1. Gamanza, the well-known technology provider to the international iGaming industry, has announced the launch of a brand new loyalty program for Jackpots.ch, a certified and legally licensed online casino from Switzerland.

This is the first project developed by Gamanza’s player engagement unit and the company says it is the “first of its kind” in the Swiss iGaming market, which is fully regulated and also extremely competitive.

The loyalty program is expected to give players a fresh gaming experience and for the online casino operator it should improve player loyalty. Moreover, the new loyalty program should give the operator of Jackpots.ch opportunities for cross-promotion between its online brand and its land-based casino, Grand Casino Baden.

Gamanza Engage, the new player engagement business unit developed by Gamanza, has worked together with Jackpots.ch to develop this bespoke loyalty program in order to enhance the omni-channel player experience at the casino.

With this program, players are given the opportunity to accumulate points for their activity at the casino and advance through a ranking system with several levels which promise exciting rewards at each step.

Moreover, players will have the chance to collect Jackpots coins which can then be spent in the reward shop on bonuses, vouchers and technology gadgets. The physical prizes can be redeemed at the Grand Casino Baden restaurant or in the land-based casino.

The loyalty program also presents several engaging tools, including level and coin boosters that give players opportunities to accumulate coins or points at a faster rate than usual for a limited period of time.

The new program also comes with a new marketing initiative which gives Jackpots.ch the chance to offer its players opportunities to earn more points and coins on selected games or game categories during a promotional period.

A Huge Milestone

Delia Töpfer, Head of Customer Success Management at Grand Casino Baden stated, described the launch of the new loyalty program as “a huge milestone in the history of jackpots.ch.”

The Grand Casino Baden executive also acknowledged the contribution of Gamanza in the creation of the program and underlined that the achievement is part of the company’s brand marketing strategy.

Robert Civill, Chief Commercial Officer at Gamanza, declared himself “very proud” to see the project finally go live and also expressed his belief that Gamanza Engage “is going to set new standards for the industry.”

Source: “Gamanza Powers Jackpots.ch’s Exciting New Loyalty Program“. European Gaming. October 23, 2023.

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Swiss online gaming operator, Gamanza Games, announced the launch of the first in-house developed title, Air Racer, exclusively with the company’s online casino operator partners.

Another Milestone for the Business

The launch of the first certified crash game in the regulated Swiss iGaming market offers online players with jackpots.ch, goldengrand.ch, GAMRFIRST.ch, and 7melons.ch an opportunity to taste the thrill and excitement of the exhilarating action of Air Racer.

Commenting on the launch of Air Racer, Gamanza’s chief commercial officer Robert Civill outlined the development as another milestone for the company which became “the first platform to launch an online casino operation under Swiss iGaming regulations.”

Hailing the launch of the “first crash game on the market” as “another feather in the cap,” Civill was delighted to see the game go live with Gamanza’s partner sites, expecting “to see Air Racer maintain strong commercial performance on a long-term basis while the company is planning to “follow up soon with more unique, arcade-style game releases, as well as some classics.”

Offering players thrilling crash mechanics and a range of betting options, including the facility to place up to three bets per game, Air Racer brings a unique and exciting genre to the local iGaming landscape. Equipped with an auto-play mode, the game also allows players to set target multipliers for each bet via its auto cash-out feature.

Setting High Industry Standards

Being the first certified crash game in Switzerland means that Air Racer’s immersive gaming experience will set a high standard for gaming experience and innovation for the games that will follow. For the Gamanza Games, the launch of Air Racer signifies the company’s commitment to catering to the needs of regulated markets by delivering exceptional gaming solutions.

Incorporated in 2019 after an investment from one of the largest leisure and entertainment groups in Switzerland, Stadtcasino Baden AG, Gamanza Group AG paves the way for the first legal online casino, Grand Casino Baden’s online brand, jackpots.ch.

From the moment of its inception until it is fully acquired by its investor in 2021 to become part of the Stadtcasino Baden group, Gamanza signed partnerships with five other land-based casinos in the country.

Combining its know-how in iGaming with its parent’s experience and reputation in brick-and-mortar gaming, Gamanza offers an appealing proposition for land-based casinos seeking to enter the iGaming space, providing support during the licensing process and modern tools for success.

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