Altenar, a leading provider of betting solutions, has announced a strategic partnership with premium eSports betting provider DATA.BET. This collaboration aims to deliver advanced and customizable eSports solutions to globally licensed operators, marking a significant enhancement in Altenar’s service offerings.

Integration of Advanced eSports Solutions

As part of this integration, DATA.BET will supply Altenar with tailored odds and live score feeds from official sources, covering over 30 eSports disciplines and more than 2,000 markets. Managed by a dedicated 24/7 in-house trading team, this partnership introduces advanced features that are set to revolutionize Altenar’s eSports offerings.

The collaboration allows Altenar to provide a wider range of content with exceptional accuracy and reliability. The inclusion of adaptable widgets for popular eSports titles will significantly enhance player engagement and experience. This seamless and rapid content delivery is a testament to Altenar’s commitment to innovation and excellence in the betting industry.

Commitment to Long-term Growth and Innovation

The alliance between Altenar and DATA.BET is more than just a business deal; it represents a shared vision for long-term growth and continued innovation in the eSports sector. By focusing on product personalization, flexibility, and reliability, both companies are dedicated to providing solutions that elevate operators’ businesses.

Stanislav Silin, CEO at Altenar, emphasized the importance of this partnership: “Partnering with DATA.BET underscores our commitment to choosing providers with premium solutions that power our portfolio. Product personalization, flexibility, and reliability are the primary focuses of our company in delivering solutions that elevate operators’ business.”

Enhancing Global Competitiveness

For DATA.BET, this partnership is an opportunity to showcase the potential and technological advancements of the eSports sector on a global scale. Otto Bonning, Head of Sales at DATA.BET, expressed his enthusiasm: “The partnership with Altenar is a great opportunity to demonstrate the potential and technological advancements of the esports sector globally. We appreciate the trust placed in us and continue to enhance the functionality of our solution to strengthen our partners’ competitiveness in the market.”

The collaboration not only boosts the capabilities of both companies but also enhances the overall eSports betting landscape, providing operators with cutting-edge tools to meet the growing demands of the market.

The partnership between Altenar and DATA.BET marks a significant step forward in the evolution of eSports betting. By combining Altenar’s robust platform with DATA.BET’s specialized eSports solutions, operators can now offer their players a more comprehensive and engaging betting experience. This collaboration highlights both companies’ dedication to innovation, excellence, and the continuous improvement of their service offerings.

Source: “Altenar partners with DATA.BET to enhance eSports offering”. Altenar. June 4, 2024.

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Kambi-owned esports data and odds provider Abios has published its 2023 Leaderboard report, outlining the top esports disciplines and teams. The data shows that Counter-Strike continued to dominate the esports betting sector.

The report shows that the old classic, which recently received its new iteration, Counter-Strike 2, attracted 56% of all bets made with Kambi. Next up was Riot Games’ League of Legends, which contributed 24% of the total bets. LoL’s main competitor, Dota 2, came in third with 14% of all wagers. Rounding up the top 5 were VALORANT and Call of Duty, which were responsible for 3% and 2% of all esports bets, respectively.

The Intel Extreme Masters (IEM) was the most bet-on event, attracting a whopping 10% of all bets in 2023. Next was another Counter-Strike event, namely the ESL Pro League. Coming up third was BLAST Premier.

Abios celebrated a year dominated by CS betting by also publishing information about the teams that attracted the most bets. As one can imagine, this included some of the most popular teams in esports. The list of bettors’ favorite teams was topped by G2 Esports, followed by Team Vitality and FaZe Clan. The fourth place was occupied by Team Liquid, while the fifth was claimed by Cloud9.

These results are more or less in line with Abios’ 2022 Leaderboard report. For reference, 2022 was also dominated by the same state of play and top five esports games, although back then some League of Legends tournaments and teams had managed to claim spots in the top rankings.

Industry Leaders Must Better Understand the Fans

Abios also shared some predictions for the future. Niclas Sundell, Abios’ sales director, shared his thoughts on the matter, saying that co-streaming will likely continue to be a major part of esports in 2024. The popularity of co-streaming and watch parties skyrocketed in 2023 and is expected to continue to increase.

Sundell highlighted the importance of understanding the fans:

As esports continues to mature and become an integrated part of any modern online sports betting offering, it is essential for sportsbooks and other industry leaders to understand what products and services esports fans are looking for.

