Groove, the famous iGaming casino platform provider and aggregator, joined forces with 3 Oaks Gaming, the renowned iGaming content distributor.

A significant step towards global expansion:

This isn’t the first deal Groove agreed upon recently. The company signed various agreements prior to ICE2024 to strengthen its position in the global market and expand to new markets all over the world.

The newest deal with 3 Oaks Gaming is a great achievement for Groove. The impressive portfolio of 3 Oaks Gaming will be added to the aggregation platform developed by Groove to enhance its value and make it more interesting to its fans. On the other hand, this deal gives 3 Oaks an opportunity to reach new players across various key markets in the world and enhance its position in them.

Among the games that will be included in the offering and available on Groove’s platform are hit releases such as popular Hold and Win releases, as well as Little Farm, 3 Hot Chillies, 777 Coins, and the popular Goddess of Egypt. The offering also includes a hit series of games, such as Sun of Egypt, Aztec Fire, Gold Nuggets, Crystal Scarabs, Lady Fortune, African Spirit Sticky Wilds, and Olaf Viking.

Advanced integration

The games will be available through the integration with GroovePlay. Groove’s popular platform sees more than 100 new games every month in its offering, so the portfolio keeps growing. Currently, more than 15,000 games are available to players, all of them available via one single API.

The company’s partners network consists of more than 100 renowned content partners, including the most recent one with 3 Oaks Gaming, and keeps rapidly expanding. Through these partnerships, Groove focuses on developing and adding new, advanced, and unique products. Among the most popular types of games are slots, online casino games, live casino, poker, and table games. Its offering also includes crash games, sweepstakes, sportsbooks, virtual sports, and lottery.

Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “Through this tie-in with Groove we boost our credentials as a distributor set to expand its footprint across a plethora of operators and jurisdictions thanks to the new partnership. We have ambitious plans to expand globally so we are very excited about this deal as a central pillar of our strategy.”

Yahale Meltzer, COO and co-founder at Groove said: “This partnership with 3 Oaks Gaming underscores our relentless pursuit of expanding our offerings and delivering world-class content to the iGaming community. Our operator network is constantly looking for fresh content, not only in the form of the more than 100 new titles we add every month but also in partner studio diversity where 3 Oaks Gaming has a unique set of player propositions.”

Source:

“Groove plant more seeds with 3 Oaks Gaming”, europeangaming.eu, January 30, 2024.

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Groove, a casino platform provider and aggregator that recently went through a rebranding continues establishing partnerships with the leading industry names. This time, the company partnered with Bombay Live, one of the leading businesses when it comes to VIP live casino experiences and delivering unique products to the market.

Industry leaders

Bombay Live was founded in 2020, and since then, it has become one of the leading companies in the world of luxury casino spaces. The rapid growth proved that the company provided great value to its customers and partners, and it led to becoming the IGA Live Casino of the Year 2023.

A team of experts from all over the world is behind in creating premium live casino products with the help of advanced technology that provides a smooth playing experience.

On the other hand, Groove recently got rebranded, and now the company’s on its way to conquering the global market and becoming the leading content and sports betting supplier in the world, and this new partnership is a great help in that mission.

Groove also has a new website, as well as an impressive gaming portfolio where all of the games are available through one single API integration. It currently possesses more than 15.000 captivating titles, and every month, more than 100 games are added. Its vast partners network currently has more than 100 members, and Bombay Live is the newest to join.

World expansion

Groove will participate in SiGMA Europe, which will be held in Malta in December, and then the company will sign a raft of the content providers they collaborate with, including its newest partner. They will appear on the company’s data-driven B2B Recommender. The platform is of great help to all operators who want to share their content and present it on the various markets.

Groove is famous for delivering the highest quality products with high performance and high revenue gained from its slot, online casino, live casino, poker and table games, and crash games offerings.

Taago Tam, CPO at Bombay Live, said: “By partnering with Groove, we gain access to an established operator cluster while opening doors to new opportunities and, importantly, reaching a wider audience who get instant access to our innovative content, ensuring high levels of player engagement and retention. Being recognized as an IGA award-winner has definitely meant we can court best-of-breed content providers like Groove.”

Yahale Meltzer, COO and co-founder at Groove said: “We’ve unveiled an amazing selection of world-class content partners this year, and we’re delighted to have brought Bombay Live into the fold. As our casino cluster goes from strength-to-strength, this type of partnership helps illustrate how we can plug our partners directly into the market and help them activate revenue almost instantly.”

Source: Miller, George, “Groove get spicy with IGA Live Casino of the Year 2023 Bombay Live”. European Gaming. November 8, 2023.

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During this year’s upcoming SBC Summit Barcelona to be held from September 19 to 21 at the Fira de Barcelona Montjuic, Groove Gaming, the world’s fastest-growing content aggregator based in Curacao, intends to showcase its brand alongside its newest message which says “we are aggregation” to the international online gaming community at its stand CG810.

Rebranded brand

The firm recently rebranded and part of the rebranding process was a site introduced at www.GrooveTech.com along with a “dedicated” webpage put together for the aforementioned summit.

Officially in the iGaming industry for 7 years, the aggregator has long been officially recognized as an implementer of reliable and stable technology related to global solutions, as a flagship content supplier with more than 100 flagship content partners, more than 100 newest games debuting every month and more than 15,000 games available in a large game library.

The company collaborates with “tier-one” operators and beyond to modify technology solutions that bring high-speed performance and maintain income from aggregated content ranging from live casino and slots to table games and poker, as well as suite of the latest crash games. In addition, few of the firm’s effective marketing tools involve tournaments, free spins, jackpots, promotions, quests and anything involving gamification.

