BetMGM has announced its exclusive partnership with Brian Christopher Slots, who will become the brand’s ambassador. The objective of this cooperation is to increase BetMGM’s online presence through live streams and diverse advertising campaigns, which would utilize Christopher’s wide popularity among gamers.

BetMGM VP Highlights Christopher’s Influence in the Gaming Industry

Oliver Bartlett, vice president of gaming product and content at BetMGM, underlined the great influence Brian Christopher has within the gaming industry. Bartlett further said:

“Brian Christopher Slots’ influence extends far beyond captivating videos. This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games.”

In his statement regarding this deal, Brian Christopher expressed a strong enthusiasm about partnering with one of the leading brands in real money gaming – BetMGM. He also added: “Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together.”

Brian Christopher Slots has a substantial following, with 8 million monthly unique viewers and 1.8 million subscribers across various social media platforms. His content, including the BCSlots YouTube channel, FlipTheSwitch.com, BCSlots Cruises, and the Rudies Fan Club, has recently achieved a record-breaking 1 billion video views. In recognition of his influence, Christopher was named Streamer of the Year and Slot Collaboration of the Year at the 2023 CasinoBeats Game Developer Awards.

BetMGM and Brian Christopher Set to Offer Live Streams and Exclusive Experiences

To ensure players’ involvement into the gambling process there are going to be several components included into this partnership. For instance, Brian Christopher will organize live streams on his two BCSlots channels on YouTube or on his BCSlots pages on Facebook and Kick where he usually hosts streams frequently. These streams will incorporate his signature style, showcasing BetMGM’s online casino platforms. Additionally, Christopher will interact with players through exclusive experiences such as meet-and-greets, slot tours, and virtual events, providing insights and commentary. 

BetMGM will be featuring Christopher in live online streams across its social media channels as well, highlighting its online casino platforms, as well as in future marketing initiatives.Furthermore, both the BetMGM and Brian Cristopher brands aim to emphasize responsible gaming practices by promoting features that encourage players to set limits and play within a budget, as outlined in the recent announcement.

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Playtech, a leading supplier of gaming tech, has unveiled a new partnership agreement with 10bet, a global iGaming brand. The partnership will see the former company supply its new partner’s business in the United Kingdom and Sweden with sports betting solutions.

10bet is a leading gambling company that boasts a loyal customer base of over a million players. Thanks to its engaging features and drive for innovation, the operator attracts new customers each day.

As a company that is dedicated to maintaining top-notch quality, 10bet recognizes the importance of technology and has decided to pick Playtech as its sole provider of sportsbook tech in the UK. The new deal will benefit both companies and will solidify Playtech’s position as a leading provider.

At the same time, Playtech will expand in the Swedish market, where it recently expanded its deal with Svenska Spel. Under the current agreement, Playtech will supply 10bet with its Player Management System, Playtech Open Platform and other tools. Sweden recently decided to regulate gambling and sports betting suppliers, requiring them to have a license before they can operate in the market.

Playtech noted that the current agreement with 10bet demonstrates the increased demand for sports betting – a vertical that is a top priority for the supplier.

The Deal Represents a Huge Moment for Playtech

Playtech’s chief operating officer, Shimon Akad, shared his thoughts on the partnership with 10bet. He said that his team is happy to join forces with the operator and expand its presence in the UK and Sweden.

Akad described the deal as a “huge moment” for the company’s sportsbook offering.

This partnership is a huge moment for our sportsbook offering, and we are very excited to see what both of these key markets, Sweden and the UK, bring to Playtech and 10bet. This is only the beginning of our relationship, and the opportunities are endless.

Shimon Akad, COO, Playtech

Meanwhile, Yuval Klein, a spokesperson for 10bet, said that the deal with Playtech is “truly remarkable.” The partnership, according to him, will greatly enhance his company’s sports betting offering in the UK.

This partnership delivers top-tier experiences, advanced player protection tools, and sparks UK sports betting. It’s a win-win situation, fostering growth for both 10bet and Playtech, while providing our fans with an exceptional sports betting experience.

Yuval Klein, spokesperson, 10bet

Finally, Klein said that his team is “wholeheartedly dedicated” to the current partnership and is looking forward to the future.

Playtech recently reported a strong start to 2023, highlighting its B2B and B2C growth. The report came a few days after the company penned a strategic deal with DAZN Bet.

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China in particular has been very keen to eliminate cross-border gambling, expending a considerable effort to this end over the past years, arresting thousands of suspects, shuttering gambling sites, operations, and more.

All the while, the country has been trying to elicit the same level of commitment from neighbors such as the Philippines and Cambodia to whom China is an important trading partner and can therefore exercise its charm offensive.

China Continues to Work with Cambodia on Restricting Illegal Gambling

But now, the two Asian countries have come to an agreement to strengthen their bilateral ties insofar as cracking down on illegal online gambling and cross-border gambling is concerned. A press briefing of the Chinese ambassador to Cambodia Wang Wentian paid particular attention to illegal gambling that was emanating from or being facilitated by illegitimate organizations in Cambodia.

The Khmer Times cited the ambassador as saying that China is prepared to work with Cambodian authorities and that transnational crime, such as drug and human trafficking, illegal online gambling and other illicit activities, should be dealt swiftly with. Part of this effort would require the continued sharing of information between law enforcement in the two countries.

China has already had success in projecting its ambitions to crack down on illegal gambling in Asia. The country convinced Cambodia to stop issuing new online gambling licenses and the government further decided to suspend licenses for online gambling properties which were deemed void on January 1, 2020.

Fighting Illegal Gambling Has Already Begun in Cambodia

Cambodia has also since tried targeting some of the hot spots in the country connected to illegal gambling activities, such as Sihanoukville, a coastal town that has raised media headlines with repeated reports of human trafficking which have tarnished Cambodia’s international reputation.

In January, the country said that it had shut down more than 200 illegal gambling businesses between September 15 and December 27. These efforts are continuing into 2023. As to licensed gambling operations in the country, Cambodia has urged them to pay their due tax, amid a larger overhaul of the casino’s taxation system in the country.

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