Leading UK bookmaker Coral has unveiled its new brand campaign, “We’re Here For It,” featuring a series of TV ads focusing on horse racing and gaming. This campaign, the first by Wonderhood Studios since they became Coral’s lead creative agency, unites various types of racing, sports, and gaming fans through their shared passion.

The inaugural TV ad, “We’re Here For It – Racing Fan Derby,” is a 30-second spot filmed at Newbury racecourse. The promotional video showcases a unique race where jockeys include various horse racing enthusiasts, including dapper gentlemen, glamorous ladies, a stag do, and even a senior citizen, all set on victory.

The second ad is set in a Chinese takeaway, portraying a gamer playing on his phone with friends while enjoying Coral’s free-to-play games. It introduces the company’s in-play proposition, Rewards Grabber, and its industry-first product, Coral Coins. The ads will feature on TV, video-on-demand, and radio, with additional promotional efforts during the Cheltenham Festival.

During the festival, Coral will also have a branded takeover of Cheltenham Spa station, bolstering other marketing efforts like out-of-home advertising, print materials, and broadcast sponsorships with Racing TV and Sky Sports Racing. Jeremy Hemmings, interim chief marketing officer at Entain, Coral’s parent company, lauded the brand’s heritage and committed to upholding its customer-focused values.

Our new campaign platform is in recognition of this strong customer relationship and serves as a reiteration of our rock-solid market position.

Jeremy Hemmings, Entertain interim chief marketing officer

Coral has substantial experience with attention-grabbing campaigns. 2022’s Cheltenham Festival promotions saw the company pioneer using 3D technology in a horseracing display at the Piccadilly Circus. The eye-catching 783.5m² (0.19 acres) screen gave horse racing never before seen hype and attention, setting the stage for Coral’s future campaigns.

Coral Remains a Staunch Supporter of UK Horse Racing

High-profile marketing efforts have paid off for Coral, cementing its position as one of the UK’s leading operators. Coral Racing Club, the operator’s free-to-join racecourse ownership club for horse racing enthusiasts, recently announced that it had surpassed 50,000 in just three months after its creation. This achievement highlights Coral’s impressive insight into customer preferences.

2024’s campaign aims to showcase a richer, more entertaining personality for Coral, establishing its distinctive market position. Creative director at Wonderhood Studios, Guy Hobbs, noted that the ads aimed to celebrate the UK’s real racing and gaming lovers, regardless of their betting preferences. He hoped the videos would resonate with bettors and bolster Coral’s public-facing image.

We’re super excited to be delivering this fresh brand platform to inject some energy into an iconic British brand.

Guy Hobbs, Wonderhood Studios creative director

The team behind the visionary ads has worked for other leading brands like Aviva, Boots, BT, Google, and Subaru, demonstrating impressive passion, creativity, and ambition. This campaign is another tribute to UK horse racing, encouraging fans to engage with the sport during the Cheltenham Festival celebrations however they see fit. 

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As the Cheltenham Festival approaches, bet365, a leading casino and betting operator, confirmed that it will once again offer Non-Runner No Bet (NRNB) markets for this year’s edition of the event.

NRNB is a simple concept whereby punters’ bets are voided if the horse they wagered on does not show up for any reason. This provides fans with an extra sense of security, allowing them to wager with confidence and get their money back if their selection doesn’t run in a race.

The company confirmed that its NRNB offer extends to the five Championship races at the Cheltenham Festival. This notably includes the Champion Hurdle, Champion Chase, Ryanair Chase, Stayers’ Hurdle and the Cheltenham Gold Cup.

The Cheltenham Festival is set to begin on March 12 and run through March 15, providing tons of excitement to fans of horse racing and bettors alike.

Who Experts Will Bet on?

Bet365 also teased that the Racing Post’s best pundits have already selected their bets. This includes Keith Melrose, Robbie Wilders and Phil Anderson who have already picked out selections for the five races.

