Pariplay, a NeoGames-owned content supplier and aggregator has signed a new content partnership with Zitro Digital, a provider of online gambling. As agreed, the latter company will inject content into Pariplay’s Fusion aggregation platform.

The partnership will expand Zitro Digital’s presence, allowing it to benefit from the extensive reach offered by the Fusion platform. Zitro, which already enjoys a strong presence in land-based casinos, will thus be able to expand its online foothold as well.

As per the agreement, Zitro Digital will bring its famous bingo and slots into Pariplay’s platform, allowing the latter company to launch this content with many prominent operators in various key markets.

The agreement is in line with Zitro Digital’s ambitious growth plans. A leader in retail gambling, Zitro now seeks to replicate its success in the digital sector. The company’s content enjoys a lot of popularity in Latin America and Spain and is steadily growing in other regions as well.

As for Pariplay, the new deal will boost its Fusion content offering, powering it with many new titles. The platform recently onboarded content from other notable gambling content suppliers, including EQL Games and Galaxsys. The platform currently encompasses some 14,000+ games from more than 120 suppliers and comprehensive back-office conversion and retention tools.

Zitro’s Content Is a Perfect Fit for Fusion

Zitro Digital’s chief operations officer, José Javier Martí, said that his team is always looking to deliver cutting-edge tech and content to the iGaming sector. To that end, his team chose to collaborate with Pariplay and integrate its content into the Fusion platform. As a result, Zitro’s content will now reach many new operators.

We’re world leaders in video bingo and our slots have seen continued growth due to their differentiation and innovation, so we’re keen to expand our presence online and bring our games to even more players together with Pariplay.

José Javier Martí, COO, Zitro Digital

Meanwhile, Ashley Bloor, Pariplay’s director of partnerships, said:

We’re proud of how much our Fusion offering has grown, and Zitro Digital is a fantastic addition to the platform.

Ashley Bloor, director of partnerships, Pariplay

Bloor explained that Zitro Digital’s high-quality content, top-range tech and commitment to innovation are well-suited for the fusion platform. She added that her team is always looking to expand the platform with the best titles from the very best suppliers.

Bloor concluded that she is certain the current deal is the start of a strong and successful partnership.

Elsewhere, Zitro Games agreed to deliver more games to the VICCA Group in Colombia.

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The latest partnership will allow BoyleSports to benefit from the launch of dedicated and proprietary content from Wizard Games through the Fusion platform. This new content launch will strengthen BoyleSports’ operations in both Ireland and the United Kingdom.

Fusion will not just stop at content by Wizard Games, though, as the platform is also expected to deliver on more than 14,000 products, part of its aggregation platform presently. Apart from aggregating content, Pariplay has been equally keen on adding new clients which can benefit from its curated offer of iGaming products.

The Fusion platform does not just offer games, though, as it creates powerful experiences backed by the company’s back and front-end tools that boost conversion and retention. Some of the solutions Pariplay deploys include its Fusion Tournaments, Raffle Rocket, and Spin that Wheel promotional tools.

Bringing New Games and Experiences to BoyleSports Players

Commenting on the new partnership BoyleSports gaming director Steve Payne has hailed the opportunity to add a trusted and reliable partner such as Pariplay, capable of bringing some of the best titles to the operator. Payne added:

We’re very happy to see key games go live in the UK and Ireland, as we look to further grow our footprint in our core markets and beyond.

Pariplay VP of sales Andrew Maclean was similarly pleased with the partnership and said that the company was delighted to be teaming up with BoyleSports, a brand that is “supremely well-known in the UK and Irish markets.

“Taking both proprietary content and third-party games live across multiple jurisdictions highlights the agility and scalability of our Fusion platform,” Maclean added. Pariplay has been working to actively strengthen its partner and third-party programs as well as strike important partnerships with prominent brands.

The company has been able to add Jelly Entertainment to its Ignite program earlier in February. Similarly, the company added Mancala Gaming as one of its latest Fusion platforms, seeking to expand its list of new titles. The company also struck a partnership with Kiron this year.

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