Supplier of live-dealer betting games BetGames announced its ongoing partnership with QTech Games has been expanded to include the Rest of the World (RoW) and help the game distributor increase its global reach into new territories.

Widening the Reach of the Partnership

The expanded agreement between BetGames and QTech Games will allow the Asian-based game distributor to widen its BetGames remit to include RoW distribution of the supplier’s portfolio of live-dealer gaming content that has already grabbed the attention of Asian players.

Commenting on the new arrangement, Daniel Long, chief commercial officer at QTech Games was delighted to see the partnership grow to now allow the distribution of BetGames content outside Asia, honored from the trust to utilize BetGames’ distribution rights across markets the people at QTech Games know “like the back of [their] hand.”

“BetGames is a constant force and source of vibrant, varied and visually stunning games which raise the bar for live-dealer content,” Long added, hailing this new expansion of QTech Games’ premium platform across markets outside Asia, many of which would be new for the live-dealer games supplier.

The expanded partnership will allow QTech Games’ platform which already has the entire BetGames’ gaming portfolio incorporated into it to showcase globally games classics such as Wheel of Fortune and Bet on Baccarat that have gained popularity across a number of demographics and geographies.

Adamant that “delivering the finest and most engaging iGaming experiences is a hallmark” of QTech Games’ platform and that live-dealer games represent a key vertical in delivering on this objective, Long was thrilled to add BetGames “as a key component” of the platform’s “live-casino arsenal.”

Riding On the Back of the Fastest-Growing Distributor

Headquartered in Vilnius, Lithuania, BetGames established itself as one of the most innovative suppliers of live-dealer games, offering a unique and immersive experience, ease of use and high bet rates. The supplier features a team of over 250 talented personnel and utilizes a hub in Malta.

On behalf of BetGames, vice president of Europe, Asia and the Americas, John-Paul Rowland, hailed QTech Games as “a renowned and respected distributor with an impressive customer base” that has impressed everyone at BetGames with its work in Asia and influenced the expansion of the agreement to include RoW.

“The enlarged deal with QTech Games can build on our ongoing success together, given that this aggregator and platform provider has routinely demonstrated its credentials as a great judge of online casino content to both established and emerging markets,” Rowland said, confident that this partnership will bring benefits to BetGames.

As the thriving live-dealer domain continues to gather pace globally, BetGames is looking forward to expanding its footprint via the fastest-growing games distributor across various emerging markets from Eastern Europe, Africa and Latin America where QTech Games has a significant presence.

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Provider of gaming content and software solutions to the online gaming industry, CT Interactive, announced its Italian footprint has expanded after launches with two other brands of Slot Plus.

Strengthening Ties with Slot Plus

The existing agreement with the Italian operator Slot Plus saw CT Interactive going live with two additional brands in the online gaming market in the country – chescommessa.it and hcasino.it – further expanding its presence in Italy.

Commenting on the announcement, Milena Tsankarska, head of Business Development of EMEA at CT Interactive, highlighted the company’s objective to offer its clients “products that will guarantee the best possible experience with the highest-quality gaming content.”

“We are very proud of the way our portfolio is accepted in the Italian market and that operators we have worked with in the past continue to reach for us and our new products,” she added, pleased to see that CT Interactive’s games are slowing but surely winning the hearts of Italian online casino players.

The launch of CT Interactive’s content with Slot Plus’ two other iGaming brands is further strengthening the ties between the games provider and the operator, following the last year’s content launch with Slot Plus’ main brand, Signor-Bet.it.

“Product excellence has always been our top priority; this is the reason why we are very selective when it comes to partners, we collaborate with,” commented the director of Slot Plus, Antonio Distante, outlining that “the award-winning games of CT Interactive managed to impress us with their striking designs, amazing sounds, and dynamics.

Their products have huge success with our clients, and this is why we continue to work with them.

Antonio Distante, director of Slot Plus

Italy, Europe and Beyond

The launch with Slot Plus’ two other brands is the latest expansion of CT Interactive’s presence in the Italian iGaming market, following the content deal with MondoGaming in December. CT Interactive agreed to deliver 20 of its games and help the Italian operator boost its product offering.

Also in December, the Bulgarian-based content provider teamed with TimelessTech to expand its presence into new global markets, utilizing TimelessTech’s access to these markets due to the platform’s Curacao license.

