The fast-growing iGaming company, Glitnor Group, which is behind the popular business-to-business brand, Swintt, announced a new investment Monday. The company revealed that it will significantly expand its footprint in the United States by acquiring a 37.5% stake in PlayStar Gaming Group. According to Glitnor, the investment will be completed over time, enabling it to strengthen its presence in the US and at the same time, help PlayStar continue to grow.

Judging by a statement released by Glitnor, the investment will be completed through its initiative that is designed to support and invest in up-and-coming businesses called Glitnor Ventures. Additionally, Glitnor confirmed that the strategic investment in PlayStar complements its growth strategy as the company anticipates further expansion in North America this year.

It was last year in August when PlayStar entered the iGaming vertical in New Jersey and quickly became a leading operator in the state. One of the primary advantages the online casino has is the unique personalized services that are available for Garden State residents, as well as a plethora of online and offline incentives and promotions. Renowned for its localized approach, PlayStar enjoys the attention of a growing number of customers in New Jersey, while surpassing targets ahead of its anniversary in the state.

Now, thanks to the strategic investment by Glitnor, PlayStar is expected to continue growing and expand its presence further in New Jersey, as well as other states. The new collaboration will see Glitnor collaborate closely with the online casino in a move that is expected to bring benefits for the duo.

The Investment Is Expected to Help PlayStar Continue Growing

Per Hellberg, PlayStar Casino’s CEO, shared his excitement about the strategic tie-up with Glitnor. He pointed out that the company is delighted to join forces with Glitnor and predicted success for the duo. In conclusion, Hellberg noted: “With Glitnor Group’s funding and support behind us, I’m sure PlayStar will go from strength to strength in 2023 and beyond, enabling us to further cement our position as the preferred online casino in the thriving US market.”

“PlayStar is delighted for Glitnor Group’s committed investments and we believe their ongoing interest in our brand is a fitting reward for what has been a remarkable debut year for us in the New Jersey market.“

Per Hellberg, CEO at PlayStar Casino

Jörgen Nordlund, Glitnor’s co-founder, explained that the company identified PlayStar as its perfect partner for growth within the US. He explained that Glitnor’s investment in PlayStar comes after the brand’s successful launch, powered by a localized approach and unique activations. Last but not least, Hellberg said that Glitnor anticipates further growth throughout 2023.

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RAW Arena brings a number of innovative games that will be integrated directly with the casinos’ content libraries and allow players to experience brand-new games across the board.

One of the strongest features of the new titles is the SuperSlice and SuperTracks mechanics which are integrated with the games and offer audiences a chance to enjoy innovative and engaging gameplay.

RAW Arena Brings Innovative Games and Features to Glitnor Group

RAW Arena features a number of excellent releases, such as Thor Goes Wild, which includes the SuperStretch mechanic and Rise of Shinobi. There is also Mighty Buffalo SuperSymbols, which features the namesake “SuperSymbols” mechanic as well. Commenting on this opportunity RAW CEO Tom Wood has welcomed this partnership and extolled its significance.

“We are “lucky,” said Wood, in a clear reference to Glitnor Group’s popular casino brand. “Glitnor Group is an amazing partner to work with and our ground-breaking games and unique mechanics will give their brands the tools to differentiate their portfolio in a growing Sea of slot Sameness,” he concluded on a highly positive note.

Glitnor Group head of games Sven De Ward was similarly excited to see RAW bring its products with Lucky Casino. He hailed RAW game studio as an innovator and disruptor and a company that is set to revolutionize online gaming and bring innovative and high-quality games.

We believe that RAW is the perfect partner to bring the latest and greatest gaming experience to our players. Get ready to be blown away.

Sven De Ward, head of games, Glitnor Group

RAW Grows Content Reach and Offering with Host of New Partners

RAW has been working hard to secure and expand its content offering. The company recently negotiated a content integration partnership with Jumpman Gaming, a progressive and innovative white-label network. Before that, the company confirmed that it will be bolstering Betsson Group’s content by bringing its full list of titles with the prominent company and its brands.

RAW similarly launched with White Hat Gaming in early April and has been on the lookout to add more suppliers to its own aggregation platform with Green Jade Games most recently.

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