The Arizona Department of Gaming will award Fubo’s former license to bet365, just as earlier rumors claimed. As a result, the international gaming giant will foray into the Grand Canyon State, expanding its presence in the United States.

For reference, Fubo Sportsbook, the former partner of the Ak-Chin Indian Community, ceased its operations in Arizona following its parent company’s shutdown of the brand. The closure followed Fubo’s strategic review of the division that determined none of the potential investors would have given the brand the freedom it needed.

In the aftermath, the Ak-Chin Indian Community was left without a partner, freeing up the space for bet365’s arrival. Earlier reports correctly suggested that the former Fubo license would be handed to either bet365 or Fanatics.

Bet365 will now have to make its launch in Arizona within 180 days of the day it was approved for a license (August 29).

Arizona had two more available sports betting licenses but failed to find suitable companies within the application period.

Bet365 Continues to Grow in the US

Bet365 is currently live in five US states, namely Colorado, Iowa, New Jersey, Ohio and Virginia. The international operator is also set to launch in Kentucky with Sandy’s Racing & Gaming, a joint venture between the Eastern Band of Cherokee Indians and Revolutionary Racing Kentucky.

Earlier this year, bet365 gave up on pursuing an online license in Massachusetts. Initially, the company had unveiled a partnership agreement with Raynham Park, hoping to capitalize on opportunities in the state. However, the operator eventually discarded these plans.

The Operator Is Going from Strength to Strength

In other news, bet365 recently bolstered its content offering in the Canadian province of Ontario thanks to a partnership agreement with Bragg Gaming. As per the deal, Bragg agreed to provide the operator’s Canadian operations with games from its Atomic Slot Lab and Indigo Magic studios.

Speaking of new content, bet365 just joined forces with NoLimit City to roll out a new exclusive slot called Apocalypse Riders X. The game features three of the developer’s exclusive mechanics, namely xWays, xNudge and xSplit, as well as a brand-new mechanic called xBomb.

Earlier this month, bet365 also unveiled a new marketing campaign under the slogan “Never Ordinary.” The advert celebrates contemporary sports and was released ahead of the Premier League match between Burnley and Manchester City.

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Play’n GO, a developer of exciting casino experiences, announced that its best online slot, Book of Dead, will now be available at land-based casinos in the United Kingdom. The launch of the game’s retail edition comes thanks to a partnership agreement between the developer and William Hill.

As a result of the deal, players can now find Book of Dead at fixed odds betting terminals (FOBT) across William Hill’s brick-and-mortar casinos. The game is currently available at around 100 of the operator’s stores and will be launched in all of its venues in the coming weeks.

For reference, William Hill operates more than 5,800 FOBTs across its 1,450+ shops in the UK.

The retail launch was made possible by Play’n GO’s new framework, which will allow it to translate its digital slots to the retail space. This means that each title from the company’s extensive library of over 300 games can be potentially launched at a land-based casino.

UK players can expect to one day see new hits such as Boat Bonanza and Legion Gold hit the retail space.

William Hill and Play’n GO Are Excited to Innovate Safely

William Hill’s UK gaming director, Ian Millman, commented on the launch of Book of Dead at his company’s properties. He noted that William Hill is constantly looking to innovate and provide the best gaming experiences to its players.

Millman is certain that UK players will enjoy playing Book of Dead at the operator’s shops just as much as they’ve enjoyed playing it in the company’s online space for many years. He concluded that Play’n GO is one of the best possible partners for William Hill because of its passion for gaming.

We can think of no better partner than Play’n GO, who share our passion for responsible gaming and entertainment, to drive innovation through the gaming industry together.

Ian Millman, UK gaming director, William Hill

Play’n GO’s co-founder & chief executive officer, Johan Törnqvist, also commented on the launch, calling it a “significant day in the history of the company.” According to him, this attests to the hard work and expertise of the supplier’s team.

Törnqvist added that Play’n GO is excited to spearhead the convergence between iGaming and traditional casino gaming.

The convergence between the online and land-based gaming parts of our industry has been long overdue, and I’m excited to see the world’s most popular online slot game, Book of Dead, make its long-awaited UK land-based debut.

Johan Törnqvist, co-founder & CEO, Play’n GO

Törnqvist added that this is only the start, teasing that his company intends to further explore the translation of online slots into land-based setting. He concluded that his company will do so in a safe manner because it genuinely cares for safer gambling and the future of the industry.

William Hill believes just as strongly in this [in safer gambling] as we do, and I’m sure this land-based partnership will be a long and fruitful one.

Johan Törnqvist, co-founder & CEO, Play’n GO

This is notably the first time Play’n GO’s online slots have been available in a traditional casino. Some of the supplier’s latest games include Sweet Alchemy 2 and Rascal Riches.

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BoyleSports, an Irish gambling company, has unveiled a new shop in the United Kingdom. The bookmaker’s new location is in Stevenage Old Town, allowing locals to play many exciting gambling games.

The announcement was made by Dan Robinson, BoyleSports’ retail machine manager, who was excited about the opening. The manager used the opportunity to highlight the quality gaming experiences that the shop will offer.

This time we are enhancing the town center in Stevenage Old Town with the BoyleSports brand, industry-leading offers, and state-of-the-art customer facilities – another superb shop fit from all involved and a big round of applause to you all.

Dan Robinson, retail machine manager, BoyleSports

The exact address of BoyleSports’ latest location in the United Kingdom is 67-69 High Street, Stevenage, SG1 3AG.

