Using renewable energy and growing sustainably while decreasing carbon emissions is an ongoing goal for businesses across the United States and around the world. Amid concerns about the negative impact of human activities on environmental processes, many businesses shift their focus to sustainable development and growth. This is exactly what Michigan’s premier gaming and entertaining venue, FireKeepers Casino Hotel, committed to by announcing a new partnership with the public utility that offers natural gas and electricity to nearly 7 million residents in Michigan, Consumers Energy.

As announced by the Battle Creek Enquirer, the duo forged a new partnership, allowing the premier entertainment and gaming location to source 100% of its electricity from power sources that are renewable. The collaboration sees FireKeepers Casino join Consumers’ Renewable Energy Program. As the latest member of the program, the casino and entertainment location join a growing list of more than two dozen businesses that have already teamed up with Consumers.

The innovative and forward-looking program enables companies and businesses to match the energy they use to renewable sources such as ones from solar and wind energy. Currently, FireKeepers Casino uses approximately 31,527 megawatt-hours annually, all of which will be matched with renewable energy sources, reaffirming the venue’s commitment to sustainable growth and environmental responsibility.

The Premier Entertainment and Casino Location Leads by Example

Eric Clinton, Consumers’ director of renewable products, praised the latest collaboration with FireKeepers Casino. He explained: “This commitment is meaningful in many ways. It accelerates our clean energy journey, allowing us to retire our coal facilities within the next two years and run a carbon-neutral power grid by 2040.”

Frank Tecumseh, FireKeepers Casino’s CEO, was similarly delighted. He outlined that the collaboration reaffirms the venue’s commitment to a better future.

Tecumseh added that FireKeepers is the first tribal casino operator in Michigan to commit to such a program. Finally, he said they hope that this action will help push other tribal and commercial operators to commit to renewable energy programs.

Ultimately, FireKeepers Casino’s commitment to the program will help decrease greenhouse gas emissions in Michigan. Their efforts are the equivalent of recycling some 13,500 garbage trucks or the removal of a staggering 61,000 gas-powered transportation vehicles from the roads.

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Quick Custom Intelligence (QCI), a specialist in casino and hospitality data, marketing and analytics, has unveiled a new agreement with FireKeepers Casino Hotel, a casino resort in Battle Creek, Michigan. Under the deal, QCI will supply the property with its robust data solutions.

As agreed by the two parties, QCI will deploy its proprietary QCI Platform throughout the FireKeepers Casino Hotel. The platform, as announced by the data company, is currently being deployed. QCI also added that the marketing, player development and casino operations team will start training in the near future.

The QCI Platform is famous for aligning player development, marketing and gaming with reliable real-time operational tools. Its solutions are tailored to the needs of the gaming and hospitality industries. The tools allow operators to make quick and informed decisions and navigate the dynamic casino industry while optimizing profits.

Thanks to the reliability of its products, QCI’s platform is now used by more than 100 casino resorts across the USA, Canada, Australia, New Zealand and The Bahamas.

FireKeepers’ Leadership Was Impressed by QCI

BJ Bouschor, vice president of IT at FireKeepers Casino Hotel, noted that his team picked QCI as its partner following an extensive evaluation process. The operator concluded that QCI was the company that best meets the casino resort’s needs.

We were also impressed with their platform’s ease-of-use, scalability, and their ability to bring in so many disparate data sources into our data warehouse.

BJ Bouschor, VP of IT, FireKeepers Casino Hotel

QCI’s chief technology officer, Andrew Cardno, also commented on the agreement with FireKeepers Casino Hotel. He said that his team is pleased about the partnership and is looking forward to helping the property manage data.

The QCI platform will allow FireKeepers to consolidate all of their unique data sources, including gaming and non-gaming, into one data warehouse while also leveraging the scalability of our tool to drive incremental revenue.

Andrew Cardno, CTO, QCI

The QCI Platform continues to grow as more and more properties realize the benefits and value it brings. In February, for example, Baha Mar Casino, a luxury resort in The Bahamas selected QCI as its partner. As agreed by the two companies, QCI will help The Bahamas’ largest casino optimize its slot games.

In December 2022, QCI also teamed up with Black Oak Casino Resort, agreeing to help the property improve profitability. A month earlier, Soaring Eagle Casino & Resort also began installing the QCI Platform.

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