There was another key development for CT Interactive in Italy, a market where it acquired its provider license in 2021, a month earlier when the casino content supplier received certification for 10 jackpot games.

In 2023, CT Interactive was particularly active, signing content agreements with European and global partners, including Belgian operator PepperMill Casino, Lithuanian iGaming operator 7bet.lt, and content aggregator QTech Games to expand its product reach into Asia, Africa and Latin America.

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Ameristar Casino East Chicago officially concluded the expansion of its pavilion gaming area last Friday.

At the event, the gaming venue’s officials cut the ribbons on the project, which added over 90 new slot machines to the casino. These new gambling machines are the most up-to-date in gaming technology and feature several popular themes.

The new slot machines, which include a new Jackpot Carnival version, were first played by VIP Ameristar punters on Friday. The Jackpot Carnival game is notably only available at the East Chicago casino in Northwest Indiana through mid-March.

Ameristar Casino opened its new gaming area to players aged 21 and more by 5pm on Friday. The new machine features games from the popular Buffalo series, Lightning Link, Timber Wolf, Lock It Link, Dancing Drums, and Power of 88, as well as several panda-themed games and other titles. Drawn by the flashing LED lights, sharp graphics, bright gaming displays, and realistic sound effects of the new slot machines, players trooped in to try their hand.

The Vice President and general manager of Ameristar East Chicago, Ryan Coppola, revealed that he was excited about the new additions and commended his team for going a great job putting it together.

Prior to the expansion, Ameristar’s buffet restaurant serving line and dining room occupied the area for the new slots. To give guests the best experience, Ameristar has remodeled many of its pavilion areas into gaming spaces for the past two years. As such, around 40% of the current gaming inventory is based in the previously near-empty pavilion. The pavilion was also primarily used to connect the casino’s parking garage and hotel to Amerister’s permanently moored riverboat located on Lake Michigan.

READ: Top US online casinos in 2023

Coppola revealed that the changes were mostly done to broaden the casino’s unique offerings as well as facilitate convenience and access for customers.

“There’s a lot of different ways we can think about using space differently and being smart about it. This is really about how do we continue to think about unique offerings, access, convenience, bringing things closer to the front door,” he said.

“(Guests) love the access, they love the convenience, and they’re telling us with their foot traffic. Foot traffic is up, time on device is up, the gaming revenue is up, so they seem to like it pretty well.”

“Every time we’ve launched a new offering, the return on investment has been so strong we just start working on the next idea.”

Customers are certainly enjoying the convenience and access that the repurposing affords as the free connected parking garage is merely a few steps from gaming activities like playing a table game, using a brand new slot machine, placing bets at the Barstool Sportsbook or eating at one of the many restaurants.

The Ameristar Vice President revealed that the casino might be considering using the available space and facilities at the 777 Aldis Ave. property for an entirely land-based gaming venue. The casino has updated its exterior signage already and placed a huge video display atop its porte-cochère.

Coppola continued, “The boat has a lot of great product on it as well. But we’re going to keep moving inland as much as we can. And we’ll see long-term how that plays out for having the boat, or if we can get fully land-based.”

Besides the new gaming space, players can now use contactless and cashless technology when playing on the new slot machines. Coppola revealed that Ameristar guests need only to download the casino’s MyChoice app on their phones, after which funds transferred to the app from their bank will attract no extra fees. To “insert” money into the game, players will have to input a few instructions and hold their mobile devices to the machines.

The casino operations technical manager of Ameristar, Daniel Kuipers, stated that after the machine is funded, it plays like it normally would if an actual dollar bill or ticket was inserted.

“It plays like normal. Once it’s funded into there it’s cash in the game. It’s just like you put a dollar bill in there or a ticket in there,” Kuipers said

Players have the option of receiving their winnings via their app or a traditional cash-out ticket. The new slot machines also have wireless charging stations, so they need not worry about their mobile devices dying.

According to Coppola, the tool has grown in popularity faster than expected among Ameristar customers. Ameristar is currently one of the top five gaming venues on Penn Entertainment’s list of casinos with significant use of the new technology. Penn Entertainment is the casino’s parent company.

The Ameristar East Chicago said, “Once they see it, it’s kind of like a no-brainer. It works fantastic. Your app is your loyalty card.”

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