Sports Information Services (SIS), a leading supplier of nonstop live betting services, has negotiated a “landmark distribution deal” with sports tech specialist Genius Sports. As a part of the tie-up, the latter company will distribute SIS’s Competitive Gaming product.

Under the deal, Genius Sports will leverage its extensive sportsbook network to help SIS expand its global reach. This footprint expansion aligns with SIS’ philosophy of building mutually beneficial partnerships with leading gaming and betting platforms.

Competitive Gaming is a comprehensive library of sporting content, encompassing 150,000 live events a year. As agreed, SIS will make the entire Competitive Gaming portfolio available through Genius Sports.

The Competitive Gaming content covers both of SIS’ sports simulation products, esoccer and ebasketball, allowing sportsbooks to keep fans engaged throughout the off-season. These proprietary products adhere to the highest integrity standards and allow fans to enjoy a bet any time of the day.

SIS Competitive Gaming is a product with an impressive track record in driving superior margins to operators. As a result, it is sure to provide a significant boost to Genius Sports’ offering. The addition will further cement the provider’s reputation as an essential partner to leading sports betting companies.

Genius Sports is considered a global leader in sports data and technology. A few weeks ago, the company unveiled a new automated pricing solution that provided it with an additional edge over its competitors.

SIS Is Looking Forward to Mutual Success

Genius Sports’ global partnership director, Matt Stephenson, commented on the deal. According to him, the addition of SIS’ Competitive Gaming content to his company’s offering will affirm the provider’s commitment to supplying its clients with the “widest range of content and the best opportunity to add value and grow revenues.”

Genius customers expect market-leading solutions, and in SIS’ Competitive Gaming they will have a product that stands out from the competition in terms of quality and integrity.

Matt Stephenson, global partnerships director, Genius Sports

SIS’ head of commercial partnerships, Andy Kelly, also shared his thoughts on the matter, saying that Genius Sports is a world-leading provider for a reason. Because of that, the current deal is very important to SIS, which seeks additional expansion across regulated markets.

This is an agreement that is perfectly aligned with our respective established relationships, and we look forward to mutual success moving forward.

Andy Kelly, head of commercial partnerships, SIS

In other news, SIS recently grew its own offering with racing content from Korea.

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Financial services giant Macquarie has thrown its weight behind Genius Sports Limited, a sports betting data provider, with an optimistic Outperform rating. The move comes as the company positions itself at the forefront of the surging wave of NFL betting, driven by factors such as regulatory changes, the widespread embrace of sports betting, a shift towards in-game wagering, margin expansion, organic expansion, and strategic mergers and acquisitions.

Chad Beynon of Macquarie Predicts Genius Sports Shares to Double in One to Two Years

Macquarie analyst Chad Beynon outlined the catalysts contributing to Genius Sports’ potential growth, emphasizing its role as a vital contributor to sports fan engagement. Beynon envisions a doubling of the company’s shares over the next one to two years, attributing this growth to the significance of Genius Sports’ player statistics, artificial intelligence (AI) data, and its capacity to bring this data to life.

The report predicts a robust growth trajectory for the North American online sports betting market, estimating a Compound Annual Growth Rate (CAGR) of 24% through 2026, culminating in a gross gaming revenue of $22 billion. Macquarie suggests that Genius Sports is well-positioned to outpace this growth curve, driven by increased event utilization, the introduction of new products, and the expanding popularity of in-game betting.

A noteworthy factor working in favor of Genius Sports is the secure revenue stream guaranteed by the National Football League (NFL), projected to reach a substantial $126 billion from its media and TV deals. According to Beynon, Genius Sports now stands at the technological epicenter of the NFL’s rising tide, positioning itself as a crucial player in the sports betting landscape.

Genius Sports’ Stock Surges 2.27% After Macquarie Sets Ambitious $11 Price Target

To quantify their bullish outlook, Macquarie has set a price target of $11 on Genius Sports, representing a 77.4% upside from the current closing price of $6.20. This valuation is based on a 15X multiple of the 2026 EBITDA estimate and a free cash flow yield of 4.7%.