Although Groove is rightfully known for its solutions in the field of technology that revolve around sweepstakes and crypto currencies, among others, the company’s real aces are “innovations around Groove’s data-driven information, such as insightful reports, the new recommender and a host of smart lobby tools,” which have largely been in the headlines during recent months.

Commenting on the innovations and technology that the aggregator will showcase at its stand during the summit, Yahale Meltzer, Co-Founder and Chief Operating Officer for Groove, commented: “In the Casino and iGaming Zone, event visitors can learn about the keys to creating a successful casino offering by visiting the Groove stand. The Groove team at the show look forward to guiding operators, casinos and game providers through the potential and the challenges of various casino products and innovations; as well as explaining how our new recommender is literally a game-changer for casino management.”

Description of SBC Summit Barcelona

The aforementioned SBC Summit Barcelona represents a conference and “exhibition” for international flagship companies in online gaming and sports wagering who come together to talk about the “future” of both industries, share their expertise and form strong alliances in 38,000 square meters of conference area, which would expect more than 15,000 participants and more than 350 exhibitors involving Groove.

Source: “Groove Proudly Proclaims “We Are Aggregation” for SBC Barcelona”, European Gaming, September 11, 2023

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Groove, an iGaming platform and aggregator, has launched a new site, sporting a refreshed logo and color scheme. Now rebranded as Groove Technologies, the company will use groovetech.com as its official domain.

As first announced by European Gaming, the rebranded Groove will show off its tech capabilities and new solutions. The company is certain that its solutions will help its partnering operators improve their business and succeed.

The first thing groovetech.com visitors will notice is the new logo. Instead of the old yellow design, Groove Technologies now sports a sleek purple logo. The company’s entire site looks completely different from its old one and is now easier to navigate by visitors.

In addition to that, Groove Tech has reorganized its brand. Groove will now serve as its commercial brand. Meanwhile, GroovePlay will be the company’s aggregation division. Finally, the supplier unveiled GrooveOn, which is a new turnkey service.

Groove Offers Everything Operators Need

Over the last seven years, Groove has formed partnerships with more than a hundred content partners, cementing itself as a major platform. Its team will continue to refine the company’s service division with the goal of introducing intuitive tech that can maximize casino ROI for its partners. To that end, Groove Tech will leverage its upgraded tech stack and AI capabilities.

Furthermore, Groove Tech offers robust back-office solutions that can be seamlessly integrated into casino brands, helping them differentiate their products from the competition. This includes tournaments and free spins, which can be quickly deployed, helping operators engage their customers in no time. Groove Tech’s smart-data-enabled back-office allows its partners to reliably gather data.

Meanwhile, Groove Tech is developing a new AI lobby that will be easy to navigate and will offer many opportunities to discover new content.

Groove boasts a rich library of games from best-in-class studios. Its aggregation platform adds around 100 new games each month, including lottery content, bingo, sports betting and casino titles. Groove also has a proprietary studio called GrooveStudio which produces exclusive content for the company’s partners.

Meltzer Praised the New Look

Groove’s co-founder and chief operating officer, Yahale Meltzer, said that the new logo reflects his company’s drive for modernization. He added that the creativity of the company’s new look is “vitally underpinned” by innovation in its tech platform.

We are a bigger company with bigger ambitions and we look forward to seeing the fruits of this brand and technology refresh as a driver of further growth.

Yahale Meltzer, COO, Groove Tech

In other news, Spribe recently added content to Groove’s platform.

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Innovative and focused on creating fresh and out-of-the-box experiences, Spribe will benefit from Groove’s partner network which includes hundreds of operators that are looking for worthwhile additions to their gaming libraries.

Aviator’s Spribe to Take Off with More Casinos Now

Spribe is hailed as one of the most successful developers in the crash-style genre, with its game, Aviator, becoming the world’s leading and most popular title in this vertical. The tie-up will allow Spribe to quickly take off with both its crash games and instant games and introduce them to Groove’s network.

From there, players will have access to the acclaimed Aviator game which presently attracts more than 5 million monthly active users, making it indeed the most-played game in this particular genre. Aviator is based on a very simple premise where players make a bet, fly off in a plane and have to eject before the plane crashes.

The higher the plane soars, the better the potential payout becomes. Apart from Aviator, Spribe will also be deploying its Turbo Games, which include popular choices such as Dice, Plinko, Goal, HiLo, Hotline, Mines, and Keno. The integration proves an important milestone for both companies.

Groove COO Yahale Meltzer has said that it was great to see another fantastic supplier of games added to the platform. Meltzer assured that the company’s job was to bring and equip its partners with the most relevant and fun games.

Spribe and Groove Welcome Opportunity to Deliver the Best Content

The CCO wrapped up by saying that the Turbo Games genre adds variety, quality and more to the offer, saying:

Aviator has taken the market by storm and is one of the most popular games in the world right now.

Groove COO Yahale Meltzer

The news was naturally welcomed by Spribe managing partner & co-founder David Natroshvili who said that Groove was an important partner as it already offered its content and services to some of the world’s leading iGaming brands.

Moving forward, Spribe will also be able to inject its content and its leading game, Aviator, with many prominent brands.

“This makes it an important partnership for us, boosting the distribution of all our titles with power player iGaming brands in markets worldwide,” Natroshvili said. Spribe also recently launched in the Ontario iGaming market with its crash-style games.

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