Melrose, for example, trusts Burdett Road, Gentleman De Mee, Allaho, Teahupoo and L’Homme Presse to win the Champion Hurdle, Champion Chase, Ryanair Chase, Stayers’ Hurdle and the Cheltenham Gold Cup, respectively.

Anderson, on the other hand, placed his bets on Not So Sleepy, Captain Guinness, Banbridge, Ahoy Senor and Hewick. Finally, Wilders’ tips went to Burdett Road, Gentleman De Mee, Fil Dor, Crambo and Gentlemansgame.

More information about the three experts’ tips is available on bet365’s news section.

Pat Cooney, a spokesperson for the operator, also commented on the upcoming festival, saying that some of the betting favorites include Constitution Hill, El Fabiolo and Galopin Des Champs. However, Cooney mentioned that there is also a lot of interest from people who think “outside the box.”

The spokesperson concluded that this is a part of what makes NRNB so exciting.

It’s always interesting to see where the money is after going NRNB, and this year is no exception!

Pat Cooney, spokesperson, bet365

In other news, bet365 recently posted its FY 2022/23 report, announcing higher revenues but higher losses too.

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Ayr Racecourse has welcomed this ongoing commitment on behalf of the sportsbook and said that the Virgin Bet Ayr Gold Cup has reached a value of £180,000 ($235,000) and continues to be a perpetual source of excitement for fans.

Ayr Racecourse Finds Unfaltering Partner

The event has also grown in prominence and has been able to engage with fans of horse racing, not least thanks to the backing of the bookmaker. The venue also hosts the Gold Cup and Silver Cup, as well as the Bronze Cup, making it the only venue that keeps all three in the same place across the United Kingdom.

As to Virgin Bet’s actual commitment to the event, the sportsbook will be sponsoring the entire three-day Festival which will kick off on Thursday, September 21, and will also feature the Virgin Bet Kilkerran Cup. On Friday, the festival will then feature Virgin Bet Bronze Cup and the sportsbook will similarly sponsor the Saturday Gold Cup race as well.

Commenting on this opportunity, Ayr managing director David Brown has expressed his thanks to the new sponsor and the significance of this ongoing relationship with the bookmaker:

The Virgin Bet name will be associated with the entire 3-day Festival once again and, as well as the Ayr Gold Cup itself, another 8 key contests over the 3-days will be sponsored by Virgin Bet, including the prestigious Firth Of Clyde Stakes for 2-year-olds and the mile and a quarter Doonside Cup.

Virgin Bet marketing director Ric Leask was similarly excited about the event. He said that it was with great pleasure that his company was offering sponsorship for the event for a third consecutive year.

The Rising Star and Fixture in British Sports Betting

“Virgin Bet remains committed to being a leading player in the world of horse racing, and sponsoring this prestigious race demonstrates this,” Leask added. Virgin Bet is one of the newest sports betting companies in the United Kingdom. The company was launched in 2019 in the market, and it received accolades as “The Rising Star” from SBC 2021.

Virgin Bet works closely with LiveScore Group to deliver some of the best sports betting experiences. Just as well, the company continues to sponsor prominent racing and sports events.

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Online betting and gaming operator, Novibet, announced today it has reached an agreement to become the Official Betting Partner of the 2023 Tattersalls Irish Guineas Festival.

Three Days of Horse Racing

Under the sponsorship agreement, Novibet would be named sponsor of six of the races that would take place during the last weekend of May at The Curragh Racecourse in Ireland. The deal is the biggest-ever sponsorship of a horse racing event for the European gaming operator.

“We are delighted to be named as the Official Betting Partner of this year’s Irish Guineas Festival in what is the biggest horse racing sponsorship we’ve been involved with so far,” said Karl Riley, country manager for Ireland at Novibet.

The three days of horse racing festival between May 26 and May 28 is one of the biggest events in Irish Flat racing and Novibet’s sponsorship will increase the presence of the operator among fans of horse racing in Ireland and the UK.