In response to Macquarie’s endorsement, Genius Sports experienced a 2.27% surge in premarket trading, reaching $6.30. This positive momentum comes on the heels of a year that has seen the company’s stock climb by an impressive 73.67%, further solidifying its position as one of the top-performing sports wagering equities.

Last month, Genius Sports reported a substantial 29.3% increase in Q3 revenue, reaching $101.7 million, leading to an upward revision of its full-year guidance. 

With growth across all segments, including a notable 34.1% rise in the betting technology division, the company’s year-to-date revenue has surged by 21.3%, totaling $285.8 million, prompting an adjusted full-year guidance of approximately $412.0 million in group revenue and $53.0 million in group adjusted EBITDA.

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The International Basketball Federation (FIBA) has agreed to expand its long-term partnership with sports data and tech specialist Genius Sports. Under the extended agreement, the latter party will leverage its unparalleled computer vision technology and AI-powered capabilities to enhance basketball leagues across the globe.

Under the new agreement, Genius Sports will continue to work with the FIBA for another 10 years, with the new term set to expire in 2035.

By supplying the basketball sector with new technology, Genius Sports will transform its entire data and video ecosystem. The sports technology specialist will provide a unified, connected solution to automate and synchronize the collection of live game statistics and video production with advanced player tracking, the announcement says.

To that end, Genius Sports will leverage its optical system that has been trained in the reading and understanding of live game plays. Its capabilities allow it to predict outcomes in real time, providing bettors with important insights.

This will mark the first time FIBA Leagues and National Federations have had access to an AI-powered automated player tracking system. Thanks to this, users will be able to access many cutting-edge coaching tools and analytics, automated officiating and broadcast augmentation tools.

Genius Sports Is Looking Forward to Enhancing Basketball Leagues

The new agreement will also cement Genius Sports as FIBA’s official data & video capture and production partner. The sports data specialist will also serve as the association’s official innovation & technology partner from 2025 onward.

Andreas Zagklis, FIBA’s secretary general, commented on the new deal, praising the almost 20-year partnership between the two bodies. He said that Genius Sports’ automated solution will assist National Federations and Leagues, helping them bolster revenue and reduce costs.

We’re delighted to expand our partnership with Genius Sports to achieve this goal and equip the FIBA Family with first access to this cutting-edge technology in basketball.

Andreas Zagklis, secretary general, FIBA

Mark Locke, Genius Sports’ chief executive officer, was likewise pleased to expand this “landmark partnership” with FIBA. He said that his team is looking forward to transforming international basketball through Genius Sports’ technology.

Powered by our unique AI-driven system, Leagues and National Federations at all levels of basketball will be able to automate data and video collection and utilize the highest quality player and team tracking data.

Mark Locke, CEO, Genius Sports

Genius and FIBA first teamed up in 2004. Since then, the two parties have provided 200 Leagues and National Federations worldwide with both FIBA LiveStats and FIBA Organizer.

A month ago, Genius Sports integrated its new BetVision solution into FanDuel.

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Genius Sports, a leading sports data and technology provider, has expanded its existing agreement with sports betting giant FanDuel. Under the new arrangement, the former company will supply “America’s #1 sportsbook” with its transformative BetVision streaming solution.

BetVision was introduced earlier this year, revolutionizing NFL betting by combining streaming and betting to create immersive wagering experiences. Under the new deal, FanDuel will add BetVision to its premium NFL offering.

Thanks to the integration, FanDuel will enhance the sports viewing experience for its mobile consumers. The addition of BetVision into FanDuel’s sportsbook will allow fans to watch data-packed NFL games without leaving the app.

At the same time, Genius Sports, which continues to serve as the exclusive distributor of NFL Official League Data, will continue to provide FanDuel with access to NFL’s Next Gen Stats data and the official sports wagering data feed.

