Relax Gaming, the acclaimed iGaming aggregator renowned for its unique content has inked a promising deal with Playbook Engineering, elevating the global betting platform and significantly broadening its offerings. This alliance grants Playbook Engineering’s operator partners access to Relax Gaming’s impressive content repertoire, featuring popular titles like Sloth Tumble, Shark Wash, and Money Cart 3.

Playbook Engineering Solidifies Its Market Position

As a leading global betting platform, Playbook Engineering caters to established brands and newcomers in the industry, providing versatile services designed to make a significant impact. The company offers scalable solutions, including managed services covering trading, compliance, and customer support, tailored to meet diverse business needs and ensure lasting success regardless of the jurisdiction.

Ceiron Jones, head of casino at Playbook Engineering, was excited regarding the partnership, emphasizing Relax Gaming’s stellar content library and industry reputation. He highlighted the positive feedback from brands integrated with Relax Gaming and expressed eagerness about propelling their growth journey with industry-leading content. This move should significantly bolster the company’s competitiveness and help attract new customers.

“Relax Gaming is a company we have wanted to partner with for a while now… and we’re keen to make the most of their games.”

Ceiron Jones, Playbook Engineering head of casino

This newest development follows several significant high-profile management shifts at Playbook Engineering. June saw the company appoint Ivo Doroteia as CEO, bringing a fresh perspective, combining substantial management experience and a people-focused mindset. The deal with Relax Gaming is a promising sign for the new leadership, marking a significant milestone for the leading platform provider.

Relax Gaming Leverages Its Extensive Offerings

Relax Gaming has cemented its position as a top-tier B2B supplier, receiving accolades such as Casino/Slots Developer of the Year at the SBC Awards and Best Mobile Gaming Software Provider at the EGR B2B Awards. The company’s Dream Drop Jackpot product has garnered praise, earning multiple industry awards and nominations, further validating its position as a market leader.

A recent entry into the competitive New Jersey market after a deal with BetMGM highlighted the supplier’s commitment to delivering innovative and engaging gaming experiences. Relax Gaming CCO Nadiya Attard stated that the company was exploring every opportunity to bolster the scope of its content, lauding Playbook Engineering’s innovative approach and shared values.

“We are delighted to partner with such an innovative provider that puts the needs of its partners and their players first, which firmly aligns with our ethos.”

Nadiya Attard, Relax Gaming CCO

This partnership signifies a strategic move for Relax Gaming and Playbook Engineering, underscoring their shared vision of enhancing gaming offerings and expanding their presence in the iGaming landscape. The two companies should be able to leverage this mutually beneficial deal to achieve new heights and thrive despite rising macroeconomic pressures and regulatory uncertainties.

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Rogue, a prominent developer of iGaming products, has been named a SlotMatrix Exclusive Partner, which will benefit both companies. On the one hand, EveryMatrix will strengthen its portfolio and offering in the iGaming vertical while Rogue will be able to deploy what it describes as a disruptive type of slot content which will be introduced to SlotMatrix partners across the globe.

Rogue Becomes the Latest Innovative Addition to SlotMatrix’s Lineup

SlotMatrix is EveryMatrix’s leading B2B aggregator that brings relevant game content to partner operators from some of the world’s most successful and innovative studios, suppliers, and developers.

Rogue is a studio that is fully focused on creating games that “deviate from the standard” which is the supplier’s main development philosophy that drives and guides the creation of each individual game. Rogue has already created an impressive portfolio of titles that stand out by virtue of their unique mechanics.

The studio has pioneered game features such as Blockchain, Happy Returns and Turbo Reels. Some of the games that have already launched under the Rogue banner include Happily Ever After and OverDrive, with the company having a lot more content planned for the rest of the year.

Rogue CEO John Parsonage welcomed the opportunity to become a SlotMatrix Partner. He argues that the collaboration would allow the company to showcase its game-changing content throughout EveryMatrix’s extensive network of partners and help the games reach new content.