The Tattersalls Irish Guineas Festival is considered as one of the most prestigious events in the international racing calendar. Among the races sponsored by Novibet will be the Novibet Emerald Mile which will feature on the opening day of the festival, and the Novibet Guineas Festival Premier Handicap on Saturday.

Raise Profile, Attract New Audiences

“We are very excited that Novibet has selected The Curragh to launch their biggest horse racing partnership to date,” said the manager for Racing and Sponsorships at The Curragh Racecourse, Evan Arkwright.

“… we will work closely with their team to ensure they maximize all opportunities to raise their profile across the extensive global audience that the Tattersalls Irish Guineas Festival attracts throughout all three days,” he added.

The sponsorship of the 2023 Tattersalls Irish Guineas Festival would further popularize the sports betting and gaming operator which is the active sponsor of recently crowned three-times British Champion Jump Jockey, Brian Hughes.

Focused on regulated European gaming and betting markets, Novibet has recently considered markets on the side of the Atlantic, following the partnerships with US entertainment giant Caesars Entertainment to market access in New Jersey, and Big Bola Casinos in Mexico.

The Malta-based operator launched its online offering in Mexico in November – just in time for the 2022 FIFA World Cup event in Qatar. Following its Mexican launch, Novibet boosted its visibility and presence in another Latin American jurisdiction, Brazil, by becoming the primary sponsor of Fortaleza in March.

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UK gambling firm Betfred has been unveiled as the new sponsor of the St Leger festival following a multi-year deal between the firm and the operator of the event.

The new arrangement between Betfred and Arena Racing Company (ARC) means that the gambling firm will now sponsor three of the five British Classics and will be joining the likes of William Hill and Ladbrokes as a sponsor of Britain’s oldest Classic dating back to 1776.

Commenting on the sponsorship, Betfred’s founder Fred Done outlined that sponsoring the St Leger festival means more than just business for his company – it is a privilege – and he is “proud to be associated with the world’s oldest Classic which is synonymous with great horses like Triple Crown winner Nijinsky, Dunfermline for the Queen and Oh So Sharp for Sir Henry Cecil.”

Under the terms of the deal with ARC, Betfred will sponsor several of the major supporting races among which the Doncaster Cup and Champagne Stakes, and ARC’s chief executive officer Martin Cruddace was more than happy to welcome the firm as the headline sponsor of the St Leger festival.

Fred Done and his team have long been keen supporters of British racing, and the inclusion of this historic race meeting into their sponsorship portfolio is another indication of their commitment to the sport.

Martin Cruddace, CEO, ARC

Betfred will replace Cazoo, the sponsor of the last two runnings of the St Leger festival which is the final British Classic of the season and will take place from September 14 to September 17. The first two Classics, the 2,000 and 1,000 Guineas, will take place at Newmarket this weekend and will be sponsored by Qipco.

The new sponsorship followed less than a month after Betfred was designated as the sponsor of The Oaks and The Derby at Epsom Downs following the three-year deal with another of the major owners of racecourses in Britain, the Jockey Club.

The St Leger festival sponsorship will significantly expand Beftred’s presence in Britain’s horse racing over the next three years and help the brand which was once a prominent sponsor of horse racing in the country to accelerate its return to the sport’s sponsorship top.

In the past, Betfred has associated with sponsorships of the Ebor, Cambridgeshire and Cesarewitch handicaps, as well as the country’s jewel in the crown, the Cheltenham Gold Cup, but stepped back, when the exclusive license to operate pool betting at racecourses held by Tote, the operator Betfred acquired in 2011, ended in 2018.

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Grosvenor Victoria Casino, a luxury entertainment and casino location also popular as “The Vic,” has hosted many popular poker tournaments in the past. Now, the venue is once again going to be packed with poker players as the 888poker LIVE London Festival is set to launch later this month. The event is planned to kick off on April 12, 2023. It will offer multiple events that can get the attention of some of the best poker players around the world.

The buy-ins for the 888poker LIVE London Festival range between £140 and £2,000. However, poker players can also tap into online satellites for as little as £0.01. According to 888poker, poker aficionados who start playing with one of the satellites for as little as 1 penny can work their way up to an 888poker LIVE London Festival Main Event package that is worth $2,200.