Genius Sports and FanDuel plan to integrate BetVision’s other key features in the future, including integrated betting odds, in-game betting alerts, data-driven augmentations and the ability to place bets without exiting the video player.

BetVision was originally launched in September, quickly proving itself as a tool that efficiently increases in-game wagers, customer engagement and retention rates. At the same time, BetVision supplies sportsbook customers with unparalleled customization options.

BetVision Will Improve the Fan Experience

Mike Raffensperger, FanDuel’s chief commercial officer, commented on the expanded agreement, saying that his team is always looking for ways to improve the betting experience for fans. According to Raffensperger, the partnership is in line with that goal:

Partnering with Genius will allow us to pair our industry-leading product with access to BetVision to build a seamless live betting experience for fans.

Mike Raffensperger, CCO, FanDuel

In the meantime, Mark Locke, Genius Sports’ chief executive officer, expressed his excitement about the tie-up with FanDuel. He said that his team is proud to “lead a new era of sports betting experiences” in the NA region.

With heightened demand for greater personalization and interactivity, BetVision revolutionizes the live betting experience for FanDuel’s customers by helping to drive fan engagement and accelerate the growth of in-game betting.

Mark Locke, CEO, Genius Sports

In other news, Genius Sports just published its Q3 results. Confident in its performance, the company raised its FY guidance and now expects revenue of $412.0 million and group adjusted EBITDA of $53.0 million.

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Genius Sports, a leading sports data and technology provider, has unveiled BetVision, a solution that combines streaming and betting to create immersive wagering experiences. According to the company’s announcement, BetVision pairs live streams with integrated bet slips, statistical insights and real-time augmentations within a single interactive player.

BetVision will first hit the market in the United States, allowing local fans to see the National Football League in a new light. A true innovation, BetVision will allow sports punters to place wagers from within the live video player in the sportsbook app, revolutionizing the way players experience wagering.

BetVision users will be able to enjoy low latency live game video streams that are fully equipped with betting odds and betslips. Engagement will be further enhanced by in-game betting alerts and on-screen offers, allowing fans to grab important opportunities while still following the live game.

As a result, BetVision will provide US bettors with unprecedented convenience, allowing them to never skip a beat or miss out on a wagering opportunity.  

BetVision Is Highly Customizable

BetVision currently covers the NFL and is available on mobile and tablet devices. The product boasts live augmentations, including data-driven insights, graphic overlays and visualizations. Customization features allow consumers to create a viewing experience that is tailored to their personal likings.

Genius Sports promised that more features and functionalities will be added as the NFL season progresses.

Caesars Sportsbook and Fanatics Sportsbook will inaugurate the product, showcasing its qualities to the betting community.

Genius Sports Is Certain the New Product Will Change NFL Betting

The product’s arrival was praised by Brent Lawton, the NFL’s vice president of business development and strategic investment. He said that the league is pleased to be Genius’ first BetVision content partner as the provider continues to develop state-of-the-art betting experiences.

BetVision allows us to create a differentiated way for fans to engage with NFL content.

Brent Lawton, VP of business development and strategic investment, NFL

Mark Locke, Genius Sports’ chief executive officer, also expressed his excitement about the launch, promising that BetVision will usher in a “new era of immersive sports experiences.”

The launch brings together our capabilities across data tracking, video streaming, live data and sports wagering to create a game-changing product for sportsbooks. Sports fans and bettors alike increasingly demand personalized interaction, greater customization and deeper insights combined with an ability to strike a bet seamlessly.

Mark Locke, CEO, Genius Sports

Mark Locke concluded that BetVision is the only solution that combines all of the aforementioned features in a single product, providing sportsbooks with a new way to drive engagement.

Earlier this month, Genius Sports teamed up with Snap to release a Verizon-exclusive lens.

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Genius Sports has unveiled a new partnership with Snap, the company behind Snapchat. As agreed, the former company will provide immersive augmented reality (AR) fan experiences via Snapchat Lenses.