Robinsons Says This Will Be the Best Gambling Shop Around

Robinson invited everyone in the local area to visit the shop and try out what BoyleSports has to offer. He specified that the new location is certainly the best betting shop in the local area.

Robinson also published photos of the new location, showcasing the facility. A wall of screens will allow sports bettors to keep track of all the big leagues, making sure not to miss an important bet. A row of gambling machines makes sure that customers have enough diversity to remain engaged at all times.

Finally, there is a Racing Post corner where visitors can read the latest issue of the famous British daily horse racing, greyhound racing and sports betting newspaper.

Robinson concluded that fans should stay tuned for further news. He teased that BoyleSports has big plans for the UK and plans to open more new shops in the country.

BoyleSports Continues to Grow Its Presence and Content Library

Earlier this year, BoyleSports penned a UK and Ireland-facing slot distribution deal with Yggdrasil. Under the deal, the operator, which operates over 25 shops in Britain, was able to offer more varied content to its consumers.

In February, BoyleSports also signed an agreement with Pariplay, becoming a partner of its Fusion platform. As a result, the gambling operator was able to onboard content from Wizard Games.

Last year, BoyleSports was forced to spend months without a leader, following the exit of Mark Kemp, who left after less than a year with the company. In December 2022, BoyleSports finally found a suitable replacement, welcoming the experienced Vlad Kaltenieks as the new company leader.

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Buzz Group, the group behind Buzz Bingo, has forayed into the world of online casino gaming with a new brand. The company just launched Buzz Casino, its first iGaming subsidiary. The newly-launched site will complement Buzz Group’s existing bingo business.

As announced, the new iGaming platform has been developed by Playtech, Buzz Group’s existing iGaming technology partner. The site will feature a selection of slots, table games and live casino offerings.

Buzz Casino is the logical continuation of the company’s growth journey. The company’s current form was formed in 2018. Since then, Buzz Group has been steadily expanding its business. However, its numerous retail bingo shops were dramatically impacted by the pandemic and the company is still struggling to rebound.

The launch of the new brand is in line with the company’s efforts to diversify its business. Before rolling out the new iGaming brand, for example, Buzz Group launched a live bingo streaming service.

Buzz Group continues its efforts to recover from the lasting effects of the COVID-19 pandemic. Prior to the pandemic, the company operated 91 bingo locations in Britain but was forced to close nine of them amid the pandemic.

Buzz Group Is Excited to Launch the New Brand

Dave Evans, Buzz Group’s digital operations director, commented on the launch, saying that his team is “really proud” to foray into the world of iGaming. According to him, this will cement his company as the best omnichannel operator of slots, casino games and bingo.

Casino is an important part of our product mix, and whilst bingo is still at the heart of our business, our players love to experience new content and spend their leisure time playing in different ways.

Dave Evans, digital operations director, Buzz Group

Evans added that the launch of an iGaming brand is but the latest part in the company’s journey as it continues to leverage over 50 years of experience to engage its players.

Laura Craddock, Buzz Group’s head of product management, also commented on the matter. She said that she feels very excited to bring a new product to the market, “especially one that brings all the fun of Buzz Bingo to the casino world.” Despite the similarities, the new site will adopt new principles, she noted.

Inspiration from the streaming video world has helped make content the focus of the UI, making it easy for players to find the games they love, in a fun and trusted environment they know they’ll get from a Buzz venue.

Laura Craddock, head of product management, Buzz Group

Last year, Buzz Bingo teamed up with the Stroke Association to provide survivors with a second chance at life.

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LeoVegas Group has been greenlit to launch its LVSports Limited brand in Germany after securing approval from the Gemeinsamen Glücksspielbehörde der Länder (GGL). Thanks to that, the company will be able to make a foray into one of Europe’s largest online gambling markets.

Under the terms of its license, LVSports Limited will be able to offer and market virtual slots across Germany. As a result, the company will be able to conduct nationwide marketing and offer its products in all sixteen German states.

LeoVegas believes that this launch is a significant opportunity for the company which has been keen on expanding its presence in Europe. Gustaf Hagman, the group’s chief executive officer, addressed the matter, saying that his team is excited about the launch. Given the company’s expertise in offering gambling across many jurisdictions, Hagman is certain that LVSports Limited will capture the hearts of German players while protecting them from harm.

We are looking forward to launching LeoVegas in Germany under the new nationwide license. With our track record of regulated markets, we will ensure the greatest iGaming experience with a high level of consumer protection.

Gustaf Hagman, CEO, LeoVegas Group

LeoVegas Wants to Innovate iGaming

LeoVegas Group is a leading iGaming giant that aims to reshape the online gambling ecosystem. The company offers iGaming, live casino and sports betting through its 10 brands in 9 markets. LeoVegas’ operations are made possible by its team of more than 1,000 employees, supporting the company from its offices in Stockholm and Malta.

LeoVegas seeks to be a true innovator and is also keen on supporting other brands through its LeoVentures investment division.

Last year, the group was acquired by MGM Resorts International, a global gambling juggernaut. Ahead of the acquisition, LeoVegas posted its financial results for the third quarter of the year, emphasizing a small decline in revenue.

Soon after that, three LeoVegas workers were arrested over insider trading. An investigation noted suspicious trading activity just before the merger with MGM Resorts was announced, leading to the eventual arrest of the participants. One of the arrestees held a senior management position at the company and had insider price-sensitive information, which he is suspected of leaking out to third parties.

In more recent news, LeoVegas just announced its decision to divest a quarter of BeyondPlay to Bettor Capital in a $2 million deal.

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