Overall, the Festival will feature more than a dozen events and tournaments. After it kicks off on April 12, 888poker LIVE London Festival is set to run through April 23, 2023.

The Festival Delivers Plenty of Action for Poker Fans

Last year marked the first edition of the 888poker LIVE London High Stakes Festival. At the time, 888poker once again teamed up with Grosvenor Victoria Casino to deliver 11 days of intensive high-stakes action for poker fans.

Now, as noted, this year’s edition of the Festival will also offer plenty of engaging and rewarding events. 888poker’s Festival starts with the Opening Mystery Bounty event on Wednesday, April 12, with an entry fee of £132+18. On the other hand, players can also tap into Qualifiers for the event can cost as little as $55.

Another event that may get the attention of poker players is the £2,000 buy-in High Roller event that is set between April 19 and April 20, 2023. The 888poker LIVE London Festival also caters to the ladies interested in poker with its £55 buy-in Ladies Event planned for April 23, 2023.

But without any doubt, the £1,100 buy-in Main Event is the highlight of the Festival. The tournament will kick off on April 20 with Day 1A, followed by Day 1B on April 21. On both days, the tournaments start at 12 PM GMT. Then, the Main Event Day 2 is planned for April 22, followed by the Final Day set for April 23.  Poker fans not participating in the Main Event can watch a live stream of the action via 888pokerTV’s Twitch channel. During the stream, the viewers can benefit from giveaways and freerolls.

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UK’s fastest-growing sportsbook in 2022 has chosen soccer icon and cult hero Adebayo Akinfenwa to represent it right ahead of the start of the much-anticipated sporting event that will take place between March 14-17, 2023.

Akinfenwa Joins Jockey Legend Scudamore and Golden Boot Winner Sheringham

The betting brand that offers odds for the most beloved sports and greatest sporting events on the planet took the opportunity to announce the exciting partnership with the “biggest-ever ambassador” while presenting its biggest-ever offer for Cheltenham. 

Emphasizing the idea of “the biggest-ever offer” for the upcoming festival, the charismatic player known for his muscular physique can be seen in a brief video on BetUK’s Twitter page encouraging players to download the app to benefit from the current offer: bet £20 ($23,67) and get a £60 ($71) free bet. 

The ex-Wycombe Wanderers striker that was called the strongest player in the world has already initiated its interesting collaboration with BetUK on March 6. 

The player who has joined other iconic brand ambassadors chosen by the operator including champion jockey Peter Scudamore who scooped up eight titles and legendary goal-scorer Teddy Sheringham will be a part of BetUK’s print, radio, social media, and digital ad campaigns promoting the festival.

“Who Doesn’t Love Bayo?”

BetUK’s country manager Matt Bramley has emphasized the amazing popularity that the ex-player nicknamed Bayo continues to enjoy. Bramley further explained that their greatest ever Cheltenham customer offer required their “biggest ever brand ambassador”, which is why they considered Akinfenwa to be the right choice for them. 

The manager also stated that the company was thrilled to welcome Bayo to the team.  As expected by fans, the player used the “size does matter” card with reference to the strapping body that he is best known for when speaking about the new partnership and its dimensions. 

The player who is considered one of the most famous modern English soccer players who never got the chance to play in the Premier League said that he was “massively excited to be teaming up with BetUK” before the head start of the festival. 

“The Beast” called the festival “an epic event” while expressing his certainty that the event will benefit from the “strongest start yet”. 

Sports bettors will get the chance to access the freshest racing tips and offers on BetUK’s official website and social media pages. Special emphasis has also been put on their Scu Selects podcast. 

The latter will present Peter Scudamore’s expertise and tips before the upcoming horse races. 

At the end of January, Bet365 announced the launch of Non-Runner No Bet markets for all Cheltenham Festival races. The live markets will enable bettors to confidently place their wagers on all races part of the event.

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