The manufacturer and developer of gambling products, renowned for their high quality and thrilling gameplay, Light & Wonder, announced its plans to showcase a new slot machine at the upcoming Global Gaming Expo (G2E). The provider confirmed Friday that at G2E it will present for the first time its brand-new Squid Game slot machine. As the name of the game suggests, it is inspired by the world-famous and most popular Netflix series of all time, Squid Game.

The new slot, matching the iconic series, will feature distinct games. Inspired by the series, Light & Wonder’s slot will include games such as Red Light, Green Light, Tug of War and The Glass Tile. The slot is expected to be a smashing hit and will mark its debut on HORIZON, the company’s new large-screen jumbo cabinet.

Visitors of G2E will be able to experience the new Squid Game slot at booth #1116. Moreover, they will be able to receive more information regarding the game’s online version. According to Light & Wonder, the Squid Game slot is expected to mark its debut in casinos next year.

The New Game Will Bring Unrivaled Experiences

Matt Wilson, Light & Wonder’s CEO, revealed that the company is delighted to join forces with Netflix to help deliver the iconic series to the gaming vertical. Moreover, he acknowledged that Light & Wonder was the first gaming company to team up with Netflix for the famous series. “We’ve seen how combining fan-favorite shows with immersive gameplay can resonate with audiences both digitally and on casino floors,” he added. Finally, Wilson predicted that the HORIZON cabinet along with the new game will deliver unique and engaging experiences for the players.

“Light & Wonder is proud to be the first slots gaming company in the industry to partner with Netflix’s Squid Game and bring this ground-breaking show to life across multiple casino gaming platforms.“

Matt Wilson, CEO at Light & Wonder

Players of the new slot game will benefit from the leading capabilities of the HORIZON cabinet. The new large-screen jumbo cabinet offers a 75-inch screen along with 600,000 individual micro-LED pixels, increasing the total display area to a staggering 90 inches. Moreover, the cabinet brings a 27-inch touch screen, dual play buttons and a mobile charger, elevating the thrill and excitement for the players.

Undoubtedly, the upcoming release will further reaffirm Light & Wonder’s role as a leading provider of games for the global gambling sector. Considering that the developer is planning the introduction of a digital version of the game, soon, fans of online gambling will also have a chance to experience the new slot.

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The world’s premier gathering of commercial and tribal gaming professionals, G2E, is planned to take place next month between October 9 and October 12. The much-anticipated event for the gambling sector will feature a dynamic keynote with recognizable executives from the industry. The keynote will precede the grand opening ceremony of the expo floor on Tuesday, October 10, 2023, at 8:30 AM at the Venetian Expo in Las Vegas, Nevada. Industry executives, including CEOs from MGM Resorts, Churchill Downs and Entain are set to participate in the upcoming keynote.

A panel sponsored by Everi titled “G2E Welcome and View from the Top: CEO Outlook 2023,” will feature CNBC’s Contessa Brewer as a moderator. Bill Carstanjen, Churchill Downs’ CEO, Jette Nygaard-Andersen, Entain’s CEO, as well as Bill Hornbuckle, MGM Resorts International’s president and CEO, will participate in the upcoming discussion.

Moreover, the panel will be joined by Bill Miller, the American Gaming Association’s CEO and president. The speakers at the exciting keynote event will discuss different market trends and opportunities. They will also speak about the current outlook of the gambling sector and make predictions about its future.

AGA’s Boss, Thrilled to See Gaming Executives Join the Keynote

Sharing his excitement, Miller revealed that it is thrilling to see top industry executives participate in the keynote discussion ahead of the G2E expo floor. He spoke about the extensive experience, knowledge and deep understanding of each of the panelists while explaining that they will discuss the future and possible challenges the sector may face.

“We are thrilled to welcome some of the biggest names in gaming to the G2E 2023 keynote stage, each bringing decades of experience and unique perspectives as they discuss the opportunities and challenges that lie ahead for our industry.“

Bill Miller, CEO and president of the American Gaming Association

According to Miller, the early G2E events help outline different trends for the future of the gaming sector. “From keynotes and conference sessions to the expo floor, G2E 2023 will be the catalyst for the deals and ideas that will propel our industry forward,” added AGA’s president and CEO. Finally, he said that he is looking forward to the exciting event for the gambling sector that will provide unique networking and business opportunities.

