The leading betting and gaming operator that is recognized around the globe, Betfred, announced the launch of its first-ever Christmas advertisement, promoting a special festive draw. Released on Monday, the new advertisement promotes Betfred’s special holiday £5 million ($6.2 million) giveaway. Ultimately, the campaign seeks to make five Betfred customers millionaires this Christmas.

To create the new ad, Betfred collaborated with the leading creative and production agency, Zút. Not unexpectedly, the advertisement features the popular Christmas song “Let it Snow,” as it tells the story of different people who are all asking the same question: “Will it snow this Christmas?”

Although the new ad was released Monday, the giveaway promotion is available from November 10, 2023. Sports fans, bettors and online gamblers who want to participate in the giveaway will have until December 24, 2023, to opt into the draw. Additional entries, up to 100 per person, can be secured for every £1+ wager placed on Betfred.com.

Betfred’s new festive giveaway will make five customers millionaires this Christmas, given that it snows on Christmas day. The operator’s festive promo will give five prizes, £1 million ($1.2 million) each if there is snow lying at London Heathrow Airport weather station on December 25, 2023, at 9 am. According to the advertisement, the winners of the special holiday promo will be selected and notified on January 14, 2024.

The Festive Draw Brings Excitement to Zút, Betfred

Matt Thompson, Zút’s creative director, explained that the company wanted to create a special campaign that makes people smile just in time for the holiday season. He explained that Betfred’s debuting Christmas ad featured a popular soundtrack and people who wore colorful costumes, underlining the cheer and joy the holidays bring.

Thompson added that the advertisement was the result of a collective effort. “We worked closely with the Betfred team at all stages of planning and production and having their expertise was vital. We’re all really proud of this campaign – now all we need is snow,” he said in conclusion.

“With all the brilliant sport at Christmas, we wanted to add some extra excitement for our customers.“

Joanne Whittaker, CEO at Betfred

Joanne Whittaker, Betfred’s CEO, added that the company wanted to deliver more excitement for its growing customer base. “Our team came up with the idea of our biggest-ever giveaway, which then prompted our first-ever Christmas advert,” she added. Finally, Whittaker said that Betfred is looking forward to seeing snow on Christmas so it can make five lucky customers millionaires.

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While engaged in a captivating game of 88 FORTUNES online via the Caesars Sportsbook & Casino mobile app in New Jersey, Stacy M. from Edgewater, New Jersey, won the progressive jackpot that stopped at $308,914.50.

“This Can’t Be Real!”

It only took Stacy 20 minutes to spin the reels on her $2.64 spin before she managed to land the watermarked Phoenix symbol on all five reels and score the big win. Originally, the shocked Caesars Rewards member was in disbelief, thinking the win was “a mistake” and that it was “only supposed to be a $3,000 win.” 

Besides the monetary win, Caesars also hosted a special celebratory dinner at Gordon Ramsay Hell’s Kitchen at Caesars Atlantic City for Stacy and her family. They were also offered a complimentary stay as a means of honoring the “historic win.” Stacy M. said she was planning to pay off all of her debts with the money and also put a down payment on a new house. 

Caesars Digital’s senior vice president of iGaming, Matthew Sunderland, congratulated the winner on behalf of the company for managing to claim “the first big win of the 88 FORTUNES Jackpot Festival.” 

He further explained that the respective jackpot and the overall experience that they offered to their lucky customer in Atlantic City was an example of their ability to turn digital wins into world-class opportunities at all of their destinations. 

Sunderland called Light & Wonder’s Jackpot Festival “an exciting digital complement” to their current offerings provided at their land venues, praising the superior gameplay which can trigger important winnings.

At the start of February, Caesars also introduced an upgraded traveling and rewards experience that would give visitors better prices when planning vacations and trips to Las Vegas and beyond. 

How the 88 FORTUNES Jackpot Festival Works

The wide area progressive jackpot which can be accessed via Light & Wonder’s OPENGAMING platform gives players the opportunity to win larger jackpot rewards with the help of a prize pool generated by several casino operators within the same state. 

In this particular case, the jackpot win was generated via Caesars Digital’s partnership with Light & Wonder which allowed the iconic brick-and-mortar game to online players who are customers of the casino. 

Light & Wonder’s vice president of game development Rob Procter spoke about the importance of progressive jackpots that “are intrinsic to land-based casinos across the United States.”

He further added that Light & Wonder was now turning them into a “must-have product” included in their Jackpot Festival series, calling the first big win that was secured via the wide area progressive Jackpot Festival proof of the big stakes and connected thrills. 

Procter also took the opportunity to wish Stacy “huge congratulations” while expressing pride for having created a tool that can bring next-level engagement to casino operators while letting players enjoy life-changing rewards. 

In February, Caesars announced it would extend its Caesars Rewards program to New York merchants.

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