Niclas Sundell, sales director, Abios

Speaking of Abios, last year, the esports specialist launched esoccer to fill the gaps between sporting events.

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The leading MGA-licensed esports-first iGaming business-to-customer (B2C) operator, Esports Entertainment Group (EEG), confirmed it strengthened its senior-level management team with a new promotion. The company has announced it selected Michael Villani for the permanent role of chief financial officer (CFO). The latest promotion, EEG confirmed, is effective as of August 29, 2023.

Villani’s career with EEG started back in 2021. Before joining EEG, he was a part of globally recognized companies where he was able to accumulate significant experience, unique knowledge and skills. A graduate of Pace University, magna cum laude, Villani is also a CPA.

Prior to joining the C-suite at EEG, he held multiple important roles with KPMG, the global network of professional firms offering tax, audit and advisory services. During this tenure with the company, Villani held important roles as director of the deal advisory practice. At the time, he oversaw important buy and sell transactions, along with technical accounting and SEC reporting, among other processes.

Overall, Villani was a part of KPMG for nearly two decades. For nine years he led the Deal Advisory practice, while for nine years he was also a part of the audit practice. Throughout Villani’s extensive experience, he was also a CFO for a Geneva-based hedge fund, among other important C-suite roles with public companies.

The Company Is Delighted to Continue Its Collaboration with Villani

As noted, Villani first joined EEG back in February 2021. At the time, he was appointed to the role of financial controller. Then, in January this year, he was selected as the interim CFO of the company. In addition to CFO, Villani holds another role as he is also EEG’s principal financial officer.

“We are pleased to formally appoint Michael as our Chief Financial Officer after serving as our Interim Chief Financial Officer since early January, as well as holding other key financial roles since becoming part of the Esports Entertainment team in 2021.“

Alex Igelman, CEO of EEG

Alex Igelman, EEG’s CEO, said that the company is thrilled to promote Villani to the permanent CFO role. He praised his effort as interim CFO since January and explained that Villani has played a pivotal role for the company since 2021.

Igelman spoke about Villani’s skills, including financial knowledge and leadership, that proved to be crucial for his exceptional performance within the financial vertical. Finally, EEG’s CEO said that Villani is an exceptional member of the company’s C-suite and that EEG will be delighted to collaborate with him further.

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BetConnections will now work with mobadoo, which specializes in the distribution of leading esports betting content and helps operators strengthen their operational standing in the vertical, or altogether set a firm foothold in the vertical.

BetConnections Set to Expand in Esports Betting

Mobadoo prides itself as an “esports trailblazer,” which puts it in a very strong position when it comes to sportsbooks and dedicated esports betting sites with the products they need to attract and retain esports bettors. BetConnections’ offers mobadoo with the opportunity to seamlessly integrate its product offering and reach an expansive selection of partners.

Presently, mobadoo offers both fantasy esports and esports betting, along with virtual esports betting, making it one of the most comprehensive suppliers on the market. Through its tie-up with BetConnections, mobadoo will also be able to access important and fast-expanding markets such as Peru, Colombia, and Brazil, allowing both companies to significantly strengthen their presence in these important markets.

BetConnections CEO Jesus Rafael Campos welcomed the opportunity to see his platform strengthen its product offer and variety once again. Campos said:

Adding mobadoo’s esports titles onto our platform will bring many benefits to our partners across LatAm.

BetConnections CEO Jesus Rafael Campos

Mobadoo has also responded to the news and said that BetConnections is indeed a particularly important partner which has a very strong position in the Latin American market, allowing the two companies to now push forward and strengthen their presence in the region, and naturally – in esports betting.

Entering New Markets and Esports Mainstream Shift

Companies have been hurrying to strengthen their presence in the esports betting vertical. STS recently announced that it is joining Twain Sport, a BetGames product, to improve its standing in the virtual esports betting space.

Meanwhile, jurisdictions that have previously not welcomed esports betting are now opening up. GG.Bet has entered the regulated market in the United Kingdom, which is a milestone event for the entire industry. GG.Bet is one of the best-established esports betting companies in the world and its entry into one of the heaviest regulated markets indicates that the operator has every intention to be successful.

In the meantime, companies such as Rivalry have already established themselves as powerhouses in esports, proving that the vertical can have a very strong net benefit for businesses.

