Gaming giant Flutter Entertainment’s UKI-facing brands, Sky Betting and Gaming, Paddy Power and Betfair, are considering a partnership that would allow them to tap into the increasing female customer base in the United Kingdom and Ireland.

To that end, the UKI division is looking to team up with a “high potential startup” that would help it serve female players in the region. This initiative is part of Flutter’s Alpha Hub program and reflects the company’s desire to engage its female audience.

Flutter’s goal is to tailor a product to the unique playstyle of the female players. According to the company, women tend to discover gambling through social circles, meaning that they are statistically more likely to focus on social and community gaming. As a result, Flutter is looking to provide such players with a “digital entertainment destination” that helps them unwind, have fun and relax.

However, the company added that it is also open to other interesting ideas that don’t quite fit this description. Applicants who wish to explore a different product than the one described by the operator can select the wildcard option when submitting their solutions on how Flutter can create safe and fun experiences for its customers.

Flutter Seeks to Partner with an Innovative Startup

The partnership arrangement proposed by Flutter Entertainment would offer the winning startup a variety of symbiotic benefits. These include a commercial partnership with Flutter and opportunities to scale their solution across the United Kingdom and Ireland. Furthermore, the winner will get to participate in a demo day to showcase their business to an audience of investors, gaming leaders and technology experts.

That is not all, however, as the winner will get access to workshops and networking with senior Flutter leadership. Finally, the winning startup will get access to Alpha Hub Startup Support.

Sky Betting & Gaming’s chief commercial officer, Steve Birch, commented on the matter, saying that he cannot wait to see what startup companies have to offer.

We see this as a really exciting gap in the market, and we’re looking forward to finding and partnering with innovative startups through the Alpha Hub program to seize this opportunity.

Steve Birch, CCO, Sky Betting & Gaming

Startups can submit their applications until March 15.

The post Flutter Looks for Startup Partner to Tap into Female Player Base appeared first on Keno Wizard.

The original reporting was done by TMZ which detailed the incident, citing Atlantic City police sources. According to the media, the WWE star did not specifically break any laws in theory. She did have a valid permit for the weapon and produced it when asked by the police.

However, there was a rub – the permit was not valid in New Jersey, which prompted authorities to take the 29-year-old female wrestler into custody. Deville had owned a gun ever since when a man tried to kidnap her in 2020. She was attacked in her home at the time and registered gun ownership shortly after the incident.

Deville Had a Permit That Wasn’t Valid in New Jersey

The permit though is valid in Florida where Berenato lives. The police had not been too harsh against her, the report suggests, releasing her shortly after, as she awaits summons this month. Her trip to Atlantic City, though, has been mired by the accident. More rumors have circulated that Berenato was travelling to celebrate her engagement to Toni Cassano, a popular fitness model, as per a report by Wrestling Inc.

Berenato herself is an icon within the WWE community, as she has advocated for broader acceptance of LGBT people in the competition and the abolishment of any lingering stigma that may still seep through the organization. She has taken up the role of an openly gay female wrestler and has championed gay rights passionately.

Meanwhile, Berenato has preferred to remain silent about the incident and has not commented on the report. Apart from appearing in court at some point later this month, the WWE star will also be coming to Madison Square Garden in New York on March 12 where she will face off with Charlotte Flair.

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