Recently, AGA revealed that the revenue reported by US commercial gambling operators soared in July. Earlier this month, the Association confirmed that the US commercial gambling industry has seen $5.39 billion in revenue for July, a figure complemented by strong online sports betting results and growth in land-based gambling activities.

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Light & Wonder is aiming high in Asia with its participation in Global Gaming Expo (G2E) Asia. The event runs from May 30 to June 1 this year at Marina Bay Sands in Singapore.

While precise details will not be publically available until revealed at the show for some of the company’s advancements in the Asian market, the former Scientific Games has teased some info on its comprehensive cross-platform loyalty program with an array of customizable features for operators to retain and attract customers.

Differentiating Solutions from Industry Leaders

The new Systems enhancement will complement the current products in use and give operators a distinctly differentiated solution for integration into platforms already in use across the loyalty space.

Regarding the behemoth game provider and developer’s debut of new games meant to capture and keep players in one of the world’s most rapidly developing markets, each pick seems capable of carrying its weight to help L & W reach the goal of Number One in Asia.

Starting with the electronic table game (ETG), RouletteX, players stand a chance to win much more on a roulette game than they normally would. By choosing their own volatility (risk v reward) players can reap up to 500x their bet on a single number. The game is played on Light & Wonder’s Quartz Standalone and Hybrid platform.

Dragon Tail Baccarat is now available for play on the Quarts Stand-alone system. The new title offers free games and side bats along with a touch screen that displays a variety of interactive features for the player to choose from. Operators on the other hand will have access to statistics, trend displays that can be custom-configured, game history, a bet scheduler, and a timer option as options to offer players.

Not to risk being mired in excellent floor games before even mentioning slots and progressive slots we’d be remiss not to bring up the company’s 2022 Global Gaming Awards Asia’s “Casino Product of the Year,” the MDX card shuffler. It is deserving of its own showcase and will receive it at the show along with some of the live dealer games served by it.

The time-proven Blazing 7s Blackjack Progressive will be featured and find its way to Asian casino floors this year with side bets based on 7-pip cards. Players who choose to play the 7s will win if their first card is a 7 – win even more if their second is a seven and go rolling in the bank if the dealer’s first card is a 7 too.

“Our Asian customers are excited to energize their casino floors and discover the tremendous value created for their players who want more modern, immersive game content with solutions and services to enhance the guest experience,” said Simon Johnson, Light & Wonder Senior Vice President and Managing Director, International Gaming.

“Light & Wonder is taking the lead in performance and ship share across key Asian markets, an indicator that our ambition to be number one in the Asian market is well on its way to be actualized. To respond to this forward momentum and the demand for next-generation content, our team of award-winning game designers and studios have created a robust pipeline of next-level experiences, content, technology and systems that will reach across multiple platforms and markets.”

Slots for Asia Extend Popular Franchises

Popular game families and franchise strings from Light & Wonder that will see new editions and additions for Asia include Dragon Unleashed, DUŌ FÚ DUŌ CÁI GRAND, Dancing Drums Explosion, and Coin Combo.

Coin Combo adds VIP to its name as well as titles such as Carnival Cow and Hyper Horse with progressive jackpots. Both of the franchise extensions were purpose-built specifically for the Asian market and will be available on the KASCADA Portrait 43” cabinet.

A Dual Screen version of the Kascada will debut at the show for the very first time. Edge lighting and a signature reflector compliment the 43″ cabinet to give it a striking presence on any casino floor. Look for the market-unique cabinets to feature two high-resolution 27” monitors and a floating 27” topper for dynamic game content.

Ingotcha and Dragons are two new titles joining the DUŌ FÚ DUŌ CÁI Grand family of games with jackpot-rich features. Player-favorite features remain in popular games but innovations improve playability and broaden the audience.

Red Fleet and Treasured Happiness are two titles joining Dragon Unleashed in that franchise and the new games carry the originals deep into big win territory with free games and respins adding to the familiar features. The franchise is now arguably one of the most exciting game series to be found on any casino floor and has been added to the Kascada Duel Screen cabinet for side-by-side theatrical game presence – especially during the Dragon Reel feature.

Source: Light & Wonder aiming for number one in Asia at Singapore show, G3 Newswire, May 24, 2023

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