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STS, the leading sports betting operator in Poland, announced it forged a new deal, allowing it to expand its esports offering. The company unveiled Monday it joined forces with Twain Sport for the delivery of two new games. As a result, Twain Sport’s games provider, BetGames, delivered two esports variations for STS’ customers. Those are T-basket 24/7, an ebasketball title, as well as T-kick 24/7, an efootball game.

Expanding its esports portfolio marks an important milestone for the leading Polish betting operator. The delivery of new games is expected to help complement the growth of the operator, engage with new audiences and help retain existing clients.

The newly expanded esports portfolio comes on the heels of an important deal announced by STS. Last month, the company confirmed it joined forces with GKS Katowice. Under the terms of the collaboration, the leading betting and gaming operator agreed to sponsor all of the club’s teams. At the same time, it vowed to deliver different promotional offers for GKS Katowice fans.

The Two Esports Games Deliver Unstoppable Entertainment

But what can esports fans expect from the two new titles provided by BetGames? T-basket 24/7 and T-kick 24/7 bring unrivaled and unstoppable esports action. The titles present professional athletes in a one-on-one match with the goal being to score as many points as possible within one minute or 60 seconds.

According to Twain Sport, the game screen presents two halves of a small field, which can be a basketball or a football one. The fields are presented one next to the other and each athlete needs to take a ball from a highlighted rack that is chosen randomly and then score a point. For each point, the athletes need to hit one highlighted field out of a total of six.

An important aspect of the two new esports titles that will be available for STS’ customers is the frequency of the game rounds. While matches last only 1 minute, games start every 120 seconds. What’s more important is that the games are available 24 hours a day, 7 days a week, providing unstoppable action for esports fans. With 30 games played every hour, T-kick 24/7 and T-basket 24/7 deliver thrilling entertainment via 720 games every single day.

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Dragoni will utilize the Abios portfolio to deliver a better overall betting experience to consumers and fans of various competitive video games, with a particular focus on Counter-Strike: Global Offensive, and some of the best teams and players. This comes a month after Abios secured a B2B license in Sweden.

Boosting the Esports Betting Offer in the UK

The partnership will allow Dragoni to provide its audiences with much more insightful and meaningful experiences through the esports betting platform. Dragoni has recently obtained its own license from the UK Gambling Commission which makes it well-positioned to bring innovative and worthwhile esports betting experience to fans in the market.

Abios in the meantime will allow Dragoni to utilize a number of excellent features such as player props, and in-play markets, and guarantee high uptime that translates into higher customer satisfaction. With the real-time data provided by dedicated traders, Abios is capable of fully powering the in-play experience for esports bookmakers, such as Dragoni.

The partnership also features Abios’ signature Widgets which will make it even more fun for fans to watch matches and experience pre-game and in-play stats. Another added benefit to the experience is access to historic data from all covered tournaments by Abios, including player stats, tourney brackets, map win rates for specific teams, and more, making it so much easier for esports fans to settle down and make a wager based on actionable information.

Companies Happy with the Deal and Its Impact on Consumers

Abios founder and CEO Oskar Fröberg welcomed the opportunity and said that it was a great opportunity to see his company’s data, widgets, and odds utilized by a trusted company such as Dragoni.

“We are excited to partner with Abios. This collaboration reflects our commitment to providing our users with a top-tier Esports betting experience,” added, in turn, Dragoni CEO co-founder Mark Cole, who hailed the addition of Abios’ industry-leading data solutions as one of the best ways to enhance the player experience for all.

Meanwhile, Abios has continued to grow its data expertise by securing relevant partnerships with established firms from the sector. Recently, Abios partnered up with GRID to tap into data from the latter’s eponymous GRID Data Platform.

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J3STER.GG aims to marry the booming Esports industry with the captivating world of influencers, presenting gamers and viewers with a one-of-a-kind experience. The company’s platform enables viewers to place bets on the performance of Twitch streamers as they engage in intense and thrilling gameplay. Capitalizing on the massive audience base of influencers allows J3STER.GG to foster an enduring community, guaranteeing long-term success.

The Operator Offers an Innovative and Exciting Experience

Esports have gained significant momentum, attracting millions of fans worldwide and boasting impressive growth in recent years. J3STER.GG seeks to tap into this burgeoning market by presenting a novel approach to wagering. Instead of betting on professional teams, J3STER.GG’s platform centers on individual streamers, amplifying the excitement and offering a fresh wagering perspective.

