Light & Wonder has unveiled a strategic investment in Flows, a revolutionary no-code automation platform. The deal will empower Flows, allowing it to scale up its operations and conquer new markets.

Light & Wonder is no stranger to Flows’ impressive no-code automation platform and recognizes its potential to benefit the industry. The former company has already leveraged the latter’s solutions to deliver a new operator-funded marketing jackpots feature and improve value for its partners.

The leading supplier is interested in making the most out of Flows’ technology and is planning further releases along the line.

For reference, Flows leverages advanced automation software to speed up development for gaming businesses, simplify integrations and bolster operational efficiency. Its groundbreaking no-code platform removes the complexities of traditional coding, allowing it to quickly bolster its partners’ product pipelines.

Flows continues to innovate and recently launched an innovative voice control tool that harnesses advanced AI models, cutting-edge technology and superior automation capabilities and allows clients to build complex omnichannel jackpots using vocal or text input.

The Investment Was a Logical Step, L&W Says

Light & Wonder’s chief executive of iGaming, Dylan Slaney, praised Flows for its world-class technology and said that the current investment was a “logical next step.”

Flows’ platform is an essential resource for businesses across all sectors of the iGaming industry and beyond and we are delighted to offer the company our support and backing.

Dylan Slaney, CEO of iGaming, Light & Wonder

Flows’ chief executive officer, James King, also commented on the matter, thanking Light & Wonder for its backing. He pointed out that this would enable his team to expedite Flows’ path to becoming a worldwide leader in codeless automation solutions.

King described Light & Wonder’s investment as a “catalyst” that would supercharge Flows’ growth and innovation across the board. He reaffirmed his team’s commitment to making technology accessible and transformative to businesses all over the world.

King concluded that he was very excited about the investment and the opportunities it would unlock for his team.

I’m incredibly excited for the journey ahead and the unparalleled opportunities this will unlock for Flows and our customers. Kudos to our team who have worked so hard over the last two and a half years to build Flows up to the business it is today.

James King, CEO, Flows

In other news, Light & Wonder just teamed up with RubyPlay and expanded its long-term deal with Everi Digital.

The post Light & Wonder Unveils Strategic Investment in Flows appeared first on Keno Wizard.

Novusbet, a Cyprus-based B2B sportsbook and PAM provider has unveiled a new partnership with the award-winning no-code automation platform Flows. Under the new deal, Flows will provide Novusbet with its famed no-code platform, allowing the latter company to build innovative features and applications without code.

Novusbet is owned by the Softquo Group, which encompasses Goldenrace, xpress.tech and Spinmatic in addition to the provider. The B2B company is committed to driving innovation and improving the user experience through best-in-class tech.

By integrating Flows’ no-code automation platform into its business, Novusbet will be able to easily develop new features and automate personalized marketing campaigns, promotions and betting options. Flows’ capabilities will ensure a seamless process, removing all technical complexity from the equation. In addition, the no-code platform will provide Novusbet with unparalleled flexibility when it comes to trends.

Flows leverages a single interface and automation tool to accelerate iGaming businesses by simplifying integrations and optimizing workflows. The no-code technology helps its partners streamline processes while saving time and money.

Flows serves as a seamless bridge between systems and technologies, making data flow smoother, automating workflows and enhancing efficiencies. In addition, the company’s unprecedented voice-activated development, Flo, allows Flows’ partners to leverage the power of voice, automation and AI language to create tailored digital products.

Novusbet Expressed Its Trust in Flows

Flows’ director of sales, Domenico Mazzola, said that his team is excited to join forces with Novusbet, which he lauded as a leading sportsbook and platform provider. He added that the partnership attests to the supplier’s trust in Flows’ no-code automation platform.

Mazzola noted that the deal is a great opportunity to “empower Novusbet with the ability to build features and applications effortlessly.”

By leveraging Flows’ innovative automation technology, Novusbet can drive innovation and enhance operational efficiency, resulting in significant time and cost savings. We are excited about the prospects of this partnership and look forward to seeing how Novusbet utilizes our technology to engage its customers and drive a competitive edge within the industry.

Domenico Mazzola, director of sales, Flows

Novusbet’s head of operations, Simone Suppa, also shared his thoughts, saying that he is very enthusiastic about the partnership with Flows. He confirmed that his team trusts Flows to empower Novusbet with the ability to effortlessly construct remarkable features and applications without the constraints of code.

The automation technology, Suppa noted, will “unlock a world of innovation and operational efficiency” for his team.

Suppa concluded: “This partnership holds immense potential, and we eagerly anticipate witnessing how we will use it combined with Novusbet and Xpress.tech platform to captivate our customers and gain a competitive edge in our industry.”

A few days ago, Altenar also secured access to Flows’ cutting-edge platform.

The post Novusbet to Leverage Flows’ No-Code Automation Tech appeared first on Keno Wizard.

Ibex.ai will help Flows through innovative machine-learning tools and solutions to help businesses improve their marketing, reduce costs, and boost engagement across the board. As part of Flows, Ibex.ai will allow partner businesses to significantly improve their retention while minimizing the friction of integration and manual data exchange efforts.

Flows and Ibex.ai Deliver on ML Solutions

Flows uses a pre-built template that allows everything to activate with, as the company puts it, “a single click.” Basically, Flows partners are offered automated integration solutions that should provide businesses with further strong benefits across the board.

Among the solutions and features available thanks to Ibex and Flows will be options such as a bonus optimization tool and built-in calculators that help estimate full profit-loss on players, further strengthening’s responsibility towards their customers, and also contributing to their bottom line.

These solutions are built to be error-proof and free of “human error” suggesting that Ibex and Flows are confident in the ML algorithms that drive these solutions. Businesses can tap into a trove of data points that will allow them set realistic KPIs for their operations and scale. The news was welcomed by executives at both companies.

Ibex.ai head of business development Thomas Aigner said that the company was indeed excited to be teaming up with Flows and their no-code automation platform that offers excellent experience to both businesses such as Ibex.ai and the partners that stand to benefit from the final product.

Reducing Bonus Costs and Boosting Profitability

The resulting product in this case, Aigner explained, is a manual journey control when necessary, along with automated retention activities. Aigner added:

We are looking forward to seeing the first results from operators taking advantage of our pre-built journeys.

Ibex.ai head of business development Thomas Aigner

Flows CEO James King was similarly excited to see this new partner join the platform and provide partners with access to a great and market-leading enhanced ML solution to help with bonus spending and boost profitability.

“Our partnership highlights further our drive to offer customers the most agnostic solution on the market, as we enable them to have a choice over who they work with and how they work with them and orchestrate seamlessly between systems through Flows,” King said.

The post Flows Adds Ibex.ai to Adjust Bonus Spend, Set KPI and Boost Partner Businesses appeared first on Keno Wizard.