EveryMatrix Head of Operations RGS Games Ashley Bloor hailed the addition of Rogue, describing the latest partner as an “exciting studio” which is run by a talented creative team of developers and designers. Rogue fits perfectly with the type of studios and developers that the company has been adding.

Recently, SlotMatrix expanded its list of developers with BangBang, another innovative studio that is dedicated to creating fresh mechanics and gameplay experiences from scratch.

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Online casino game developer, Play’n GO has secured a highly coveted Spanish gambling supplier license. The development furthers the Växjö, Sweden-based mobile and desktop developer’s recent strategy of focusing on Spain and players there. Several of the last quarters of business activity have seen growth in the region.

With certification from Spanish authorities, the company will now be able to self-certify games there and release them in Spain at the same time they go out in other regulated markets in Europe and elsewhere.

Adding a Spanish license to the company’s arsenal of certified gambling regions is a major step forward for the company that officially launched in 2017 after a decade of subcontractor work for other providers.

Spanish customers will not only be able to continue to enjoy their favorite Play’n GO titles but will now get them “hot off the press” without any undue delay as the new games hit the wider distribution network. The company is active in more than two dozen regulated jurisdictions and plans to release over 50 new titles in the 2023 calendar year.

Head of Sales and Account Management for Play’n GO, Magnus Thalin said: “We want to help our customers grow their businesses by retaining and engaging their players with exceptional content.

“Unlocking Play’n GO content in Spain will be the silver bullet for operators to help them do just that, and we’re excited about the future for our customers in Spain.

“With new game releases every week, we look forward to working closely with our customers in Spain to provide the best, and safest casino gaming experience for all players in the region.”

Sisal Launch Bolsters Italian Position

In other news, Play’n GO has also announced a partnership with Sisal, a leading Italian gambling operator. The market has become an important sector for the Swedish company with licenses in 25 regulated jurisdictions and this partnership marks a major achievement for the developer.

Play’n GO already work’s with Sisal’s parent company, Flutter Entertainment which announced the acquisition of the Italian gaming leader in late December 2021 and completed the €1.91bn purchase of the online gaming and lottery operator in August of the next year.

Players on the Sisal platform will now have access to games like Tower Quest and the company’s flagship title, Book of Dead along with many more popular games.

Play’n GO boss for LatAm and Southern Europe, Emilie Zamponi said: “Our partnership with Sisal is a hugely exciting one for Play’n GO as it further cements our position as the leading casino entertainment provider in the Italian region.

“This announcement means that Play’n GO now [has]

.”

Newest Online Slot Slashimi – One of Fifty to be Released in 2023

With expansions into new markets in Europe and the Americas, Play’n GO plans to keep up the cadence of new game releases with as many as one each week in the following year, according to a note in a press release late last week.

The newest title to hit the internet tubes is Slashimi, a play on the Sushi Chef, his exceedingly sharp tool the blade, and the flavorful treat of thinly sliced raw meat or fish that is served without rice or other accompaniments.

As is the case with most slot game themes, this one “gets” the kitchen theme broadly but seems to rely on urban myth or lore mistakenly informing us that any sushi with fish is sashimi – but that’s okay.

The star of the slot is one Chef Jiro Miike who can slash most symbols on the reels into two, splitting them into more chances to win. Golden Soy wilds and Wasabi scatters are immune to his blade and skills. But take a look at all those stacked symbols! Splitting symbols can create up to 1,000 winning paths across the reels.

Land three of those wasabi scatters to trigger 5 free spins. Sliced (split) symbols in the free games round become “sticky” and remain in position for the duration of the bonus round. Land three more scatters on a free spin to pick up more free games.

George Olekszy is head of retention at Play’n GO – he said: “Slashimi’s Two-For-One symbols are the real main course.”

“We’ve got a fair few sweet-themed slots in our cupboard, so it was only right for us to gift fans with a savory main course. The splitting symbol mechanic is innovative. As the slot’s easy-to-follow, it’s great for newcomers, but also packs a lot of depth slot enthusiasts will appreciate.”

Source: Play’n GO Latest News, playngo.com, April 5, 6, 2023

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