With a focus on FPS games, J3STER.GG ensures that viewers can immerse themselves in the intense action of popular titles such as Call of Duty: Warzone and Valorant, which have captured the hearts of millions of gamers. The new platform aims to tap into fans’ excitement and give them a new way to engage with their favorite streamers.

Collaboration with influencers lies at the heart of J3STER.GG’s concept. Popular content creators have amassed vast followings, and their streams attract massive daily audiences. J3STER.GG empowers fans rooting for their favorite influencers to bet on their performance, contributing to an even more immersive and interactive experience.

Esports Wagering Holds Untapped Potential

The first two weeks of J3STER.GG’s beta release saw it collaborate with 40 players and generate nearly 10,000 GBP, demonstrating the potential of its business model. Company CEO Kevin Des Lauriers was excited about the upcoming 1 September official release, noting that the initial test period had provided significant insights and opportunities. 

It is clear that players enjoy the interactivity of setting challenges for streamers, whilst content creators have a reliable avenue for monetization.

Kevin Des Lauriers

J3STER.GG’s upcoming release coincides with the rising interest regarding wagering opportunities in the Esports industry. Several high-profile companies have rushed to the new opportunities, hoping to resonate with new-gen bettors and acquire an early market advantage. However, increasing wagering opportunities cause significant integrity concerns, mirroring traditional sports. 

As the Esports betting industry evolves, it has to overcome new and familiar challenges to deliver an engaging, safe, and fair wagering experience for fans. J3STER.GG stands at the forefront of that revolution, promising an immersive and interactive journey for gaming enthusiasts and betting enthusiasts. As the platform evolves and the full launch draws near, it may reshape the future of the gaming and betting landscape.

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Bayes Esports, the leading provider of official esports live data and services, has penned a distribution agreement with SB Betting Software, a provider of a cutting-edge betting services platform. As per the deal, the former company will leverage its betting odds marketplace, BODEX, to power SB’s betting software solutions.

The partnership agreement will see SB Betting Software integrate the BODEX odds feed into its betting services platform, enabling current and future sportsbook clients to benefit from the full range of odds offered on BODEX. By combining its best-in-class solutions with the highest quality odds feeds in esports, SB Betting Software hopes to become one of the best betting services platforms on the market.

Bayes Esports’ BODEX is an unprecedented platform that integrates odds from both general and specialized traders. The odds it offers are standardized depending on their data format, market definitions and API. Thanks to this, betting operators can easily and intuitively integrate these odds into their own offerings.

Furthermore, operators can use BODEX’s capabilities to subscribe to very specific odds packages that differentiate between the included sports or games, organizers, tournaments, leagues and markets. Thus, BODEX can save operators a lot of money they would have otherwise paid for multiple integrations while allowing them to offer odds for a plethora of games and events.

SB Betting Software, on the other hand, is a one-stop shop for innovative betting software solutions, including data management, apps and user interfaces. The company has cemented itself as a reliable supplier of sports betting solutions and is working together with a number of operators in Europe and Africa.

The Integration Will Help SB Drive Innovation

Michal Glowacki, SB Betting Softwaere’s chief operation officer, said that his team is looking forward to working with Bayes Esports. He praised the latter company’s expertise and reputation, saying that these qualities make it a perfect partner for his company.

By integrating our software solutions with Bayes Esports’ odds feed, we aim to drive innovation and enhance the overall esports betting experience.

Michal Glowacki, COO, SB Betting Software

Martin Dachselt, Bayes Esports’ chief executive officer and managing director, also commented on the matter, welcoming SB Betting Software to the Bayes family. He praised their solutions that provide gambling companies with an opportunity to “venture further into sports and esports betting.

With us supporting those solutions with our one-of-a-kind odds feed, we can work together to drive innovation in the esports betting industry. From software and interfaces to the highest-quality odds available on the market, the SB Software platform offers sportsbooks everything they need to level up their esports coverage.

Martin Dachselt, CEO & MD, Bayes Esports

Earlier this year, Bayes Esports agreed to serve as the exclusive match data provider for many tournaments hosted by ESL FACEIT Group.