Genius Sports will leverage its status as the exclusive media and betting distributor of the NFL Official League Data and Next Gen Stats to engage sports fans on Snapchat, providing sports aficionados with “phone-based, highly sharable content.”

The sponsored Lens will provide Verizon, the NFL’s official 5G network, with a new AR-based way to connect fans. Verizon will notably be the first sponsor to run a Lens that uses Genius Sports’ cutting-edge tech.

Additionally, the agreement will see Genius Sports and Verizon’s 5G network supply live data visualizations and an AR commerce platform to Verizon’s NFL Lens.

The new Lens will be first presented on September 17 during the game between the LA Rams and the San Francisco 49ers at SoFi Stadium. Genius Sports promised fans real-time game stats, merch try-on and a 3D interactive map of the stadium, exclusively available to Verizon 5G users.

Fans will also be able to benefit from a 40% off offer for NFL+ Premium annual subscriptions.

The New Lens Will Revolutionize How the NFL Is Experienced

Verizon Consumer Group’s director of platforms and partnerships, Kris Soumas, commented on the new Snapchat Lens, saying that it reflects the amazing experiences the combination of augmented reality and 5G can offer. Soumas noted that fans will be able to enjoy unprecedented experiences.

With this cutting-edge technology, we’re able to offer fans experiences they’ve never had before, and we’re grateful for the partnerships that helped bring it all to life.

Kris Soumas, director of platforms and partnerships, Verizon Consumer Group

Snap’s head of sports partnerships, Anmol Malhotra, also commented on the development. He called Snapchat “the best place to showcase your fandom and keep up with all the action on game day.” Since millions of people on the platform use AR, Malhotra is certain that the new Lens will engage NFL fans.

With over 250 million Snapchatters engaging with AR on our platform every day, we’re thrilled for Genius Sports to bring real-time data to our Lenses to make them even more immersive.

Anmol Malhotra, head of sports partnerships, Snap

Finally, Matt Ryter, Genius Sports’ president of sales, media and fan engagement, praised the revolutionary Snapchat Lens technology that continues to redefine how sports are experienced.

We’re delighted to partner with Snap, helping to enhance Lenses with NFL Official League Data.

Matt Ryter, president of sales, media and fan engagement, Genius Sports

In other news, Genius Sports just extended its deal with Brazil’s national basketball league.

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The data, technology and broadcast partner that helps connect sports, betting and media, Genius Sports, announced a new long-term extension of its exclusive data partnership with Brazil’s National Basketball League (LNB). The recently announced partnership extension comes ahead of the new basketball season set to launch on October 21, 2023.

The collaboration sees Genius Sports, which is currently the partner of more than 200 basketball federations and leagues across the globe, deliver FIBA LiveStats across all LNB competitions. As a result, the company will be capturing and distributing data such as play-by-play statistics that cater to different sports-focused platforms. As an integral part of all LNB live broadcasts, Genius will also distribute this data to sports betting operators across the globe, powering their live betting offerings.

Another important side of the extended partnership involves safeguarding the LNB from integrity threats and betting-related corruption. Genius will continue to monitor LNB’s competitions and flag match-fixing or other integrity threats. Back in 2016, the company agreed to provide its educational services and 24/7 bet monitoring system for LNB. The complex monitoring system analyses betting odds and market movements, highlighting suspicious betting patterns and activities.

“As one of the largest basketball leagues in Latin America, we’re delighted to extend our partnership with LNB.“

Guilherme Buso, senior account executive at Genius Sports

Guilherme Buso, Genius Sports’ senior account executive, acknowledged that the company is excited to extend its collaboration with LNB, one of the largest basketball leagues for the Latin American region. He spoke about Genius’ innovative technology that will continue to safeguard LNB competitions and tackle integrity threats. Finally, Buso said that the collaboration will help the distribution of official data that powers the global betting and sports vertical.

