The aggregator R Franco Digital, the online gaming arm of Spanish gambling corporation R. Franco Group, has entered a strategic partnership with the fast-growing game development studio CT Interactive. Under the B2B partnership, the aggregator will see the award-winning content of the Bulgarian studio integrated into Franco’s state-of-the-art IRIS turnkey platform for the benefit of both partners to the deal.

The partnership is designed to increase traffic on the aggregator’s platform, as well as to strengthen R Franco Digital’s supplier portfolio. As it currently includes a number of international suppliers, the integration of more than 200 premier titles to be supplied by CT Interactive will add significant weight to the IRIS platform’s offerings.

Increasing Quality of Offerings

The integration of the attractive content will therefore enable R Franco Digital to make a significant contribution to the quality and diversity of its operations. In line with the aggregator’s strategy, the Bulgarian game development studio will use the latest partnership to expand its portfolio of partner operators and aggregators across the world.

Unique Development Approach

CT Interactive is currently present in 19 regulated markets boasting partnerships with around 1,500 worldwide operators. The company also boasts a unique development approach reflected in some player-favorite titles such as The Big Chilli, Big Joker, Hot 7’s X 2, Lucky Clover and Win Storm. The content supply deal will now see these gems rolling out on the cutting-edge IRIS platform.

R Franco Digital’s IRIS platform represents a robust solution providing a seamless game aggregation, as well as reliable payment administration, promotions, and third-party tools. Its comprehensive, adaptable and highly stable structure makes this system a perfect match for various regulated market requirements. Spain and Columbia, the markets of interest of both partners, are included in the strategy.

The International Business Director for R Franco Digital, Javier Sacristan, said:“With our shared vision of delivering high-quality and innovative gaming experiences, CT Interactive is a welcome addition to our IRIS platform. IRIS continues to be a key source of expansion for R Franco Digital and by partnering with leading suppliers such as CT Interactive we can deliver a robust and versatile solution to our customers and continue this trajectory.”

The Chief Executive Officer for CT Interactive, Lachezar Petrov, added:“Through partnering with R Franco Digital, we can bring our multi-award-winning portfolio to even more players than ever before. Its customers can anticipate a wide array of captivating titles that exemplify our commitment to excellence through engaging gaming experiences that have already resonated with players worldwide.”

Source: “R Franco Digital Bolsters IRIS IRIS Platform with CT Interactive Content”. European Gaming. February 26, 2024.

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The latest partnership sees the prominent international brand sign a content collaboration with R. Franco Digital, an established developer of online casino products. The latter’s titles are now integrated into NetBet’s library of games, with R. Franco Digital bringing such popular picks as Gnomos Respins, Red Mantis and 40 Super 7 among the available titles.

R. Franco Digital Focuses on Growing Reach

R. Franco Digital also develops roulette, bingo, video poker, and other games, that are also going to be available as part of the content tie-up. Commenting on this partnership, NetBet PR manager Claudia Georgevici hailed the latest in a string of deals that sees her brand further reinforce its content footprint and presence. Georgevici noted:

We are delighted to partner with R. Franco Games and bring their award-winning games to our players.

NetBet PR manager Claudia Georgevici

She further said that NetBet was fully committed to continuing to deliver an exceptional gaming experience that is aligned with the brand’s own value and delivers precisely what players are thrilled about and want to experience first-hand.

NetBet has been delivering on this promise and commitment through a string of similar partnerships, including individual partnerships with distinguished suppliers such as Spinomenal and Platipus.

The games that are now being onboarded by R. Franco Digital are built on HTML5 technology, making it much easier for players at NetBet to experience them on mobile and desktop, and take them on the go.

Commenting on this opportunity, R. Franco Digital online sales manager Guillermo Ruipérez was similarly pleased with the opportunity to see his company expand with NetBet, a trusted name in the gambling industry.

Bringing Worthwhile Games to a Global Brand

“We are thrilled to embark on this new journey with such a leading operator,” Ruipérez added. The sales manager was similarly excited to be providing its content to one of the most demanding player bases that NetBet has been able to build.

R. Franco Digital has been busy building up its footprint. The company has signed a similar partnership with Betsson, boosting its reach in the process, and ensuring that its games are available with the 20+ brands operated by the group.

Another prominent content deal was negotiated with 888casino in Spain, as both companies seek to secure a broader footprint in regulated markets.

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International operator, Betsson Group has inked a cope with R. Franco Digital to tackle the Madrid-based firm’s whole Malta Gaming Authority-certified portfolio of on-line on line casino video games.

R. Franco Digital is the interactive arm of Recreativos Franco Group, a pioneer in AWP machine gaming, launched by Joaquín and Jesús Franco Muñoz in 1965.

As a world operator, Betsson brings manifold regional gateways to Spain’s main sport supplier, including to a flurry of latest aggregation and distribution offers with among the largest manufacturers in Europe. The hallmark deal brings Betsson gamers common video games like RF Angels, Cyborg 30L, Vikings Rage, Treasure Keeper, and Witches South.

Different latest partnerships introduced by R Franco embrace Video games International (Microgaming) and 888casino Spain.

Present Portfolio and New RF Video games Coming to Betsson

Along with the legacy portfolio, future titles launched by R. Franco Digital are additionally included within the cope with a number of new on-line video slots already within the pipeline for launch within the coming months.

The deal will strengthen R. Franco Digital’s standing and its place in regulated markets with Betsson serving most of Europe and having fun with expanded market share in Latin America and elsewhere.

On-line Gross sales Director at R. Franco Digital Mario Benito stated: “R. Franco Digital’s new partnership with Betsson is an extra testomony to our progress technique. We’re thrilled to have signed with such a prestigious associate who has an extended and wealthy historical past within the iGaming trade.

“We’re assured that our slot content material will proceed to impress operators from all over the world and that this can mark one other profitable collaboration.”

Along with sport creation and provenance R Franco additionally provides land-based operators with the RF OnMix Terminal – a retail and ground administration resolution that helps limitless mixtures of gaming terminals, peripherals, video games, and third-party methods.

The terminals work with the corporate’s IRIS platform – an open, versatile, and extremely scalable platform designed to energy on-line playing operations and stores.

R. Franco Turns into Dominant Spanish Sport Provider

In late 2021 legacy Spanish playing behemoths Grupo Orenes and R. Franco agreed to a merger that reworked the land-based trade there by making a single dominant gaming machine producer and distributor.

The businesses have been each launched within the Sixties and collectively exert a kind of de facto management by advantage of sheer market drive in all 17 of the Autonomous Communities of Spain with playing in cafes, casinos, and arcades.

Sarah Micallef is the Head of Gaming Operations at Betsson Group. Micallef added: “We’re delighted to combine yet one more incredible portfolio to our world-class assortment. R. Franco Digital make the perfect associate for us to maintain our catalog of slots contemporary and thrilling. We belief that gamers will likely be impressed with this newest addition to our assortment, with what’s little question thought of to be one in all Spain’s favourite suppliers.”

Betsson runs a central, geolocation-controlled web site serving up sports activities, stay betting, on line casino video games, stay supplier streams, and an instant-play and obtain poker shopper. For gamers on the go, it additionally provides a cellular on line casino, cellular poker, and cellular sports activities betting apps.

Betsson Group operates 20 completely different manufacturers, together with betsafe, betsson, nordicbet, starcasino and jallacasino.se.

Supply: R. Franco Digital join forces with Betsson Group in new deal, R Franco, January 27, 2023.

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