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Aptly called Balkan Bet, the operator is going to benefit from Oddin.gg’s outstanding product solutions dedicated to the esports betting experience and market. Specifically, Balkan Bet will access Oddin’s iFrame solution.

Balkan Bet Taps into Oddin.gg’s iFrame Solution

Balkan Bet is one of the most prominent operators in the region, and it’s mostly focused on its home market in Serbia, offering more than 85 retail venues, and a dedicated online platform. The brand has been building up its proposition rapidly over the past years and will now be expanding to try and cater to esports fans.

Esports has become an indelible part of the betting experience and many operators are beginning to actively seek ways to engage with these communities in a meaningful and sustainable way. Oddin.gg co-founder and managing director Marek Suchar has welcomed the news and said:

We are excited and honored to provide Balkan Bet with our iFrame solution. We are sure this collaboration will expand their esports presence, bring more engagement and attract new bettors in their target markets.

Oddin.gg’s Marek Suchar

Oddin.gg brings a dedicated 360-degree esports betting experience that is designed to elevate the vertical to new levels and engage with the target audience. Oddin is determined to drive profitability and volume around-the-clock for its partners, including Balkan Bet.

Players have access to numerous esports betting markets, including popular choices such as Dota 2, Valorant, League of Legends, Counter-Strike: Global Offensive, and more.

Operators Committed to Grow in the Esports Vertical

Balkan Bet head of sportsbook Mirza Capra was excited to welcome Oddin.gg as the operator’s latest partner and elevate the bookmaker’s own esports betting potential through the iFrame Solution.

“This collaboration aligns perfectly with our commitment to delivering top-notch services to our clients and solidifying our position as the leading player in the competitive Balkan market,” Capra said.

Balkan Bet head of sportsbook Mirza Capra

Oddin.gg has been actively looking to expand its footprint, quickly shaping itself up as one of the most trusted and reliable esports betting partners and providers of the necessary infrastructure and technology. The company recently teamed up with Olimpbet to spearhead the operator’s esports betting offer in Kazakhstan.

Meanwhile, Oddin.gg has also been building up its presence in the Balkans, with the company previously announcing a similar partnership with MaxBet.

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The leading sports integrity services provider, US Integrity, unveiled details regarding a new partnership. On Thursday the company said that it joined forces with the leading game data platform, GRID. Ultimately, the new deal seeks to help US Integrity expand within the esports integrity vertical by tapping into official in-game data from GRID.

Currently, US Integrity is globally recognized for its leading integrity and education solutions, as well as technology. The company leverages direct-from-the-source data, which enables it to deliver a complex product that fights against match-fixing, fraud, game manipulation, as well as other tampering attempts.

As a leader within the integrity vertical, US Integrity has partnerships with some of the biggest professional sports leagues such as MLB, PGA Tour and UFC. Additionally, the company has a strong presence in collegiate sports and is the preferred provider of many US-facing sports betting operators.

Now, thanks to the new deal with GRID, the company seeks to develop esports-tailored integrity solutions within its platform. This will expand US Integrity’s portfolio with esports monitoring capabilities that will seek to help flag suspicious activities, integrity threats and other fraudulent activity.

By using official in-game data from GRID, US Integrity will deliver not only monitoring capabilities but also bring other solutions that cater to the esports vertical. The new deal and the company’s expansion come at a strategic moment when esports betting continues to gain traction in the US.

The Collaboration Brings Excitement to the Duo

Moritz Maurer, GRID’s CEO, shared his excitement about the recent collaboration. He pointed out that the two companies “share a vision for a data-driven integrity approach in esports.” Finally, Maurer explained: “Combining our expertise we aim to ensure the integrity of the match, the source, and the bet in any esports title and introduce more scalable frameworks for the industry as a whole.”

“Via their successful partnerships with rights holders, and cutting-edge technology, we see GRID as a natural industry leader and an excellent collaborator in the endeavor to establish new integrity frameworks in esports.“

Scott Sadin, COO at US Integrity

Scott Sadin, US Integrity’s COO, spoke about the complexity of integrity. He explained that integrity doesn’t only involve combatting match-fixing but is also connected to policies and procedures and even education. According to Sadin, those are the essential elements of a framework that can be sustainable in the long term for any ecosystem.

Addressing the deal with GRID, he said that US Integrity will benefit from its official esports data. Finally, Sadin explained that GRID was identified as the perfect partner given its strong presence in esports.

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