“This key strategic business partnership between Genius Sports and the National Basketball League helps us achieve a range of commercial goals.“

Rodrigo Franco Montoro, president of the National Basketball League

Rodrigo Franco Montoro, LNB’s president, spoke about the long-term partnership extension, explaining that it complements multiple League goals. He added that the LNB and Genius share a DNA for innovation, explaining that the collaboration will help expand the reach of live game data. Finally, Montoro praised Genius’ capabilities to distribute information and data securely.

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Genius Sports, a data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, has published its financial results for the second quarter of the year, highlighting its recent successes. The company’s revenue for the period exceeded the company’s expectations, causing it to update its guidance.

As reported by Genius Sports, its revenue exceeded the Q2 guidance of $80 million, sitting at $86.8 million at the end of the quarter. This represents a year-on-year increase of 22%.

Betting technology revenue increased by 27% year-on-year. Media technology and sports technology revenues, on the other hand, increased by 22% and 3%, respectively.

The company also reported group adjusted EBITDA of $15.7 million, which exceeds the guidance of $14 million. Year-to-date group adjusted EBITDA, meanwhile, more than quadrupled year-on-year to a stellar $24 million.

Furthermore, Genius Sports reported lower loss from operations. Whereas the company lost $39.7 million in Q2, 2022, it lost only $7.8 million in Q2, 2023. The favorable results were attributed to the improved underlying performance but the improvement was sadly offset by a $29 million reduction in gain on foreign currency.

Genius Sports updated its group revenue and adjusted EBITDA guidance for the year, following its spectacular performance during the quarter. According to Genius Sports, the company now expects group revenue to reach $410 million, instead of $400 million.

Adjusted EBITDA guidance, meanwhile, was updated from $49 million to $52 million. In addition, the company expects to expand group adjusted EBITDA margins from 5% in 2022 to 13% in 2023.

Q2 Was a Productive Period for the Company

In its report, Genius Sports also highlighted some of its achievements in Q2, which include, among other things, an extension of its strategic partnership with the National Football League. Moreover, it extended its official data partnership with Football DataCo.

Another sports agreement was an AI-powered tech expansion with the EPL and EFL through cutting-edge Second Spectrum technology. Genius also supplied the FIFA Women’s World Cup Australia & New Zealand 2023 with innovative digital features, once again using Second Spectrum.

Genius Sports also expanded its integrity program with The German Football Association and secured a bunch of accolades, including Best Technology for College Sports at the Sports Technology Awards 2023 and the Sports Betting Supplier award at the EGR North America Awards 2023.

CEO Mark Locke commented on the performance. He said that the company has reached a “significant inflection point in its business.”

Locke said: “The ongoing success through the second quarter perfectly demonstrates our balanced approach in delivering near-term results, while accelerating Genius towards our long-term growth and profit targets.”

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Sports data, content and technology firm, Genius Sports, announced an extension of its existing official data partnership with the data rights holder of UK football, Football DataCo.

The terms of the agreement with Football DataCo will allow Genius Sports to continue serving as the exclusive official supplier of low-latency live data from the English Premier League (EPL), English Football League (EFL) and Scottish Professional Football Leagues (SPFL) for sports betting purposes.

“The Premier League is the most popular league in world sport and Genius Sports has created the fastest, most accurate and secure feed on UK football to power first-class products for sportsbooks around the world,” commented Genius Sports’ chief executive officer Mark Locke.

Delighted to see the key partnership extended, Locke outlined that Genius Sports would “continue to power innovation” alongside an expansion of its “suite of AI-powered Second Spectrum Tracking Data technology” into the EFL Championship.

The renewed partnership will allow Genius Sports to continue providing low-latency official data to regulated sports betting operators around the world throughout the 2024-25 season. The sports data company has been linking UK football with sportsbooks since the start of the 2019-20 season, covering more than 4,000 fixtures per season.

