, Smallwood acknowledged that the company continues to build up its portfolio and the latest title contributes to the variety.

Baccarat Delivers Engaging Experiences

Inspired by the classic card game, ESA Gaming’s Baccarat title offers an RTP of 98%. According to the title’s developer, the game is played between two hands, the banker and the player. There are a total of three outcomes: win by the banker, player or a tie.

ESA Gaming’s Baccarat game is quite appealing, considering that it is a high-volatility title. What’s more, the game offers players a chance to win a prize of up to 25x, further taking the experience to a new level. The immersive title offers the online players a casino setting that enables them to “swipe in and out in open sessions,” explained ESA Gaming.

The release of the new title comes after early last month, the company hired the services of Josefin Uppeke. Joining ESA Gaming, Uppeke was named as the company’s new head of game production. In her new role, she is expected to play a pivotal role amid the ongoing growth and development of ESA Gaming and its products.

Before that, the company expanded further the reach of its product via a deal with betBonanza, a Nigerian operator. This collaboration helped ESA Gaming’s content reach new customers, while at the same time expanding the offering of the Nigerian operator.

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