Expanding Second Spectrum’s Championship Coverage

The partnership has also been expanded to include the capturing of sub-second, skeletal tracking data for all Sky Bet EFL Championship and Championship Play-Off matches via Genius Sports’ best-in-class Second Spectrum technology.

“Genius Sports and Second Spectrum continue to generate first-class data and provide innovative solutions for a variety of Football DataCo’s stakeholders,” said the general manager of Football DataCo, Adrian Ford, pointing out that “the technology is improving all the time [and by] extending the creative use of data [will help] improve the presentation of English and Scottish football.”

The expansion will see the installation of Genius Sports’ AI-powered tracking systems across all Championship grounds where they are not present already, empowering Genius Sports to capture rich positional data on every player, match official and the ball.

Second Spectrum will also provide teams and coaches from the Championship with access to its software delivering player performance metrics derived from tracking data and indexed to match video, an access their EPL colleagues have since 2020.

Augmentation Enhances Viewer Experience

Optical on-pitch data, including shot velocity, player speed, positional data, and other team and player insights, empowers Second Spectrum’s augmentation technology to generate automated graphics in real time while offering viewers high personalization options by overlaying the graphics onto the live broadcasts.

The new agreement with Football DataCo comes hot on the heels of Genius Sports’ expanded collaboration with the German Football Association (DFB) to protect the integrity of football in the country and help the association prevent match-fixing.

Other major developments for the company in the past few months include the agreement with the Vietnam Pro Basketball League (VBA), a new collaboration with the European League of Football (ELF) that represents American football competitions outside of North America, as well as the launch of  CFL LiveStats.

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A week after signing a partnership with the VBA, Genius Sports, a company at the heart of the sports data ecosystem, has unveiled an expansion of its integrity cooperation with the German Football Association (DFB). Together, the two parties will protect the integrity of professional soccer and will stand united against the threats of match-fixing and betting-related corruption.

Genius Sports first joined forces with the German Football Association in 2019, when it agreed to provide it with its cutting-edge Bet Monitoring System. The system analyzes global odds movements from more than 7,500 games a year. Thanks to special algorithms, the solution is able to instantly identify potentially suspicious betting activity.

Under the expanded partnership, the DFB will still receive the constant monitoring and analysis Genius Sports offers. In addition to that, the association has now further reinforced its protection against corruption by leveraging Genius Sports’ Intelligence platform, provided in partnership with Clue.

As a result, the soccer body will now be able to spot suspicious patterns faster. The DFB will also enjoy increased visibility of threats to players, match officials and coaches. Thanks to Genius Sports’ global intelligence and transparency tools, the DFB will be able to better manage the risks across professional German soccer.

Finally, Genius Sports’ Intelligence system will provide the DFB with a centralized vault for all integrity reports. This will make investigations smoother while ensuring a fruitful partnership between the two parties.

The Deal Will Help the DFB Secure the Integrity of German Soccer

Eva Immerheiser, integrity officer at the DFB, highlighted the importance of protecting the integrity of soccer from gambling-related corruption and fraud. She said that the current deal is an opportunity to make fraud detection easier.

In the continuation of the cooperation with Genius as well as the intelligence upgrade with Clue, we see the opportunity to detect possible illicit patterns faster and to be able to intervene at an early stage. We look forward to working with Genius on a new level.

Eva Immerheiser, integrity officer, DFB

Simon Martyn, Genius Sports’ director of rights enforcement and integrity, also commented on the matter. He said that his company’s partners require constant vigilance and product enhancements to keep up with the concerning fraud rates. He added that the current deal with the DFB will supply the association with everything it needs to protect German games from betting fraud.

By expanding our cooperation with the DFB, we will provide rich intelligence, analysis and visibility to help protect one of the largest and most prestigious football associations in the world.

Simon Martyn, director of rights enforcement and integrity, Genius Sports

A month ago, Genius Sports also joined forces with the European League of Football, securing exclusive rights to capture, manage and distribute official ELF data.

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